Chapter 14: The Era of Variety Entertainment
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In fact, for the character of Alu, he is not just a so-called knight who yearns for freedom.
Wang Zainian has another idea about it, which is based on the full version of "The Future" that he watched in his previous life.
Anyway, it doesn't matter, they have already decided to play the role of Alu, so why bother to defend this role again.
Li Wanru negotiated the contract, and after signing it, the salary was 200,000 yuan, or depending on the friendship price on Yuan Quan's face, the average newcomer supporting role may not be able to get so much.
Because Han Han has great hopes for this film, and in order to be in a hurry, he can release it as soon as possible during the summer vacation, so he did not shoot in separate shots like other directors. Instead, it is filmed from the beginning to the end along the plot until the end.
This kind of shooting is also convenient for the actors to enter the play, but it greatly deepens the difficulty of filming and post-editing production.
Therefore, the third male protagonist Alu, who will only appear in the middle and late stages of the movie, Wang Zainian, he will have to wait at least half a month before he can enter the crew for filming.
returned to the magic city, contacted Li Caihua, and learned from her that the little coffee show was also successfully launched with the help of Douyin. On the day of its launch, it has exceeded more than 10 million downloads, and many celebrities on Weibo spontaneously shoot funny publicity, so that fans feel very down-to-earth.
That's right, down to earth. Since a certain celebrity kept teasing himself on the Internet last year, not only did he not lose his followers, but also caused a surge in fans, which also made many celebrities feel that this is a good way to promote themselves.
Since the beginning of the year, many artists have joined the luxury package that ridiculed themselves, among which Yang Mi and Fan Bingbing ranked first.
Who made the little coffee show and Douyin popular?
And Douyin's Series A financing has been almost negotiated, which are angel investment, Sequoia Capital, and DCM China. The three main operating leaders in the investment field have a total financing of 6,000W US dollars, accounting for 40% of the shares, and 10% of the shares of 1000 degrees have been suppressed to 7%.
Douyin's registered users, mobile phone real-name registration, and thousand-degree login have reached 6500W users, of which the mobile phone real-name registration has reached a full 4000W. (Don't take it seriously)
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Magic City, Umbrella Film and Television Entertainment Co., Ltd.
"What? Establish the company's own variety department?"
Li Wanru glanced at Wang Zainian sitting in front of her in surprise, if it weren't for the fact that the other party was the largest shareholder, she would have slapped it a long time ago, this is a complete joke, the new company has just changed its corporate name, and the office location is also under renovation.
"Well, yes, I've been thinking about it for a long time. Our company is newly established, and there is no way for resources and artists to compete with some of the previous large companies, and they are second-rate or even third-rate companies in the film and television industry. Why not create a new trend and be the first leader of personal variety entertainment!"
It's no wonder that Wang Zainian thinks so, although he has the golden finger of the system, which can be regarded as a panacea, but in fact, this golden finger cannot solve the next dilemma very well.
It's 2014 now, although it's just the beginning of the year, but it has entered a new era of big entertainment, and in the next three years, there have been too many movies and TV series, a series of big moves, making the entertainment industry more and more developed. But in fact, most of these big movies and popular film and television dramas are IP industries, such as Hua Qiangu that will appear next year, and even popular TV series such as Ode to Joy later, which are all adapted from novels.
In addition to the IP industry chain, there are also many original TV series and movies, but most of them are not as good as those novels and even games with a fan base.
Wang Zainian's capital is limited, although Douyin seems to be very popular, and the financing has reached 60 million US dollars, but it is only the financing money, and it cannot be completely used for its own use, and it is still a long time before it goes public. In addition, when I first started to get Douyin, the system also explained that the designated lottery opportunity was available but not sought, and it may not be possible to draw good entertainment technology software in the future when using fan value to draw lottery.
And starting from "The Voice of China" and "Where Are You Going, Dad", China's entertainment variety show industry has entered an unprecedented stage of highly developed, whether it is a variety show that introduces copyright from abroad, or an entertainment variety show created independently, most of them are very popular. And this kind of variety show is still very gold-absorbing, look at "The Voice of China" has set the highest naming fee in history.
In 2012, the naming fee for the first quarter was 60 million, and the naming fee for the second quarter of 13 years soared to 200 million. But in any case, the naming fee will never be lower than 200 million, and may even be higher.
You must know that the exclusive naming fee is 200 million, not counting some other assistance and sponsorship costs. The total advertising cost of the second quarter of last year reached 350 million, and the total cost this year will definitely be much higher than last year.
"Where Are You Going, Dad" also created a precedent for a series of outdoor celebrity reality shows, inviting five celebrity families to travel across the country to do tasks. Not only adults like to watch it, but children also like to watch it.
This super popular variety show can not only get a high price of naming fees, but also drive the huge tourism industry, how many people know the scenery hidden in the mountains, and how many people know that in addition to riding horses and whips on the prairie, they can also herd horses and sheep.
The first season of "Where Are You Going, Dad" received a naming fee of 28 million, and in the second season, it soared to a huge exclusive naming fee of 312 million yuan, which was higher than that of The Voice of China! It also made a group of long-overdue or unknown artists and stars bloom with new careers again, and the old trees sprout and radiate the spring of a second life.
Who knew Zhang Liang before? Who knew Wang Yuelun?
Wang Zainian gave a series of examples, and even his own blockbuster "The Strongest Brain", explaining the high returns and some risks to Li Wanru one by one, and also revealing a little information about the future, such as the popularity of online variety shows in the future, and its surrounding industrial chain can also generate huge economic benefits.
Li Wanru pondered for a moment, and after a long time, she came to her senses and said, "Listening to what you say, variety shows in the future will indeed be the level of development of explosive forms." The running man, who started broadcasting last year, even recently heard that Dragon TV has a big move, and it seems that he is also going to introduce an outdoor reality show from South Korea. ”
"That's right, variety shows can not only pull high naming fees and peripheral products, but also make a series of celebrity stars, haven't you always had the idea of cultivating artists, although few people are as patient as before to learn, but variety shows don't need too much acting skills, as long as they can play and be funny, they can completely cultivate some funny artists. ”
As Wang Zainian narrated step by step, Li Wanru's eyes became brighter and brighter. Indeed, he can sign some funny artists, just like Wang Gulan, who ran male before, how many people knew him before? Now he is not only a hot mess, but also participated in the filming of several movies.
"Okay, then get out of the way!"
Li Wanru gritted her teeth, her efforts over the years not only did not get a return, but she lost her old capital, thinking that she could only spend her career in peace, but it seemed that she was going to play a second spring.
Li Wanru said, "I know a lot of friends who are engaged in the TV industry, you can send me the program plan first, and then you will connect with some TV stations, if you can." At that time, we have cooperated with TV stations to develop variety shows in the name of the company. “
"Okay!" Wang Zainian was also very happy that his idea was approved.
Take the first step successfully!
Step into the door to the future.