"The whole island of Tasmania is 15 million acres of land, and it's strange that the Australian government is willing to sell it to you, and Tedturner only owns 2 million acres of farms," Elizabeth said, hearing Julia call for the two to have dinner, so she sorted out the scattered information in front of her, walked towards the restaurant with Eric, and changed the topic by the way: "How much box office do you think gravity can get this time?" ”

Eric said: "It still depends on the market reaction, but it shouldn't be a problem to break 100 million in the first week." ”

Elizabeth listened to Eric's conservative tone and wondered: "It's a problem not to break 100 million in the first week, right?" Now so high in popularity. ”

Eric walked into the kitchen, washed his hands, helped Julia divide dinner, and said to Elizabeth beside him, "Haven't you read the information?" Although the 3D ticket price has increased by 50%, in order to maintain the visual effect, our 3D screening hall has basically a seating capacity of about 100 seats. There is no such thing as a hall with two or three hundred seats. After all, the single-day box office limit of 2,000 3D screens is only about $25 million. The other 100 IMAX screens had a single-day box office limit of $3.64 million. Therefore, the highest single-day box office of this film is only more than 28 million US dollars, and it will definitely go for a long time. ”

"I remember Iron Man had more than $35 million on his first day, right?" Elizabeth walked into the restaurant with her dinner and sat down, saying: "If you don't plan to increase the number of 3D screens during the release process, according to the normal movie decline, the box office performance will definitely not catch up with Iron Man, and it will be even more difficult for the world to get a $1 billion box office." ”

Julia walked into the restaurant at this time, sat down directly next to Eric, and retorted when she heard Elizabeth's words: "Eric's movie will definitely get 1 billion." ”

Although she was accustomed to Julia's always coming to Eric's side, and seeing her little daughter-in-law sitting down next to the man opposite, Elizabeth still habitually ate the taste: "You have so much confidence in him, why don't we make a bet?" ”

"I'm not betting with you," Julia deliberately took a sip of Eric's juice, glanced at Elizabeth across from her smugly, and said, "The bet you lost to me and Eric at Blair the witch last time hasn't been fulfilled." ”

"How can anyone bet on someone else without knowing it?" Elizabeth rolled her eyes, ignored Julia, turned to Eric again, and said, "Speaking of which, this year's Sundance Film Festival is very lively. There are still more than two months left, and it is said that the number of films registered for the election has already doubled as last year, and many stars will also go to Park City this year. ”

Eric nodded, "One more film market will definitely be good for Hollywood." However, it is unlikely that there will be a second witch Blair in the next decade. ”

From the beginning of the year to the present, the witch Blair has basically been released in the world's major box office warehouses, and the global box office has finally reached $255 million, compared to the production cost of $60,000, the return on investment of horror is simply crazy.

So with just over two months to go until the Sundance Film Festival in January, almost all Hollywood studios are gearing up to find another gold mine similar to Blair the witch.

However, the success of Blair the witch is fundamentally a victory for marketing, and the kind of near-deceptive viral marketing is unlikely to be replicated in the short term. Although the Sundance Film Festival will also be strengthened, Eric will definitely not expect much from it, and the focus of Firefly Group's business will always be dignified commercial films.

Time flies, and in the blink of an eye, it is already November 12th, and the world premiere of Gravity is officially held at the IMAX Theater in Santa Monica, Los Angeles.

In recent days, after the word-of-mouth frenzy caused by last week's gravity screening has initially subsided, many media outlets have begun to pick up on the issues that Eric and Elizabeth talked about on Tuesday night.

Although the word-of-mouth of gravity doomed the success of this film, due to the limitation of the size of 3D and IMAX screenings, unless Firefly Group urgently adds more 3D screening halls, it will not be easy for the film to achieve a global box office of $1 billion.

However, in many interviews with the senior management of the Firefly Group in the media, it was revealed that the Firefly Group did not consider adding 3D and IMAX screening halls in the short term. As a result, many media outlets have become keen to predict the box office outlook of gravity.

Iron Man in the summer file, the single-day box office at the peak of the first week was $37.35 million, although it broke the Hollywood single-day box office record, but in fact, the overall attendance rate has just exceeded 70%, which is already a miraculous data.

Here we have to mention the concept of attendance.

Many people intuitively have the impression that the attendance rate must be about how many people are seated in a screening room, but this is not the case. Movie attendance is calculated in proportion to the total number of seats in the screening hall for the whole day.

For example, if there are only two screenings in the morning and evening, the number of moviegoers in the morning at 9 o'clock in the morning is only 10, and the number of moviegoers in the prime show at 9 o'clock in the evening reaches 90 people, then the single-day attendance rate of this screening hall is 50%.

A film's daily attendance is the overall average of its attendance across all theaters.

Under normal circumstances, even for very popular films, it is often difficult to find a ticket for the prime show in the evening, but due to factors such as viewing habits and weekdays, it is basically difficult to fill the daytime show, and it will even be relatively deserted.

Therefore, for gravity, because its single-day box office limit is only $28 million, even if it is calculated according to the 10% increase in attendance compared to Iron Man's single-day peak, the film's first-week box office is probably only about $100 million.

The starting point of $100 million in the first week, according to the word of mouth of gravity, according to the box office decline curve of 30% in a single week, the total box office of the film in North America will only stay within $300 million.

The scale of the overseas release planned by Gravity is comparable to that of North America, so the new Eric Williams film is likely to only grossed $600 million worldwide.

Although the production cost of gravity is just over 100 million, the total cost is close to 200 million after counting the later transformation, copying and publicity costs. The global box office of 600 million US dollars has just made Firefly Group collect costs.

With more and more similar views, and with gravity's reputation in the face of no doubt about it, North American media outlets looking to gain eyeballs and circulation naturally turned their attention to this aspect, and once again began to question the viability of Firefly Group's '4200' plan.

After all, if even Eric Williams' films can only just collect money, what about the others?

It is widely estimated that Firefly Group has invested nearly $2 billion in the '4200' plan, and according to the current situation, it is difficult for Firefly Group to collect this part of the investment.

While many of these arguments are suspicious of stealing concepts, there is no doubt that these ideas are very marketable in the media and the public, and many people have even started to read the jokes of the Firefly Group.

In an atmosphere of praise for the film's reputation on the one hand, and doubts about its commercial prospects on the other, the world premiere of gravity was successfully held without any hindrance, and the more than 400 guests on the scene concentrated almost the best of Hollywood. Many fans even traveled thousands of miles from states around Los Angeles just to watch the red carpet ceremony of the gravity premiere.

The gravitational IMAX premiere and the ensuing two-day IMAX film screenings across North America over the weekend once again sparked media and public admiration for the film's visuals, but at the same time, skepticism grew.

After all, the cost of IMAX films in all aspects is too high, whether it is projection equipment or film copies, the cost is almost more than 10 times that of traditional films, but the ticket price is only twice that of ordinary films. Although the IMAX screening room has a larger number of seats, this advantage is obviously not obvious in all aspects.

In the midst of this praise, doubt, expectation, and controversy, on December 19, Gravity was officially screened in 2,000 3D theaters and 100 IMAX theaters in North America.

However, early in the morning of December 19, with the release of the box office of the Gravity Midnight Show, the media in North America were boiling again.

It's not because the gravitational midnight show box office is too high, but, it's too low.

$3.57 million.

This is the box office of the midnight show of gravity.

Not to mention that compared to the record-setting Star Wars prequel: The Phantom Menace of $16.5 million, even Eric's previous summer starring Iron Man, the $7.6 million box office at midnight was more than twice that of gravity.

Firefly Studios.

The small dining terrace on the big ship, where Eric has recently added two sets of seating to the terrace with a great view.

Jodie Foster was not interested in condescending to enjoy the surrounding scenery at this time, and glanced at Eric, who was flipping the manuscript with a calm demeanor on the other side, and the woman waited for a moment before finally saying, "You don't seem to be worried at all?" ”

Eric flipped the page of the manuscript in his hand, which was Judy's name for gravity. Eric had already seen the first draft last year, but Judy had been revising it for more than a year, and the current version was significantly different from the original.

In line with the publicity of the subsequent phase of gravity, it will be officially released by HarperCollins Press, a subsidiary of News Corp., in several countries around the world next month.

The topic was discussed at the premiere last week, and the two agreed to talk about it together this Saturday.

Hearing Judy's words, Eric glanced up at the woman and said with a smile: "Schwarzenegger's devil's apocalypse is only $3.96 million on the first day, what do I have to worry about?" ”

Two days before the release of gravity, that is, on November 17, Universal Pictures' action blockbuster Devil's End starring Schwarzenegger chose to be released on Wednesday in order to circumvent the edge of gravity.

The big-budget film, which has little memory of Eric, was a box office fiasco almost without suspense, grossing just $3.96 million on its first day. So far, the three-day box office has just reached $11.53 million, and while the box office will rise over the weekend, the $100 million blockbuster may only total $20 million in the first two days of its opening and the opening weekend.

Judy was very dissatisfied with Eric's indifferent appearance, and teased with beautiful eyes: "You have degenerated to the point of comparison with Schwarzenegger?" ”

"It depends on what it is," Eric smiled, knowing that the woman was worried about herself, her tone was a little more serious, and said: "Actually, the virtue of the media is like this, they always like to hype a person to fall from a high and fall hard, even if this person is actually Iron Man, he is not afraid of falling at all." ”

Judy listened to Eric's confident tone, leaned forward slightly, supported her cheek on the table with one hand, and said, "However, $3.57 million seems to be too little." ”

Eric looked at Judy, who was unconsciously a little more like a little woman on the other side, and said, "This is mainly because you have the same inertial thinking as most people, and you don't realize that gravity is completely different from the projection mode of traditional 2D movies. Now, do you know what the attendance rate of this film was at midnight last night? ”

Judy shook her head, a curious look in her eyes.

Eric continued while flipping through the manuscript in his hand: "There are 2,000 3D screening halls, and the attendance rate is more than 95%. The other 100 IMAX screens were fully booked. In order to ensure the visual effect of 3D viewing, we chose small screening halls. Because of the limitation of the total number of seats, although the ticket price has been increased, the box office of the film's midnight show will still be relatively low. ”

Speaking of which, Eric happens to remember that Avatar, which Cameron once created a box office miracle for the second time, happened to only have $3.5 million at the box office at midnight, which has to be said to be a very interesting coincidence.

Moreover, after careful calculation, due to the ticket price factor spanning ten years and the difference in the size of the show, the attendance rate of the midnight game last night in Gravity should be higher than that of Avatar.

However, Avatar's reputation belongs to the cold in the early stage and the big explosion in the later stage, just like the god trend of the Titanic. Gravity has begun to explode in word-of-mouth from the test screening stage, and after the explosion of popularity in the first week has largely squeezed the box office potential, the film's subsequent box office curve is likely to have a normal decline in commercial films.

But on the other hand, there are only 2,100 theaters in total, which may have some hunger marketing effect compared to the strong demand for 3D and IMAX movies that audiences are just starting to get into.

All kinds of relatively contradictory factors affect each other, and Eric himself now doesn't know in what direction gravity's box office will develop.

Judy listened carefully to Eric's explanation, and then said, "Then why don't you increase the number of 3D screens as soon as possible, according to the current situation, this should be a very simple matter, right?" ”

"Because there are not enough film sources, from now until next summer, the Firefly system has only arranged gravity, the Lord of the Rings first series, the legend of the night, the Valley of the Deadheads and the return to the Cretaceous five 3dimax format movies, to be precise, the return to the Cretaceous can only be regarded as half of it. So, 2,000 screens, according to the frequency of one release a month, can be scheduled until next summer," Eric explained, admiring the beautiful blue eyes of the woman opposite, and said, "Now, don't talk about this." I suddenly remembered one thing a few days ago, remember last year's Oscars, I still seem to owe you a bet? ”

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