(I'm on a business trip, there are few updates, don't blame, I'll make it up tomorrow, ask for votes and support!)

Just when many people are paying attention to the launch of Ye's company's main APP and the release of Jin Guliang's new book.

In late December, Jin Guliang sent a message on his personal blog: "The trial version of the 'Jianghu APP' has been launched, and the "Legend of the White-Haired Witch" has not yet ended?

Behind the message, there is a wei letter QR code.

As soon as this blog was issued, it immediately attracted the attention of Jin Guliang readers.

According to the meaning of the message, the ending of "The Legend of the White-Haired Witch" is serialized on this APP called "Jianghu".

As a result, readers who have been worried for months, looking forward to seeing the ending of "The Legend of the White-Haired Witch" day and night, can't wait to scan the QR code and download the trial version of this "Jianghu" APP.

As for Jin Guliang's method of using the ending of "The Legend of the White-Haired Witch" to promote "fishing", netizens and readers in the industry have complained one after another.

"When did the golden girl become so shameless, she hung the ending of "The Legend of the White-Haired Witch" all the time and didn't send it out, and now she is using it to fish readers for commercial promotion, she is speechless. ”

"No wonder this product has not posted the ending article of "The Legend of the White-Haired Witch", it turns out that it still has this use, it's really funny. “

"Jin Guliang is no longer a pure literati, and now he has transformed into a businessman, and he is simply 'doing everything'!"

““

These spits don't matter. Jin Guliang used this simple and straightforward method to promote the trial version of his company's main APP, which is nothing more than to explore the reality in advance and see how many downloads of the APP can reach.

What makes people in the industry concerned is that they want to see how strong the appeal of Jin Guliang, who can be alone in the martial arts circle?

In the magic capital, Ye's Culture Co., Ltd., a small office room, the company's three employees are sitting in front of the computer, their eyes staring at the computer screen.

What is displayed on the computer is the background of the "Jianghu" APP server, and numbers are constantly jumping on it. Those numbers represent the number of downloads of the trial version launched by the Jianghu app.

The trial version is launched from eight o'clock in the morning,

One hour, 9456 downloads.

Two hours, 22003 downloads.

Three hours, 44032 downloads.

Ten hours, 502105 downloads.

At six o'clock in the evening, on the official website of the empty Ye's Culture Co., Ltd., a set of numbers jù was announced, showing the increase in the number jù within ten hours of the trial version of the 'Jianghu' APP.

At the same time, Jin Guliang's personal blog posted relevant news: "In ten hours, the number of downloads of the trial version of the 'Jianghu' APP has exceeded 500,000, and the number of background pictures has been released.

After this number was exposed, it caused an amazement from the outside world, and in just ten hours, the trial version of Jianghu APP exceeded 50 downloads at an astonishing speed of 50,000 downloads per hour.

At this rate, wouldn't it be possible to break through one million in one day?

Industry insiders were stunned and amazed, not because of how clever Jin Guliang's business methods were, but because of how much appeal and readership Jin Guliang had in the literary circle.

Hou Baoqiang, president of Yuewen Group, a domestic online literature website giant, said on Weibo: "There is no doubt that Jin Guliang is the 'first person in today's martial arts circle', and with the power of one person, the company APP launched by him exceeded 500,000 downloads in ten hours. [Khan], I remember that it took two days for the original "Qidian" APP launched on our website to reach this kind of download. ”

The time flickered to 8 o'clock in the morning of the next day, and the official website of Ye's company once again announced a set of numbers jù, which was the increase in the number of downloads of the trial version of the 'Jianghu' APP 24 hours a day.

Twenty-four hours, a whole day, 721339 downloads.

After the announcement of this number, the exclamation of industry insiders stopped, because the number of downloads of the trial version of the Jianghu APP rose by more than 200,000 in the next fourteen hours.

Someone analyzed the increase in the number of jù and the reaction on the network, and quickly came up with the results.

Three reasons, first, the horror download speed of the trial version of the Jianghu APP in the early stage was downloaded because of the excitement of some netizens, after all, this topic was hot before. After the novelty of these netizens passed, some people uninstalled the APP.

Second, after netizens entered the APP, they found that there was no other substantive content on the APP, which was not attractive.

Third, the ending of "The Legend of the White-Haired Witch" is a tragedy, and in the end, Lian Nishang lived in seclusion in the Tianshan Mountains, and Zhuo Yihang was not able to be with her until he died. This made some readers unable to control the power of the desolation in their bodies, and they were angry and unloaded.

Chief among them is the second point.

After such an analysis, Luo Kai, a professor of economics in China, commented on the matter: "Although Jin Guliang's appeal in the literary circle is amazing, and he can attract a large number of download sources in a short period of time, because of the content defects of the APP, it cannot attract some potential users, and the rise behind the guide has stalled.

From an economic point of view, the number of selling points determines the size of the potential customer group. Just like the major portal apps, such as Tencent, etc., the content selling points include news, sports, TV series, movies and other rich resources. If you rely on Jin Guliang's works to be serialized, you can only make a small fuss, limited to a fixed point, and it is difficult to develop. “

Some netizens said: "The current 'Jianghu' APP is equivalent to Jin Guliang's personal electronic magazine, and the size of the customer group is determined, which can only be his personal show." ”

Just when the outside world pointed out the defects of the "Jianghu" APP justly and sharply, on January 1, at 0:00 on New Year's Day, the official version of the "Jianghu" APP began to be put on the shelves of the network and major mobile phone stores, providing the whole network for download.

At the same time, Jin Guliang also released a Weibo message at zero o'clock, posted a New Year's greeting post and claimed that the new book "Amorous Swordsman Ruthless" will meet everyone on the "Jianghu" APP.

At 0:00 o'clock, many readers who had been waiting for a long time logged in to the "Jianghu" APP, clicked on the "Novel" channel, and there was "Amorous Swordsman Ruthless Sword" on the top of the catalog, but it was divided into two versions, one was the "text version", and the other was the "storytelling version".

Readers are curious, when the Jianghu APP was promoted before, there was the word "storytelling version", but they didn't understand it very well, so they didn't feel at ease.

Now that I saw it, I curiously clicked on the "Amorous Swordsman Ruthless Sword" Commentary Edition".

With a touch of the phone, an old and majestic voice burst out.

"Ten years of lovesickness and sickness

Affectionate is a thin lover

Xiao Li's flying knife is not endless

There are no examples to carry forward the world"

"The first time, throwing knives and fast knives"

“……”

Upon hearing this, readers began to think that it was an ordinary audio novel, but that it was just a dictation of the novel. But listening to it, I gradually became fascinated, and the voice of the old man in it changed with the change of plot, location, and characters, and the voice sometimes changed, sometimes low, sometimes high-pitched, which made people sway with their hearts.

What especially makes readers feel wonderful is that the ventriloquist of the old man in it is superb, the sound of swords, the sound of horses' hooves, and the sound of walking, which are vivid, as if brought into the picture, giving people an illusory visual impact in their minds.

"It's amazing!"

Readers discover the New World.