As the name suggests, online dramas are TV dramas or series of short dramas that use the Internet as the main broadcast platform, unlike traditional TV dramas, which rely entirely on satellite TV stations for broadcasting.

When the number of Internet users is far less than the number of traditional users, the birth of online dramas is obviously meaningless, but in recent years, the Internet has developed too fast, and the number of netizens has exceeded 800 million, many of whom spend much more time online than watching TV, and even some people have abandoned traditional TV, judging from the actual number of viewers, the number of people watching videos on the Internet is not less than that of people watching TV.

At this time, the advantages of online dramas are reflected: the review scale is relaxed, the content is fresh and there are many themes, the investment is small, the effect is fast, it can be broadcast repeatedly, it does not need to be stuck by the TV station, the income is monopolized, etc.

The existence of online dramas has lowered the threshold for TV dramas: in the past, if you wanted to successfully complete a drama, you not only had to have a huge investment, but also excellent relationships from all walks of life, otherwise you wouldn't be able to get on TV, and if you can get on TV, you won't be able to pass the censorship.

Almost half of the TV series filmed every year in the country are not broadcast in the end, and the money is wasted.

There are no such problems when filming online dramas, there is a video website, and you don't even need the video website to be your own, as long as it can be uploaded, it has the conditions for 'broadcasting'.

Money, tens of thousands of dollars can be filmed, hundreds of thousands, millions, tens of millions, can also be filmed.

The thing of online dramas came into being, without Zhao Zejun's crossing, at a certain point in time, when the conditions are ripe, major online video websites will naturally think of this aspect.

Zhao Zejun crossed, and Zeshi brought huge pressure to top peers such as Youku and Tudou, forcing Gu Yongqiang, a group of online video bigwigs, to 'use their brains', a little earlier, and opened the curtain of online dramas.

To get back to the point, Youku's means of countering Zeshi's self-channel, or improving its own value, is online dramas.

For most of the current netizens, there is no clear understanding of 'online dramas', because there are almost no reliable online dramas on the Internet at present.

It's not that there isn't, but there's nothing particularly 'reliable'.

Strictly speaking, many of the small videos on the Internet belong to online dramas, but most of them are relatively sporadic, that is, there is no storyline, no professional actors, not to mention any big investment and big layout, at best it can only be called a shoddy short film.

So far, no online drama has become 'popular'.

This time, Gu Yongqiang is ready to make a big deal to shoot the first real sophisticated online drama in China to create a 'hit'.

The so-called generosity, first of all, is the choice of scripts.

The book you bought was the most popular history category on the Internet in the past two years, "Step by Step".

Yes, it is one of the works of the historical god Yueguan of the Chinese network at the beginning of the previous life.

In this life, there is also the author Yueguan, who is also a top god in history, but the platform for him to display his talent has become Zeyue Chinese Network.

The famous work is still "Back to the Ming Dynasty as a Prince...... However, it is a pity that the copyright of this book was kept by Zeyue Chinese Network, and it was not sold for much money. So at the online IP auction in the first half of this year, Youku entrusted an intermediary company to win the adaptation copyright of "Step by Step Lotus", which had just been completed at the beginning of the year, at a high price.

I have to say that Gu Yongqiang does have a vision beyond ordinary people in the video area: Zeyue's copyright auction is very finely divided, such as the popular IP of Step by Step Shenglian, the copyright of film and television, TV series, Internet, audio, comics, etc., will be separated and sold separately, and Youku won all the adaptation copyrights in one fell swoop this time.

Gu Yongqiang's vision is not only to make an online drama, he is ready to try a whole set of processes for IP operation: the first step is to open up popularity and have a group of fans of the original work, the second step is to adapt it into a TV series, online drama, audio or comics, etc., to make an impact in the entertainment field, and the third step is to shoot a movie.

These three axes can not only fully explore the value of an IP, but more importantly, expand the influence of this IP to the maximum.

Just like 'Spider-Man' and 'Morph Steel', through several movies and peripheral products, the name itself has huge commercial value, and on this basis, as long as it is stained with 'Spider-Man' and 'Morph Steel', whether it is a follow-up movie, TV or related fields, it naturally has great potential.

This time, Youku has invested a lot of money, regarded online dramas as a key project, invested a lot of money, invited domestic first-line stars and top directors, and made great efforts in all aspects, which can be described as well-made.

There is also a large amount of money, which is spent on publicity.

Since the first half of the month, a large number of domestic online media, including Youku's own platform, have carried out concentrated reports.

'The hottest historical adaptation of 2010, millions of hits, millions of readers crazy to read'

'The historical drama of the year, the traveler plays the Great Song Dynasty'

'The first domestic time-traveling drama'

'The real originator of web dramas'

'In 2011, Youku's self-made drama took you closer to a completely different history'

'The first online adaptation drama in China, the first historic step of the Internet from text to screen......

'Youku Exclusive Broadcast ......'

With Youku's own popularity, the readership base of Bubu Shenglian on the Internet, and even the popularity of the topic of 'Internet', in short, before it was broadcast, the online drama became popular step by step.

In contrast, Zeshi, which has always been considered to compete head-on with Youku, has not made any movement.

The media is asking everywhere if Zeshi has any new moves.

……

"I said, how can these people be afraid that the world will not be chaotic?"

Zhao Zejun and Song Zhidong made a joke.

Now these media are really ...... It's hard to say. Youku launched an online drama, they didn't report on Youku, but instead analyzed Zeshi, guessing what Zeshi would do next, as if they had to artificially put Zeshi and Youku on the opposite side, I wish the two needles were fighting against Maimang, and the more fierce the fight, the better.

Youku is doing an online drama and it's popular, and Zeshi seems to have a reaction as a matter of course.

"Only when there is excitement to watch, can the media have readers, human nature. Song Zhidong said with a smile: "Mr. Zhao, it's just that I didn't expect that Youku actually bought the copyright of Step by Step Shenglian." ”

Bubu Shenglian is Zeyue, Zeshi is also under Zelianke, Youku buys Bubu Shenglian, which has the meaning of 'your gun to beat your dog'.

In fact, from the time when the copyright was first sold, Zhao Zejun already knew that the buyer behind the book was Gu Yongqiang.

At present, Zeyue sells copyrights, and any book, even if it is the most popular book of the year, does not need to report directly to Zhao Zejun: except for his own name to pay attention to.

However, a few days after selling Bubu Shenglian, Mr. Wu of Zeyue specially reported this matter to Zhao Zejun: The company behind the scenes turned out to be Youku.

Zeshi is a key project of Zelianke in the Zelianke business incubator, and theoretically, all projects must make concessions to Zeshi during this time.

Regardless of whether it is subjectively admitted or not, Youku is indeed Zeshi's biggest competitor at present, so at that time, Mr. Wu suggested that even if it was breached, the copyright should be withdrawn.

The impact of this book is too great. In the past few years, Yueguan's "Hui Ming" almost swept the Internet list, and even fantasy gods like Xueyun had to avoid it, and his personal prestige and influence in this book had begun to reach its peak.

With the momentum of Huiming, Bubu Shenglian can be said to be the most influential and the thickest readership among all Zeyue at that time.

Mr. Wu knows too well the lethality of the Internet, this thing is to satisfy all the desires in people's hearts, and it is completely different from all traditional TV movies.

This is changed into an online drama, 'one is not careful', and it can really make Youku make a big turnaround.

Zhao Zejun asked about the price of the copyright sale at that time, thought for a moment, smiled, and said that since Youku is rich and willing to help us Zeyue become famous, let him go.

"But Mr. Zhao, I am also very optimistic about the online drama, it can be said that whether Youku does it or not, we will do it sooner or later. Self-made web drama is also one of our grand strategies. ”

Song Zhidong pondered and said: "Zeyue has so many copyrights, the buildings near the water get the moon first, and the fertile water does not flow into the fields of outsiders, should we also make one?"

"I didn't expect you to be a treasure island person, and the rest of your stomach is still a set. Zhao Zejun laughed.

"Do as the locals do. Song Zhidong also smiled and said: "No matter how great the influence of Step by Step Shenglian is, it is also based on the Huiming Dynasty, in terms of filming investment financial resources and capabilities, we are not inferior to Youku." And I took a cursory look, in fact, in terms of historical background and storyline, it is more suitable for filming online dramas. ”

The copyright of the book "Back to the Ming Dynasty as a Prince" was left by Zhao Zejun personally greeting him, and Song Zhidong took it for granted that this book was prepared for Zeshi to fight against the current "Step by Step Lotus" web series.

"Whether it's Huiming or Lotus every step, books are all good books, but ......" Zhao Zejun shook his head and said with an unfathomable face: "But making it into an online drama is not as simple as imagined." ”

"You mean, Youku can't shoot well?" Song Zhidong was puzzled, he had seen the trailer on Youku, although it was only a few short paragraphs, and he couldn't see any substantive content, but from the perspective of props and production, it really deserves the word excellent.

"Whether it's good or not, I can't make a conclusion for the time being. Zhao Zejun said: "It's just that the timing is not right now." He makes historical dramas adapted from the Internet, so let's shoot them too? No, no, unless we shoot much higher than Youku, it will become his follow-up work, and Youku will still be in the limelight. ”

"Then Mr. Zhao, what do you mean?" Song Zhidong was stunned, Zhao Zejun took the initiative to come to him today, wasn't it to talk about the production of online dramas?

"Online dramas are to be filmed, he shoots big productions, what big IPs and big dramas are engaged, then we will do the opposite, do small productions, and small scenes. ”

Zhao Zejun called up a video file from the screen and said, "Look at this, a small internal video from a foreign TV station." By the way, Mr. Zhu is not here, let's take a look. ”