Chapter 153: Shencheng Market
Because the area of land where leafy greens are grown has expanded a lot, the number of vegetables harvested has naturally increased significantly. So this time, Xiao Ping also took the initiative to remind those old customers and told them that the quantity of this purchase could be slightly more.
The customers who came to pull vegetables saw that the scale of the farm was much larger, and they also congratulated Xiao Ping. Everyone thinks that since the vegetables in the farm are so popular, it is a matter of course to expand the scale, and if Xiao Ping does not want to be aggressive and guards the previous few acres of land, it will really be a fool. The increase in vegetable production is also a good thing for buyers, so the expansion of the farm is a good thing for all.
However, Xiao Ping spent so much energy and cost to expand the farm, not just to meet the local and provincial markets. From the very beginning, he took the boutique route, and it was impossible to supply too many products to the market in one place, which would only cause the prices of all products to fall, and at the same time destroy the image of high-end goods that he had built up in the minds of customers. Xiao Ping's expansion of the farm was aimed at a more ambitious goal, which was to break into the market for high-end agricultural products in Shanghai and even in the whole country.
To achieve this goal, two prerequisites must be met. One is to have enough vegetable production, and the other is to need strong sales channel support.
With Xiao Ping's current strength, it is unrealistic to want to establish his own sales channel in a big city like Shencheng. It's best to use other people's channels to start your own brand and then slowly make other plans.
Speaking of Xiao Ping's luck, Shencheng Dahua Trading Company is a very suitable partner. At first, Xiao Ping was skeptical about the strength of the company, but after learning that they also had business dealings with the famous Ramsey chef, there was nothing to worry about. At present, the harvest of green leafy vegetables is very good, and Xiao Ping of course contacted Ma Jie, the owner of Dahua Trading Company, as soon as possible.
After the phone was connected, Xiao Ping reported to his home as usual: "Mr. Ma, I am Xiao Ping from Xianhu Farm, do you remember me?"
To Xiao Ping's surprise, Ma Jie on the other end of the phone didn't even think about it for a second, and immediately smiled very enthusiastically: "Ha Luha, it's Boss Xiao." I've heard that your farm has grown a lot. Is there any good news for me today, that we will be supplied with fresh vegetables?"
Ma Jie's words made Xiao Ping stunned. I didn't expect him to know so much about the changes in the farmstead. However, considering Ma Jie's connections in this industry, Xiao Ping was quickly relieved, and said to Ma Jie with a smile: "Yes, since Mr. Ma talked to me about cooperation last time. I've always had this in mind. This time I finally got a chance. I don't know ...... you, Mr. Lu Daoma."
"How many goods can you sell us, we'll cover it all!" Before Xiao Ping finished speaking, Ma Jie couldn't wait to say: "We can also sign an underwriting contract, except for the part that supplies Su City and your provincial capital, the other Dahua companies can be all-inclusive." ”
Xiao Ping thought about it in his heart, knowing that he definitely didn't have the energy to open up the market in the near future, so he replied simply: "Okay, ordinary vegetables and green-shell eggs can sign a reimbursement contract, once a year, what do you think?"
"Good. No problem!" Ma Jie on the other end of the phone said very happily: "I will go over tomorrow to finalize the contract with you, and pull the dishes back by the way." That's right. How many goods do you have there? I'll arrange for the car to be loaded. ”
"About a ton. Xiao Ping quickly reported a number. He also knew that for a large wholesaler like Ma Jie, a ton of vegetables was really nothing, so he quickly added: "But in the future, there will be batches of vegetables every ten days or so, and the quantity will be more." ”
Xiao Ping was right, a ton of vegetables was not in Ma Jie's eyes at all, if it was replaced by ordinary vegetables, he would not bother to take care of Xiao Ping at all. However, the vegetables provided by Xiao Ping were not ordinary, so Ma Jie was still very satisfied: "Okay, I'll go over early tomorrow morning." We'll talk about it in detail then!"
Shencheng is only more than 200 kilometers away from Su City, and it takes about four hours to take the highway to Xiaoping's farm. The transportation is still relatively convenient. At noon the next day, Ma Jie arrived at the farm. He still sat in the black Mercedes, followed by a refrigerated truck. Xiao Ping realized why Ma Jie had to ask himself how many goods he had yesterday, and it turned out that he was going to send a refrigerated truck with a suitable load capacity.
Thinking of this, Xiao Ping couldn't help but sigh in his heart, a big company is a big company, and all aspects of work are indeed in place. The farm has been opened until now, and Ma Jie is the first to drive a refrigerated truck to load goods. It seems that his company can occupy the high-end agricultural product market in Shencheng, and there is indeed a certain reason.
"Boss Xiao, I haven't seen you for a few months, and the farm has changed a lot. As soon as Ma Jie got out of the car, he smiled and said to Xiao Ping: "We will cooperate more in the future!"
Ma Jie has mastered the sales channels of Shencheng and has long-term cooperative relations with many high-end hotels and restaurants. However, the quality of the vegetables produced by Xiao Ping here is too good, so Ma Jie had to put down his body and take the initiative to show favor to Xiao Ping.
Xiao Ping said a few words modestly and said that it was also his honor to cooperate with a big dealer like Ma Jie. After a few pleasantries between the two sides, Ma Jie proposed to visit the farm.
Of course, Xiao Ping would not refuse Ma Jie's request, and took him for a walk around the farm. Ma Jie was also amazed to see all kinds of good-looking green leafy vegetables neatly planted in the greenhouse, saying that these vegetables can be very popular just by looking at their appearance, not to mention that they taste so good, they are simply born for the high-end catering industry.
But what interests Ma Jie more is the new varieties of the farm, such as cucumbers, tomatoes, eggplants, snow peas and other vegetables. Although many of them have not yet bloomed, Ma Jie has already seen the business opportunities in them, and said to Xiao Ping with a smile: "Boss Xiao, do you have customers for these vegetables, if not...... I'm happy to underwrite. ”
Xiao Ping smiled embarrassedly: "I'm sorry, Mr. Ma." I decided to keep some of these vegetables for the provincial town and the local market, but I can sell the rest to you. After all, they are all old customers, and without their support, the farm would not be able to be as large as it is now, and now that my situation is better, I can't just kick them out. ”
Xiao Ping thought that his refusal of Ma Jie's request for underwriting would anger this big customer. But what he didn't expect was that after hearing these words, Ma Jie looked at him for a few seconds and suddenly smiled: "Okay, Boss Xiao has developed and has not forgotten his old friend, he is really a lover, I have made up your friend!"
After visiting the farm, Xiao Ping and Ma Jie signed a one-year underwriting contract. The contract stipulates that except for a certain quantity to be supplied to the provincial capital and the city of Suzhou, all other vegetables and green-shelled eggs will be underwritten by Majie's company, and the sales price will remain unchanged at the current level. As soon as this contract was signed, it marked that the farm's production had officially entered the Shencheng market. (To be continued.) If you like this work, you are welcome to vote for recommendation and monthly passes, and your support is my biggest motivation. )