The two special editions of the non-sincere Do Not Disturb have been recorded, and the swimsuit will be launched after the period, and the first issue will be launched outside the statue outside Zeye Square. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Three days after it was launched, the ratings statistics showed that this episode of the program broke the record, with a rating of 5.8.

The local ratings in Jianwu City directly broke the record of non-broadcast programs in the history of provincial and municipal stations, breaking through 18% in one fell swoop, and the market share reached an astonishing 38%!

In other words, in Jianwu City, nearly 4 out of 10 viewers who turned on the TV were watching this show.

After a few months of publicity, finally reached its peak at this time node, Zeye Plaza in Jianwu City almost everyone knows, Zeye's temporary sales office, every day from morning to night there are people to ask about the opening time, purchase methods and so on.

Renbida has specially trained a reception team to answer customer questions and leave contact information for the other party.

The information about Zeye Real Estate and Jianwu Zeye Plaza has repeatedly made various news headlines.

Sina Real Estate: "Classic marketing case, marketing analysis of Zeye Plaza in Jianwu City." ”

Business Daily: "Zeye's urban comprehensive center project is an inspiration for commercial real estate.

The so-called comprehensive center, should be both internal and external, internal, Zeye through a large-scale investment promotion, the introduction of a large number of well-known enterprises to settle in, for the future development of the light industry, laid the foundation; externally, the propaganda fermentation that lasted for several months, in addition to the conventional means of TV program publicity, Zeye used all the available publicity methods, the same is a kind of 'comprehensive publicity', worthy of learning from other real estate developers. ”

Tencent News: "It has not yet opened, it has been popular all over the country, and analysts remind you to start quickly." ”

Daily Finance: "Zeye has become a dark horse in the real estate industry, the prosperous area of the sub-provincial city and the previous large-scale investment promotion, and many well-known brands in cooperation, destined to this project has a natural excellent pedigree, it is difficult to fail, the industry is expected that once the industry opens, it is likely to create a new record for the sales of commercial real estate in Jianwu City." At the same time, the popularity of Zeye real estate, and even to a certain extent, a small scale has stimulated the active ...... of the real estate version of the A-share market."

Sunan Daily: "After several months of preparations, the popularity of Jianwu Zeye Plaza has reached its peak, has not yet opened, there is no business settled, the daily flow of people, has been close to 60% of the Xicheng Commercial Center, another commercial center in Jianwu City, many powerful buyers are gearing up, eager to try, now the biggest puzzle, is when Zeye is ready to open. ”

Jianwu Public Security Blog @ Zeye, half-jokingly said, "Once you open, it is expected that this will be the hottest commercial real estate opening in the history of the city, and I hope you will do a good job in maintaining order and avoiding riots." ”

Urban complex is a new concept in China, but it is not Zeye alone, in fact, this concept was first proposed by Wanda Group.

The country's first urban complex, Ivy Wanda Plaza, happened to open in June, more than a month earlier than Zejian.

Naturally, many media compared these two squares, and even Zeye and Wanda, together.

From a company perspective, Zeye and Wanda are not comparable at all.

Wanda is a veteran state-owned enterprise, after the restructuring has become the top commercial real estate group in China, the leader Wang Jianlin means tough, precise vision, Wanda can be said to be the leader of domestic commercial real estate, the real overlord of the north, in the company's scale, financial resources, background, industry experience, to get rid of Zeye N streets.

Dan Zeye is a dark horse, the speed of rise is amazing, behind the Zezi Zhao Zejun, is a rare business genius in China in recent years, through his hands, all of which can create miracles.

In addition, although Zeye is not the first to propose an urban complex model, the maturity and evaluation of its model seem to be half to a level higher than Wanda's.

Compared with Zeye, the model of Wanda's urban complex seems a little green, as if it has just started, while Zeye has become mature.

Some people even suspect that Zhao Zejun thought of the concept of 'urban complex' earlier than Wang Jianlin, but he has been silently perfecting it and has not been in a hurry to throw it out.

The development speed of real estate companies, almost as amazing as Internet companies, as long as the first battle of Gaojie, the back of the capital is not a problem at all, there are a lot of banks rushing to give loans, with funds, land is not a problem, in the more mature business model of Zeye, it can be expected that Zeye company will develop and grow rapidly like a snowball.

Although Zeye Company is far inferior to Wanda Group at present, it only compares Zeye Plaza in Jianwu City and Changchun Wanda Plaza, the latter is in a weak position in an all-round way.

In terms of location, Changchun and Jianwu City both belong to the sub-provincial big cities, and both squares are in the bustling city; in terms of area, the commercial area of Zeye Plaza has reached 640,000 square meters, while Changchun Wanda has less than 100,000 square meters; in terms of facilities, the first-line main stores introduced by Zeye are more than twice as many as Wanda Plaza, and there are supporting high-end office buildings, hotels, and bar streets will be built in the future, which is obviously more complete.

When it comes to pre-publicity, Wanda Plaza is far from being comparable to Zeye Plaza, not to mention this huge investment, just a statue of Marilyn Monroe has made Zeye famous.

This is also the reason why Zeye's business model is more mature than Wanda.

Rao is so, after the opening of Ivy Wanda Plaza, a total of 85 shops were sold, setting a sales record of more than 100 million, and the average price reached an astonishing 33,000 per square meter, which is eight times that of commercial housing in the urban area of Changchun City, and more than twice the price of shops along the street.

And Zeye's shops, both in terms of number and area, far exceed that of Changchun Wanda.

Someone came to a conclusion: if Zeye Plaza can become popular after the opening as in all predictions, then this so-called 'Zezi system' will really be born and take shape, rather than an empty phrase that was joking before.

It is no exaggeration to say that the eyes of Jianwu City, the eyes of the national real estate industry, and the eyes of many media are concentrated on Zeye Square in Jianwu City at the same time.

The momentum is at its peak, and it's time to blow it up.

At the internal meeting of Zeye Company, all the middle-level management cadres were present.

Compared with the last meeting, there was little change in personnel, only Ms. Song from the marketing department was replaced by the current two managers.

This change of general action also formally established Zhao Zejun's supreme authority within the company and consolidated Jiang Xuan's management power within the company.

A week later, on Saturday morning, Zeye Plaza officially opened. In order to ensure that the whole city and the province receive this news accurately, I need to,"

After a pause, his eyes swept over the faces of the heads of various departments, and the person who was seen by Zhao Zejun was subconsciously upright, like a soldier receiving orders.

"I need Jianwu City's newspapers, TV stations and various media during this period of time, uninterrupted news, Jianwu City we can use billboards, all change editions, sales staff during the day all on the street to distribute leaflets, at night to the early visit of customers, one by one phone contact. Next, Mr. Jiang will talk about the sales plan. ”

The next plan PPT was projected on the big screen, Jiang Xuan got up, and tapped on the screen with a long pole.

"At this opening, a total of 211 sets of shops were sold, of which 31 sets, Mr. Zhao had another channel to underwrite, and the remaining 180 sets were our task.

The company decided that the 180 sets of shops will be sold in the form of admission registration, number collection and lottery, divided into three batches, and carried out on three consecutive weekends.

In the first week, 60 sets were taken out, in the second week, 100 sets were taken out, and in the third week, the last 20 sets were taken out, which were also the 20 largest sets. Before the sales work, the marketing department must fully publicize the sales methods and rules, and prepare a number of floor plans of the sales store.

Since the water and electricity inside the store have been connected, the trial operation can be carried out soon after the sale, and the company will invite celebrities to come to help during the trial operation stage.

In order to prevent the sales from going smoothly in the first week, in the second issue, the movie star Huang Xiaoming will be present, and the office will prepare for reception.

In terms of the marketing department, it is necessary to launch in advance, and it is necessary to ensure that the opening scene in the first week is hot, and on the bright side, all 60 sets must be sold out. My personal opinion is that if we take out 30 sets of numbers for backup, if they can't be sold for the time being, we will have people from our internal organization pretend to win the lottery

……”

……

As it turned out, the backup measures prepared by Jiang Xuan did not come in handy.

The first phase, which opened at 9 a.m. on Saturday, has not yet opened, and the sales office is already crowded with people with brochures, and two rows of security guards are waiting.

As soon as the market opened, there was a long queue in front of the five numbered points.

As of 11 o'clock, a total of 1,236 numbers were issued, and 889 numbers were actually issued.

Yes, Zeye found more than 300 supports, accounting for almost a quarter of the total number of people present.

In fact, this is quite polite, when Ouyang Jing's real estate opened, there were rumors in the industry, and about half of it was trusted.

The number of 889 is not a residential building with hundreds or thousands of houses, but a shop, and those who can afford to buy a Zeye shop are at least a solid family, and the middle class is on the upper side.

Next is the public lottery.

889 numbers, 60 sets of shops, the winning rate is less than 10%.

Before the lottery began, many people present began to curse.

"What are you doing, just sell 60 sets?"

"People don't say it, it's sold in three times, and I can't shake it today, and there will be a chance in the next two weeks, 120 sets. ”

"That can be the same, you look at today's posture, it will definitely be sold out! The next two issues, the price is absolutely different from now, I don't know how to rise!"

"Well, I hope I can shake it. ”

"Hey, what is the area of this shop, and what is the average price?"

"My location is not good, just 12 square meters, and the price is so high!"

"The smaller the more valuable, your façade will open a bubble tea shop in the future, and the snack bar is just right." My cousin is on the pedestrian street, a 10-square-meter storefront, and he rents milk tea to others, and the rent is 100,000 yuan a year. You buy a façade, and it will pay back in a few years. ”

"Yes, otherwise, whoever comes to buy the façade under such a big sun, the façade on the pedestrian street is not as expensive, a small shop of ten square meters will cost 1.5 million. ”

"Okay, okay, don't talk about it, let's start the lottery!"