Chapter 787: Don't Make a Fool of Yourself

With Eric's detailed understanding of how the world economy will move over the next two decades, it would be easy for Giselle to make a fortune.

But if you simply have a huge amount of money, you will only be called an upstart. Therefore, while having wealth, the most important thing is to obtain power and influence that matches one's net worth.

The reason why Giselle won the title of 'Ji Niangniang' in the original time and space is not only because her personal annual income far exceeds that of other supermodels, but also because Giselle is the top, best and most respected one in the fashion industry in the new generation of supermodels.

Giselle's annual income far exceeds that of her contemporaries, in addition to her shrewd business acumen, which is also the result of her personal influence.

Eric doesn't mean to completely change the trajectory of Giselle's life, he just wants Giselle to go higher and farther on the original path, gain influence far beyond his previous life, and become the real 'Queen of Giselle' in the fashion industry, not just the fan-oriented Ji Niangniang.

Of course, looking at the young girl in front of him who was not yet sixteen years old, Eric knew that this development game would definitely take many years.

However, Eric himself is only twenty-six years old this year, and time is not a problem for him and Giselle.

At this time, Eric has reached the pinnacle of his career that is difficult for ordinary people to achieve, and occasionally cultivating a few legends that ordinary people talk about can be regarded as a pastime.

After all, what does that sentence say: If you don't do boring things, it will be difficult to live a lifetime, and life is really lonely like snow.

Giselle and Alexander, however, could not detect the boring thoughts in Eric's mind, and when they heard that he was going to talk about themselves, Giselle cheered up and sat upright, and even Alexander was infected by this atmosphere and couldn't help but sit up straight.

Eric also retracted his thoughts and said to Giselle: "If you want to do more, first of all, you have to wait until you are eighteen years old and have complete autonomy, otherwise many things will be limited. However, these two years are just the right time to give you time to further enrich yourself, and by the way, to gain recognition from the fashion industry, well, at least to get the title of supermodel first. ”

Giselle nodded obediently, but Alexander was secretly speechless.

Supermodels, when they enter this circle, isn't the goal of their life to become a supermodel, but Giselle can get all this in two years.

In the fashion industry, if you want to be a supermodel, first of all, you must have a naturally good body, and appearance is not even the most important thing, and Giselle has met the conditions.

The next step is to get a contract with a modeling agency.

The world's top agencies have a very complete model promotion mechanism and rich fashion resources, a girl into these companies, not necessarily become a supermodel, but if you can't enter these top agencies, the hope of becoming a supermodel is even slimmer.

Although Giselle's current IMG modeling agency is not as prosperous as Elite, it is also one of the top agencies in the industry, and in this regard, IMG does not have a shortcoming that will hold Giselle back.

Having an innate appearance and body condition and a top modeling agency is just the beginning of a girl's journey towards a supermodel.

After having the platform of the brokerage company, the girls have to participate in various model beauty pageants, try their best to win the pages of fashion magazines, strive for the favor of fashion celebrities, and land on well-known brand shows.

Of course, there are exceptions to everything.

If you have a powerful backend, everything is immediately much easier.

Therefore, the world is so capricious, so unfair, it is useless to bite anyone. Even Karl Lagerfeld, who longs for the world's fat people to be humanely destroyed, had to drag a model with a mediocre appearance and a fat figure to the Chanel press conference.

"You can go back to New York after this weekend, you don't have to go to that acting training class anymore," Eric glanced at the email just now, picked up the manuscript paper next to him and wrote down a string of phone numbers, handed it to Giselle, and said, "I just contacted Tina Brown, she happened to be in New York recently, and when you go back, Tina will take you to meet Anna Wintour, and then arrange for you to appear on the cover of Vogue magazine." ”

In the entire Condé Nast system, Tina Brown's status was higher than that of Anna Wintour, who ran Vogue magazine in imitation of Tina Brown's philosophy of running Vanity Fair.

After Tina Brown left Vanity Fair as the editor-in-chief of Yahoo Portal, her connections and influence within Condé Nast still existed, after all, as long as Condé Nast's top management was not stupid, she would not cut ties with a strong woman who was born in her own group and controlled a large new media platform. At the "Vanity Fair" party dinner just past, the reason why Eric asked the crew of "Forrest Gump" and other crews to attend the party was also the result of Tina Brown's special call to pull the strings at the request of her old club.

At this time, it is not too difficult for her to help get a cover of "VOGUE" magazine.

These world's top fashion magazines may be able to maintain a cold posture in front of ordinary people, but for Eric, it is nothing more than a small favor.

Although the relationship between Firefly and Condé Nast is not as close as that of the Hearst Group, the cooperation between the two sides has never been severed. After all, a large advertising advertiser like Firefly Group has always been the object of any paper media group's best efforts. Eric didn't have Anna Wintour's contact information in his hand, otherwise it would be impossible for Anna Wintour to refuse Eric's request if he called him directly.

Eric said it lightly, but a wave rose in the hearts of the two girls.

"VOGUE" is a world-class 'fashion bible', and it is not in vain that an ordinary model can appear on the cover of "VOGUE" magazine once in a lifetime.

Alexander looked at Giselle with jealousy, and even wanted to say to Eric: Take my meat too.

Giselle clutched his chest in excitement and asked a little unconfidently, "Eric, can I really be on the cover of VOGUE? I'm also, well, I'm not even sixteen years old." ”

Eric nodded, "Of course, I haven't heard of the rule that you can't play Vogue if you're under the age of sixteen." ”

Eric's idea is also very clear, since it is going to be on the cover of the magazine, of course it is necessary to choose the best.

As soon as Giselle was on the cover of VOGUE, she would immediately make a name for herself in the fashion industry, and with all kinds of fashion catwalk invitations and extensive media attention, it would be much more effective than taking it one step at a time.

Giselle's excitement was not so easy to calm down, and he said worriedly: "But ......"

"There's nothing to do," Eric interrupted Giselle, "and your agency will help with this." In addition, in the next few months, don't pull down the relevant model training, although I can help you build the platform, but if you don't work hard enough, everything is in vain. ”

"Well, I will," Giselle nodded hurriedly.

Eric added: "Also, learn a little more French, at least to the level of daily communication, and I will arrange for you to attend Paris Fashion Week in September this year." ”

Among the four major fashion weeks, Paris Fashion Week is the one with the highest style, Prada, Dior, Versace, Givenchy and other world's top luxury brands will basically choose to carry out the new product launch of Paris Fashion Week, with the halo blessing of these top brands, the show of Paris Fashion Week is also the best stage for ordinary models to advance to supermodels.

As Giselle nodded, Eric was about to continue saying something when his phone rang on his desk.

Eric picked up his phone and glanced at it, it was an unfamiliar number, and he casually connected: "This is Williams." ”

“……”

After saying a few words on the other side of the phone, Eric smiled and said, "Hi Anna, good morning, Tina has already told you about it?"

Giselle and Alexander, who were sitting across from each other, looked at each other, and a name came to their minds, Anna Wintour.

Eric looked at Giselle, whose expression was restrained again, and continued to say to Anna Wintour with a smile: "Her name is Giselle Bundchen, sixteen years old, well......" Eric said, gesturing to Giselle, and the girl immediately understood and stood up. Eric looked at her a few times and said, "It's about five feet and ten inches (178cm), so it's definitely not clear on the phone, I'll ask IMG to send you a detailed information later." ”

“……”

I don't know what to say on the other side, Eric frowned slightly, and said: "August, August is a bit late, I hope that before the fashion week in September, she can have two or three months to accumulate popularity, so it is best before July...... What, girly version, Anna, don't be perfunctory to me. ”

Giselle had been listening intently to the conversation between the two, and seeing that Eric's tone was a little aggravated, she herself became apprehensive, and she wanted to open her mouth to play a round: the girl's version is fine.

Of course, Giselle only thought so, and she didn't dare to interrupt the conversation between the two.

At Eric's insistence, Anna Wintour only hesitated slightly, and agreed to arrange for Giselle to appear on the cover of "VOGUE" in June, as for what to do with the originally determined cover girl, it is not Eric's concern.

This result is not surprising at all, given that the cover of an issue is a trivial matter relative to Eric's influence, and Anna Wintour is not at all hesitant to choose.

You must know that among the five well-known women's fashion magazines, "VOGUE" belongs to Condé Nast Group, and the other four magazines, "ELLE", "BAZAAR", "COSMOPOLITAN" and "Marie-Claire", although they are slightly less influential than "VOGUE", all belong to the Hearst Group, and none of these magazines are not always ready to replace "VOGUE" in the industry.

With the partnership between ESPN and AE Television Network, the close connection between Hearst Group and Firefly Group speaks for itself. If something as trivial as a magazine cover pushes Eric or even the Firefly Group into the Hearst media camp, it would be a major mistake on the part of Anna Wintour. Of course, Anna Wintour also knew that even if she did refuse, the possibility of Eric's acting would be extremely low, but she would not risk such a small thing after all.

After talking about this matter, the topic immediately relaxed, and with the idea of befriending Eric, Anna Wintour also seemed very enthusiastic in her words, and promised to help contact top fashion photographer Steven Messer to personally work on Giselle's cover photo.

Eric hung up the phone, and Giselle whispered, "Eric, were you talking about Steven Messer just now?"

Eric nodded, because he has had more contact with the fashion industry in the past two years, and Eric has also learned about some top fashion photographers.

Steven Messer is the kind of fashion photographer who is very good at photographing women, and the women in this photographer's lens always give people a special sense of mystery and charm, like a group of black cats walking in the dark.

Giselle got a definite answer, his face flashed with excitement, but it quickly dimmed, his little hands gestured indiscriminately, and he said: "Eric, that, it should be very expensive to invite Steven Messer to take pictures, and the company may not pay this money." ”

"Don't worry, I'll have someone send me the bill," Eric said, handing his phone to Giselle and adding, "You don't need to contact Tina Brown when you get back to New York, call your agent now and ask him to send a copy of your documents to Vogue headquarters." ”

Giselle nodded, took the phone, and got up a little embarrassed to step aside to make a call.

Alexander, who had been silently following all this, finally spoke: "Eric, I ......"

Eric picked up the newspaper on the table and said casually, "You're still young, wait another two years." ”

Alexander fiddled with his fingers tangled in front of him and whispered, "I can be on the girly version of VOGUE." ”

"Don't make a fuss, push both of you at once, and Anna will go crazy. ”

……

After grossing $3.6 million on the first day, "Red Fan Zone" earned $4.16 million and $3.55 million respectively over the weekend, bringing a total of $11.31 million in the first three days of the weekend.

While successfully topping the three-day box office championship of the weekend, "Red Fan Zone" has once again attracted a lot of media attention.

After the weekend, Giselle and Alexander returned to New York together, and Eric was ready to fly to the Bahamas to personally survey the filming locations of Casino Royale.

However, before leaving, Eric had to personally inquire about the release of "The Seven Deadly Sins".

Finding out that Paramount was trying to connect his "Fear of the First Degree" with the popular "Seven Deadly Sins", Eric was not prepared to intervene, and the distribution team of the new line reacted quickly.

It's just that Paramount's media PR direction is very clear, which is to provoke the question of who has better acting skills between Kevin Spacey and Edward Norton, in order to attract fans' curiosity about "Level 1 Fear".

Paramount also obviously knows that in terms of the overall quality of the film, "First Degree Fear" can't compare with the wonderful plot setting of "Seven Deadly Sins" in any way.

However, the counterattack of the new line is precisely focused on the overall quality of the film, which is exactly in the hands of Paramount, because after the early test screening, the reputation of "First Degree Fear" is not as good as "The Seven Deadly Sins", which is already a recognized fact in the film critics, and the new line media public relations team has repeatedly emphasized this point, and it will not make things worse.

In any case, as long as "Fear of the First Degree" and "The Seven Deadly Sins" are linked, and fans have the idea of comparing the two films, Paramount's marketing will be a great success.

Normally, the two films hype up the topic together, which will definitely produce a synergistic effect that one plus one is greater than two, bringing about an increase in the total box office.

But this time the situation is different, the Easter schedule in North America has not yet been developed, and the weekly number of moviegoers and the total box office during the Easter schedule will not fluctuate too much.

Before that, after the vigorous publicity of the new line, the popularity of "Seven Deadly Sins" was already very high. Therefore, the synergistic effect of the hype between "Seven Deadly Sins" and "First-Class Fear" will cause the total box office of the two films to be higher than that of the original time and space, but in the end, it is likely that only "First-Class Fear" will benefit.

Affected by "Fear of the First Degree" carving up more box office share, the total box office of "Seven Deadly Sins" is likely to be lower than in previous lives.

The North American box office of the original "Seven Deadly Sins" happened to exceed 100 million US dollars, which is obviously the result of the original operation of the new line.

Because the box office figure of $100 million is an important watershed for most movies. If the box office exceeds $100 million, the film can step into the ranks of classic movies, and in this regard, even if the box office of a movie stops at 99 million, compared with $100 million, it feels very different.

It is conceivable that if affected by "Fear of the First Degree", the North American box office of "Seven Deadly Sins" failed to exceed 100 million US dollars, perhaps only a few million, but the film was distributed in overseas markets and subsequent videotapes and other peripheral distribution, and the treatment would be completely different, your box office is 80 million or 90 million, but it just doesn't break through 100 million, fans will only think that this movie is good, and it is difficult to have the feeling of genre classics.

The original version of "The Seven Deadly Sins" grossed $220 million overseas, and the release of the videotape made the new line a lot of money. It is no exaggeration to say that the North American box office of "Seven Deadly Sins" reached $100 million, which played a very big role in promoting it.

Therefore, if this version of "The Seven Deadly Sins" fails to exceed $100 million at the box office, the final loss will definitely not be just a simple number of millions of dollars at the North American box office.

Eric watched with some frustration for a few days, and before leaving Los Angeles, he finally called Katzenberg, and the two discussed in detail to determine a marketing strategy to counter "Fear of the First Degree" before he was relieved to board the plane to the Bahamas. (To be continued.) )