Chapter 105: I'll Kill You
Bian Xia's per capita now is less than a few hundred dollars. And Qinxi Province is located in the four northern regions of Huaxia. It can be said that the entire Chinese economy is the most behind-the-scenes. The lowest per capita concave area where people live. Whether the annual income can exceed three hundred dollars, Frank is deeply skeptical.
What does an income of nearly 10 million US dollars mean to them? Frank's heart couldn't help but bloom with joy, as if he had seen Sun Zhaolun and the owner of Carrefour supermarket, as if he had seen God curry favor with himself, in order to get more premium acquisitions. When he was in Hong Kong, he had seen a lot of Chinese, not to mention for tens of millions of dollars in profits, even for hundreds of thousands of Hong Kong dollars, and they did not hesitate to scramble to lower each other's prices.
If you can negotiate this business smoothly. He has saved a lot of money for the group, and when he returns to France, he will definitely be rewarded by President Nicolas, and it is very likely that he will be promoted to another level. It would be better if I could send myself back to Huaxia as the general manager of Huaxia. With a French salary, spending in China is a wonderful life.
Sun Zhaolun took a light breath and woke himself up from the initial surprise, this move of the leg buckle group was indeed a bit unexpected to him. Originally, Sun Zhaolun thought that the group and the Woerma Group would enter China. With huge advantages in capital and management. It will quickly occupy all the major cities in the southeastern coastal areas of China, and only after gaining a firm foothold will it gradually penetrate into the interior of China. That is to say, in the first few years, there should be no head-on conflict between Carrefour and the two groups, let alone large-scale competition. If it weren't for Sun Zhaolun, he would have always opened Carrefour supermarkets in all large and medium-sized cities in China. The ambition of making Carrefour supermarket a large enterprise that occupies the main retail market price of a country like the group and the Walma group will not have any intersection in the short term. Moreover, the market in China is so huge, if the Carrefour supermarket is not made into a country. It's not difficult to just want to take root in various cities. After all, even the Pan Er Ma Group and the Group cannot dominate the country in the United States and Europe.
"Mr. Frank. I think you are going to be disappointed when you come to China this time, and we have no intention of selling our business. Sun Zhaolun said in a deep voice.
After listening to Tsuuzawa's relay, Frank and the two frowned slightly, unknowingly,
After the two thought about it, Sun Zhaolun replied. The purpose is nothing more than the following: one is that he really does not plan to sell it, even if the 6 Group buys it at a premium; the other is to retreat and advance, and ask the group to propose a higher purchase price; and the other is that Sun Zhaolun wants to ask for some benefits for himself, so he deliberately makes things difficult, which is not surprising.
"General Manager Sun, as far as we know, the owners of Carrefour supermarkets should be the Fang family and a company in Hong Kong, should we inform them of our acquisition request?" said Tierry.
Sun Zhaolun glanced at Thierry with displeasure. In fact, from the normal process, he really can't just go back to the acquisition request of the group, but Sun Zhaolun and Fang Mingyuan have gotten along for the past few years, and they also have a deep understanding of the character and temperament of the other party, and a while ago, the two just had an in-depth discussion on how to face the problem of the group and the Walma Group entering China. Sun Zhaolun firmly believed that the group's acquisition request was to report to Fang Mingyuan, and it must be the result of categorical refusal. "Since several people think that Sun's decision is not enough to win trust. Then please leave your contact information, and in a few days, I will officially inform you of the decision of our company's shareholders. ”
Frank has been in Hong Kong for a long time, so he naturally understands that Sun Zhaolun has already ordered the eviction of customers in disguise, he pulled Thierry, stood up, and said with a smile: "General Manager Sun." We are very sincere in acquiring your company, and if you are not satisfied with the purchase price, you can sit down and continue to negotiate. We are President Nicholas. I appreciate General Manager Sun's ability to work, and I hope that after we reach an agreement, General Manager Sun can join our company. ”
The three of them walked out of the building of the Carrefour supermarket headquarters and got into the car, and then Thierry said indignantly: "It's really hateful, what kind of stinky shelf is there in front of us! Frank, a small manager who manages tens of millions of dollars in assets, also deserves such attention from the president?" During the whole conversation, they did not enjoy any other hospitality except a cup of tea. Not to mention in China, it is in France. As long as they show the signboard of the group, the employees or leaders of those small companies. Which one is not politely to them.
Frank smiled slyly and said, "President, it is naturally impossible for him to be such a small person." Specifically, Ding ordered something, but if this Huaxia man can be able to facilitate this acquisition transaction because of this, I don't think Mr. President will mind taking these words as his own. Besides, we want to buy Carrefour Chaofu smoothly. Temporary stability of management is still necessary. As for the time when everything is under our control. Whether he still needs to stay in the group, at that time, it depends on what we mean.
Thierry smiled knowingly, indeed as Frank said, as long as Carrefour buys it, Sun Zhaolun's fate is in their hands, and it is not their own people who have the final say on whether to leave or stay when the time comes.
"Mr. Frank, what are we going to do next?" asked the turner as he drove.
Frank pondered for a moment and said, "You send us to the Jiazaifu supermarket in this city, and I'm going to check on the sales here." ”
"Buying Carrefour supermarket spoons" Fang Mingyuan couldn't help but be taken aback, and almost jumped up from his chair. This group is really acting beyond his expectations. "Yes, their representatives have just left me. They were willing to buy at a price that exceeded 15 percent of their total assets, and Sun Zhaolun's indignant voice came from the phone.
"Fifteen percent?" Fang Mingyuan's mind turned. How could this group hit its own industry with its own thoughts? Huh, wait! Fang Mingyuan suddenly had a realization, "Maybe they don't look at their own industry, but they like that trademark!" Fang Mingyuan didn't know how the group chose Carrefour as the name of the group in his previous life, but this. The choice is a model of Chinese Zeyin for foreign company brands, and it can even be compared with Coca-Cola's pronunciation, a trademark with both Chinese blessing and ten sounds, which can be said to be rare but not sought.
Fang Mingyuan knows that the significance of a trademark and a good trademark for an enterprise Those time-honored brands in the previous life, as well as famous enterprises in China, were because they did not pay attention to trademarks, and as a result, they suffered a big loss in the future and had to spend a lot of money. Buy your own trademark from those foreigners. In this life, as early as when Aso Xiangyue became his agent, he asked Aso Xiangyue to register all the famous trademarks he could think of, as well as trademarks that may appear in the future, in Japan and Western countries, although it costs a lot of handling fees every year, but Fang Mingyuan firmly believes that one day, he will get extremely rich returns. From the trademark registration, Fang Mingyuan thought that the Internet era was coming, and the registration of domain names seemed to be impossible to let go.
The domain name is an important identifier for a single individual and an individual on the Internet, which plays a role in identification, making it convenient for others to identify and retrieve the information resources of an enterprise, organization or individual, so as to better realize the sharing of resources on the network. In addition to the identification function, in the virtual environment, the domain name can also play the role of guidance, publicity, representation, etc. In layman's terms, a domain name is equivalent to a family's house number, and others can easily find you through this number.
Since the registration of domain names needs to follow the principle of first-in-first-served, the management authority does not conduct any substantive examination on whether the domain name proposed by the applicant violates the rights of third parties. At the same time, each domain registration is unique and non-repeatable. Therefore, on the Internet, domain name is a relatively limited resource, and its value will gradually be valued by people as the influence of the Internet on shijie expands and the number of registered enterprises increases.
Fang Mingyuan remembered. In the past two years, the two American companies responsible for registering domain names had annual revenues of hundreds of millions of dollars in domain name registration fees alone.
Fang Mingyuan knows that in the future economic environment, the commercial significance of the domain name has been far greater than its jishu significance, so as to become an important means for various enterprises to participate in the international market competition under the new scientific jishu conditions, a domain name it not only represents the unique individual of the enterprise on the network. It is a commercial mark with written meaning, similar to trademarks and trade names, and is also a comprehensive embodiment of the company's products, service scope, image, goodwill, etc., and is a part of the intangible assets of the enterprise. In order to make the public familiar with and visit it, so as to achieve the purpose of expanding the company's visibility and promoting business development. The importance of a haode domain name is self-evident. It can be said that the domain name is not a simple identification symbol, but the condensation of corporate goodwill and the manifestation of popularity.
And the use of domain names is global. There is no traditional strict territorial restriction; the domain name is absolutely unique on the network, and once it is registered, no one else is allowed to register or use the domain name, so its exclusivity is also absolute; for those internationally renowned large enterprises and large groups, it is already the same as the importance of trademarks.
At least Fang Mingyuan remembered that it was precisely because Huaxia people did not pay enough attention to domain names at the beginning that Huaxia enterprises had to buy back domain names at a large price. Among them, typical cases include CCTV buying domain names, Sina buying back domain names, and Baidu buying domain names.
All in all, the use of domain names has a rich connotation for businesses, and it is far from being exhaustive with the simple word "logo".
"Hey, hey?" Sun Zhaolun's surprised voice came from the phone, and Fang Mingyuan, who was distracted, came to his senses and was still talking to Sun Zhaolun here. He picked up a pen and made a few notes on the paper on the table, and when he turned around, he wanted to talk to Aso Kazuki about it, and those important domain names must be registered first. In the previous life, Huaxia enterprises suffered a lot of dumb losses for this, and they must get it back in this life!
"Uncle Sun, no matter how much they offer, refuse them all! The Carrefour supermarket is the hard work of you and me, Uncle Sun, and we are not running out of money to save our lives now, so why should we sell it to them! I also plan to insert the Carrefour logo on the territory of Europe and the United States!" Fang Mingyuan replied categorically.
Sun Zhaolun smiled with satisfaction, he was so happy to have a like-minded boss with him.
"Uncle Sun, I estimate that the real intention of the evasion group is on our trademark, and when they understand our determination, they will probably propose to acquire our trademark, and that is not to be discussed!" Fang Mingyuan's voice came from the phone.
Sun Zhaolun patted his head, Fang Mingyuan's words reminded him, he is not a mainlander who is not aware of the importance of trademarks, and naturally understands the importance of trademarks. Fang Mingyuan had told him before that the trademark Carrefour was originally transformed from the transliteration of the name Hangyesterday, "Fang Shao, I have an idea, Carrefour Supermarket is everyone's hard work, of course it can't be sold." Not to mention trademarks, but we don't need to explicitly reject yesterday's acquisition request from the beginning, we can make a false deal with them, and then one side, I think so. It can improve our popularity in the province and even in the country, and use them to hype. On the other hand, it can also be paralyzed and called a group. Maybe it can slow down their entry into China. Buy us time!"
Fang Mingyuan slapped his thigh, this is really ginger is old and spicy, why didn't he think of this
Dot!
Foreign monks are good at chanting scriptures, and there has been a long time since the reform and opening up in China. Some people blindly believe that foreign goods are better than domestic products, and the moon in foreign countries is rounder than China. If Carrefour can take advantage of the shareholder wind acquired by the group to rapidly expand its popularity in China, it will undoubtedly have considerable benefits for Carrefour's future expansion in China!
If you can use this to paralyze the "dragonfly" again. The top management of the Qu group made them think that they were victorious. That's even better! Negotiations take three or five months, or even half a year. In the end, it was a failure, and within the scope of Shijie, there was nothing strange about it. Even if the group is dissatisfied, there is nothing they can do about it, anyway, they came to the door to ask for a merger, and they didn't ask for a merger themselves.
"Uncle Sun, this idea of yours is very good!Talk, talk to them slowly!" Fang Mingyuan deliberately accentuated his tone on the word "slowly".
Don't you want to buy my company, I'll kill you!