Chapter 22 Image Endorsement
Li Xuan's performance in the World Cup was originally amazing, and then he successfully brought out a wave of crazy rhythm on the Internet, which became quite topical.
Naturally, he is also really popular and popular, just like an ordinary star.
As a result, all kinds of news about him, which have sprung up like mushrooms after a rain, have been spread one after another, whether it is real or exaggerated, it can't help but let people know more about him.
And Li Xuan, it is in such a background of passive propaganda, with a new halo, that he has to leave home again to participate in some meetings held by the Chinese Football Association.
The bigwigs of the Football Association who participated in the meeting this time finally had time and reopened the meeting in Yanjing, the capital of China, the headquarters of the Football Association. Therefore, there was no need for Li Xuan to go to Shanhai again, and he simply did not choose a plane, but only chose to take a train directly from his hometown to the capital.
But this trip made Li Xuan quite helpless and crying and laughing afterwards. Because he failed directly in disguise, he was like a monkey, and was completely watched by the passengers in the same car. Many people are so interested in him that not only did he not have a good rest on his itinerary, but he was tired of dealing with the many individual fans who suddenly appeared.
For this journey, Li Xuan further understood that after becoming a popular celebrity, the experience was not as good as he imagined.
In Huaxia, holding meetings is a very commonplace form of work and study, and even children will hate it. However, in any case, the meetings have never been fewer, and no one has a way to fight against this Chinese tradition.
After Li Xuan arrived in the capital, he decisively participated in meetings for several days in a row, various report meetings, reflection meetings, communication meetings, and commendation meetings, almost all of which were about to abolish him.
After the meeting, Li Xuan had to admire those big leaders from the bottom of his heart, the reason why they were able to occupy a high position, in addition to various factors in other aspects, this kind of ability to endure boredom can be regarded as a very strong talent.
It was about a week or so, and Li Xuan barely participated in all kinds of messy meetings, and finally got through a bidding and investment reception held by the Football Association, which was a little easier.
In other words, in the past two years, Chinese football has been going to a trough more and more, and various scandals have emerged one after another, so the official Football Association has hollowed out its mind to get more new stimulation points to inject a shot of strength into the terminally ill Chinese football. The main purpose of holding such a similar investment promotion reception is definitely to obtain the most direct and effective financial support.
At the leadership level, although Li Xuan is still far from qualified, he can barely bring a touch of cotton wool as coolness to this Chinese football patient, which is enough to get the leaders of the Football Association to look at him differently. They deliberately asked Li Xuan to participate in the drinking party, of course, the purpose was to take the opportunity to squeeze out some of Li Xuan's aura value. He is like a mascot, one of the more eye-catching appearances of Chinese football at present, and it is a good decoration.
Li Xuan knew this situation, but for the love and pursuit of football, as well as his dream of a professional referee, he reluctantly cooperated.
……
"Ah, Mr. Liu Shenghao!"
"Hello, Mr. Liu, it is really our honor that you are so busy, and you can participate in the reception of our Football Association. "Throughout the cocktail party, a real deputy director of the Huaxia football department who kept taking Li Xuan around the table to greet him, Xie Tiandi, suddenly after seeing a pot-bellied businessman, he immediately took the initiative to take the wine and greeted him from afar.
The other party quickly discovered the existence of Xie Tiandi and Li Xuan, and hurriedly walked over: "Director Xie, you are polite, I am a die-hard fan of Huaxia, and of course I am willing to take the time to come over for such a special gathering that can help Huaxia football." Well, the young man next to you is the Li Xuan who showed his face in the World Cup, yes, he is really young and promising. ”
"Mr. Liu, I'm just lucky. Li Xuan smiled and shook his head, not too proud.
Xie Tiandi, who was next to him, turned his face but pretended to be profound and said: "No, that's also your strength, otherwise how would you be widely praised by fans around the world." ”
After listening to this, Liu Shenghao also kept nodding his head and agreed: "In my opinion, not only is the strength good, but also Director Xie, the leader of your Football Association, is also Bole, your knowledge of people has allowed Xiao Li to succeed, which is also a great credit." ”
"Hahaha, small credit, not worth mentioning, not worth mentioning. Xie Tiantian deliberately waved his hand, but there was a natural smug look on his face.
Liu Shenghao casually picked up the wine glass he had been holding, and took the initiative to say to Xie Tiandi: "Come, Director Xie, I invite you to have a drink, it just so happens that I have a project now, and I want to have a good chat with you." ”
Then, he turned his face again and smiled at Li Xuan: "Hey, Xiao Li, where is your wine?"
"I don't drink. Li Xuan hurriedly shook his head.
At this time, Xie Tiandi also stood up and said something for Li Xuan: "Indeed, Xiao Li can't drink." I've seen him, and as long as he drinks a little, the whole upper body will be red and allergic, which is very serious. It's a pity that he didn't have much chance to taste such a good thing as wine. ”
"Ah, hahaha, so that's it, the body matters. Okay, then let's both of us get to the bottom of it. Liu Shenghao didn't say anything anymore, and drank directly with Xie Tiandi.
Li Xuan looked at the two amazing middle-aged men next to him who had big beer bellies, and casually toasted a drink, then found a nearby table and sat down together to continue preparing to drink, and couldn't help but smile slightly in his heart.
Actually, it's not that he doesn't drink alcohol, and he doesn't actually have an allergy to alcohol. At the end of last year, the Chinese Football Association had a party, but it was just a coincidence, he was sick in advance and took medicine, and when he was forced to drink, it happened to be the time for the medicine to have an allergic reaction. The sudden situation of the body has nothing to do with drinking.
As a result, that slightly serious skin allergy was seen by several big leaders of the Football Association, but it gave him an excuse not to drink anymore. Every time, he would use the leadership of the Football Association to know that he could not drink, and he would turn off countless football-related drinking parties.
Unexpectedly, this time, Xie Tiandi would take the initiative to help him push it off, and completely believed in his fake situation.
At the table, Liu Shenghao finally started talking about business after exchanging a few more glasses with Xie Tiandi.
"Director Xie, I'm not going to beat around the bush. Actually, I want to contract the naming rights of your Huaxia Super Football League for the next five years, what do you think?"
Liu Shenghao obviously had this intention for a long time, so it was quite direct.
Xie Tiandi, who was drinking, was subconsciously stunned after hearing this, and then became ecstatic: "What you said is true, aren't you joking with me?"
Indeed, it's no wonder that Xie Tiandi is a little breathless. In the past two years, the reputation of the Chinese Football Super League has been very bad, many sponsors have to run, and the old title sponsors are about to expire, and they do not plan to renew their contracts. After this season, if there is still no new company willing to take over, next season may have the possibility of no title sponsor naked Ben in the Chinese Super League.
"I'm not kidding, I'm serious, five-year contract, the company has planned it for a long time. However, I have a small condition. Liu Shenghao replied very seriously.
Xie Tiandi took a deep breath, and then continued to ask, "What conditions?"
"It's very simple, the condition is that I hope that your Football Association can let the young man next to you, referee Li Xuan, be the image spokesperson of our company!" Liu Shenghao pointed to Li Xuan, who had not spoken behind Xie Tiandi, and showed a smile.
Image spokesperson?
When Li Xuan heard this, he was also a little surprised.