For the 'new gadget' of Tieba, most of the internal employees who participated in the internal test were very interested, but they didn't take it too seriously at first. Pen & Fun & Pavilion www.biquge.info

In their opinion, the positioning of Tieba is more similar to the functional supplement of the novel comment area, at best, it is to take out the comment area separately and make it a simple forum.

In the final analysis, the post bar is still for Zeyue's online novel service.

But a few weeks after the Tieba was launched, Zeyue's technical team gave feedback on several amazing data.

The total number of views of Tieba, in just a few weeks, is actually about to catch up with the number of views of Zeyue Chinese Network: if you judge from the trend of the upward curve of page views, Tieba is almost an inevitable trend to catch up with Zeyue Chinese Network!

Although the total number of registered users of Tieba is far less than the number of registered users of Zeyue Chinese Network, compared with the same period, the number of new users is also far greater than Zeyue: in the same online time, the number of registered users of Tieba is about 1.5 times that of Zeyue.

This is also because you can speak anonymously in Tieba, and if you have to register to speak, the number of Tieba users will be more.

Seeing these data, everyone realized that the 'post bar' that Zhao Zejun made up was not a supplement to the online novel comment area at all, and in the long run, the ability to attract traffic even exceeded that of novel reading websites.

The commercial value is currently difficult to judge, but in the era of the network economy, with traffic, are you still worried that there is no commercial value?

After thinking about it, the post bar has achieved remarkable results in a short period of time, although it is unexpected, but it is also reasonable.

Everything is difficult at the beginning, the same is true for the promotion of network products, attracting the first batch of traffic is the most difficult, as long as there is the first batch of traffic, due to the wide and convenient spread of the network itself, this batch of traffic can attract a steady stream of new traffic.

The vast majority of network products, the key to success or failure, depends on whether it can be a hit, more than 99% of the network entrepreneurship, are dead on this inverted hurdle, as long as you can stick to the initial time, gather the first batch of considerable traffic, followed by the sea and the sky, financing, further research and development, product promotion, expansion of business, will follow.

With the readership base of Arisawa Reading Chinese Network, Tieba easily crossed this threshold.

More than 80% of the readers of Zeyue Chinese Network have smoothly transitioned to Tieba users, and the most popular bar in the Tieba is almost all online novel Tieba. Zeyue's post bar of high-end authors generally has more than 10,000 followers, and the number of followers of several god-level authors, such as the 'hooligan bar' of the Blood Cloud Rogue series of books, has even forced into 100,000.

These 100,000 followers, including the attention of other online novels, have a future commercial potential that is by no means comparable to ordinary 'registered users', and the degree of adhesion is very high.

To take the simplest example, if you promote a project related to Xueyun's works, such as game adaptation, and spend a lot of money to promote it on forums and portals with hundreds of thousands of users, the effect may not be as good as in this 100,000 followers.

This is also the quality of users that Zhao Zejun has always emphasized.

The more consistent and adhesive the user, the greater the business potential.

In addition to the novel post bar, other types of post bars have also attracted some new users. Sticker bar has infinite extensibility, any topic, as long as it is not illegal, can be established corresponding to the bar, gather a group of people with the same hobbies, chat, discuss and exchange views.

Zhao Zejun asked people to register a number of popular post bars, military bars, pet bars, game bars, hot blood legends and other popular keyword bars have also had a certain degree of user growth.

There is an important reason why the sticker bar can become popular in a short period of time.

During the SARS period, people reduced the frequency of going out, nested at home to pass the time on the Internet, compared with professional forums, the layout is concise, the operation is simpler, almost all topics can be found in the post bar a group of like-minded people. Even if you don't have a topic that you care about, you can create a new one and experience the sense of accomplishment of being a moderator.

……

The effect of the post bar exceeded expectations, and even some well-known authors from the starting point came to Ze to read the post bar and establish their own novels.

Rizhao couldn't cry or laugh, and he didn't know what to do with those starting point novel stickers.

Zhao Zejun is very generous.

All the guests are coming, that is, the other party is willing to 'contribute' to the development of the sticker, bringing a batch of new traffic, of course, welcome, whether it is technical maintenance or normal promotion, all the bars are treated equally.

Within Zeyue, some people proposed to commercialize the post bar and place advertisements.

This isn't the first time the issue of advertising has been mentioned.

As the plate of online novels gets bigger and bigger, the audience continues to increase, and gradually some businesses begin to notice the commercial value of online novels, and Zeyue often receives cooperation requests, hoping to place advertisements on Zeyue Chinese Network.

Some of these merchants offer prices that are not too low.

In fact, after Huanjian withdrew from the core stage, the starting point has tried to cooperate with advertisers, and a small amount of advertising on the website has become an important profit for the starting point.

However, Zhao Zejun has always insisted on the purity of the Zeyue page and will never place advertisements.

In his view, online novels are the core business, advertising is the additional business, and the web space is limited, and making room for the additional business will inevitably crowd out the layout of the core business, and the gains outweigh the losses.

Of course, the deep-seated reason is that Zeyue is not short of money. And Zhao Zejun's own eyes have never been limited to the online novel industry, for him, online novels are more of the traffic fuel of other industries in the future, so the purity of the 'fuel' must be ensured.

If Zeyue places advertisements, it must meet two prerequisites: first, the advertising content is highly related to online novels, such as movies and games adapted from online novels, and second, advertising products must have direct interests with Zhao Zejun.

To put it bluntly, it is Zhao Zejun's own project or shares.

Herbal tea meets the second article and does not meet the first article. Even herbal tea is not eligible to be advertised on Zeyue, let alone anything else?

The post bar is different, it does not belong to the core business, put some advertising, that is, you can make money, and it does not affect Zeyue, why not.

Moreover, at present, it seems that the profit point of the post bar in the future is advertising.

"Advertising will be done sooner or later, but the top priority at the moment is to continue to grow the sticker. ”

Zhao Zejun first affirmed the idea of the employee who put forward the opinion, and then explained: "The current post bar is like a teenager in the development period, and his body has not yet grown strong, so let him do coolies to make money, it is easy to leave hidden dangers, and even collapse the body."

Tieba looks very popular, in the final analysis, it is still based on Zeyue, and the total traffic is still not ranked in various websites across the country. The most popular post bar,Almost all of them are novels.,Other kinds of social hot bars.。 The number of people who post bars such as games and movies is still pitiful, and if these bars can't be done, they can't be considered a successful project. To put it bluntly, the current prosperity of Tieba is a 'false prosperity' based on Zeyue, and the confidence is insufficient. ”

Rizhao said: "Mr. Zhao, it has been proved that the post bar is attractive, and now the key problem is that the network popularity is not enough, and if we want to sit up with other post bars, are we considering spending money on advertising and promoting the post bar? At least let people know that there is such a thing as a post bar." ”

The conference room was full of smiles, and just now he said whether to refuse others to come to Zeyue to advertise, and in a blink of an eye, it became a post bar or not to spend money to advertise on other people's websites.

However, Rizhao's idea is obviously good, product online publicity, promotion costs are essential, especially in the network industry, and promotion costs often account for the majority of funds.

"How much does it cost? Zhao Zejun pretended to be distressed and said.

'Advertising' is meant to be done, but not by Rizhao.