Generally speaking, whether it is commercial real estate or residential property, in order to recoup the funds as soon as possible, they are 'pre-sold' and start selling before the house is built. Pen "Fun" Pavilion www.biquge.info

No matter what kind of real estate, it is playing with bank loans, and the interest pressure is too great, and the loan can be repaid one day earlier if it is pre-sold one day earlier.

Jianwu City Zeye Plaza did not adopt this method, and when it was completed, it began to sell shops. Because the urban complex is the first concept in China, most people have limited understanding of this and have no confidence, and Zeye Real Estate is even more unknown, if the pre-sale is carried out before the momentum is built, it is conceivable that the sales results will not be too good.

Today, after a series of work, especially the development of the Jianwu City Zeye Plaza project and the cooperation with the Green Country Group, Zeye Real Estate has become famous in the south;

After the opening of Zeye Plaza in Jianwu City, the business operation is hot, the flow of people is dense, and it has become the well-deserved No. 1 golden treasure of Tianzi in Jianwu City, and the price of shops has doubled in less than a year;

The concept of urban complex has been popularized in the south, Zeye Plaza has gradually formed its own brand effect, Hangzhou, Yiwu two places, there are a large number of people looking forward to Zeye opening, so the conditions for pre-sale have been met.

Before the pre-sale of Zeye, the Shangri-La Hotel in Jianwu City was officially completed, the bar street was opened, the apartments on the upper floors of the hotel were sold out, and the shop fronts of the bar street were all rented out, which brought Zhao Zejun a small amount of income.

The shops in Zeye Plaza in the two places opened, Zhao Zejun didn't go, Jiang Xuan was present to preside, with the previous foreshadowing, there is no need to engage in any gimmick of 'lottery numbers for four consecutive weeks and sales in batches' this time.

Good goods don't have to worry about selling.

It is said that on the opening day, the scene of sales on both sides, it is not an exaggeration to describe it as a sea of people, Hangzhou has a developed economy, as for Yiwu, it is the most densely populated place for rich people in the country, money is not a problem there, as long as there are good investment projects, there must be a large number of people willing to pay for it.

Later, both sides set a 'highest record'.

Hangzhou is the total sales record.

Hangcheng Zeye Square, the area is about 20% larger than that of Jianwu City. In the past two years, prices have swelled, the economy has increased rapidly, and the economic level of Hangzhou itself is higher than that of Jianwu City, so the total price of the last shop was sold to 550 million yuan, which is nearly double that of Zeye Square in Jianwu City.

Yiwu set a record for the most expensive average area. Yiwu City is small in scale and has a lot of land, so the total area of Zeye Plaza is small, but there are too many rich people, the average price of shops is 1.8 times that of Hangzhou, and the total price is close to 500 million.

After accounting on both sides, just the sale of the store has almost earned back the investment.

This money, first of all, the bank loan was repaid. When repaying the money, Rosa from the bank was taken aback, she didn't expect to be able to repay the loan in advance so soon, and the meaning of the words was that she might as well pay it later, it didn't matter......

It doesn't matter to her, Lao Zhao has a relationship, interest is not money.

"There is borrowing and repaying, it is not difficult to borrow again, and if you repay the loan in advance, your credit rating will not be improved." Zhao Zejun smiled.

Rosa was keenly aware of the implication in his words, and next, Zeye might borrow money.

That's true.

On the wall of Jiang Xuan's office at the headquarters of Zeye, a map was hung.

At first glance, it seems to have much territory compared to the map of the Southern Song Dynasty, with the southern part of the mainland and the coastal provinces among them.

The map is large, with half a wall, four or five meters long and nearly two meters wide, so that each province and city is clear and has clear borders.

However, unlike ordinary maps, there are no signs of transportation routes and mountains and lakes on this map, but there are simple annotations and different colors in the capitals and important cities of each province.

In the next few years, Zeye will fully spread out in the southern provinces, and strive to build Zeye Square in the provincial capitals and important cities of each province.

At present, there are only three places in Zhejiang Province and Southern Jiangsu Province, which are marked by green Zeye Square, and the rest of the area is all pale yellow desert.

Zhao Zejun stood in front of this map with his hands behind his back, pondered for a moment, and tapped lightly on the map a few times.

"The next step is the key goal. ”

The places where Zhao Zejun's fingers point are Jianye City, the ancient capital of the Six Dynasties, and Gusu City, the ancient land of the garden and water town.

In addition, there are already Jianwu, Hangcheng, and Yiwu, and once these five points are established, the small layout of the southeast will be basically completed.

The southeast has always been the most prosperous area in the mainland, a key financial point, and a leader in the national atmosphere. As long as you gain a foothold in this area and thoroughly start your brand reputation, you can sit firmly on the throne of the country's highest-grade urban complex, and then enter the country will be much smoother.

At that time, to the south, radiating to the coastal areas, to the west, Luzhou, Wuchang, and Hankou can be used as a springboard, and with Zhengxu as a springboard, it can march to the central and northern regions.

According to the grand plan, the southeast is the first and most difficult step, and the central regions such as Luzhou and Wuchang are the second step, and they have the spare strength to march into Shuzhong; after these two steps are completed, the coastal areas will be in the bag, and finally they will march to the north.

Opening the southeast market is a move to move the whole country, and it is a big fortress for Zeye.

"What about Shanghai?" Jiang Xuan nodded at a small coastal area on the map.

Although this area is not large, it is the densest in all kinds of labels.

After a little southeast, the Shanghai market is the core, and if the Shanghai market is not won, the value of the southeast will drop sharply by seven points.

"Shanghai City, this place, from more than 100 years ago to deal with foreigners, the people have a high vision, the local commercial real estate is more, all kinds of shopping malls are also very prosperous, the general small brand, in the local may not be tenable, and the current investment, the volume is too large, will pull the entire Zeye into it. There is no rush for the time being. ”

There are two ways to fight, one is to pick the hardest bones to gnaw first, kill the most ruthless, and the rest will naturally scatter in a hurry, so there is no need to worry;

On the other hand, if the strength is not enough to eat the largest for the time being, then start from the periphery, encircle the center locally, and constantly improve your strength by fighting and fighting, and finally concentrate on gnawing hard bones.

"After the other two points are taken down, and the Zeye Plaza in Hangcheng and Yiwu is officially opened, we will concentrate funds to build the most high-end Zeye Plaza in the southeast in Shanghai......!

After a pause, "The Pudong piece of Shanghai is also worth paying attention to, if there is a suitable land, you might as well take it first." ”

"In this way, the construction of the two places is started, and it may also involve the land of the Shanghai market, and the investment is very large, and it must be a loan. Jiang Xuan said.

Zhao Zejun nodded: "Zeye Real Estate currently has three squares, a large property company, three bar street properties and Shangri-La shares, by the way, and Zejian." The mortgage loan is mainly based on the property of Zeye Plaza, and the three squares are mortgaged at the same time, and the funds raised should be enough to use. ”

Jiang Xuan took a slight breath of cool air, playing like this, although it is getting bigger and bigger, it is also thrilling.

"Don't be too nervous. ”

Zhao Zejun smiled: "The shops in Zeye Plaza are not worried about selling, and things like urban complexes are not industrial, nor are they virtual economies such as the stock Internet, even if they encounter a market economic downturn, they will not be greatly impacted." Eating, drinking, and having fun are needed at any time, even if the economy is in a recession, ordinary people need to eat, watch movies, and buy clothes. What we want now is to seize the speed, take advantage of the fact that there are no competitors in the surrounding area, implement the layout of the southeast as soon as possible, occupy the market, and run our southeast base area well. ”

Zhao Zejun looked at the map, as long as these five points are implemented, even if another commercial real estate pops up in the south, the threat to Zeye will be limited. When the Shanghai market is won, the south will not have any competitors.

"In these smaller cities, if there is a suitable opportunity, you might as well acquire land first. Zhao Zejun pointed out a few more cities in the southeast, which are not as large and influential as Gusu and Jianye, but have a certain reputation and relatively developed economy.

……

Just when Zhao Zejun was deploying the next development direction of Zeye Real Estate, another judicial auction in Jianwu City was also underway.

At the bottom of the bid are three pieces of land, all of which are mortgaged residential land, one is 180 acres, one is 120 acres, and one is 110 acres.

Since the appraisal price is relatively lower than the actual market price, it is still very cheap to buy land through judicial auction and just calculate the economic account, and in addition, although the judicial auction will be publicized in advance, compared with the public bidding, auction and listing procedures, there are far fewer insiders, so the competition is also small.

The number of people participating in the auction was not large, just enough to reach the quorum required for the auction, Ouyang Jing of Chengye Company was among them, the auction had not yet started, and he was chatting and laughing with the bosses of several companies around him.

After coming to Southern Jiangsu Province, Ouyang Jing gradually integrated into the local circle, although he did not become the core figure of the circle in Southern Jiangsu Province like Zhao Zejun, a native of the local area, but he also established a lot of relationships in various aspects in the local area.

This judicial auction was what he heard about when he was having dinner with a certain "relationship", and Ouyang Jing was aware of the appreciation potential of these three pieces at that time, which was simply three pieces of fat falling from the sky for residential real estate.

The opportunity was rare, and he immediately operated through his connections, and at a great cost, let the first auction of these three pieces of land fail.

According to the relevant regulations, after the auction is unsuccessful, the second auction will be reduced by 20% on the basis of the first auction.

Today is the second auction.

The companies participating in the auction today were all invited by Ouyang Jing to carry out 'bid-rigging', so as to ensure that he could finally win the land at a very low, almost non-competitive price.

"First parcel...... The starting price is 70 million, and the minimum price increase is 2 million each time the card is raised. ”

The auctioneer spoke aloud and briefly introduced the information of the plot, and the auction officially began.

A unit involved in bid-rigging held up a sign and said lazily: "70 million." ”

"70 million, the first time, is there a price increase?"

"72 million!" Ouyang Jing held up his card.

"72 million, the first ......" The auctioneer also seemed to know the inside story, and did not make any moves to stir up emotions on the field, on the contrary, he said quickly down: "The second time, did anyone add 72 million, and the third time ......"

Just then, a voice rang out in the back corner.

"75 million. ”