"Fang Jun, you really pity the jade!" Nakatani, chairman of the Japan Iron and Steel Engineering Holding Company, said with a smile as soon as he sat down. A few days ago, a scene at the press conference of Asahi Film Company has caused an uproar in Japanese society, and compared with the previous scandals, it can be said that it is not in a heavyweight class at all. Yui Shinheng has become the most watched actress in the Japanese entertainment industry these days, and those media who pursue circulation and attention are eager to turn her three generations upside down.

And Xinheng Yui and the economic company before, the attitude of ignoring the scandal originally made many people dissatisfied, but now, it has become her virtue - because the media and the Japanese people know Fang Mingyuan's strange temper, so it is logical that Xinheng Yui does not explain the identity of the man.

The increase in popularity and attention will naturally bring many benefits to celebrities, the most intuitive is advertising endorsement. In just a few days, two well-known Japanese companies have announced that Yui Shinheng will become their advertising ambassadors for 2011. As for whether there will be more advertising endorsement opportunities, we will soon find out in the next few days.

Of course, there will also be some more alternative voices, such as some people speaking on the Internet, asking Xinheng Yui to work hard to win Fang Mingyuan, and asking him to be Japan's son-in-law - Fang Mingyuan's marriage is very low-key, only high-level people participate, but ordinary people don't know. In addition, Fang Mingyuan rarely appeared in the media in the past, and over the years, there have only been a handful of women who can intersect with him, so it is not surprising that such a voice appears.

Mr. Nakatani laughed, but good things are always worth upholding. Fang Mingyuan smiled and said, "Don't you think that kid will make people feel good when he laughs?" ”

Zhonggu Ming was stunned for a moment, thought sideways for a moment, and said, "It's still Fang Jun, you have a keen eye, and your evaluation is to the point." Although Fang Mingyuan is not much older than Xinheng Yui, but calling him a child, Nakatani Ming does not feel disobedient at all.

The topic of Xinheng Yui is just a small dish to adjust the atmosphere before the main topic begins, and Nakatani Ming came to see Fang Mingyuan, but it was not for such a small matter. Japan Iron and Steel Engineering Holding Company and Liaoning Iron and Steel Group Corporation have cooperated for several years, and Gaoxian Iron and Steel Co., Ltd., which has been jointly invested and built by the two, has been put into operation, even if it has suffered the impact of the economic crisis, it has still achieved gratifying results, which makes Japan Iron and Steel Engineering Holding Company very satisfied. This time, Nakatani Ming asked to see Fang Mingyuan, just to continue to expand the cooperation between the two sides and seek greater benefits.

"Fang Jun, the development of the seaport in Primorsky Krai, Russia, is now coming to an end, I think Gaoxian Iron and Steel Co., Ltd. can consider expanding production capacity?" Nakatani Naruto. One of the most important points is that Fang Mingyuan has opened up the sea passage of Primorsky Krai, Russia, and now 30% of the import and export goods in Tsingshan Province can go to sea through the ports of Primorsky Krai. Although it is said that going to sea from the port of Primorsky Krai requires a certain amount of money and more expenses to the Russian side, on the whole, especially time, it is a great saving - Russia is now deeply hit by the economic crisis, and although the price of crude oil has rebounded in the international market, there is still a big gap compared with the peak price before the outbreak of the economic crisis. Primorsky Krai, as a border region of Russia, has suffered a more severe economic impact, and the ruble has depreciated significantly.

After the completion of the development of the seaport in Primorsky Krai, the import and export capacity will be greatly enhanced, and the Japan Iron and Steel Engineering Holding Company has made a rough estimate that the cargo volume of Qingshan Province through it will increase to more than 60 percent. In this way, it not only relieves the pressure of import and export goods in several ports in Liaoning Province, but also can play a stronger role in promoting the economic development of Qingshan Province.

Moreover, the huge investment of the Fang family in Thanh Shan Province has slowly revealed its strong driving force for the economy of Thanh Peak Province, and the demand for steel products is constantly expanding, especially some high value-added steel products with insufficient domestic production capacity in China, and the number of imports has increased significantly. According to the survey and estimation of the relevant departments of the Japan Iron and Steel Engineering Holding Company, if no major accidents occur, this trend will continue for a long time.

Moreover, Japan's domestic steel market is still in a very sluggish state, while labor costs are still rising, in order to seek more profits, the board of directors of Japan Iron and Steel Engineering Holding Company intends to further transfer production capacity to China.

The good performance of Gaoxian Iron and Steel Co., Ltd. is naturally the first to enter their sight. Although the economic status of the three northeastern provinces has clearly declined in China, some advantages of the three northeastern provinces cannot be ignored. For example, there are large-scale mature industrial workers here, for example, the labor cost here is lower than that of the southeast coast, and it is closer to the Japanese mainland, after opening up the access to the sea in the Primorsky Territory of Russia, the import and export trade here does not have to be carried out through the ports of Liao Province as before, which not only reduces the cost, but more importantly, the transportation time is greatly reduced.

Although it is said that investment in the three northeastern provinces will often encounter many such and such problems, but that is generally encountered by small investors, such as Liaoning Iron and Steel Group Corporation and Japan Iron and Steel Engineering Holding Company these huge group companies investment, and foreign capital status, that is directly through the leadership of the provincial government, if the following people dare to play too much on the project, thunder anger, that is not to say.

In addition, Nippon Iron & Steel Engineering Holding Co., Ltd. believes that it is necessary to further strengthen its cooperation with Liaoning Iron & Steel Group Corporation. Although it is said that it is good to eat alone, having a strong ally can also avoid a lot of troubles in many cases. Moreover, it also makes it easier for Gaoxian Iron & Steel Co., Ltd.'s products to enter the procurement list of Fangjia's other companies, which is also a rather amazing sales channel, which is also coveted by Nippon Steel Engineering Holding Company.

"How much does Mr. Nakatani plan to expand?" Fang Mingyuan said with a smile, although the domestic steel industry is limiting the production capacity and eliminating backward production capacity, but it is not a problem for Gaoxian Iron and Steel Co., Ltd. to expand its production capacity. The domestic steel industry is a surplus of low-end products, and high-end products with high added value have to be imported in large quantities.

"At least another three million tonnes of production capacity will be increased." Nakatani said without hesitation. Gaoxian Iron and Steel Co., Ltd. has an existing production capacity of 2 million tons, and even if the production capacity is increased by another 3 million tons, it is only 5 million tons, which is not the top in China.

Fang Mingyuan pondered for a moment, nodded and said, "Yes, but I hope you don't skimp on investment in new technologies." "As Japan's second largest steel conglomerate, Nippon Steel Engineering Holding Co., Ltd. is also a world-renowned steel conglomerate, and its technology is the world's leading in many aspects. Although the production capacity of Liaoning Iron and Steel Group Company far exceeds that of Japan Iron and Steel Engineering Holding Company, there is still an obvious gap between it and Japan Iron and Steel Engineering Holding Company in terms of profit margin per ton of steel products. However, Fang Mingyuan is not in a hurry, and there is still enough time to slowly complete the adjustment of the product structure of Liaoning Iron and Steel Group Company.

"Hey, Fang Jun, then we'll settle it." Nakatani Mingyi was in a good mood and said, for Fang Mingyuan's request, he had already thought of it before he came, Fang Mingyuan's attention to new technologies and patents had long been widely known. It would be surprising if he didn't make such a request.

Fang Mingyuan slapped his face and said: "I almost forgot, I still have a request, I hope that the new capacity of Gaoxian Iron and Steel Co., Ltd. will use electric furnace steelmaking." ”

"Electric furnace steelmaking?" Nakatani hesitated for a moment and said, "So does Fang Jun plan to use your country's recycled scrap steel, or use imported scrap steel?" As far as I know, the scrap recycling industry in your country is not perfect, and the use of electric furnaces to make steel may increase the operating costs of steel mills. "Scrap steel generally refers to the steel scrap formed in the production process of the iron and steel plant, such as trimming, cutting head, etc., as well as the steel materials in the equipment and components that are scrapped after use, such as scrapped automobiles and ships. In the steel industry, scrap is mainly used as a steelmaking additive in long-process converters or as a steelmaking main material in short-process electric furnaces.

Although looking at the global steel industry, the use of recycled scrap steel for steelmaking has been a very common production method in the industry, China's scrap steelmaking ratio is only about 10 percent, while the world's average has reached 50 percent, and some developed countries such as the United States, the scrap steelmaking ratio has reached about 70 percent.

However, due to the lack of government support and promotion in China, the scrap recycling industry is a low-profit, low-return industry, financing and credit are more difficult, and the heavier tax burden also affects the development and growth of renewable resource enterprises to a certain extent.

"Liaoning Iron and Steel Group Corporation has set up an enterprise responsible for the recycling of scrap steel, and will gradually spread its channels to the whole country in the future." Fang Mingyuan said lightly, "Moreover, since before the economic crisis, my country has rectified the problem of overcapacity in the steel industry, banned those highly polluting strip steel enterprises, and the annual supply of scrap steel will be greatly increased in the future." ”

Although there are many difficulties in this resource recycling industry, and the profits are relatively meager, compared with the way of using iron ore as the main raw material and blast furnace long process steelmaking, electric furnace steelmaking with scrap steel as the main material can greatly save energy and water, and reduce the emission of waste gas, waste water and waste residue. In the past, the annual production of scrap steel in China was too small, but with the construction of China for decades, the buildings and bridges built in the rapid economic growth were demolished due to age, and the old cars were scrapped, and the number of scrap steel has entered a period of rapid growth, and the domestic power shortage situation has also been greatly improved in recent years, which has also created conditions for the large-scale use of scrap steel for electric furnace steelmaking.

Moreover, Fang Mingyuan believes that if the domestic iron and steel enterprises do not change the mode of extensive use of blast furnace steelmaking, a large number of domestic scrap steel can only be exported overseas in the future. Isn't this not that domestic enterprises buy iron ore at a high price, and then spend thousands of miles to transport it back to China to make steel in a highly polluting way, and then export scrap steel that can be made into steel with low pollution.

Liaoning Iron and Steel Group Corporation has been phasing out those old blast furnaces and switching to electric furnace steelmaking, in preparation for the large-scale use of scrap steel for electric furnace steelmaking in the future. And at the policy level, Fang Mingyuan is also ready to win more support for the electric furnace steelmaking and resource recovery industry in the future. He believes that as the government pays more and more attention to the harm of environmental pollution, it will be a general trend for the domestic steel industry to switch to electric furnace steelmaking. Rather than waiting for the government to order a change, Fang Mingyuan prefers to take the initiative.

Nakatani thought for a while and said, "This is a question we haven't considered before, but I think it shouldn't affect our cooperation." However, he is a little strange in his heart, if Huaxia's steel industry is large-scale transformation to electric furnace steelmaking, then the demand for iron ore will naturally decrease, and Huaxia is the world's largest iron ore importer, which will have a strong negative impact on global iron ore trade. As far as he knows, the Fang family controls the shares of many iron ore production enterprises. However, he would not ask about such a thing in person, and such a change would not be possible in three or five years.

The two chatted for a while, and Nakatani Mingyi sat up straight and said, "Fang Jun, this time I came over, there is actually another matter I want to consult Fang Jun's opinion." Nissin Steel Co., Ltd., presumably Fang Jun will not feel strange, right? ”

"Nissin Steel Co., Ltd." Fang Mingyuan was stunned for a moment and said, "Of course it's not unfamiliar, I heard that it is going to merge with Japan Metal Industry Company." Nissin Steel Co., Ltd. is Japan's fifth-largest steel company, and its main products are construction, automotive, and stainless steel with corrosion-resistant surface treatment such as alloy coating, and it has production sites in North America, Spain, and China. He didn't understand that even if Nissin Steel Co., Ltd. and Nippon Metal Industry Co., Ltd. merged, it would only be one place higher in the ranks, and it would not pose much of a threat to Nippon Iron and Steel Engineering Holding Company. Nippon Steel Engineering Holdings' real competitors are Nippon Steel Corporation and Kobe Steel Corporation.