Chapter 27: The Poison Pill
The form of the sword and the starting point is not a small good, but a big good. Pen & Fun & Pavilion www.biquge.info
As soon as the signing system of the starting point appeared, a large number of authors were lost every day, and the authors always had to find a place to write books.
There is no need to take the initiative to dig the foot of the wall with the starting point and the sword, and a large number of authors take the initiative to take refuge in it.
The authors who ran away from Zeyue are only a part, and the entire circle of writers is quite dissatisfied with Zeyue's signing system, and public opinion is almost one-sided, which directly affects the authors who have entered the industry.
There was not much movement at the starting point, and Huanjian decisively seized the opportunity to hype it on the Internet, wanting to create a free, fair and comfortable writing environment for online novel writers, which was used as a gimmick to attract a large number of new writers.
In a short period of time, the number of writers in both companies has increased significantly.
Before, I competed with Zeyue, I spent so much money and energy, what are I fighting for? It is nothing more than the author, who can attract more authors, can bring more readers, increase the traffic of the website, and make the website more valuable.
It's good now, you don't have to do it at all, Zeyue himself forced away a large number of authors, and the number of writers on the two websites has skyrocketed.
However, this joy from the sky did not last long, and the top management of the two websites realized that something was not quite right.
The number of writers did increase, but the number of new writers did not drive traffic to the site as much as expected.
The vast majority of these writers are newcomers, and a small number are middle- and low-level writers from Zeyue, and the common feature is that they have weak writing ability and no fixed readership.
They came, but they didn't bring readers, and the novels they wrote couldn't attract readers in large numbers for a while.
Of course, from a rookie to a master, it takes time to cultivate, except for a very few gods like Xueyun who became famous overnight, the vast majority of writers need a long time, months or even years, to slowly learn skills, accumulate popularity and experience.
But the problem is that Huanjian and the starting point can't wait that long at all.
Zeyue started the money-burning war of online novels, even if these writers can't bring a dime of profits, but as long as they open books on the website, the benefits that the website should give can't be less!
Huanjian and the starting point have taken welfare synchronization measures, although the benefits of the two are not as good as Zeyue, there is not much difference.
It's easy to have one or two more writers, but in a short period of time, a large number of writers have poured in, just taking money, not making money, and not even bringing traffic, and the website's spending has skyrocketed!
The foundation of the starting point is too thin, and the sword is not thick, and it can still cope with it this month, but according to the current influx of authors, it will not take three or five months, and the two websites will be dragged bankrupt by a large number of author benefits!
What's even worse is that because the early publicity is too beautiful, new writers keep joining.
In the past, when there was no need to pay writers, the more writers, the happier the website was, and I could wake up smiling when I dreamed. But now it's different, one more person, one more burden on the website, in the report, which is a writer, it's just a robber, snatching money from the pocket of the website.
The first batch of people who were engaged in the online novel industry were all poor ghosts, otherwise the starting point of the previous life would not have been in the heyday, and millions would have been sold to Shanda.
Even Kong Decheng seems to be worth a lot of money, it depends on who he compares with, as an investor, his money is really not worth mentioning.
Besides, this is a bottomless pit at all, which can be sustained in a month, but what about two months?
For the future of the online novel industry, except for Zhao Zejun, no one is 100% confident.
Tens of thousands of dollars a month are thrown into it, and I can't see the future at all, and I don't know when it's a head, and no one can stand it!
"Poison pill!"
Kong Decheng suddenly thought of a commonly used word in the financial world!
The 'poison pill plan' generally refers to a counterattack in equity acquisition, but it is very suitable to apply it to this series of actions!
The starting point finally reacted, and the starting point and Huanjian fell into the big pit dug by Zeyue!
Looking back on the chaos in the past few months, it seems to be disorderly on the surface, but after calming down and analyzing, Zeyue's one move and one style is actually clear-sighted, and he quietly set up a situation step by step, and put the two websites into it little by little.
In the initial stage, Zeyue set foot in the online novel industry, breaking the conventions of the online novel industry, giving money to authors, using economic stimulus, and fighting for the market in order to retain readers.
This forced the other two websites to follow the venture to invest money, and the three of them fought a big game, opening the money-burning mode of online novels.
All authors, no matter good or bad, as long as they are willing to write, they can make money, and it is not difficult for slightly high-end authors to earn more than 1,000 a month.
At this point, the industry seems to have entered a golden age!
If you think about it, this so-called 'golden age' is exactly the same as the previous online economic bubble: online writers can make money, not because they write well, but because of the false prosperity brought about by the money-burning war triggered by Zeyue.
A large number of young people began to pour into the online novel industry, and the number of readers also surged.
But at this time, the attention of the entire industry is focused on how to attract more writers, and everyone, including the website, is dazzled by the prosperity in front of them, and no one realizes that the industry has been flooded with a huge bubble.
Only the initiator Zeyue decisively adopted the contract model, eliminated some worthless authors, and retained the dry goods in the bubble: authors who can write and write, and the readers attracted by these authors.
The other two websites stupidly swallowed all the foam in their stomachs, and thought they were proud.
This is no longer a strategic mistake, but a conceptual obsolescence. The nickname of the godfather of online novels is worthy of its name, and the understanding of online novels on the two websites is a big step behind Ze Yue, and the ideas are not at all on each other!
Even if they can keep up with Zeyue's train of thought, it's useless.
Because at the end of the day, it's still about burning money!
Zeyue seems to have endless money, as long as it can maintain stable updates, you can get a full attendance award when you go to Zeyue. This means that most of the writers who have the perseverance and perseverance on the Internet have chosen Zeyue;
Writers who have the perseverance to maintain stable updates may not be able to write good novels, but the probability of becoming a great god is definitely higher than that of a writer who fishes for three days and dries nets for two days.
And the rest of the writers, who go to Zeyue and have almost no income, can only come to Huanjian and the starting point to mess around.
In other words, the average quality of the writers harvested by Zeyue is much higher than that of Huanjian and the starting point.
Those writers who have neither perseverance nor readership are a huge 'poison pill'.
After Huanjian and Qiqi snatched it and ate it, they couldn't digest it or spit it out.
If no timely countermeasures are taken, this poison pill will poison the raccoon sword and the starting point alive, sucking their blood dry.