McDonald's global president Mike Roberts and KFC global president David Novak are both imposing, and they have a great desire to never give up until they reach their goals. However, McDonald's and KFC naturally have the capital they rely on.

McDonald's and KFC are both Fortune 500 companies in the world and the leaders of fast food restaurants. What's more, the two companies have also made sufficient investigations and preparations this time.

Now Lin Feng wants to implement an advertising and marketing strategy and use advertising revenue to replace the traditional online game charging model. But obviously, for now, the world's major manufacturers are not very interested in this novel advertising and marketing strategy, and they are all in a wait-and-see situation. At this time, if the two companies (McDonald's and KFC) enter this new advertising media market, the "domino" effect it brings will definitely make other companies rush to it. And this is where Mike Roberts and David Novak have the confidence to shout out that Lin Feng should not interfere in advertising and sales.

Mike Roberts believes Lin Feng will make a very smart choice. As long as Lin Feng avoids suspicion and does not interfere in this matter, he can get the support of McDonald's and KFC, this advertising and marketing strategy can be implemented, and the "second shijie" "Virtual Life" can make a lot of money. It's a smart guy who chooses.

It's a pity that they yujian Lin Feng.

"Mr. President, I also have... To declare. Lin Feng said lightly, but there was a sword aura between his eyebrows.

"First, in this matter, our company ('Second Shijie') has always adhered to the principles of fairness and openness, and absolutely respects the player's right to choose freely, and will never force the player to accept anything they do not want to accept. Lin Feng said in an extremely resolute tone.

Mike Roberts and David Novak nodded. That's even better, as long as it's fair play, they believe that their fast food will be popular with players in Virtual Life. If hundreds of millions of players around the world choose McDonald's or KFC, then in real life, when they think of eating fast food, they will also choose McDonald's or KFC.

"Second, of course, you can choose your own location for the virtual land you buy, but the price of virtual land in different locations is naturally different. Lin Feng smiled, "In real Shijie, there are prime locations, and in "Virtual Life", there are also prime locations. This price is naturally higher than that of ordinary lots. ”

Mike Roberts and David Novak both frowned. This Lin Feng is a bit like a lion's mouth, but what Lin Feng said is not wrong. After all, there are also places in "Virtual Life" where players often gather, which is naturally also a "downtown area", which is naturally more expensive than other places. After thinking about it, the two of them didn't care too much, the price, they could discuss it slowly and in detail.

"Thirdly, as for whether I avoid suspicion, I don't think it's your turn to worry about it. On this issue, as the president of the company, I naturally put the interests of the company first, and I believe that all shareholders of the company will trust me. And I will also be responsible to all shareholders of the company. Lin Feng said coldly.

Mike Roberts and David Novak frowned. Lin Feng almost categorically rejected their three requests, which obviously made the two of them absolutely unsatisfied.

"Mr. Lin, you have to understand that your current advertising and marketing strategy is not successful, or even very unsuccessful, if we are willing to join, it will play an absolute role in your jihua. I want you to think about it again. Mike Roberts said vaguely threatening.

Lin Feng smiled. It is true that I need them to join the party very much, but it does not mean that I can accept these unequal treaties. Otherwise, as soon as this precedent is opened, as more manufacturers come in, the world's top 500 companies will pour in, and how will Lin Feng cope with the requirements of other manufacturers. When the time comes, if you ask for this request, which request does he want, the rules of the game will be gone. How else do you control the overall situation...,

"Of course, I very much welcome the two companies to enter "Virtual Life" and become the first batch of manufacturers to enter "Virtual Life", but I must reiterate once again that any company that wants to enter "Virtual Life" and advertise in it must abide by the rules of the game, and everyone is equal," Lin Feng said proudly.

When Mike Roberts and David Novak heard this, anger rose in their hearts, they looked at each other and got up angrily.

"Mr. Lin, then we have nothing to talk about. But we hope you'll give it some thought. We will also stay in Shanghai for three days, and within three days we hope that you will give us a suitable condition. Otherwise, huh, no one will pay for your poor decision-making" Mike Roberts and David Novak turned to leave.

"Boss" After the two of them left, Wu Zhaopu snorted softly.

In fact, the three conditions of McDonald's and KFC are not too harsh, and they can be agreed to for this advertising and marketing strategy. As for what to do after agreeing, everything is still under the control of the "second shijie", and then you only need to fight with it. But Wu Zhaopu didn't expect Lin Feng to flatly refuse.

"Mr. Wu, don't worry, McDonald's and KFC will definitely come back to us. Lin Feng said with great confidence.

Lin Feng sees McDonald's and KFC very accurately, and since Mike Roberts and David Novak have come to him and talked about cooperation with their competitors, they are obviously very optimistic about the prospect of implementing virtual fast food in "Virtual Life", otherwise they would not have come to see their faces. Since they anticipated the prospects of the Virtual Life commercial, they will definitely come back to themselves. Of course, it is the self of the president of the "second shijie" who is looking for himself, not the chairman of the "fast food restaurant".

What's more, Lin Feng also has a "killer move", so that McDonald's and KFC have to come to him.

"Team Leader Cui, my 'fast food restaurant' will launch an online ordering system in the game. Wherever there are 'fast food restaurants', players can order business online through Virtual Life and enjoy free express fast food. Lin Feng said with a smile.

Wu Zhaopu's eyes lit up when he listened, no wonder Lin Feng dared to refuse the requests of McDonald's and KFC, it turned out that there was a follow-up move. If "fast food restaurants" launch online ordering speed services in "Virtual Life", it will be very beneficial to the business of "fast food restaurants". Don't forget, human nature is lazy, and there is an inertia, when you are hungry in the game, you can order a fast food by typing a few words at random, and it will be delivered on time within 15 minutes, which is a big temptation for all players. Especially in the game, the characters eat these foods, which is somewhat tempting for the player.

Suddenly, after the "fast food restaurant" launched an online ordering business in "Virtual Life", the business volume of the "fast food restaurant" increased significantly. Although the Western-style fast food types of "fast food restaurants" are not as good as McDonald's and KFC, they have unique Chinese fast food and extremely innovative Korean fast food, and the prices are cheap. After getting used to eating burgers and fries, eating some rice, Korean kimchi, and cheaper than KFC and McDonald's is also a great treat for players.

The business volume of "fast food restaurants" has risen, and it is naturally KFC and McDonald's that have been affected. McDonald's global president Mike Roberts and KFC global president David Novak, who were studying countermeasures in Shanghai, looked at the data reports faxed by their subordinates, and their faces turned pale.

McDonald's and KFC's customers are mostly young people, and now most of these young people have ordered fast food from "fast food restaurants" online, and McDonald's and KFC's sales have naturally fallen sharply.

Mike Roberts and David Novak frowned, they didn't expect Lin Feng to launch an online ordering business, which is not currently available at KFC and McDonald's. And they're ordering it online through Virtual Life, which is so convenient. Players play online games, usually for half a day, and often forget to eat. When you're hungry, it's so convenient to be able to order a quick snack on hand. And the "fast food restaurants" have Chinese fast food and Korean fast food that they don't have. …,

No, this must change - Mike Roberts and David Novak look at each other and come to the "second shijie" again.

"Mr. Lin, I hope you will seriously consider our suggestion, it will be good for everyone. Mike Roberts said very firmly.

Lin Feng smiled. Now you come to find yourself, and you are so arrogant, this is simply no one's eyes.

"Mr. Roberts, I would like to state that our company will treat every customer in a fair and just manner, and we will not give you any preferential treatment for the sake of fairness for all. Lin Feng lightly refused. Now they can't stand the pressure to come to themselves, and of course they are qualified to sit on the ground.

Mike Roberts frowned. I still want to argue, but now the situation is stronger than people, although the "fast food restaurant" wants to challenge the status of McDonald's and KFC is still far away, but as the global president of two Fortune 500 companies, there is a sense of being prepared for danger in times of peace. Although the "fast food restaurant" can't compete with them now, it is difficult to guarantee that in the future, with "Virtual Life", once the "fast food restaurant" forms a climate that is enough to challenge them, then it will be bad.

"Okay, Mr. Lin, we agreed to your conditions. Mike Roberts said very neatly at this time.

"Happy cooperation" Lin Feng got up, smiled and stretched out his right hand.

"Happy working together" Mike Roberts and David Novak shook hands helplessly.

It's a collaboration that requires mutual needs. McDonald's and KFC need advertising resources for Virtual Life, while Lin Feng needs the leadership of the two companies to implement their own advertising instead of point cards for a new online game charging model. This time, it's just that everyone needs each other. Otherwise, I am afraid that the three companies will categorically not cooperate

Wu Zhaopu snorted excitedly. With the joining of McDonald's and KFC, Lin Feng's advertising revenue to replace the traditional online game charging model will become a reality. And this cooperation may also change a turning point in the charging model of online games.

Of course, not every online game can adopt this disguised charging model, but after all, from now on, online games will have another charging model.

When McDonald's and KFC also bought the virtual land of "Virtual Life" for 100 million yuan, providing virtual fast food services in it, the world was shocked ()...... ，