303 Marketing Ideas

When he got up in the morning, Gu Yuan was still used to exercising first and coming back from a run, but he didn't expect that breakfast was already on the table.

"I said, should I install surveillance or something here, what should you do if your group runs to me and does bad things to me?" Wang Sichun was tidying up the house, and when he heard Gu Yuan say this, he stopped with some embarrassment.

Gu Yuan waved his hand, "You continue to do it, I'll laugh with you, anyway, my house is long gone." ”

Wang Sichun said with a smile, "We said okay, take turns to help you clean up the house, it's just my turn today." ”

Gu Yuan felt that the sky was thundering overhead, this house was really unlivable. Every morning a beautiful woman rushes into the house, who can stand it.

Today's things are all arranged, there are two classes in the morning that must be attended, and then he has to go back to the company to deal with some small things, Gu Yuan also plans to visit several nearby shopping malls to find ideas for his men's clothing marketing.

Wang Sichun didn't have anything to do today, so he naturally followed Gu Yuan.

Starting from the company, Gu Yuan is considering a question, what is the biggest demand of consumers for men's clothing? sturdy, durable, and comfortable in texture.

In Gu Yuan's impression, quality has always been his preferred condition for buying clothes, and this point is also the common opinion of most men.

However, when any idea is put into practice, it still needs to be investigated on the spot and broaden the mind.

Several large shopping malls in Jinling have turned all the way down, the men's clothing market accounts for less than one-third, women's clothing and children's clothing have brought together a large number of people, the online shopping industry in this era has just started, and most people are still accustomed to shopping in shopping malls. Especially the things that are worn on the body, you have to try it on the body, and then you will buy it after picking it up.

Men's clothing stores are much more embarrassing, the first people to go are generally women, all of whom are choosing clothes for their husbands and sons, etc., and men stand aside, waiting for the summons with a loveless face.

Individual single men are three or two together, go in and guard the hanger of the same clothes, you say a word, I say a word, I say a word, the waiter arrived in front of the mouth, a few people waved their hands and said, "Let's take a look first, don't worry about us." After a while, I felt that I had finally taken a fancy to it, so I took one of them and left.

During the period, Gu Yuan saw a man who came and went in a hurry, he got out of the car and went straight to Jinba, and after entering, he directly clicked on the style on a hanger, and calmly told the waiter that this series of three sets of bags each, and then left with a swipe of the card.

There are also more serious ones, holding the waiter's hand and asking about the material, color, feel, cut, workmanship, etc., as well as the style of the clothes which is more popular and suitable for people of all ages. The problem is endless, endless, but what I think in my heart is, alas, mom, this little girl feels good, touch a few more, hehehehe!

There are many men's clothing brands in this time period, which are not small, and they are quite eye-catching in later generations. For example, Jinba, Seven Wolves, Seven Cards and the like. These old brands have made a lot of achievements in casual jackets and other aspects, and their own men's clothing must come up with strange tricks if they want to stand out from the encirclement.

After observing the form of men's clothing in several large shopping malls, Gu Yuan turned around and asked Wang Sichun to write down a few key words: quality, selectivity, style, price, and brand effect.

"And" Gu Yuan pointed his finger and paused. ”

A brand will eventually return to the product, no matter how these dazzling men's wear brands develop, in the end it is still the product. Only when your product is convincing to everyone is a real success.

What Gu Yuan wants to do is to make an absolute Chinese brand.

Of course, this goal is still very long-term, and now, it is to first build reputation and popularity, and start from quality.

Of course, Gu Yuan, who was immersed in his thoughts, couldn't notice it, and Wang Sichun next to him had already run away from his thoughts.

Serious men are the most fascinating. This is very suitable for Gu Yuan.

This boy, who is only 18 years old, shows the vitality of a 20-year-old, and the maturity and wisdom of a 30-year-old. He is confident and powerful, and the charm between his gestures is really hard not to like.

"We need to position the clothing, and we can consider non-seasonal classification" Gu Yuan's sudden voice interrupted Wang Sichun's running spirit.

"Oh oh oh, I made a note of it. Wang Sichun responded in a panic, arousing Gu Yuan's suspicions.

At this moment, there was a sudden noise, and the two looked over, and it turned out that the owner and the customer had an argument.

"You claim to be of good quality, but such a big brand, not to mention that the clothes have threads, the stitches here are obviously uneven, the stitches are skipped, and the places where the threads are taken off and hooked, I don't say whether other clothes have these problems, but for a store like yours, I don't think it's appropriate to have such a problem. A fashionably dressed aunt is holding a silk shirt in her hand and reasoning with the waitress at the store.

"Auntie, in this case, can you bring me a new one for you?" the waiter stood cautiously next to the aunt and whispered.

"This is not a question of whether to change clothes or not, as a specialty store, such a big brand, quality should be the first guarantee, but you can't do this, so how can we shop with confidence?"

A bunch of people around also responded: "That's right, quality is the key." ”

"Isn't the specialty store its brand doing well?

Some people also persuaded: "Oh, forget it, where is our Chinese brand good in foreign countries, what kind of store do you believe!"

……

"Quality problems, one is the lack of workers, one is the quality of raw materials, one is vicious competition, we must start from these sources, in order to effectively ensure the quality of products!"

Gu Yuan sighed, any industry has a complete industrial chain, and it is really not easy to do a good job, but it is also more challenging, isn't it?

A simple street dispute, but Gu Yuan was more determined about the path he wanted to take in the future and the direction he wanted to work towards.

Wang Sichun, who had been paying attention to Gu Yuan, suddenly found that the man in front of him seemed to exude an infinitely dazzling light, as if something had changed the man.

Fighting spirit and dreams!

As an ambitious woman, she understands very well what this change in this man represents. Such a young and successful man, who can still be arrogant or impatient, and has been working hard for his dreams, he has exceeded the age of many people.

Recalling when he first moved to Jian Ning, Jian Ning's meaningful words "Since you are here, you have to work harder, otherwise, it will definitely not be just money that will be lost." ”

The deep meaning of this sentence, she is still confused, but she found that if she can follow such a person, she will definitely be able to achieve her goal - success with her own ability.