077 Ridiculous marketing
077 Ridiculous marketing
The first batch of feed was produced, and Gu Yuan suddenly began to get busy. Pen "Fun" Pavilion www.biquge.info
For a feed mill, producing feed is only the first step, and the next most important thing is how to sell the feed. For this matter, Gu Yuan specially summoned his three henchmen and prepared a good plan.
However, when he asked this question, the three top students were all at a loss.
"What's the point of selling feed?" The fattest of the three who said this, called Wang Haijian, in the words of later generations, is a standard dead house image, but his professional ability is the strongest among the three, but he belongs to the kind of standard reading stupid. When it comes to interpersonal communication, he doesn't know anything about it.
Another person who looks much more normal than Wang Haijian said: "I think we have to advertise in the newspaper, preferably on TV, and only when everyone knows that our feed will people come to buy it." ”
The person who spoke was called Zhu Zhengxin, and he had the worst academic performance among the three, but he was very disciplined in doing things, and he put forward the previous proposal of quantitative production.
Hearing his suggestion, although Gu Yuan was still a little dissatisfied, he was at least much stronger than Wang Haijian.
Without waiting for Gu Yuan to reject Zhu Zhengxin's proposal, Zhang Quan, who had been sitting there a little silent, spoke, "What you said is not very reliable, those farmers are afraid that few of them can read newspapers, and the cost of TV advertising is not something we can afford, and the effect is not very accurate." ”
"So what do you say you should do?" Zhu Zhengxin asked a little unconvinced.
"I think we should learn from the practice of hope feed and go to the township to write small advertisements."
Zhang Quan's statement immediately attracted Gu Yuan's attention, this Zhang Quan, who is usually silent, didn't expect that there were some crooked ideas.
"This method is okay, but how to fight the advertisement is to think about it, and this matter will be handed over to you, do you have confidence?" Gu Yuan looked at Zhang Quan and said.
Zhang Quan didn't say anything when he heard this, but just nodded heavily.
Through simple communication with the three of them, Gu Yuan knew that these three people might have a set of technology, but they were a little less interesting in terms of marketing, after all, they had not been exposed to these before, and it was understandable that their marketing ideas were still at the current stage.
So Gu Yuan no longer pinned his hopes on them, and threw out his own marketing methods.
"I'm going to produce 20 tonnes of feed in the first trimester and send it to a few nearby farmers to see the results. At the same time, I made small advertisements in various places, and when there were results, I contacted the small newspaper and came up with an article on the harvest of scientific breeding. ”
"20 tons? Will it be a little less? I think it can produce 50 tons in the early stage. Hearing Gu Yuan talk about the production task, Zhu Zhengxin suddenly came to his senses, and he was taking care of the recent production arrangements.
"50 tons? I can't stand giving away so much for nothing. When Gu Yuan heard this, he waved his hand again and again.
"Given away for nothing?" However, the focus of Zhu Zhengxin and the three of them was obviously not on the quantity, and at this moment, the three of them were all staring at Gu Yuan in surprise, as if they were wondering if they had heard it wrong.
"That's right, it's for free." Gu Yuan said as a matter of course.
Zhu Zhengxin and the three of them couldn't help but feel that their whole person was not good for a while.
The three of them held back for a while before Zhu Zhengxin asked, "Why do you want to give it away for nothing?" How much will we lose if we give it away for nothing? ”
The other two hurriedly nodded in agreement when they heard this.
"You don't understand this, this is called reluctant children can't trap wolves, this feed is addictive like poison. Once they've used it, there's no way to quit it. ”
"But it can't be given away for nothing." Zhu Zhengxin and the three of them obviously still can't accept it.
"Only in this way can we open the market as quickly as possible, we are still a little late to start, if we can't open up the market in the shortest possible time, there are likely to be big variables in the future."
In fact, Gu Yuan couldn't help but think of the small feed factories that bloomed everywhere in his previous life at this moment. Although Xu Jian had previously said that he would consider cooperating with him to set up a factory, Gu Yuan did not dare to guarantee whether this would be successful.
If the other party still chooses to follow the old path of the previous life, Gu Yuan will inevitably fall into the quagmire if he does not form an effective advantage by then. If that's the case, then all Gu Yuan's grand undertakings will become a joke.
Zhu Zhengxin and the others naturally didn't understand the worries in Gu Yuan's heart, from their point of view, this approach was really unreasonable.
However, after all, Gu Yuan had the final say in this matter, and although the three of them were full of opinions, they could only accept it helplessly.
Gu Yuan also knew that they had not experienced the marketing brainwashing of later generations, and it was understandable that they could not accept this practice for a while.
It's just that it's impossible for him to change his decision-making because of other people's ideas, after all, in the eyes of others, this practice is a gamble, but in Gu Yuan's eyes, this is just an established fact, because he has already witnessed all the developments of things.
Since there was no way to convince them for the time being, Gu Yuan had to forcibly press the controversy, pass the resolution with all his might, and then wait for time to give them the answer, and use the facts to prove to them whether his decision was correct or not.
Gu Yuan did not discuss this matter further, but arranged for them to continue to produce feed.
At the end of the meeting, Gu Yuan asked Zhang Quan to go back and think of some advertising slogans for small advertisements, while he himself drove a small truck, pulling the newly produced feed, and ran from one farmer to another according to the route he had visited with Gu Jianguo before.
Just when Gu Yuan began to expand the market, the outside world also had a lot of discussions about Gu Yuan's approach.
In fact, there are quite a few people who pay attention to feed mills.
The two parents of Houbai Town also learned the news that Gu Yuan actually sent tons of feed to the outside for the first time, and Liao Qunfeng, secretary of the town party committee, said to the mayor An Quan with some sighs: "I originally thought that this little guy was a practical person. Who knew that he would actually do such a sensational thing as soon as he came up. ”
An Quan also shook his head, "This Xiao Gu boss is full of evil spirits, don't say it, I heard that this is not surprising at all, this is really like something he did." ”
"I thought he could really build this feed factory, but now it seems that there is little hope." Liao Qunfeng said with some emotion.
"I'm also a little confused about this matter, and I really haven't seen anyone do this business." An Quan was not as disappointed as Liao Qunfeng, but he was really a little incomprehensible.
And another one who pays special attention to the feed factory is Xiao Guoxiang, the boss who had a dispute with Gu Yuan before.
When the eyeliner he sent out came back to tell him about it, Xiao Guoxiang was stunned for a moment, and asked with some disbelief: "You really didn't inquire?" That little bastard really gives people feed for nothing? ”
"It's true, I didn't believe it at first, but then I ran through several households, and that Gu Yuan really sent dozens of tons of feed to the outside world." Eyeliner also looks weird when he talks about it.
"It seems that I don't need to make a move, that little bastard will have to play himself to death, the sky has eyes." Xiao Guoxiang couldn't help but say in ecstasy.
"Boss, do you think this could be some strange trick he used?" Xiao Guoxiang's henchmen on the side couldn't help but ask suspiciously.
"Strange tricks, it's weird enough, I can't understand his little abacus, he just wants those farmers to taste the sweetness, but he is still too young after all, he doesn't want to think about it, who are those mud legs? It's not good to be diligent when taking advantage, if you really want them to pay for it, is it possible? Xiao Guoxiang is indeed worthy of being in business, and he can see at a glance the intention behind Gu Yuan, but he scoffs at this approach.