Chapter 83 Ten Million Click Threshold

Youku, Tudou, Zeshi, Tencent Video, iQiyi, Sohu Video, has become a first-line online video website in China, among which Zeshi is a rising star, although in all aspects of data, it is still relatively reluctant to be listed on the first line for the time being, but no one can deny that it has become a first-line without suspense.

As for the six rooms, they can only be depressed and relegated to the second rate.

There is a reason why 'depressed' people are second-rate. Compared with other first-line websites, several second-tier video sites cannot be said to be hard-working, careless, and even more desperate than first-line websites in some aspects.

But this world doesn't mean that if you work hard, you must be the first. In fact, in most cases, even if you try your best to survive until you vomit blood, it is already good to be a second-rate, and if you don't work hard, you can't even mix with an eighth-rate. These first-line websites are either listed companies, or there is a group support that can crush the market behind them, with abundant funds and talents, and there is a natural leading blood flowing in the bloodline, and other small companies can't compete at all.

Even Zhao Zejun, a traverser, at the beginning of his career, chose a 'side-door' industry such as the Internet, which does not have a strong background and predators participate, to open up the situation.

Compare with each other, and it can only be between first-line websites, and the easiest to be compared recently are the two online dramas of Zeshi and Youku.

Dick Silk Man was online for a week, and it was also halfway through the broadcast of the first part of Step by Step Shenglian.

Although the reputation is not good, the click-through rate of Step by Step Shenglian set a record on the whole network in the week of broadcasting, and then it has risen steadily in the midst of scolding.

responded to the title of the film: Step by Step Lotus. Every step of the way was wonderful.

In the end, what the market values is results, and everything must be spoken by results. Therefore, as the results of Step by Step Shenglian are rising day by day, the initial scolding has gradually disappeared, but it has been replaced by various analysis and praise of Step by Step Shenglian's success.

All of a sudden, the 'blockbuster + excellent + big name' model of step-by-step lotus seems to have become a new trend in online dramas, textbook-like classic material.

After all, when the step by step Shenglian reached one-third of the broadcast, the clicks had already exceeded 100 million! This data is too outstanding among the previous online dramas that were often only hundreds of thousands, millions, and being able to break 10 million is already considered a 'very good' achievement.

Youku has regained its position as the industry leader by giving birth to lotus step by step......

Wait a minute, don't rush to conclusions about everything, the result of rushing to stand in line is often to be slapped in the face, in the Internet era, there are too many reversals.

Some people understand this truth, although the lotus is very popular step by step, although the voice of opposition on the Internet has weakened, it does not mean that no one is opposed. Some silent eyes have focused on the drama of Dick Silk Men.

The concept of this drama is just the opposite of step by step, small production and small cost.

Before the launch of the Dick Silk Man, the two words Dick Silk have a certain 'mass base' in Baidu Tieba, and have become one of the synonyms of self-deprecation of a new generation of ordinary young people.

Coupled with Zelianke's strong publicity ability, the launch of Dick Silk Men's has attracted a lot of attention.

24 hours after the first episode aired, the data was announced, and the number of hits exceeded 10 million!

Another one that broke 10 million!

The spring of online dramas seems to have arrived overnight, and the era when the whole drama broke 10 million in the past seems to be gone forever, under the competition of Youku and Zeshi, the 10 million level has become a threshold for entry.

However, the breaking of 10 million for the man is not quite the same as the breaking 10 million for the step by step lotus.

The latter has three episodes a week, and one episode is about 35 minutes after removing ads, breaking 20 million, which is the total number of clicks after the end of the first week, while Dick Silk Man, one episode a week, one episode of dry goods for 22 minutes, and the number of hits in the 24 hours after the first episode was broadcast reached 10.23 million!

The media just reported it, and there was no time to give the media and experts time to react, and a week later, the total number of hits of this episode of Dick Silk Man has reached more than 21 million.

In other words, in the first week, the dick man used 22 minutes to flatten the 105-minute time of Bubu Shenglian.

In the second week, 10 hours before the second episode of Dick Silk Man was launched, the clicks had exceeded the year-on-year clicks of Bubu Shenglian......

The media, which had been one-sided before, finally spoke out again.

Some people think that Bu Bu Shenglian is naturally successful, because it is a good 'TV series';But Dick Si Man is more successful, precisely because the latter has grasped the essence of online drama entertainment, if it is changed and broadcast on TV stations, Bu Bu Shenglian will undoubtedly be better than Dick Si Man, but on the Internet, this kind of brainless, laughing fragmented short film, is obviously more suitable for the general environment;

It's a win-win situation.

But there is also a voice that believes that without a dick silk man, Step by Step Lotus is a success, but in comparison, Step by Step Lotus is strictly a failure.

How much does Step by Step Shenglian invest, how much time does an episode take, and how many episodes does it have a week? How much is a dick man? Spending 10,000 yuan to do things has the same effect as spending 100 yuan to do things, can you say that spending 10,000 yuan is successful?

What's more, these two dramas have obviously opened the door to the vigorous development of online dramas, and they are completely different in style, which will directly affect the direction of the entire online drama market in the future and determine the orthodox status of how online dramas should be filmed.

……

There are many theories, but in Gu Yongqiang's opinion, this is basically nonsense.

What should be filmed and how to shoot it, what orthodox status, who stipulates that online dramas must be filmed this way or that? As long as it's good-looking, the audience won't buy it. These so-called experts like to rise to the point of being very scary at every turn.

Small production, small cost, small fight, must be good? Not necessarily, it's also Zeshi's crazy office, and the results are not mediocre after it goes online, so far, it's just five million hits, which is still rubbing the limelight of Dick Silk Men.

As for the clicks of the dick men...... Gu Yongqiang couldn't help but scold his mother in his heart, scolding his mother is rare in him, but this time he still couldn't help but want to scold.

This data shows that there is moisture. He has a lot of experience in online video, and he knows too well what is boring in it, and he has found a 'studio' step by step.

Unexpectedly, Zeshi did not hesitate to brush it together.

Still shameless?

After brushing the data step by step, Gu Yongqiang once imagined several results and ways to deal with it, the most likely one is that competitors find someone to break the news to create negative news.

This is also the kind of result he is not afraid of.

What is breaking the news? Not a single hair can hurt Youku, but it will create a hot topic and help step by step Shenglian to reach a higher level.

But he didn't expect that Zeshi not only didn't move at all, but adopted the same method without any psychological pressure at all, you brush me, and everyone washes and brushes together.

How much money did Shenglian invest step by step, Gu Yongqiang knew in his heart that the copyright plus the production cost and remuneration had already exceeded 100 million!

Don't have such a big investment, is Zhang Dadao willing to come? Those first-line stars will join? Can the scene be so grand?

It's all money.

Youku is a listed company, and it is not a shortage of money, but a project, a drama, and an investment of hundreds of millions of dollars are definitely not a small amount for Youku. This drama is not only to compete with Zeshi and other similar websites for users, test the water online drama market, the most important and fundamental goal is to make money!

How to make money, there are many ways, if you can form an influential IP, such as Transformers, Captain America, etc., then it is not to make money, but to collect money lying down...... However, at present, it is obviously impossible, and the most direct and initial stage is that there are two ways to make money: one is to pay VIP users, and the other is the broadcast rights of film and television dramas.

After the broadcast of Step by Step Shenglian, Youku's paid VIP has indeed increased significantly in a short period of time. But users buy VIP, of course, not only for this drama, but also need Youku to continue to provide high-quality content in order to retain this group of new users.

Then the most direct and pure income is copyright. Step by Step is Youku's exclusive copyright, and other online videos want to be broadcast, and TV stations want to broadcast them, all of which have to be paid.

From before the broadcast,Step by Step Shenglian's TV copyright was sold to a TV station,But because the price of the TV series is not high,And YoukuIn order to avoid the impact of TV on online video,Ask the other party'Replay',That is to say,You must wait for the online version of Step by Step Shenglian to be basically finished,You can see it on TV。

After all, Youku is making online videos in order to grow the website.

TV stations are not stupid, and if they are rebroadcast, the ratings will be greatly affected. So, the price given is not high.

Then the rest is webcast.

TV broadcasts one or two episodes a day, so you can only wait for the online version to run out, and other online video sites are different, you can follow Youku's model, three episodes a week, so although it is also delayed, it is only delayed for a week.

Originally, everything was going well, but the dick man came out of the air, and several large online video sites suddenly paid attention to the dick man: the website that has purchased the copyright seems to have the intention to introduce the diock man again, squeezing the publicity space of the lotus step by step, and several websites that are being negotiated either suddenly lose interest, or push the price very low.

"Mr. Gu, the potato side has already been negotiated, and I called this afternoon to say that they have decided not to purchase ...... for the time being" The assistant looked at Gu Yongqiang's face and said cautiously.

Gu Yongqiang waved his hand and was silent.

It's just that the potatoes are not purchased, and more than half of the Shenglian has been broadcast, and it should have been sold almost completely, and it is not worth much if it is sold now.

Now the key is that the dick man has come out of the air, directly destroying Youku's plan to create a 'historical crossing series IP', completely cutting off the possibility of becoming a big IP and a hit in the future, which directly frustrated Youku's online drama layout.

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