285 Lacklustre opening

As the video of the Jinling University Song Contest was put on the Internet, countless netizens spontaneously paid attention to this event for a while.

Countless classic pieces have been excerpted by netizens and widely circulated on the Internet.

Unlike the market outlook, there are still relatively few people singing on the Internet at this time, and for a while, this Gu Yuan's casual work has caused an extraordinary heat on the Internet.

Countless contestants can be said to have become popular overnight, and among this group of people, Xu Lili is undoubtedly the hottest one.

's outstanding appearance, hollow valley-like temperament, graceful singing, and everything added up to push her to the peak of public opinion.

With the increase in popularity, more and more people paid attention to the song competition, and even Jinling TV found the organizer of the event.

It's just that Gu Yuan doesn't want to push the activities of this group of college students to the market, which is not conducive to the positioning of the poetry restaurant.

However, Gu Yuan still skillfully took advantage of this wave and publicly shouted the slogan "Be pure, not commercial" in the competition.

At the same time, Gu Yuan publicly disclosed for the first time that the poetry restaurant was jointly founded by seven college students. And the games launched by Poetry Restaurant are also jointly developed by them.

In particular, "Three Kingdoms Killing" was patented by Gu Yuan and sold on the Internet.

With this series of momentum, Poetry Restaurant, a brand deeply marked with the cultural label of college students, has suddenly become deeply rooted in the hearts of the people.

Similar themed restaurants are starting to pop up in many places. Gu Yuan could only turn a blind eye to this.

Compared with the overnight popularity of the poetry restaurant, B&E men's clothing is much more bland.

On January 6, 2004, the major colleges and universities in Jinling began to have a holiday, but because of the college song competition, many students chose to stay.

When the rematch of the song competition was underway, the venue of the event, Wutaishan Gymnasium, was almost overcrowded. Because there were too many people watching the game, Gu Yuan finally had to ask the police for help, so as to maintain order at the scene.

When Xu Lili came to the stage, nothing could be heard from the audience except cheers.

But when Xu Lili started singing, he suddenly became silent again.

When Xu Lili finished singing, countless people began to shout for another song, and for a while, the competition scene almost became Xu Lili's personal stage.

The students who drew the opponent against Xu Lili couldn't help but want to cry for a while.

Such a stark difference in popularity is really shocking.

However, although the song competition was in full swing, Gu Yuan did not pay too much attention to it, and with the holiday of Agricultural University, Gu Yuan began to officially devote himself to the construction of men's clothing stores.

For a time, his footprints were all over the Soviet Province, and Chongjialong came to Zhejiang Province and began to build franchise stores here.

At this time, Xu Haifeng, who was busy decorating express stations all over the country, finally took time out and began to devote himself to the decoration of men's clothing stores.

This suddenly greatly reduced the pressure on Chongjialong and Gu Yuan, and there was no need to find another decoration company.

While Gu Yuan was busy with the construction of the store, Zheng Xiuyan was also working day and night to design and make the company's first batch of men's clothing.

Clothing design is not done by drawing a layout on paper, in fact, it also involves materials, cutting, and color matching. All of this affects the final result.

Fortunately, what Gu Yuan asked for was only the basics, and there were nothing too fashionable, so the design requirements were not very high, and the corresponding cost was not so high.

In the end, under the joint decision of Zheng Xiuyan and Gu Yuan, the first batch of men's clothing styles were determined.

Soon the textile mill began to put into production.

Since the beginning of production, Gu Yuan has lived in the production workshop, strictly controlled the quality requirements, and laid a good foundation for high quality and high requirements from the beginning.

When Zheng Xiuyan saw the first batch of men's clothing produced by the garment factory, she was shocked.

She didn't expect that Gu Yuan would be able to achieve such good quality.

In fact, she is also well aware of the quality of men's clothing on the market, but she didn't expect Gu Yuan to be so cost-effective and improve the quality so much at once.

Zheng Xiuyan has a premonition that this batch of clothes is selling well.

The price is not high, the positioning is moderate, the quality is conscientious, and the style is not bad.

If such clothes are not popular, what other clothes are popular?

Compared with other formal wear brands that are more mature as a whole, Zheng Xiuyan's men's clothing this time is younger and more fashionable.

Approaching the end of the year in 2004, Gu Yuan contacted Liu Tianwang through his connections and spent 3 million yuan to sign a two-year advertising endorsement with him in one fell swoop.

At the same time, the advertisement was filmed in Jinling.

The whole advertisement was not long, just a few dozen seconds, Liu Tianwang just changed a few different clothes and said a word of advertising.

In fact, the reason why Liu Tianwang agreed to Gu Yuan's advertising invitation so easily has a lot to do with Gu Yuan's relaxed conditions.

Other brand endorsements, once signed, will be more or less required to cooperate with the publicity when attending public occasions.

But Gu Yuan didn't mention this.

In fact, Gu Yuan thought very clearly, there are not many occasions in China that can be attended by Liu Tianwang at this stage, there are basically them, and few people pay attention to these.

In fact, it was not until many years later that celebrity clothing slowly became the object of domestic public attention.

Fan culture has not been strong in China, let alone professional.

However, Liu Tianwang is indeed worthy of his professionalism, perhaps to make up for Gu Yuan's aspects, so he went to Jinling this time, and the itinerary was quite high-profile, which can be regarded as building momentum for Gu Yuan.

During the filming, Gu Yuan met the immortal king.

After some chatting, Gu Yuan learned that Liu Tianwang had just received an invitation to "No Thieves in the World", and immediately expressed his willingness to sponsor the costumes of the movie and asked Liu Tianwang to introduce it on his behalf.

In this regard, Liu Tianwang agreed.

After learning that Gu Yuan was only 18 years old this year, Liu Tianwang was also stunned for a while, and then offered to visit Gu Yuan's Far Eastern Group.

Immediately, before the Spring Festival, Gu Yuan finalized the advertising schedule of Suzhou Provincial TV Station.

In the Spring Festival of 2004, B&E men's clothing officially appeared in the public eye.

At one time, there was a sentence "B&E men's clothing, men's wardrobe, men go to B&E men's clothing at least twice a year." The advertising slogan has touched countless men in one fell swoop.

On the opening day of the B&E flagship store in Jinling Wanda, it attracted countless onlookers.

When the people really walked into the store, they were immediately impressed by the high-end and luxurious decoration, professional service, well-cut and fitting version, and fine and conscientious workmanship.

What's more, the price is not outrageous, and most of the average person can accept it.

What's even more enticing is that B&E menswear is also available to order. This novel model is very popular with some customers who pursue high-end, but in fact, it is not so high-end.

Even many female customers came to ask if it was possible to order women's clothing.

When he got the news, Gu Yuan couldn't help but be stunned for a moment, and then let go of the restrictions.

For a while, there was a strange phenomenon that there were more women than men in men's clothing stores.

It's just that compared with Jinling, the sales of B&E men's clothing in other cities in Jiangsu Province are relatively normal, first, the store has not been fully rolled out, and second, the professional customized customer group is a minority after all, and it is almost impossible to see it in the third and fourth tier cities.

However, overall, Gu Yuan is quite satisfied with the advent of men's clothing. In particular, the popularity of the Jinling market is really unexpected.

In such an environment, Gu Yuan ushered in the Spring Festival in 2004.

During the Spring Festival this year, Gu Yuan flew directly to Singapore with his family and spent this Spring Festival abroad.