The long-haired brother looked at Xu Jie's surprised expression, and was also full of doubts, and then stepped forward, wanting to see the contents of the document. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Xu Jie drew one, then handed it to Brother Changfluzel, and said, "Send it to everyone to take a look and learn from it." ”

Xie * Changfa took a copy and handed it to the others. This group of people passed the two advertorials to each other, but the results were not enough. Fortunately, the two advertorials were printed on two sheets of paper, and everyone circulated them to each other, and they could also see them.

Zhai Nan was not in a hurry, pulled a chair by himself, and made it.

This group of people all looked at the information in their hands attentively, and the style of this advertorial was originally something that was easy to read. However, this group of people is regarded as a marketing book, and they all read it very carefully word by word.

The two advertorials can be read by normal people in more than ten minutes, and this group of people read them for more than half an hour.

Zhai Nan saw that everyone had almost seen it, and then asked, "What do you think of these two articles?" ”

Xu Jie glanced at ******, ****** looked at one of the young men in the impact team, raised his hand, and said, "You say." ”

The young man was stunned, thought for a while, and said, "I feel shocked, I didn't expect that the pollution of fruits and vegetables is so serious now." ”

Zhai Nan smiled and said, "Next." ”

Brother Chang pointed to a girl, and the girl immediately said: "I heard that taking more vitamin C can be anti-aging, but now it seems that it is useless." ”

Zhai Nan smiled softly, Zhai Nan could still understand the current level of understanding of this group of people. After all, in this world, there is no such thing as advertorials.

So when they saw Zhai Nan's advertorial, they all believed it.

Although what Zhai Nan wrote is true, it is a bit exaggerated. In fact, if you eat normally, you can maintain the effects that your body needs. Fruits and vegetables can also be washed clean.

It's just that Zhai Nan exaggerated the harmfulness and health care functions of it. But this group of people regarded it as a diet report, and naturally chose to believe Zhai Nan's words.

Zhai Nan looked at Xu Jie and Xie * with long hair with a smile and asked, "What else?" ”

Xu Jie said directly: "Do you have any other opinions?" ”

After a while, a young man with glasses raised his hand and said, "Mr. Xu, I feel that something is wrong." ”

Zhai Nan immediately asked, "What do you think is the problem?" ”

The man with glasses replied, "My mother is a nutritionist, and she told me that as long as you eat a balanced diet, there is no need to supplement with nutrients. So I think this article is exaggerated, and later in the article, our Sunshine Orchard is also mentioned. So I think this article is more like an advertisement. ”

As soon as the glasses man said this, Xie *Changhair* also smiled slightly, and Xu Jie nodded again and again.

Zhai Nan looked at these two people, and estimated that they had already seen it. However, it is not surprising that if these two can't see the role of this advertorial, they won't be able to sit in their current position.

Zhai Nan then asked, "What's your name?" ”

The man with glasses replied, "My name is Zhao Liang." ”

Zhai Nan nodded and said, "Can you write a similar article according to the ideas of my two articles?" ”

Zhao Liang thought for a while and said, "It should be possible, is it also such an exaggeration?" ”

Zhai Nan smiled and said, "We are doing marketing, what do you say?" ”

Zhao Liang immediately said: "Then I understand." ”

Zhai Nan said: "Okay, you write first." After speaking, he looked at Xu Jie and ******, "Both, let's talk about it too." ”

Xu Jie nodded, and immediately took Zhai Nan into the small office.

The furnishings here are similar to Wan Wan's, and Zhai Nan is also familiar with them, so he followed into the small office.

When he arrived at the small office, Xu Jie couldn't help but say: "Director Zhai, you are really amazing, this article is so well written." ”

Xie * Long hair was also full of praise, and began to praise Zhai Nan.

Zhai Nan smiled: "Both of you have seen the doorway of my two articles." ”

Xie * Changfa nodded and said: "Very powerful advertising text, unconsciously, it was brought into it." This is much stronger than the hard advertising we did before. ”

Xu Jie smiled: "If I hadn't seen our Sunshine Orchard mentioned later, I would have thought it was a food investigation report." ”

Zhai Nan said with a smile: "Actually, this thing is called advertorial, which means soft advertising." The focus is different from the previous advertising, which is hard implanted, but soft brainwashing. ”

Xie * Changfa nodded and said: "This method is indeed very good, but just such an article, how to make it an advertisement." You can't take this piece of paper and send it to a TV station for advertising. ”

Xu Jie also said: "Director Zhai, I don't think I should make a script and do publicity." ”

Zhai Nan just smiled, their thinking was still fixed in the traditional advertising model, and they didn't understand the essence of the advertorial.

Zhai Nan could only patiently explain: "This advertorial doesn't need to be on TV, and it doesn't need to be hard implanted on the website. What we need is a water army, and we need shocking titles. ”

After Zhai Nan said this, Xu Jie and Xie * Changfa were also a little confused.

Zhai Nan casually took the advertorial on food safety and wrote the title on it, "Do you dare to eat these fruits?" ”

Subsequently, he wrote on another sheet, "Don't be deceived by health supplements! Internal data of professional dietitians is leaking. ”

After Zhai Nan finished writing, the two of them looked like they had seen a ghost in their eyes.

Zhai Nan said: "If these two articles do not appear on TV stations, but are forwarded in a meager way, or appear in the circle of friends, how credible do you think they are." ”

Both of them were stunned, and after a long time, Xie * Changfa said: "Putting aside the previous discussions, if I saw it in the circle of friends, I guess I would believe it all." ”

Xu Jie also nodded slightly, "I don't dare to say that I believe it all, but at least I think it is eighty percent credible, especially if it is forwarded by some good friends." ”

Zhai Nan said with a smile: "The path of this advertorial is that the sword goes sideways. The article is not used for advertising, but for you to circulate privately, so that people feel that it is credible secret information. Over the years, everyone has also been deceived by false advertisements on TV, and they feel that the credibility of advertisements is very low. That's why we have to resort to this trick to improve the credibility of this advertisement. ”

Xu Jie immediately nodded and said: "That's right, in the summer, a drink broke out in the dark, and the masses have serious doubts about the safety and quality of the drink." Therefore, the most important issue now is to enhance the trust of the masses. ”

Xie * Changfa nodded and said: "The previous advertisements also emphasized food safety, but it had no effect. But if it were to be changed this way, I would have a lot of hope. ”

Zhai Nan immediately said: "So I need a large number of water armies, and I already have this kind of advertorial." I want them to brush our advertorials in major forums, meager and circle of friends. It is not only necessary to improve the trust of the masses, but also to make them believe that our Sunshine Orchard is the safest. ”

Xie * Changfa couldn't help but smile bitterly, "I'm really convinced." ”

Xu Jie also smiled helplessly, "Compared with you, we are simply primary school students." ”

Zhai Nan secretly snickered, if the buddy is full of firepower, he can give you two seconds to go to the kindergarten. (To be continued.) )