The All-Star Game is a break for many NBA players, and many players will choose to take a vacation and travel to relax during this time. Pen %Fun %www.biquge.info But this is limited to players who don't play All-Star, and those who do don't have much time to rest.

Even if Chen Mo only participates in the All-Star Game on the night of the 26th this year, he will get Orlando on the 23rd, and they need to participate in many public welfare activities organized by the league.

And this year, Chen Mo will also promote it as his own clothing brand.

Chen Mo's personal brand J-C23 actually appeared on the market after the finals last year, but at that time, his clothing brand only involved T-shirts, and the product content was very thin. This time, they are ready to make shirts and jeans.

Under Armour is also poised to make a big splash this year, with the launch of the Reaper II All-Star in three colorways, green, purple and white.

Chen Mo actually really doesn't want All-Star Weekend coming, and he won't have an easy weekend this weekend. Especially now that he is the league's top player, Chen Mo has to be interviewed by at least 30 media during the four-day offseason from the 24th to the 27th.

Falck and Chris all came to Orlando, and even Hua Xiaoou came from China.

All-Star Weekend is also an excellent platform for players to promote and package, there will be a lot of exposure here, and there will be many stars here who don't usually meet, and there will always be a lot of interesting stories happening during All-Star Weekend.

Chen Mo arrived in Orlando on the evening of the 23rd, and Chris picked up Chen Mo at the airport.

Chen Mo didn't go with Curry, and this time Ayesha also came to Orlando, Curry brought a team of nearly 20 people to Orlando, and their bloated team won't arrive until tomorrow morning.

Chen Mo said that Curry didn't come to the All-Star Game, but more like he came to fight.

Chris took Chen Mo to the Hilton Hotel in Orlando, and in the suite on the top floor, Falke and Hua Xiaoou had already started drinking tea.

Falck seemed to be very fond of the tea leaves that Hua Xiaoou had brought from China, and they were discussing the tea ceremony.

"It's better than all the Chinese teas I've ever drunk before. Falck praised: "I'll have to develop this hobby in the future." ”

Chen Mo took a sip of the tea brought by Hua Xiaoou, and it tasted really good.

"I took a box from your father, and the kid was reluctant to drink it and was taken away by me. Hua Xiaoou said: "The remaining third, I don't think Lao Tzu can drink it and bring it to his son to drink." ”

Chen Mo glanced at Hua Xiaoou, and Hua Xiaoou always looked serious.

Now sitting here is Chen Mo's core team, and they are all grasshoppers tightly tied to a rope.

Actually, it's hard to know how to package and operate a star. And after the image and packaging, you have to make money through the image you have established.

After a break, they began to discuss business.

"On the issue of building Jack's image, I think we have to put some shortcomings in front of the fans when presenting a kind of situation that we want the fans to see Jack Chan. Hua Xiaoou said: "The affinity of the character is very important. ”

"It's not acting in a movie. Falck said with a frown. From the beginning, he felt that this Chinese who did not look serious was unreliable.

Hua Xiaoou said with a rare serious taste: "The packaging of the star is to establish an image in front of the fans. The characters in this movie and novel are actually the same. ”

Falke wanted to speak, but was interrupted by Chen Mo, "Let him continue! ”

Hua Xiaoou took a sip of tea and said: "There are about three most successful stars in the NBA now - Michael Jordan, Kobe Bryant and LeBron James. ”

"Not to mention Elvin Johnson and Larry Bird before Jordan, their era is relatively old. There is a single means of propaganda, which is beyond the scope of discussion. ”

"Of the three, Jordan and Kobe Bryant's packaging is relatively successful. But I think the packaging of James is a failure. ”

"LeBron has been a fully packaged image since before he entered the league, and he is still perfectly packaged after that. ”

But what is the impression he gives the fans? Ruthless! This is the LeBron that the media and the NBA want the fans to recognize. However, he is different from the two mentioned above. ”

"In terms of style of play, LeBron is a team player, he can make his teammates better, he's not a pure scorer. But Kobe Bryant and Jordan are both pure scorers. A scorer on the basketball court is like a killer, he can be ruthless, he can be ruthless. This image is very right, and the paranoia of the two of them also determines that this image is the right way. But it would be a mistake to apply this approach to LeBron. ”

"Actually, the biggest mistake, or coincidence. It's that LeBron was packaged before he entered the league, and he didn't give fans any other image, which is the so-called shortcoming. ”

"Jordan was crushed by the Bad Boys when he entered the league. And at that time, due to the limitations of propaganda methods, his packaging was not perfect, and he would also leak a little about his shortcomings. For example, his harshness of his teammates, for example, his paranoia. ”

"It's the same with Kobe, who was the 13th pick when he first entered the league, and he played off the bench for two years. When he first came, no one was going to package him, what he was like, what the fans were like. ”

"LeBron is actually funny and funny in life. But fans almost don't have that impression at all. ”

"What's Jack's situation now? He didn't get any packaging at first, but now the Internet is so advanced that no one remembers what he was like in the first place. So, we have to think that leaking some of his images in life will bring him closer to the fans. ”

"So I thought we should work with Mike Tollin on a deeper level, and I wanted some interesting videos of him shooting to show the fans. This can bring his image closer to the fans. ”

After Chen Mo listened to Hua Xiaoou's analysis, he nodded, he thought it made some sense.

After hearing this, Falke did not continue to refute Hua Xiaoou, and Chris thought for a while and said, "I'll add one more point." ”

"While doing this publicity, we also needed to make Jack more of a star. ”

"He should have some comments on other events on social media, and I think we should have a small team dedicated to this next. ”

After hearing this, Chen Mo only felt that his head was big, he waved his hand, and said, "Then let's do it! If you have no opinion, I will listen to you." ”

Also, we're working on an autobiographical novel about Jack Chen. From the beginning of Jack's exposure to basketball to the end of the season, the novel will go on sale after the end of the season. Hua Xiaoou said.

Chen Mo frowned and said, "The novel has already been written, and this season is only halfway over!"

Hua Xiaoou said: "The story is almost there. ”

"And what about the results of this season?"

"The Warriors win the championship!"

"I@#¥#" Chen Mo said a profanity sentence commonly used by black players.

"So you've got to win the championship this season, or we're going to have all the novels in our hands. Hua Xiaoou seemed to take what he said for granted, and then he briefly said some of the later operation routines.

"After the release of the novel, we expect to announce that the film is ready to start filming in July, and then the adaptation of the game and manga will follow directly. Hua Xiaoou said: "Start with the novel, and then weave some into a net." We have to take the first step in pan-entertainment. ”

"In the summer, you have to cooperate with the publicity. By the way, you are the protagonist of the movie. There is nothing wrong with your acting skills. Hua Xiaoou said.

Chen Mo said: "Are the novel and the script being produced at the same time?"

"Yes, including the casting work, which is also carried out together. Hua Xiaoou said lightly.

Chen Mo covered his head and said, "But all this is based on our championship this season?"

"I'm sure you can. Hua Xiaoou's tone was extremely flat.

Then he took a breath and said: "In order not to put too much pressure on you, we actually made a second plan, if you really don't win the championship, the story will end at the end of last season." Of course, I still hope you can win the championship. ”

Chen Mo let out a sigh of relief, after all, no one can say for sure what will happen in the future. Nobody can say they have to win, it's too much pressure. Even if he is Chen Mo, he can't accept it.

Hua Xiaoou finished saying everything that should be said, he spread his hands and said: "I will do these things, and I will cooperate with you in the specific implementation of some work in the future, including interviews with several domestic media." And the raffle that we've been doing before, where three lieutenant general fans are coming to watch the All-Star Game, and you can meet you tomorrow afternoon for afternoon tea. ”

Chen Mo said another foul language: "Why didn't you say it earlier." ”

"You're busy!" Hua Xiaoou said: "It's not a big deal, I'll just make a decision." ”

Chen Mo patted his head and said, "I really want to fire you." ”

"Liquidated damages of 3 times the salary, I'll leave immediately. ”

Chen Mo felt that he did not have the status of a boss at all.

After Hua Xiaoou finished speaking, Chris began to tell Chen Mo about the promotion of clothing brands and future investment plans.

Among them, there are some directional issues that need Chen Mo to make a decision, and there are also some propaganda work that Chen Mo needs to cooperate. Chen Mo is the biggest boss, but at the same time, he is also a spokesperson with very high value, and his own brand must be endorsed by himself.

The afternoon after tomorrow, there will be a new clothing launch conference, and there are some on-site activities, which Chen Mo must attend.

After Chris's end, Falke told Chen Mo all the arrangements for the past few days. This includes interviews with major media outlets, as well as official events with Under Armour, Chevrolet, and NBA.

After listening to this, Chen Mo felt that he might be the most painful boss in the world, and all his time was divided by these three guys.

"You don't seem to have left me any time for Agary and Jessica!" Chen Mo said.

The three of them said in unison, "When you go to bed at night." ”

"Overall, the time left for the two of them is the most. Chris said.

Chen Mo leaned back on the sofa and waved his hand, he felt that his head was big.

When the three of them left, Hua Xiaoou walked last, and he turned back to Chen Mo before going out and said: "To be the best NBA player, it's really not just about playing well, not to mention that your goal is to make history remember." And let the history outside of basketball be remembered, you must give more. ”

"Okay!" Chen Mo said weakly, his time had been scheduled for summer, but now spring had just arrived.

Chen Mo is going to take a shower and go to have a supper with Jessica, and go shopping in Orlando by the way.

Jessica came back from Las Vegas for an event, and her plane arrived in Orlando two hours later than Chen's.

Thomas Leo reminded him, "Jack, I'm afraid you don't have time to rest, and if you're going to catch up with Miss Jessica, tonight's stretching must start right away." ”

"Can't you rest for a while?" Chen Mo felt a headache.

Thomas Leo said: "The fatigue you feel from the journey and your brain activity is actually an illusion, and your body is not tired at all. And starting tonight's exercise program now will actually help you relieve fatigue. ”

Chen Mo really wants to scold people now, he really suspects that he is having a fake All-Star weekend. This isn't just a place to rest!

"If we go downstairs to the gym now and start training, you leave ten minutes to shower and change clothes without delays and traffic jams on the road. Miss Jessica arrived at the door of the hotel. Thomas Leo said.

For the accuracy of the Germans' estimation of time, Chen Mo admires the five-body casting. Chen Mo cleaned up and just sat on the bed when she was about to take out her mobile phone and send a message to Jessica to ask where she was. Before he could finish his writing, Jessica's message had arrived—I was at the door of the hotel.

In fact, with his brain, he could have done it more accurately than Thomas Leo, but he didn't want to do the math at all. Because everything is clear, there are no joys and surprises in life.

When Chen Mo went out, he asked, "Do you want to bring you supper when we come back?"

Thomas Leo shook his head and said, "Boss, you should know that I have to go to bed on time at half past nine, and now it's 19 minutes out of time." ”

"Count me as talkative. Chen Mo pursed his lips and left.

Chen Mo thinks that these men are not cute at all, but Jessica and Agalie are the cutest, and he is now going to start a beautiful nightlife with the lovely Jessica. It will probably be one of the few indescribable good times of his All-Star weekend.