The movie is not true, don't disturb it. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

When they first received feedback from the crew, Qiao Xinlong and Xia Fei's first reaction was stunned.

That's too fast, right?

From the completion of the crew's preparation to start the film, to today, it is just over two months, and in less than three months, a movie costing 50 million and gathering big names has been completed?

Zhao Zejun was mentally prepared.

This is the difference between professional and non-professional, although the level of China's film production industry is far less than that of Europe and the United States, and it is impossible to form an assembly line industrial production, but it is precisely because of this that a group of super-high-level directors have been honed.

'Level' does not necessarily mean that they can make a high-level film, but in terms of personal ability in film production, Chinese directors are far superior to American directors.

A director of Feng Dagang's level, he already has a 'film production line' in his heart, as long as he is given enough financial support, he can single-handedly promote all links on this assembly line.

In my previous life, the filming time of this movie was only about three months.

After the sample was sent, Zhao Zejun and Xia Fei Qiao Xinlong also called Zhou Yuanyuan, who devoted herself to the production of The Voice of China, to watch it together.

After watching it, Xia Fei and Qiao Xinlong were a little excited, although they were a little worse in their ability to make a good movie, but as an audience, the most basic judgment is still there, aside from the mysterious things such as art appreciation and life exploration, there is only one main reason why a movie can be a blockbuster: 'It's not good'.

After reading it, the feedback from several people was unanimous: it looks good.

Zhao Zejun is also very satisfied, judging from the sample film, the whole drama is not honest and do not disturb from the previous life, there is no obvious difference, it is almost identical.

After the filming is completed, the next step is to submit it for review and release.

From the perspective of Zhao Zejun's traverser, the whole movie should have no touching lines and places that need to be modified, Xia Fei also patted his chest and assured that if there is a problem in the review, he will deal with it.

As expected, the submission for review was smooth sailing, and the relevant departments quickly gave permission for the release.

Next is the promotion and release.

As early as the year after the year, before the movie was completed, the publicity work had already begun, more than a dozen posters were released on the blog China, and advertisements were also placed in several well-known movie website forums.

This is not true, do not disturb, with a series of big names such as Feng Dagang, Ge You, and Shu Qi as guarantees, Qiao Xinlong and Xia Fei will have the confidence to talk to domestic theaters about the release of the film.

But what Zhao Zejun means, don't talk about film scheduling first.

"Don't talk about film scheduling?" Xia Feiqi said: "Don't talk about how people release it?"

"It's not that I'm talking badly. With your previous 'performance', even if you have Feng Dagang's word-of-mouth protection, you don't dare to give too much film scheduling rate when you talk about other theaters now. What's more, our Director Feng missed his last movie, this time he cooperated with Xinlong Film Company, and some people in the industry have already said that Director Feng is broken. Zhao Zejun said.

The blog previously advertised Feng Dagang's new romantic comedy film, and among the feedback received, some netizens sneered, and there were even professional film critics who sang about this movie.

There are many reasons, Feng Dagang's current status in China is not as unshakable as it was a few years later, and he has been criticized after the last drama was smashed;

And the Xinlong Film Company that cooperated this time is not well-known in the industry, and after a little check, several films have been filmed are super bad movies, and the cooperation between the two sides is easy to give people bad associations.

Moreover, Feng Dagang's comedies have always been released in the Chinese New Year, and this unprecedented choice on May Day also makes people feel strange.

Xia Fei couldn't laugh or cry when he said to him, "You just look down on Xinlong movies like this?"

"It's not a matter of looking down on it, after all, you still have to use your results to speak. Zhao Zejun smiled and said: "First screen in the cinema of Zeye Square in Jianwu City for a week, if the response to the screening is good, you can go to the theater to talk, and you will have more confidence." ”

On-demand screening refers to the pre-screening of a film in a specific local theater after it has obtained a distribution and screening permit, but before it is officially released.

In Hollywood, screening has a history of more than half a century, and it is a very important part of the life cycle of a movie, the main purpose of which is to find flaws in the film, modify it, and determine the target customer group of the movie...... All in all, to raise the standard of the film itself.

The domestic film market is relatively simple, and the screening is mainly to cooperate with the promotion of the film, mainly used to build momentum, invite various media, professional film critics and senior fans to watch in advance, report and promote before the release, attract the curiosity of more audiences, and pave the way for the official release.

If the effect of the screening is good, the theater chain will generally increase the film schedule and arrange more high-quality time slots.

For the same movie, with a scheduling rate of 1% and 5%, it will be shown in the early hours of Tuesday morning and 8 pm on Saturday, and there must be a world of difference at the box office.

Except for a very small number of domestic films that have ambitions for Oscars and overseas distribution, such as heroes and Wuji, most of the others have no habit of screening.

"In this way, I will arrange the screening work, in the Zeye Square Cinema, I will invite online media and physical media, and then invite a group of well-known film critics through the blog. On the side of Xinlong Film Company, do a good job in public relations, whether the movie is good or not, we know it in our hearts, we don't need them to point fingers, just make sure that the people who come can say good things. ”

After a pause, he said: "There is another big matter, and Xinlong Film Company has to come forward to do it." ”

"What's the matter?" asked Qiao Xinlong.

"Anti-piracy!"

Zhao Zejun couldn't be clearer about the harm of piracy, China's original industry has suffered too much in the hands of piracy, especially in recent years, the Internet has developed too fast, legislation cannot keep up, and online piracy is rampant. A movie often has just been released, and there is a gun version on the Internet, and before it is released, there is a high-definition version.

What's more, before the release, the source of the film flowed out.

How can this be sold? That's how more than half of the audience is lost.

Take the few movies currently being released as an example, any search on the Internet can find a 'high-definition' version.

The total annual box office of Chinese films has become higher and higher, doubling up, although the market is big, but it also has a significant relationship with the country's strong crackdown on film piracy, after 2014, it is not easy to find high-definition versions of newly released movies on the Internet.

So this time, Xinlong Film Company will send someone to keep the source of the film, communicate with the crew, and ensure that every link of the source can find a clear person in charge, who has been in contact with the source, and there must be accounts to check, in case it is leaked, the leaker can be found.

……

On April 15, 2007, the No. 1 hall of the top theater of Zeye Square in Jianwu City ushered in the screening ceremony of the movie "If You Are Honest, Do Not Disturb".

Before the screening, the distributor publicly requested that no one be allowed to bring any metal objects into the venue, including video equipment, mobile phones, earrings, rings, etc.

Participating in the screening, there are several mainstream entity media in Zhejiang Province and Southern Jiangsu Province, authors of special issues of film reviews on the three major portals, several well-known big Vs in blogs, well-known domestic film critics, and the main creative team of the distributor of Non-Cheng Do Not Disturb.

The light in the theater dimmed little by little, and on the big screen, Fan Wei's face that made people want to smile when they looked at it appeared.

Two minutes later, Fan Wei, who played the angel investor, said, 'Let's speak your native language, nice to meet you', and the audience erupted in laughter;

Four minutes later, when Ge You introduced the 'Divergence Terminal', he said that Fan Wei said, "For example, we both like this beautiful young lady", and Fan Wei replied decisively: "Then she can't follow you", the audience laughed again.

……

For the next two hours of the movie, the audience laughed almost constantly, with a burst every few minutes.

The laughter of these professional film critics is generally higher than that of the general audience, because they have seen too many movies, know too many jokes, and general stalks, which are already familiar to them, and have long lost their comedic effect. can cause them to laugh constantly in the screening, which is enough to prove that the joke in Do Not Disturb is 'testable'.

After the first screening, the media spoke out.

"This is a serious film with a hilarious plot, the film's discussion of love, marriage and love is very sincere and serious, but it is not depressing, so that the whole film is close to life, both a smile and a laugh, an average of 5 minutes of hilarious scenes reflect Director Feng's ability to control the comedy theme......"

"The film is full of strong Jiangnan flavor, and the scenery of Hokkaido's mountains and elegant izakaya is also included in the film, and the story is set off with beautiful scenery......

"After the failure of the night banquet, director Feng Dagang returned to his best comedy, although the previous Internet was not unanimously optimistic about Director Feng's film, but it has been proved that in the field of comedy, Director Feng is still reliable......"

"The distributor of the film, Xinlong Film Company, has had several failed experiences before, according to the understanding, this bold cooperation with the new screenwriter is the script of Feicheng Do Not Disturb, which moved Director Feng, not the outside world said'Money Offensive', the play revealed that this mysterious editor is not an industry insider, but an entrepreneur, and Tianze Entertainment, which produces large-scale blind date shows Non-Honest Do Not Disturb, is one of the companies under his name......"

Soon, the variety show 'Do Not Disturb' confirmed this from the side, since the screening, every issue of Do Not Disturb, the new host Meng Fei will insert a sentence at the appropriate time' 'Welcome to pay attention to the movie of the same name'.

At the same time, the online media, which has been slowly and leisurely and not making much effort, suddenly carried out an overwhelming propaganda bombardment on the eve of the release.