Chapter 635: Buying a Winery
Jessica gently sipped the red wine, let the wine slowly pass through the mouth, fully stimulating every taste bud, and then swallowed it carefully, and couldn't help but sigh softly: "It's really good wine." ”
After Jessica finished drinking the wine in the glass, Xiao Ping smiled and said to her: "I think I can also buy a winery to run it well and establish my own red wine brand." ”
This idea was the one that Xiao Ping came up with at the auction today. Since with the help of the Demon Refining Pot, so many agricultural products of astonishing quality can be cultivated, there should be no problem in making the best red wine.
Although the price of 5,000 euros per bottle of fine wine may not seem expensive, as long as the winery can produce thousands of bottles of red wine a year, it is also tens of millions of euros. Excluding the cost or something, the annual income is quite amazing.
More importantly, Xianhu is currently preparing to enter the European market. For a brand specializing in high-end food, adding top red wine to the product catalog is undoubtedly a great benefit to the brand image. This kind of business with many benefits and profits, of course Xiao Ping will not refuse.
Jessica has always been a wine lover, and Xiao Ping's decision made her very interested, and she quickly agreed: "Okay, good, since you are going to enter the European market, no red wine is not like words." I believe that with your ability, the winery will be able to successfully become the sixth largest winery in the future!"
In fact, Jessica said this, half of it was out of encouragement for Xiao Ping. After all, it is not easy to establish a first-class winery, and it takes several years just to determine and cultivate grape varieties, and then there are many links such as harvesting, winemaking, and storage, and you want to establish a first-class winery. It would not have been possible without more than a decade of hard work.
However, these are just speculations based on ordinary circumstances, and Jessica doesn't know that Xiao Ping has the help of a magical demon refining pot. So Jessica didn't expect it at all at this time. It has only been a few years since the list of world-class wineries. The name "Holy Pot Winery" was added. Not only that, but the winery quickly became the top of the list of major wineries, becoming a veritable top winery.
Of course, Xiao Ping knew his own ability, and quickly said: "Okay, tomorrow I will go to find a suitable winery and officially start building our own red wine brand!"
"I'm optimistic about you!" Jessica smiled proudly at Xiao Ping: "I have a lot of experience in tasting red wine, even Ramsey is willing to bow down, and when the winery officially produces wine, I can be your simple sommelier!"
Xiao Ping smiled and said, "Okay." When the time comes, the quality of the wine will be up to you!"
Xiao Ping has always been a man of action, and the next day he began to buy the winery.
As one of the world's most famous wine-producing countries, France is home to a myriad of wineries, often driving on the road, with vineyards stretching to the foot of the mountains in the distance. Ninety percent of these vineyards belong to the winery, and all the grapes produced are used to make wine.
In France, where there are so many wineries, there are even investment companies that specialize in the transfer of wineries. Xiao Ping easily found one such company in the center of Paris, and after listening to him explain his intentions. The person in charge of the company immediately enthusiastically introduced Xiao Ping to several wineries waiting to be transferred.
These wineries are located all over France, and prices vary greatly depending on the value of the local land investment, the size of the vineyards and the quality of the soil, cellars and other facilities.
Cheap wineries can be sold for almost a million euros, while expensive wineries can sell for tens of millions of euros. As for those top wineries. The owner simply won't sell, and no matter how much money you have, it's useless.
After listening to the other party's introduction, Xiao Ping realized that there were too many things to pay attention to in the trading of Ludao Winery. In the Bordeaux region, for example, there are two châteaux waiting to be sold. And they are located on opposite sides of the same road, so it can almost be said that it is door-to-door. And that's not all. The two wineries are also about the same size, and other conditions such as wine cellars are very close.
However, these are two such wineries. The quotation is more than 30% different! This makes Xiao Ping very puzzled, is there such a huge difference in the soil quality of the wineries so close to each other?
As a result, it was the people of the investment company who solved the mystery for Xiao Ping. Originally, the land of one of the wineries was flatter, so that when it rained, the land absorbed more water evenly, the dryness and wetness of each vine did not differ too much, and the quality of the grapes produced was more consistent, so that the quality of the red wine was more controllable when making wine. The other winery has a slightly steeper slope, which makes the quality of the grapes even worse, which ultimately affects the quality of the red wines. That's why the price difference between the two wineries is as much as 30%.
After listening to the explanation given by the other party, Xiao Ping realized that there were so many Taos here. It seems that you really need to pay special attention when choosing a winery, and it is better to find an expert to accompany you.
So Pierre was asked to help again. He is a Frenchman, and knows a lot more about the winery than Chaupin and Jessica. Pierre first chose two places for Xiao Ping, one in Bordeaux and the other in Provence, and according to him, these two wineries are the most valuable for investment. Because the soil and climate of these two regions are the most suitable for the growth of grapes, they tend to produce high-quality wines.
The investment company also told Xiao Ping that the Bordeaux region is very popular with Chinese investors, and many people have already bought wineries there.
But Jessica prefers Provence, which borders the Mediterranean, and she has a special affection for the lavender-scented place in the air.
Xiao Ping doesn't have many requirements for where to go, as long as it is suitable for grape growth. Since Jessica loves Provence, she makes it her go-to place to buy a winery.
The investment company immediately began to search for wineries that met Xiao Ping's requirements, and soon found three wineries for sale for him to choose from.
This is a business involving millions of euros, and Xiao Ping naturally did not dare to be careless, so he personally rushed to Provence to carefully inspect three wineries, and finally selected a winery.
The winery covers a total area of about 10 hectares and is sold for 6.5 million euros, equivalent to more than 53 million yuan. In addition to the vineyard, there is also an exquisite three-story villa, as well as wineries, wine cellars and other facilities, which in Xiao Ping's opinion is quite cost-effective.
Because Xiao Ping is a foreigner, it is more troublesome to go through the procedures for the transfer of the winery. However, there is no need for Xiao Ping to bother, because he has already sent the company's legal counsel, Zhu Huifeng, to handle these troublesome matters. As the new owner of the winery, Xiao Ping came to the winery that was about to be renamed "Holy Pot", and announced an order that stunned everyone: all the vines in the winery are uprooted! (To be continued......