Chapter 274: Brand Effect

Non-physical performance is the foundation, and it is also a must for future special effects blockbusters. Pen, fun, and www.biquge.info

Just like the movie "Warcraft", 80% of which was recorded in the studio, and Kashen's "Avatar" was almost entirely done in the studio.

The practice at the beginning of the non-physical period is to enable the actor to learn to effectively organize logical and sequential stage actions under certain tasks and in certain prescribed situations, and to develop the habit of motor imagination.

Gradually expand to the changes in the attitudes of different objects and different environments, and apply the working methods of physical movements to adapt to the hypothetical tasks and hypothetical situations.

This then extends to the creation of characters to shape the image of the characters.

Objectless performance is not only a training method in the basic teaching of acting, but also a work to train actors to always adhere to and develop.

In the beginning, non-physical performance was to cultivate the acting skills of actors, and now in this world where special effects have become mainstream, non-physical performance has become a mainstream.

The work in the studio is much easier, at least for Wang Meng, there is no need to run around, let alone be physically and mentally exhausted like directing big scenes.

But...... For the first time filming such a plot, Wang Meng did not know and was not familiar with many aspects.

Fortunately, there is Gu Gaoyi's correction, and some Hollywood special effects employees who have such experience to tutor.

In a room made of blue cloth......

"Zhou Gongzi, when you can run, you have to show a feeling of fear, like something chasing you from behind. Wang Meng said to Zhou Xun, who was preparing.

After a few days of exploration, Wang Meng gradually mastered a little way, this thing was not known before contact, but after slowly contacting, as long as he mastered a few important outlines, it was also very convenient to command.

"I know Director Wang. ”

When Zhou Xun first started "Painted Skin", he performed such a performance for the promotional film broadcast before.

At that time, Zhou Xun didn't expect that after adding the processing of special effects, it would be so beautiful and shocking.

It is also the scene of the transformation of the 'Nine Heavens Silver Fox' into a human.

So Zhou Xun knows that he can't underestimate these non-physical performances, and he can't underestimate this group of people in the studio, especially those special effects personnel are really powerful.

This group of people must be the most researched and experienced group of people in China at present.

"Eksh ......"

With the beginning of Wang Meng, Zhou Xun entered the state, showing a look of fear, looking back from time to time, it seemed that there were inexplicable creatures chasing her.

Of course, this inexplicable creature doesn't, but it will be added after the special effect is processed.

"Click!"

"Yes, it's over, keep it up, keep it up, keep it again. ”

Zhou Xun performed very well, this one shows what Wang Mengmeng wants, but for the sake of prudence, Wang Meng will keep one, or even several, it's good, and there are more options for post-processing.

Zhou Xun and Zhao Wei's acting skills are undoubted, and the two have improved very quickly.

Among them, the Sirius Wizard Fei Xiang is a little uncomfortable, after all, he is not a real actor, and his performance always lacks strength.

At this point, Wang Meng handed him over to Wu Ershan, and Wu Ershan trained Fei Xiang very well in the previous life, and this time it was his job.

The studio here is not perfect, and it is a straw team built with special effects to realize dreams.

Fortunately, it was filmed according to "Painted Skin" at the beginning.

Therefore, it is okay to cope with "Painted Skin", and it can barely be completed.

The special effects personnel have officially entered a busy period, and each shot will be simply processed and sent to the special effects department for special effects processing.

At this time, the benefits of the supercomputer are reflected, and the processing is very fast, whether it is the addition of scenes after framing and shooting, or the addition of self-set scenes, the desired special effects can be quickly generated.

The film was shot on nearly 80 percent 70mm film, plus 4K resolution.

The clarity of the picture and the integration of special effects are the biggest difficulties, and the requirements of the picture are high, and the processing of natural special effects will be more difficult.

This is not the later five-cent special effects, it is real, no less than the current "Harry Potter" series, which has a very successful special effects treatment.

You can tell how difficult it is.

Nearly 100 million yuan of filming costs, the salaries of the actors, props, renting filming locations, large-scale shooting, training of dragon sets, etc., the cost of these is less than 50 million.

And the special effects wrapped up the remaining 40 million, leaving Wang Meng with less than 10 million publicity expenses.

Fortunately, the special effects don't need to be paid for right away, but fortunately it's your own company.

Otherwise, Wang Meng's funds are about to bottom out.

I had to pay back the money later, and then pay back the money for special effects.

Although it is a subsidiary, the accounts cannot be clearly distinguished.

Originally, Wang Meng of "Painted Skin" expected to be able to get a maximum of 100 million yuan in publicity, but now it seems that it is difficult to say, if you want to carry out a publicity around the world, you will need at least 30 million to 50 million publicity expenses.

In other words, the total investment may reach 150 million yuan, which is much more than expected. And as a costume magic film, there is not a penny of advertising placement.

Of course, it was the popularity of "Chainsaw" that made Wang Meng bold, because there was a lot of publicity and a lot of benefits, so Wang Meng naturally dared to throw money.

If the response of "Chainsaw Horror" was mediocre, Wang Meng would not have spent such a large price.

Recently......

In addition to the filming of "Painted Skin", "Love Apartment" has been completed after two months of filming.

Ning Hao's "Crazy Racing" is also about to start.

After Liu Zhiyuan's anti-sky performance in "Chainsaw", Ning Hao was very envious.

Let's take a look, I was the second director of DreamWorks some time ago, and now I am much behind Liu Zhiyuan.

Who would have thought that "Saw Horror" would be so against the sky and set off a terrifying storm like this, it's incredible.

On June 3, Zhang Lantian called, and the broadcast rights of "Love Apartment" were sold.

Originally, "Love Apartment" had just been completed, and three episodes were cut out in post-production, and they were all sold out.

The love apartment with an investment of 4 million has 20 episodes, and each episode costs 200,000, which is a very high proportion and is the result of Wang Meng's excellence.

There are many sequels behind the love apartment, in order to start the first season, Wang Meng did not dare to be sloppy, and tried to be perfect, which is also in line with the consistent style of DreamWorks.

The plot is the same as in the previous life......

A not luxurious apartment, two ordinary suites, inhabited by seven young men and women with different backgrounds, different identities, and different ideals.

It's a place where humorous stories that seem ordinary but fun happen every day. Sometimes it's funny, sometimes it's bizarre, sometimes it's romantic, sometimes it's touching.

Lu Zhanbo, who returned from studying abroad, happened to meet Lin Wanyu, the daughter of Lin's Bank who fled from the United States, on the bus, and the two went to Lu Zhanbo's sister Hu Yifei and the "love apartment" where the radio host Zeng Xiaoxian presided over the wedding.

On the other hand, Chen Meijia happened to meet her old lover Lu Ziqiao many years ago at the wedding. The six of them lived in a love apartment by chance. Soon after, the frustrated manga artist Sekiya Miraculous from Japan also moved in, and hilarious stories began to be staged.

"Humor", "funny" and "relaxed" are the main themes of "Love Apartment". It breaks the traditional Chinese sitcom one-line model. The last life was written by Wang Yuan and directed by Wei Zheng, and the first season was only broadcast in 09.

This time it was two years ahead of schedule.

This time, under Wang Meng's strict requirements, the quality of the shoot is no less than that of the previous life. No, it should be better than the previous life, at least the buy is gone, the overall quality has improved, not to mention the improvement of the picture and the acting skills of the actors.

In this life, under the influence of Wang Meng, these young actors in the drama have made great progress, and there are many opportunities to perform.

And Wei Zheng, the director of the previous life, is also a rookie director, which is a little worse than Wang Peng, and the funds in the previous life are not as sufficient as this time.

Director, actors, funds, and Wang Meng's axe, if it is not as good as the previous life, then Wang Peng can honestly come to Wang Meng.

"Love Apartment" belongs to Wang Meng's screenwriter, plus DreamWorks production, excellent plot, humorous and funny painting style, breaking the single-line mode of traditional sitcoms.

As soon as it was announced that it would be broadcast, major TV stations were consulted to review the film.

Almost 70 percent of the country's big TV has come, and they are still high-spirited and want to compete in it.

In the end, it was still the magic capital that had a lot of money, and the price of 500,000 yuan per episode and the phone bill of 10 million bought the first round of exclusive broadcast rights.

Jiangxi Satellite TV, the broadcast satellite TV of the previous life, also came.

However, this time is different, the rookie actors, rookie directors, and production companies in the previous life are just like that, naturally there are not many favorites, and the price is not high and was obtained by Jiangxi Satellite TV.

This time, let's see who the screenwriter is - Wang Meng, who is the director - Wang Meng's former assistant director, Wang Peng, the veteran of DreamWorks, is said to be Wang Meng's brother-in-law, look at who the actors are - the most famous in recent years are all in the play.

With such a premise, Jiangxi Satellite TV will hehe......

But there's also a second round, the second round has not been broadcast and has been sold out, this is very abnormal, whose TV series was sold out before the second round was released?

That is, Wang Meng is so rebellious, that is, his works are so sought after in China.

I haven't seen "This Man is from the Earth", "Struggle", "You at the Same Table", "Chainsaw", etc., which are not against the sky, who do you not believe he believes?

This is what Wang Meng has built by strength in the past two years.

Just because of a name, some people believe it.

Of course, the reviewers of each David TV are not blind, and they can see the quality of "Love Apartment". This is also a big premise.

In the end, the second round of reporting and releasing rights, 250,000 yuan per episode was sold to three satellite TVs, including Jiangxi Satellite TV, Shandong Satellite TV, and Zhejiang Satellite TV.

In this way, when the first round made a net profit of 6 million, the second round made 15 million, and the third round will be at least six, 150,000 per episode, and at least 18 million.

Of course, there is also the broadcast right of the video website, which belongs to the 'Dream Chasing Video',. The first round will be broadcast simultaneously with the second round.

"Love Apartment" alone will earn nearly 40 million for DreamWorks in the next week.

This greatly alleviates Wang Meng's current predicament.

DreamWorks is also using its strength to reflect its value everywhere.

Not to mention anything else, a sitcom can buy nearly 40 million, without adding the surrounding money, who else?

This is the premise that each of DreamWorks' works strives for excellence and success, and people are willing to pay for its credibility.

A brand effect is condensing.

Isn't it just the brand that sells now?

Almost cigarettes, a few dollars, thousands of good cigarettes, can you smoke a puff and live for an extra year?

Almost a little wine, dozens or hundreds, good tens of thousands, you can't be young if you drink more, it's still a brand.

Bags, cosmetics, digital products, clothes, etc. to make money, buy a lot of money, is it really good? It's just a brand.

As a result, someone pays for the quality of DreamWorks, and it is naturally easy to make money.

This is why the films and television starring big directors and big stars will be sought after.

In fact, big directors and big stars are packaging themselves as a 'brand', why isn't popularity credibility?

To put it mildly, a great god writer and a newcomer.

Even if the great god sometimes comes to a little 'tsundere', willful interruption or leave, there will be fans who defend it - it is not easy for so-and-so, book friends, forgive us, we have always liked a certain big thing, haven't we?

Even if some of the plots are not good-looking, there are still people who support it, saying - I think it's reasonable, because ...... The theoretical basis of a thousand words.

And newcomers, you dare to say that you are tired, less and more, Lao Tzu will not look at it. The plot you wrote is not good, hurry up, change it for me immediately, believe it or not, I won't take it off the shelves.

Don't give me reasons, I don't listen to all the reasons.

So, all the 'brand' ones eat chicken and meat, and the new entrants pout their butts and work hard.

……

[PS: It's so hot that it's unreasonable.] There is also a shift in the evening. (To be continued.) )