In the shooting room.

Zhang Ye finished speaking.

The cameraman looked at Zhang Ye with an indifferent expression in the camera stupidly, listening to the echo that seemed to be still lingering, he even looked at the camera!

"I'll go!"

"This ......"

"This endorsement ......"

One second, ten seconds!

Suddenly, Wang Xiong, who was the first to take the lead, slowly clapped his hands, and then applauded faster and faster, "Okay!" That's beautifully said! ”

The middle-aged woman in charge of the task applauded, Dong Shanshan applauded, and even several camera staff members who took the shooting applauded, and looked at Teacher Zhang Ye under the light again, and many people's eyes had changed!

What a Zhang Ye!

What a one, I speak for myself!

Whether it is Wang Xiong or a few network hosts present, they can be sure that Zhang Ye, a newcomer who has just come for a day, obviously doesn't know anything about endorsement and publicity, and he was pulled over to catch ducks on the shelves today, he definitely wouldn't have thought that no one would help him record endorsement publicity, so there is no doubt that Zhang Ye's words just now were obviously improvised and blurted out! This kind of writing shocked everyone at once! They remembered the comments made by those who were familiar with Zhang Ye on the Internet! This is not only a broadcast host! And he's also engaged in literary work! Such a blood-boiling endorsement! Among all the domestic broadcast hosts, I am afraid that only Zhang Ye can say it! Not to mention the host, even those who are engaged in literature and those who are professional planners can't say it!

Zhang Ye nodded at the person who applauded him, "Thank you." ”

The middle-aged woman gave a thumbs up in admiration, "Mr. Zhang, I have been filming endorsement propaganda for so many years, and the promotional words you just now are the best I have ever heard!" Not one of them! Originally, she was responsible for finalizing and making the propaganda words, and she didn't take the opinions of the network host too seriously, she always thought that in this regard, she and her team were the most professional propaganda makers in the industry, but after listening to Zhang Ye's "I Speak for Myself", the middle-aged woman was really convinced, and sure enough, there was no void under the fame, this Zhang Ye was really as talented as rumored, just this propaganda word, she estimated that she would not be able to do this level in her life!

Compare it with the propaganda she did before?

There is no comparison! That's a very different concept!

The middle-aged woman looked at Wang Xiong and said, "Mr. Wang, is it so decided?" ”

"Wait." Wang Xiong unexpectedly didn't agree, "Let it go first, you wait for me." With that, he turned and went out, as if going upstairs.

Well?

Can't you have such a good promotional word?

Everyone looked confused, and it wasn't until Wang Xiong came back more than ten minutes later that they suddenly realized, because there was actually Feng Guiqin, the leader of the network TV department, who came with them!

Feng Guiqin came in and said, "What about Xiao Zhang's film?" Let me see. ”

"Here." The middle-aged woman hurriedly rewinded the camera and showed it to the leader.

Feng Guiqin and Wang Xiong both leaned in and watched it from beginning to end.

After the film ended, Wang Xiong smiled and said, "Director, is it okay?" ”

Feng Guiqin was silent for a few seconds, then showed a satisfied smile, and looked at Zhang Ye kindly, "What's more?" Very good! Then he looked at the middle-aged woman, "Zhang Ye's promotional video, you have to make it well, it can't be so simple, you always have to change a few clothes and a few backgrounds, and it doesn't matter if you add a budget, anyway, you must ensure the quality, and it is best to finish it today." ”

The middle-aged woman was stunned, "What do you mean ......?"

Feng Guiqin said with a smile: "We are going to let Xiao Zhang's "I Speak for Myself" not only be promoted on our internal network TV station and video website, but also plan to let it be hung up on other video website partners as an advertisement, to promote Zhang Ye's new column, and also to our network TV station!" ”

When several other network hosts heard this, they all sighed.

Not to mention the publicity of the whole site, but also to spend money on advertising for Zhang Ye on the entire network?

Vita videos will definitely not be closed, and they often advertise in various places, including video ads, but most of them are promoted around the website, and few are promoted to individual hosts, especially for Zhang Ye? Isn't his column not favored by everyone? Don't even our people and leaders have any confidence? Why do you want to leave such a good resource to Zhang Ye?

But if you think about it carefully, everyone understands that it is not that the leaders are suddenly interested in Zhang Ye's inexplicable talk show and have confidence, but that there is a special topic in Zhang Ye, whether it is the plane hijacking, or the fact that everyone on the Internet scolded him this time, it is a topic, and scolding also means exposure, whether it is good or bad, it can increase attention and attraction, so the leader made this decision, and the most important thing is Zhang Ye's "I Speak for Myself" promotional words, which are really hot-blooded, It is even a strong response to all the people who scolded him and questioned him, if it is advertised on various websites, the effect will be good, and then many people may pay attention to Zhang Ye and this paragraph of "I Speak for Myself", so as to pay attention to their Weime Network TV Station, in this way, the value of this advertising will also be shown to the greatest extent!

It's a good move!

Even if Zhang Ye's talk show fails at that time, it doesn't matter, the attention has come, the talk show is cut, and other columns will also benefit.

The middle-aged woman immediately said, "I understand!" ”

Feng Guiqin said, "You can do it." "She's gone.

After Wang Xiong instructed a few words, he also left, and after going out, he caught up with Feng Guiqin, he said with some regret: "Xiao Zhang's talent is really good, it's a pity that the new column, how could he want to make a show like this?" ”

Feng Guiqin smiled slightly, "I'm looking forward to it now, what this talk show can look like, let's see when the time comes." ”

Wang Xiong blinked, "Do you think it's feasible?" ”

"I don't think so." Feng Guiqin's pace was very slow, and he turned his head sideways to Wang Xiong and said: "But I think this Xiao Zhang is very interesting, his personality and style are simply incompatible with this circle, but he can get to this day by step, and his fame is getting bigger and bigger day by day, hehe, this is a very charismatic host, so some of the things he does can't be measured by common sense, at least not with what we call common sense!" ”

……

One afternoon.

Zhang Ye is recording promotional videos.

This promotional advertising word, in fact, is Zhang Ye's advertisement for the world Jumei, the last sentence "My name is Zhang Ye" is also "My name is Chen Ou" - the founder of Jumei, at that time, this advertisement caused a great sensation in the industry, and even more sensational on the Internet, countless people reprinted and even revised it, and made a Chen Outi, one by one "My name is XX I speak for myself" versions have appeared, the publicity effect is surprisingly good, it can become a miracle in the industry's advertising, it can be described as famous, It was a milestone-like advertisement, so when he heard that no one was helping to endorse him, Zhang Ye was the first to think of the advertising words of "I Speak for Myself", and took it out and said it, but he didn't expect to get the company's funding and promotion opportunities, which was an unexpected joy!

Originally, the talk show asked Zhang Ye to experiment with one episode of recording, although he was confident, but it was only one episode, and it was still a new program form that had never appeared in this world, so Zhang Ye was not sure whether the first issue would be accepted by everyone as an art form like a talk show, but if there is a company's full promotion and publicity, then it is bound to receive a lot of attention in the first issue, which is equivalent to adding a layer of insurance to Zhang Ye!

After three or four hours, it was finally done.

The chief director is the middle-aged woman, and the work of the promotional film producer has been handed over to Zhang Ye, because everyone has highly affirmed Zhang Ye's ability in this regard, so everyone in the team no longer regards him as an ordinary host, but regards Zhang Ye as an industry planner who is more experienced and capable than them, and many shootings have also consulted him.

Zhang Ye had seen the original Jumei advertisement, and knew that the kind of advertisement that promoted the product was not suitable for the current environment, but there were also some things that could be used for reference, so he put forward his own opinions and implemented them. The quality of the film is very high, and the finished product was watched by several leaders such as Feng Guiqin and Wang Xiong, and they were all very satisfied, and even the leaders made a decision at that time, and they began to contact and promote it today!

Why?

Because I want to take advantage of the momentum of countless people on the Internet to scold Zhang Ye!

Otherwise, when this scolding is cold, when everyone forgets this stubble, there will be no point in releasing this "I Speak for Myself"!

……

Office area.

It's almost time to get off work.

Zhang Ye came back from outside while untying his tie, as soon as he came in, there were a lot of envious or jealous glances, it is estimated that everyone knows that the company is going to promote Zhang Ye's promotional video, this is a treatment that no one has except those particularly famous network hosts, and Zhang Ye is not a famous network host, which naturally caused a lot of criticism!

"He's a relative of the leader, right?"

"I think it's like, the company supports him so much?"

"What do you support, if you really support him, can you let him try out an episode of the show? It is also required that the first issue has at least 500,000 hits? Our company's entire network TV station can have an average of 500,000 clicks in a single issue of no more than seven columns, and it is strange that he can do it, so what talk show must be cut. ”

"Then how can it be promoted on the whole network?"

A female network anchor who watched the whole process in the recording room before said: "Alas, you will understand when you watch that promotional video, if others can also make that level of publicity, the company will definitely have to promote him!" ”

"Huh?"

"So awesome?"

"What the hell is it? Not really, right? ”

"It should be there tonight, let's see when the time comes, I really don't believe it!"