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The next day, there were still three days before Li Sheng's concert, and three days later, the concert began, and it must have been so busy that it would fly.

Although the problem of the movie that Yu Feihong told Li Sheng last night was not a big problem in Li Sheng's opinion, he decided to go to China Film to have a look.

After all, this is the first independent production of Feihong Pictures, and it can be regarded as an opening work, although there is no such statement in the mainland, but the first shot must be fired at the beginning, and it will also be a good luck!

Fei Ge, I'm going to find Zhao Zhao and them today, she has been discussing the adaptation of Ginkgo Ginkgo with Zhao Zhao and the screenwriter friends he found with Zhao Zhao in the past few days, and there are already a lot of signs, so she decided to strike while the iron is hot and see if she can find a little more inspiration.

As for Li Sheng going to Zhongying, she can't accompany her, Li Sheng bought breakfast when he got up early and went out for a run, and asked the two of them to get up and eat after taking a shower.

After breakfast, the three parted ways, Yu Feiyan went to the company, Yu Feihong went to Zhaozhao, and Li Sheng went to Zhongying.

It's also thanks to the recent addition of a car at home, otherwise it's really not enough, Fei Ge drove the Sail SRV, Yu Feiyan drove away the Passat, Li Sheng is the Grand Cherokee, and everyone agreed at noon not to come back for dinner and return in the evening.

……

When Li Sheng was on the road, he made a special call to Han Sanyu to confirm that Han Sanye had time, after all, he is now in control of the lifeblood of the country's films, whether it is work or entertainment, time is very tight.

Fortunately, he is very idle today and has been in the shadow.

Twenty minutes later, Li Sheng went to Zhongying and met Han Sanye.

"Third master, I heard that you think the movie is unrealistic?" Li Sheng got straight to the point and asked the question directly.

Han Sanye waved his hand, "Yes, it's all nonsense from a group of people who don't understand, don't take care of them." ”

"The movie is still real, isn't that nonsense!"

"That movie is real, just that Xiangjiang's old boy, what other underworld movies are still real, it's really so dark, the troops have already driven over, and they have to wait until 97 ......"

The third master is the third master, he sees the problem very thoroughly, and he speaks directly, in a word.

Li Sheng stretched out his thumb, "Third Master Gaojian!"

The third master tapped the table lightly with one finger, "However, it's not that there are no problems at all." ”

"What?" asked Li Sheng.

"This time, your film is not shocking, except for you and your family, which is a little news, there seems to be no news!"

"In addition, it is a romance film, and it is an independent production of your company, and I can't open any back door for you in the company's distribution, so I don't think it will be too popular after the release. ”

Li Sheng is silent, what the third master said is the truth, and it is really like this, whether a movie is popular or not, in addition to the quality of the film itself, it also depends on the skills of publicity and distribution.

Hollywood's boasted almost mythical low-budget movie "Blair the Witch" does cost only tens of thousands of dollars, with a box office of more than 100 million US dollars, which is indeed a myth, but everyone has not seen the publicity expenses of more than 10 million yuan behind the box office, and production and distribution have never been two different things.

After all, the film in this film is only responsible for the distribution and has not participated in the production, so it will definitely not work as hard as before, so here's the problem!

How can we increase the popularity of the film!

Li Sheng thought about it and thought that he could only put out a promotional video, and viral marketing suddenly scattered the overwhelming advertising, Li Sheng didn't think about it, it was too expensive, not cost-effective, and the gains outweighed the losses in terms of China's current box office market.

Then the trailer needs a good carrier, Li Sheng thought about it carefully, looked up, and asked Han Sanye.

"Third master, what do you think of TV commercials?"

"TV commercials?" said the third master in surprise.

Li Sheng nodded, naturally it is CCTV, although the movie channel is also CCTV, after all, it is only a movie channel, and the audience is not wide enough, besides, according to Li Sheng, the movie channel is still cable TV in many places, and it is paid, and there are not a few small cities in the second and third tiers who use their own satellite pots or antennas.

Since you want to play, you can play a big one, CCTV! And it's a CCTV set, which is the channel with the largest number of viewers in the whole of China.

Of course, the advertising fee must be sky-high.

Of course, Han Sanye also considered this problem, "CCTV's advertising is not cheap, are you sure to do this?"

Li Sheng waved his hand, "It's okay, count this fee directly on the cost of distribution, and deduct it directly from the box office when the time comes!"

"It's not like the third master thinks that I can't earn back a single advertising money if I go out with Feige, right?"

Han Sanyu laughed dumbly, what are you kidding, this is a 100 million yuan director who has been held by himself, he must not fail, otherwise his previous ones will not be in vain.

Besides, Li Sheng's strength Lao Han still believes it, after all, not everyone can be praised, plus the movie "My Sassy Girlfriend" has already been watched once, and it is a refined version, which is infinitely close to the final version, even if it is modified, it is just some small details, one shot and two shots, and it can't affect the overall situation.

Han Sanye thought for a while and nodded, "Okay, since you have already said so, I will help you get a week's prime-time advertising space, as for the cost, it is inconvenient for you to be paid in advance by China Film, this part of the money is included in the distribution fee, and when the time comes, when the box office comes out, the first money will be deducted first." ’

"What do you think?"

I have to say that Han Sanye is really good to Li Sheng, if other people want this kind of condition now, it is estimated that in addition to the national teacher, it is estimated that Lao Chen, and the others are estimated to be useless.

Li Sheng was not an ignorant person, so he got up and bowed to the third master, "Thank you, third master." ”

Han Sanyu smiled and waved his hand, thinking for a while, "Then this trailer hasn't been cut yet, right?"

Li Sheng nodded, "Well, I haven't started yet, I'll go to Beijing Film Studio later, and you will have to worry about the advertising space." ”

"But the third master, remember to stagger the advertising space and the release time!"

"It's best to wait until the summer vacation starts to advertise, and then the ad starts a week after it comes out to maximize the benefits. ”

"After all, the main consumer group of romance films is for young people, and in the summer vacation, whether it is those students or teachers, they are all good consumers. ”

Han Sanyu waved his hand angrily, "Okay, okay, just you, you haven't seen such a heart when China Film invested before!"

Li Sheng smiled and said, "Isn't that you!"

The third master smiled meaningfully, "Okay, it's not over yet, hurry up and get the trailer!"

"Oh yes, China Film still has a task this year, and the specific shooting has not yet been decided, and when the meeting above is over, it is estimated that there is a general direction, you should prepare first. ”

"Uh...... Okay, you can speak then!" Li Shengdao.

Han Sanyu waved his hand and didn't speak again, obviously very satisfied with Li Sheng's attitude, **************, the grace of dripping water, gushing ~ spring reciprocates, grateful people are always welcome no matter what era and place.

Li Sheng got out of China Film and went straight to Beijing Film Studio, on the way he was still thinking about how to cut the trailer to be the most seductive. (To be continued.) )