Xia Liyan's report was reprinted wildly, and many people suddenly became enlightened, so it turned out that this was the reason?

It's not that these people are stupid? It's subconscious. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

What is the subconscious? This subconscious is very bad.

What is used to in China, what makes money and follows the trend. How to spend less money, how to come, as for the future you scold me? Scold it, anyway, I made money.

It is this kind of subconscious behavior that makes many companies ignore Wang Meng's 'excellence' that he always talks about.

Everyone thinks that this is Wang Meng's pretending behavior.

We also strive for excellence, not only your dream factory?

However, they don't know that one is indeed excellence, and the other is a propaganda slogan.

After thinking about it, everyone still subconsciously thought: "Is Wang Meng stupid? A work that can be completed for 1 million yuan, in order to make it into 2 million yuan for the sake of excellence? If you make money by following the trend, why bother with research and innovation?"

Many people think subconsciously like this?

However, after looking at the fame and box office of DreamWorks today, I understand that this is the economic value of the brand.

It takes a long time to build a good reputation, and it took three years for DreamWorks to build such a reputation. And it only takes a moment to ruin a reputation, and they are working hard for it.

Thinking about it this way, everyone is in a trance

"It's getting harder for audiences and fans to deceive?" many thought.

……

Maybe some book friends will say, drunk moon, you fool people, who is so stupid?

Hehe...... Just look at our domestic audience, just look at the disappointment of domestic film and television.

Why Hollywood is so popular, aside from the global market, people are inseparable from excellence and innovation.

Why Chinese fans like stick artists so much, the 'hard work' and 'close to the people' created by others are also inseparable.

Why do we always introduce variety shows with sticks, can you deny the spirit of innovation?

Look at the country, you Qing palace drama to make money, okay, come and figure out the palace drama.

If you are a 'running man', I will 'challenge'; not only 'challenge' but also 'fight', you have a 'good voice' and I have 'good songs', you have 'I am a singer', I have 'I am a comedian'.

In short, all kinds of dead plays, worse than bad who wouldn't.

Fortunately, the focus is on innovation now, and everyone understands that quality and creativity are tested.

Just look at "The Return of the Great Sage", "Pancake Man", "Charlotte's Troubles" and so on. That's why we put aside our thinking and strive to innovate.

However, China in 08 still doesn't understand, and it is still like that, and it is mainly based on making money.

It's not that China doesn't lack ideas, it's not that there are no talents, it's just that these talents are not accepted by everyone.

The TV series or movies changed by online novels in later generations have slowly become the adaptation base for film and television works, which is a manifestation of progress.

It's not a boast, but many of the works at the starting point alone are not at all worse than any other country in the world, and even the number and creativity are unique in the world.

There's nothing that can be hard to hold on to web authors, and there's nothing that can't be unwanted.

It can be said that the value and influence behind a "Shining" have made many people ponder.

Someone thought, "Maybe it's time to change." ”

If the appearance of "The Shining" is a stepping stone, then the jade that throws bricks and leads the jade is here.

On June 20, "Step by Step Shocking" officially finalized the premiere of satellite TV - Zhejiang Satellite TV.

The premiere rights of 800,000 per episode have completely numbed many film and television companies.

"This is not an adaptation of the four famous novels?", "This is not a remake of the works of Jin and Gu, this is just an adaptation of an online novel?", "The most formal 'time-traveling' novel in the sense. ”

The production cost is 25 million, and the 40-episode TV series, 800,000 per episode, is 32 million. In other words, the premiere broadcast rights alone have earned back the cost, and it is minus 7 million.

If you add the second round of broadcasting rights, the third round of broadcasting rights, peripheral network broadcasting, DVD distribution, etc., it is estimated that "Step by Step" can almost earn nearly 100 million yuan in revenue.

Can such an achievement in a TV series not be scary?

At the same time, many satellite TV stations are surprised by the large investment in Zhejiang Satellite TV, and of course they are looking forward to more failures.

But...... All the satellite TV reviewers who review the film know that such a well-made, distinct theme, huge plot, and the fame of DreamWorks make it almost impossible to fail.

Is Zhejiang Satellite TV stupid?

Not stupid, they just want to make less or no money, but they must make a reputation. Get rid of China's domination of one watermelon and two apples.

Later, it was true, Zhejiang Satellite TV did rise.

One watermelon refers to CCTV, and the two apples are Hunan Satellite TV and Modu Satellite TV.

Nowadays, the Chinese TV industry is dominated by one watermelon and two apples.

It is difficult for other satellite TV to have the power to shake.

In June of '08, DreamWorks was almost the only one.

"The Shining" dominated the public opinion of Sancheng Film Festival, while "Step by Step" occupied the limelight of Sicheng TV.

"'Step by Step' can be described as the drama of the year, the subversive screenwriter, which is eye-catching, and the thinking of online fantasists is put on the TV station, perhaps for some conservative viewers, this is a 'big rebellion' provocation. But for younger audiences, it's a 'trend-setting' step forward. -- Online commentary.

"Web fiction will be taken seriously, and an 'alternative' culture is on the rise, whether it's a change of color or the occasional meteor, and we need to wait and see, but we also need to be prepared. Maybe it's the advent of a new era, or maybe it's a subversive makeover, this time DreamWorks has walked out of the first part. Perhaps the miracle reputation of DreamWorks will make many people choose to act instead of wait and see, and prudence is also the ...... of opportunity."

The online literature of the previous life was not accepted at the beginning, and the adaptation of online novels made many traditional writers or film and television companies disdainful.

Now it's different, last year DreamWorks announced in a high-profile manner that it had acquired the rights to film and television adaptations of many online novels.

At that time, everyone didn't care, and now many people can't sit still.

At the end of June, DreamWorks even released that a well-known domestic director wanted to adapt the filming of the well-known online tomb robbery adventure novel "Ghost Blowing the Lantern" TV series.

At the beginning of next year, director Wu Ershan will guide the adaptation of the movie "Ghost Blowing the Lantern".

After these two news were released, many people finally couldn't help it.

But the discovery of scolding the mother - many well-known novels, film and television adaptation rights have all been bought out.

Nima, after a closer inspection, turned out to be eighty percent bought by DreamWorks.

At the same time, some little-known online novels have also begun to be noticed, and many online authors have cried with joy.

Even a certain website, the home page is more open to say:――

"We should pay attention to the rise of online literature. Up to now, the film and television copyrights of more than 20 novels on this site have been bought out, and friends who are still hesitating, let's get involved...... Maybe the next work to appear on TV or the big screen is from your pen!!"

What is the "spring of the Internet", "the crisis of traditional novels", "progress or regression" and other posts or comments, and so on, and they do not need to squander the brains of the masses.

It's all about the reflection that started with The Shining and then the rise of The Shining.

A Weibo with Wang Meng's help shows everyone the determination of DreamWorks.

- "The age of creativity, the age of the audience's ideological progress." Tradition is not subversion, but the transformation of the cocoon into a butterfly, and the improvement of the audience's thinking is no longer a flood period of rough manufacturing.

The future is the era of boutiques, but also the era of creativity.

The quality of a work is a test of the market, and the audience represents the market.

Now that the market is expanding, the audience's ideas are also changing, and only by satisfying the audience's appetite, continuous innovation and conscience can be favored by the audience.

You may be uncreative, but you can't be unconscionable.

Exactly...... Now that creativity has also been opened by online novels, it can be said that there is no shortage of creativity.

Conscientious production has also been taken seriously, and I can only say that Chinese entertainment has officially entered a booming era......"

…… (To be continued.) )