Chapter 64 Record Release
At the same time, another entertainment company in Donglin City also launched an intensive publicity offensive for the release of its artists' records.
The boss of this company is called Wang Baodong, and the artists who release records are Wang Yang and Wang Xinhua.
I don't know if it's a coincidence or deliberately, Wang Yang and Wang Xinhua released the record on August 21, which was set on the same day as Sunday's record release.
It is rare for a company to release records for two artists at the same time, especially the scale of Baodong Company, which can only be regarded as above average.
In the eyes of outsiders, although Baodong Company had strong profitability in the past and its account funds were relatively abundant, it was still an unwise risk to release two records at the same time.
The production cost coupled with the large amount of publicity funds invested will put great pressure on the finances of Baodong Company, and it will even hollow out the old bottom and raise debts.
Once the record is released, if the expected income cannot be achieved, or even the results hit the street, the development of Baodong Company will be seriously affected.
Regarding Baodong Company's obviously unwise behavior, Zhou Tian can generally see Wang Baodong's intentions.
In Zhou Tian's view, Wang Baodong obviously wants to snipe himself on record release, and he is also suppressing Zhou Tian culture.
Perhaps, it was Wang Baodong who realized that once Zhou Tian's record was a big hit, the future development would enter the fast lane and be more difficult to contain, so Wang Baodong wanted to take a risk, and wanted to hold down the momentum of Zhou Tian's development, so that Zhou Tian would lose the opportunity to rise.
In this regard, Zhou Tian not only did not worry, but felt a faint excitement and a feeling of fighting spirit.
As August 21 approached, Baodong Entertainment and Zhou Tian Culture have increased their publicity efforts.
In addition to working hard to promote their own artists, the two companies also do everything possible to discredit each other's artists through various means that cannot be put on the stage.
For example, some newspapers published articles that based on the performance of Zhou Tian's previous three records, the real creators of the songs that Zhou Tian sang at the Supernova Contest were likely to be someone else.
Some newspapers published articles morally condemning Zhou Tian, saying that Zhou Tian was a man who was unrighteous and had stepped on several boats.
Even, some tabloids attacked Zhou Tian out of nothing, saying that he had made a big belly for fans, but he ignored it afterwards.
What's more, on the Internet, there are also posts that Zhou Tian has hidden his marriage.
In addition to refuting those false negative reports through newspaper articles, negative reports about Wang Yang and Wang Xinhua are also common in the newspapers.
Of course, limited by the influence and financial resources of the two companies, each other's positions attacking each other are basically in some non-mainstream coal bodies that are difficult to get into the elegant hall, and they are mainly concentrated in East China Province and surrounding areas, and their influence is relatively limited.
Of course, in addition to the battle of public opinion, the two sides have also made great efforts in the promotion of records.
For example, the price of the record, Baodong Company set an ultra-low price of 20 yuan for Wang Yang and Wang Xinhua's record price, which is close to the cost price of production costs.
Not only that, Baodong Company also set up a lottery, and fans who buy records will receive lottery tickets and have the opportunity to win a cash prize of 10,000 yuan.
On the side of Zhou Tian Culture, at Zhou Tian's insistence, he did not set a low price, and chose a medium pricing level of 50 yuan, which is already the record price of some second-tier singers, and even, some first-line singers will choose such a price.
It can be said that a rookie singer like Zhou Tian, especially when he has hit the street three times, dares to set such a price for his record, which is a big risk.
Of course, although Zhou Tian Culture did not play a low-price card in record promotion, it was not inactive.
According to Zhou Tian's proposal, Zhou Tian Culture played such a slogan, for every record sold, it would donate a dollar for poor out-of-school children. Zhou Tian Culture will set up a special foundation, and send special personnel to take care of it, and will regularly announce the use of the fund to the public.
In addition, Zhou Tian Culture will also hold a free record event, the specific way of the activity is that Zhou Tian will select ten cities to sign on the spot, and the top 30 fans will get a record for free.
In the midst of the publicity offensive in full swing, August 21 arrived, and the first album "Sea and Sky" that came to the world on Sunday was released.
The listing and distribution of records is inseparable from the corresponding channel resources.
Although Zhou Tian Culture is only a medium-sized entertainment company, its channel resources are comparable to some large entertainment companies, mainly due to the excellent business capabilities of Liu Yun and Wang Xiuping.
Up to now, there are more than 200 record stores that have cooperative relations with Zhou Tian Culture across the country, most of which are concentrated in first- and second-tier cities. In addition, there are more than 30 audio-visual wholesalers that have business dealings with Zhou Tian Culture.
Zhou Tian Culture has such a broad channel resources, which can also reflect the prosperity of the world's record industry from the side.
In Zhou Tian's previous life, due to the rise and prosperity of the Internet, coupled with serious piracy, before his rebirth, the number of people who bought genuine records decreased sharply, resulting in the number of record stores in the country has been only a handful, and other record sales channels have also shrunk seriously.
Many of the biggest stars in the music industry have had to reduce the number of records released, or even abandon the record market altogether.
In Zhou Tian's eyes, the record market in this world is simply a paradise for musicians, as long as you have the strength and proper publicity, the record will not be sold.
Of course, if you don't have the strength, but blindly release records, even if the channel resources are vast, no one will care, and it is very possible to lose money and go to your grandmother's house, such as the predecessor, which is a typical example.
Zhou Tian thinks that he is very powerful, and he has done a good job in the promotion of the record, so what kind of achievements can he achieve?
Even if the psychological quality is excellent, Zhou Tian will inevitably be a little apprehensive. After all, the record pinned on his big expectations.
On the first day of the record's release, at seven o'clock in the morning, in front of a record store in the center of Donglin, there was a winding line, and at a glance, there were at least hundreds of people.
The small square in front of the record store and the sidewalk further out have been taken up by the crowds.
Zhao Yinuo, Xiaoru and the other two friends were in the middle and front of the crowd.