Chapter 054: Product Placement

The conference room door was pushed open again, and Jeffrey Hansen and Kapoor Sid walked in, seeing Eric's gloomy face and understanding that things had fallen apart.

Kapoor knew that this matter must have nothing to do with him, otherwise, it would be impossible for Richard Gere, who was almost out of breath, to push the film contract of a director like Eric: "Eric, or I should quit my job and go to Europe, although European films are in a recession now, it is still easy to find a job with my ability." ”

Eric reached out and rubbed his somewhat stiff cheek, "No, I'm not going to make any compromises, Kapoor, you just have to do your thing, by the way, the brokerage contract with Julia is signed, what do you think of Julia?"

"I went to see Miss Julia Roberts' The Modern Cinderella before, and I just talked to her for a while, and to be honest, Eric, I don't think much of her potential, this young lady has only received short-term acting training, her acting skills are average, and her appearance is not very good......"

Kapoor's words became slower and slower, and from time to time he looked at Eric's face, remembering that Julia Roberts was specially recommended by Eric, coupled with the scandal that had appeared in the newspaper, the relationship between the two must be unusual. He was a little worried that if he was so blunt, Eric would be upset.

However, after Capper finished speaking, Eric nodded in agreement: "Actually, I think so too. ”

"And you're still going to make her the heroine?" asked Jeffrey, who had always wanted Eric to be replaced by a more famous heroine.

"Because I have a gut feeling that Julia will definitely be popular in the United States, rush to the Oscars, and become famous all over the world in the future......" Eric had just started when he saw Jeffrey and Kapoor have both 'you liar' expressions on their faces at the same time.

Smiling, Eric changed his words, "Okay, just kidding, in fact, although "Pretty Woman" has a beautiful woman's name, it is impossible to really find a girl who is too beautiful to play it, and Julia's image seems just right to me. If the heroine is too beautiful, it is easy for the audience to shift their attention to the heroine's face, and ignore the deeper theme that this movie wants to express. ”

Both Jeffrey and Capper had already read the script of "Pretty Woman", listened to Eric's analysis, combined with the content of the script, and finally agreed with Eric's point of view.

"Now, the most important thing for us is to find a male lead. Eric looked at the two people in front of him: "Although my favorite is Richard Gere, but since the other party refused, then we have to choose other actors, do you have anything to build?"

"How's Michael Douglas?" Jeffrey said, "In last year's "Wall Street", Douglas played the image of a stock tycoon, which is very similar to the setting of Edward in "Pretty Woman"?"

As soon as Eric recalled the movie "Wall Street" in his mind, he heard Kapoor whisper next to him: "Eric, Michael Douglas's agency is also CAA." ”

The three of them were silent for a while before Eric said, "Kapoor, you are a professional in this field, you can do this thing, try to compile a list of actors suitable for playing Edward and arrange auditions, we are very short." ”

Kapoor nodded and said, "No problem, if there is nothing else, then I'll do it." After Eric nodded in response, Capper hurried out of the conference room.

Looking at Capper's departing figure, Jeffrey sighed softly, "Eric, do you think it's really worth it?"

"You mean because of Kapoor, the bad things with the CAA?"

Jeffrey nodded.

"It doesn't matter if it's worth it or not, Jeffrey, I'm in a different situation than anyone else, and you'll understand it in the future. Maybe other studios are afraid of falling out with giants like CAA, but I don't have those scruples. ”

"I really don't understand where you got your confidence?" Jeffrey shook his head: "Eric, you mentioned about the sponsorship of sports cars in the movie before, I contacted the senior management of Ferrari sports cars in Los Angeles that you said, and they readily agreed to provide us with free sports cars to assist in filming, after learning about the content of the movie, the other party heard that the heroine was a prostitute, and hesitated, I think, let's contact other sports car brands, right?"

"No problem," although he likes Ferrari, but since the other party gave up this publicity opportunity, Eric did not force it, recalling Jeffrey's words, Eric suddenly thought of a question: "Jeffrey, you just said that the other party originally promised to provide us with sports cars for free to assist in shooting?"

Jeffrey didn't understand what Eric meant, so he remembered it seriously and nodded.

"You didn't mention the money?"

Jeffrey said: "Eric, with your current fame, it's easy to find a sports car brand to sponsor a movie for free, and we don't need to give each other money at all." ”

"I mean......" Eric subconsciously waved his right hand in annoyance, "The other party gave us money?"

Jeffrey was surprised, "How is this possible?"

Product placement should have been around for a long time, but judging by Jeffrey's reaction now, Eric understands that the concept of increasing movie revenue through product placement has not yet taken root in the hearts of the people. In the previous era, the global industry chain of product placement in film and television dramas has reached a scale of more than 20 billion US dollars per year.

"Jeffrey, imagine that, according to the script, the sports car in the movie will appear one after another in the first twenty minutes, and there is even a plot where the heroine introduces the performance of the sports car, which is equivalent to a sports car commercial for about 20 minutes. Suppose my film gets $100 million at the North American box office, which means that 10 million people have seen this commercial, plus the number of people after the global screening, the number of people after the release of the videotape, this viewing number will be even larger, and even ten or twenty years later, every time people watch this movie, they will still have to watch this 'sports car commercial', you know how much advertising effect this will have?"

Jeffrey nodded thoughtfully.

"So, you sort out what I've just talked about, and go and lobby the top executives of the sports license plates, and remember, sponsorships that are less than $1 million are exempt. ”

"Eric, isn't 1 million too much, and what you just said is just an assumption, in case the movie doesn't ...... box office badly"

"It's easy to solve, we can agree on a box office figure with the other party, and if the box office doesn't meet expectations, we will refund part of the sponsorship fee," Eric said. ”

Jeffrey chased after him: "What if it exceeds?"

Eric said helplessly to this long-winded old man: "Jeffrey, these specific details are what you, the producer, have to consider, I have a lot of things to do, you can't let me worry about these things, right?"

As he was talking, a staff member knocked on the office door and said, "Mr. Williams, the clothes customized according to your drawings have been delivered, do you want to see it for yourself?"

"Okay, I'll come right away, you let Julia change first. Eric agreed, chatted with Jeffrey a few more times, and then said, "Jeffrey, let's go, go see my look for Julia." ”

Walking out of the soundproofed conference room, I heard a faint knocking sound, and some office rooms were still being renovated.

Coming to an audition room of more than 30 square meters, Julia has changed into the classic vest short skirt and boots in "Pretty Woman", wearing a red jacket outside, Eric just glanced at it, and frowned: "What about the wig, I remember that I deliberately explained it before." ”

"In the changing room, do you want to bring it now?" asked Julia.

Eric waved his hand: "Hurry up and change it, I'll have to take a makeup photo later." ”

Julia obediently walked into the changing room, and the female assistant named Alison, whom the agency had just assigned her, followed in to help.

Soon, Julia stepped out again, wearing a blonde wig and a small black hat on her head.

As soon as she appeared, everyone's eyes in the audition room couldn't help but light up, and against the backdrop of the wig, Julia's face gave people a faint stunning, if Julia's appearance could only score six, now she can score at least eight.

When Eric saw Julia's appearance, he still felt that something was wrong, but he just instructed the photographer next to him to take some pictures of Julia.

When this was done, Eric said, "You all go out, and I'll talk to Julia." ”

Several staff members left one after another, and Jeffrey also got up to say goodbye.

After everyone had left the audition room, Julia pinched the corner of her clothes a little crampedly and asked, "Eric, is there anything wrong, I see you've been ...... Frowning all the time?"

Julia Roberts felt like a dream these days, first inexplicably coaxed into bed by Eric, and got a promise that would not be boundless.

Eric didn't contact her for the next week, and when she was disappointed to think that Eric's previous statements were all about playing with herself, the other party suddenly dialed her phone again. Hurriedly signed an agency contract, Eric threw a stack of scripts directly in front of her: "The heroine is yours, don't let me down." ”