Chapter 80: Building Momentum

After the joint efforts of Xu Hong and Zhao Ming and Zhang Ze, a month later, the newly revised version of "New Star Art Garden" was finally printed from the printing house.

Zhao Ming looked at the new version of "New Star Art Garden" designed by Xu Hong, and the corners of his mouth showed a pleased smile.

"Brother Xu, your design is so unique, not to mention the quality of the paintings inside, just this exquisite typography and packaging is already very attractive!"

This time, Xu Hong not only designed the layout of "New Star Art Garden", but also improved the quality of the paper. In the past, ordinary paper was used, but this time it was all made of expensive colored paper, which raised the whole publication to a higher level, and made people look better than the paper quality of "Tiannan Pictorial".

Because these papers are expensive, Zhao Ming was reluctant to use them at first, thinking, he made a few dollars from this small pictorial, isn't it a waste to use such expensive paper!

Xu Hong said to him, don't be reluctant to spend money, as the saying goes, don't be reluctant. If you are reluctant to let the child trap the wolf, you must be willing to spend money to invest in business and start a company. If you are cautious everywhere and look ahead, it will not become the climate at all.

Since Zhao Ming also said before, everything must be up to Xu Hong, since Xu Hong wants to do this, he can only be ruthless and invest a lot of money. The cost of paper for this book of "Nova Art Garden" alone is more than two yuan. It is twice as much as before, and the paper cost of the previous "New Star Art Garden" is less than one yuan, and it is only nine cents.

Due to the problem of sales volume, they only printed 100 copies this time, and put them in the newspaper office first, and everyone first checked the quality of these pictorial magazines for themselves.

Now Xu Hong, Zhao Ming and the fat man Zhang Ze are holding a copy, and they can't put it down after their hard work.

"Brother Xu, how about it, I said that using "Pastoral Pictures" as the cover is very chic! This can not only attract the attention of adults, but also the eyes of children!"

Because the picture in "Pastoral Song" is a scene of a seven or eight-year-old rural child riding on the back of a cow and playing a pastoral flute to graze cattle on the outskirts of the countryside, it is very innocent and lovely. If children of the same age read it, they will definitely like this pictorial, and they will ask the adults to buy a pictorial for them!

"That's right, I didn't really care about it at the time, but now it seems that I really used the right "Pastoral Picture". This innocent painting is sure to attract the attention of many children. It is important to know that children make the best money, because they want what they want, and they don't think about price or other factors. ”

Xu Hong looked at the "Pastoral Picture" on the cover of the latest issue of "New Star Art Garden", and he also felt that he listened to Zhang Ze's words at that time, and there was really some truth!

"Yes! Zhang Ze's original idea was really good! This cover must be able to attract the attention of children! But I think what can really shock professionals must be this homepage of "Scenery of the Li River"!

If a professional buys a copy of "New Star Art Garden" and calmly opens the homepage, he finds that the homepage is a trifold page, and when he opens it, it is a beautiful landscape painting, and they will definitely be attracted by this painting first. And then it will immediately arise, and in the future, I will buy "New Star Art Garden" every issue, because he can see a masterpiece from it every time!"

Zhao Ming looked at the homepage masterpiece of "New Star Art Garden" in front of him, and he also had a gratifying idea.

"Damn! I think, it's still Brother Xu who paints these cows beautifully! Look at all of them, they are all strong and strong, how imposing, and more spiritual, just like me! All of them are as strong as cows, and the cows are angry! After being verbose, let's put them on the market and make a lot of money!" The fat man took a few glances at a pictorial and thought about making a lot of money!

"That's what the fat man said! We've spent so much effort in order to increase sales and make money! It's just that in terms of sales, we also have to reform it, and we can't just put pictorial magazines in some bookstores as we did before. ”

Xu Hong already had his own ideas, he knew that a pictorial was also a commodity, and how to make money was not just to produce it. You have to sell it to make money.

"Brother Xu, if you have any other ideas, just say them!" Zhao Ming looked at Xu Hong with expectant eyes.

"That's right, how to sell goods, this is also learned. Just put it on the market and leave it to fate, that's passive sales. Such sales performance can be imagined.

But if you actively think of ways, take the initiative to find some business opportunities, and do more publicity for your products, the effect may not be the same.

This is known as unsolicited selling. Only by changing from passive to active can we achieve better sales performance!"

Xu Hong was reborn from the 21st century to this relatively backward parallel world, and many of his advanced ideas are not found in this world.

He already knew a lot about the theoretical knowledge of how to sell goods in that already mature market economy.

"Oh! Change from passive to active, to take the initiative to sell, it sounds very fresh! Then what are we going to do! We listen to Brother Xu, so you can quickly say the specifics!" Zhao Ming was a little anxious again.

"That's right, let's take fifty copies of "New Star Art Garden" to the "Tiannan Academy" today. Hold a small signing party, as long as you think our pictorial is good, we will sell it to them at cost price.

First come, first served, if you come late, you will naturally not be able to buy it. If they want to buy it, they can only go to the market and pay a higher price.

This is called 'building momentum'. We want to create a 'strong' buyer's market before "Nova Art Garden" is put on the market. In this way, after "New Star Art Garden" is put on the market, it will be able to open sales immediately!"

The marketing strategy of 'building momentum' that Xu Hong said is a very common thing in their parallel world. For example, before the release of some blockbuster movies, they will definitely be hyped and advertised, and then they will be actually released after a few days, which is to create a 'strong' that everyone wants to see before the movie is released. In this way, when the blockbuster is actually released, it will have a high box office revenue.

Xu Hong is now using this marketing strategy of 'building momentum', and wants to take "New Star Art Garden" to the "Tiannan Academy", and create a "strong" among all the students of the Academy of Fine Arts who are vying to buy this pictorial.