Chapter 748: Half-dead TBS
"Fourth brother, I need you to plan a few programs for TBS TV. Yan Tianjiao did not hesitate to say the reason why he came here today.
After saying this, Yan Tianjiao began to explain to the Grandmaster.
In this lifetime, the UPN television network of Columbia's CBS cable network did not merge with Warner Bros. to form the fifth largest public television station in the United States, so it is still the era when the big four public television stations dominate in the United States.
In the United States, television stations are divided into two types: public television and cable television.
The coverage of public stations is usually very large, which can cover more than 95% of customers in the United States, and the main income is commercial insertion + drama DVD sales + variety shows, which are small in scale, without excessive nudity and vulgar language. The representatives are CBS, ABC, FOX, and NBC.
The coverage rate of cable stations is small, and the main income is family subscription fees + commercial insertion + DVD sales of dramas, and most of the cable stations are set-top box users, which collect money, and the scale is much larger than that of public stations. That is, the so-called premium channels, represented by HBO, Starz, etc.
Yan Huang Tianlai acquired Time Warner last year, and Time Warner originally had several TV stations, such as CNN, which is known for reporting current affairs, and HBO, the largest pay TV station in the United States, is also a TV station owned by Time Warner, but another public station under Time Warner, that is, TBS, has always been tepid.
Before the rise of News Corp.'s FOX, public stations in the United States had always been dominated by CBS, ABC and NBC, and TBS, although it was founded early, has not been able to compete with the three major public stations. But at that time, TBS was much stronger than FOX.
But now, FOX has become one of the four major public broadcasters, leaving CBS far behind.
Originally, after Time Warner was merged into Yanhuang Tianlai, many people hoped to use Yanhuang Tianlai's resources to make TBS one of the five major TV stations in the United States, but more than a year has passed, and TBS TV is still the same old and half-dead.
As the CEO of Yanhuang Media and the chairman of Yanhuang Tianlai, Yan Tianjiao also wants to sharpen his fists to get TBS up, but unfortunately, this TV station is like an evil spirit, whether it is a drama or a variety show, the ratings have not been able to rise.
If the ratings can't go up, the advertising can't sell the price, and the TV station's profit will decrease, which is a complete chain of interests.
In other words, there are still huge shortcomings in TBS's content production.
Yan Tianjiao also tried to reorganize TBS, laid off a lot of guys who occupied the pit and didn't, rehired a large number of professional content production personnel, and almost changed the entire TBS, but the current situation of TBS is still like that.
This also made Yan Tianjiao receive a lot of doubts, especially those former TBS employees who were once fired by him, and even criticized Yan Tianjiao's management level in various media.
This hit Yan Lao Liu, who has been smooth sailing since his debut.
He also thought of the way to think of it, and he did the work that should be done, and he has always been conscientiously running this huge media group, but this damn TBS just doesn't give him Yan Lao Liu's face. In the case that other aspects of Yanhuang Media are thriving, only this TBS TV station is like a stinky dog, disgusting a group of company executives led by Yan Tianjiao every day.
But TBS can't be lost yet. The entire Yanhuang Media is just such a public television network, CNN is not counted, it is a specialized news reporting TV station, which is professional. If TBS is thrown away, although it can make the company's reputation much better, there is an obvious shortcoming in the business of Yanhuang Media.
Compared with fame, this shortcoming is absolutely unbearable for Yan Tianjiao. Therefore, even if TBS is flying like a stinky dog now, Yan Lao Liu has to pinch his nose and endure it.
However, just enduring it like this is not a solution, and in desperation, Yan Lao Liu held the idea of giving it a try and directly found the grandmaster.
In Yan Tianjiao's mind, his fourth brother is an omnipotent person. In the past few years, he has never seen anything that can be difficult for the fourth brother, so what others think is impossible, the fourth brother can always sweep through in a way that ordinary people can't understand.
Although the fourth brother has never been in contact with the TV station network before, Yan Tianjiao believes that as long as the fourth brother is willing to take action, then the matter of TBS TV will definitely be completely handled by the fourth brother.
Yan Tianjiao spoke for more than half an hour, and he had a dry mouth.
The Grandmaster had been listening quietly, and rarely had made any comments.
In the end, Yan Tianjiao finished speaking, grabbed the Pu'er tea that had cooled down on the coffee table, and took a big sip regardless of it, and then said: "Fourth brother, no matter how angry BS is, it is also an industry under your name." Brother, I've been tossing for more than a year, and now it's completely out of line, and you have to take action as the head of the house. ”
The Grandmaster's right index finger tapped rhythmically on the table a few times, and then he said: "Sixth, you can give me statistics on the previous and current leading programs of other TV stations, whether it is ABC or CBS, or FOX and NBC, all of them, I need to understand the development process of the American public television network in the past 30 years." ”
Hearing the grandmaster say this, Yan Tianjiao's face fell, "Fourth brother, do you want all the programs in the past thirty years?"
"Well, it's a must. I didn't know much about the TV stations in the U.S. before. As the saying goes, if you don't understand, you don't have the right to speak, so I can't give you a good way now, I need to understand it carefully before I can give you a solution. ”
"Infinite Heaven that Venerable ......" Yan Lao Liu recited an ancient Taoist mantra in distress, "Fourth brother, do you know how much work this takes? It's easy to sort out these materials, and those guys in the office can sort them out in two days, but if you look at these materials, it will be troublesome." After all the information is sorted out, it is estimated that it can be stacked so high!" Yan Tianjiao made an exaggerated gesture, and finally the index finger of his right hand could not reach the ceiling.
The grandmaster smiled and said, "You don't need to be so detailed, you just need to find out for me the classic dramas and classic variety shows that have been broadcast by the major TV networks." I don't need to know the history of these TV networks, I just need to know what their TV shows are the most appealing to viewers. Only by understanding these things can I make targeted responses. ”
After a pause, the Grandmaster continued: "Isn't the most fundamental thing in running a TV station in the ratings? as long as the ratings are raised, then all difficulties can be easily solved. And the most fundamental reason for affecting the ratings is the production of TV programs, and your fourth brother and I are just a person who is good at producing content. So......" Grandmaster made a "you understand" expression.
Yan Tianjiao was overjoyed, slapped his hands and said: "Fourth brother, I understand this, I will arrange for someone to count these things, and I will send them to you early tomorrow morning...... After speaking, this guy was like a happy rabbit, and he ran out of the office with a jump......