288 Thousands of threads

Sending Gu Yuan's family back to Bishui Huating, Zheng Xiuyan secretly threatened Gu Yuan again, and then said goodbye and left.

Listening to Gu Jianguo and Wang Fang praising Zheng Xiuyan for being well-behaved and polite, Gu Yuan was also helpless.

As the news of Gu Yuan's return to China spread, his phone immediately began to ring non-stop.

First, Zheng Xiujing and several girls called to question, and then Xu Lili also called.

After this wave is over, it is the various management levels of the company.

There are reports of work, there are New Year's greetings, and there is a clear sense of existence in the essence of reporting work.

In short, Gu Yuan's phone calls have never stopped.

What made Gu Jianguo speechless the most was that the management of the feed mill also called him one after another.

Looking at the phone call where he was about to grow grass, Gu Jianguo couldn't help but feel a little resentful.

After repairing at home for one night, Gu Yuan went to the company early the next morning.

In fact, because he went abroad this time, there is indeed a backlog of things.

As soon as he arrived at the company, Gu Yuan went to the studio below, but he didn't see Zheng Xiuyan's figure, and asked her assistant to find out that in order to retaliate against him, Miss Zheng had already said that she would sleep at home and would arrive at the company late.

Gu Yuan, who was at a loss for this, could only pretend not to know.

Back in the office, Gu Yuan called Jian Ning and began to listen to the company's situation during this time.

Overall, the express delivery station is still increasing, and the business volume is also increasing rapidly.

According to Li Yunlong's report, although SF Express has been working hard to encircle and intercept, it is really difficult for them to effectively curb the development of the Far East because of the lack of air transport advantages.

However, Gu Yuan did not careless, in fact, their current advantage is only in air transportation, but this advantage will not last, and when the country begins to issue air cargo licenses in 2009, several others will catch up.

If Gu Yuan can't occupy a clear advantage during this time, then it is inevitable that he will fall into a white-knuckle battle in the future.

In addition to this, Gu Yuan also has one more concern, that is, Ali.

In his previous life, how the three links and one reach were squeezed by Ali, Gu Yuan had heard of it. In this life, although Gu Yuan and the other party have reached an offensive and defensive alliance, Gu Yuan really can't guarantee the actual effect.

To tell the truth, Boss Ma is really not a good-looking character, and his business tactics are very clever.

Compared with him, Baidu's Comrade Li is really worse than an order of magnitude.

In addition to Far Eastern Express, Jinling Wanda began to collect rent fees for the new year, Gu Yuan did not rush to increase the price, but patiently waited for the time to come. House prices are not far from skyrocketing.

The rest is the increasingly popular Jinling University Song Competition.

Because of the Spring Festival, the final eight-person qualifying match of the song competition was postponed to the New Year. And with this topic, the business of the poetry restaurant has been booming in recent times.

For this reason, Zheng Xiujing and others were keenly aware of a problem.

Because of the heavy dependence on student consumption, the performance of the poetry restaurant in the winter and summer vacations may not be very good.

For this reason, Zheng Xiujing was extremely keenly proposed that the future college song competition could be moved to the summer vacation every year. In this way, it can attract many students from other places to come to Jinling to watch, and at the same time, it can also effectively ensure the turnover of the poetry restaurant in the long summer vacation.

Gu Yuan immediately agreed to this proposal, in fact, he had already considered this problem a long time ago, but Gu Yuan was still very pleased to see that Zheng Xiujing could keenly perceive this opportunity.

Beyond the poetry restaurant is men's clothing.

Because at present, only Jiangsu and Zhejiang provinces have stores, so the sales of men's clothing are not good.

The reason why Jung so-yeon has been so busy recently is because she feels pressured.

Miss Zheng is a high-minded and arrogant master, how can she tolerate the poor sales of the brand she designed.

It's just that a lot of things are really hard to do.

Although Zheng Xiuyan said that she wanted to sleep in, she was actually only half an hour late.

When she came to Gu Yuan's office, Gu Yuan was busy reviewing documents.

"Come on, sit down for a while, I'll be right now." ”

Glancing up at her, Gu Yuan greeted.

Zheng Xiuyan sat down in the reception area by herself, and after a while, Gu Yuan walked over.

"Tell me what you think. ”

"Shouldn't we spread the market across the country in one fell swoop and start a lot of publicity? Zheng Xiuyan frowned slightly.

"This is not suitable, as a new brand, our competitiveness, appeal, uniqueness in the market are not strong, plus our logistics support, word-of-mouth maintenance and so on have not had time to improve, at this time to spread the stall, is not a good thing. ”

"But now this sales are really bad. Zheng Xiuyan couldn't help but say with some annoyance.

"Actually, it's okay, the performance is just not very bright, but it's not bad. At least there is still money. Gu Yuan was relieved.

"Is there nothing that can be done then?" asked Zheng Xiuyan.

"In fact, there are ways to do it, and the best is undoubtedly marketing, whether it is advertising or branding. It's just that we haven't been able to achieve nationwide coverage yet, so it's not appropriate for such large-scale publicity. ”

"I understand the truth, but I'm anxious. Zheng Xiuyan said a little irritably.

"It seems that you are indeed in a hurry, so I will think about whether there is any way. Don't worry. ”

Zheng Xiuyan nodded, "That's the only way to do it for now." ”

When Zheng Xiuyan left, Gu Yuan sat on the chair and began to ponder.

If you want to say that this costume wants to be popular, there are only two ways to go.

One relies on the accumulated word-of-mouth. It's a real thing, but it has the advantage of being long-lasting.

The two relied on gimmicks to find a hot event and stir up their fame. It's a shortcut, but it's not that simple.

This is like saying that two people are holding porcelain in the street, and as a result, one is killed and one is injured, which has a great impact. However, the porcelain in the hand of one of them is not broken, so this can be boasted, this porcelain is awesome.

But if you want two people to fight on the street, even if it has a great impact, but both porcelain pieces are broken, then everyone can't remember the existence of porcelain.

To do this kind of reverse marketing, you must grasp the characteristics, and this characteristics must be eye-catching. The more evil the better.

In the era when Gu Yuan was reborn, there was more such reverse marketing.

To put it simply, the Uniqlo incident.

A completely unrelated matter, but it suddenly made a Japanese low-end brand popular.

There are many such examples, but they all need to be used cleverly.

Gu Yuan's current situation obviously can't wait for the first way, so he can only take the second way.

To take the second one, you have to come up with a gimmick, and you have to find your own characteristics.

But these two items are not something that can be figured out at once, Gu Yuan pondered for a while, and he had a little clue in his heart, but many details still need to be added.

Without waiting for him to think about it, Jian Ning came in with a lot of things, waiting for Gu Yuan's instructions.

Well, don't think about what you have or don't have, just get done with the things in front of you.

After another busy time, Gu Yuan finally sorted out the things he had accumulated over the past few days.

But that's not all.

Now that we have entered 2004, the company must have a development direction in the new year, right?

Gu Yuan didn't have time to get busy with these things years ago, and this will not be delayed any longer.

Overall, the express delivery side is quite easy to decide, Gu Yuan only needs to set the store goal and which level of area to cover.

Jinling Wanda is the most trouble-free, you don't have to worry about anything, even the property is managed by Wanda.

Far East Feed is a bit complicated, and he needs to communicate with the Fisheries Institute to conduct some research on the product line, sales scope, etc. in the new year before he can set new goals.

The reason for this difference is that the feed mill has developed to a certain scale, and in a short period of time, the scale has tended to be constant. If you want to develop, you have to make a fuss about the product itself.

In terms of men's clothing, it is even more complicated, and Gu Yuan has no clue for a while.