In the final analysis, the network is just a medium, or a tool, and the real network economy is to use the convenience of network tools to generate value. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

This is like a knife, no matter how sharp it is, it makes no sense if you don't kill people or cut your flesh. At best, it can only be used as a 'work of art', and if this knife is a 'web novel website', then it doesn't even have the value of being a work of art--- because there are too many websites.

Ze Yue took the lead in showing his sword, and took out a small knife with a cold light, and it was self-evident who he wanted to kill.

The other two websites in the same industry were really frightened by this knife, and they couldn't accept it if they didn't want to, and their knives had been sharpened brightly, and they didn't want to stretch out their necks and be bled honestly, so they could only spend their blood to sharpen their own knives.

The starting point and the raccoon sword are painted according to the gourd, and the reward system is also used.

If the time is a month in advance, any of these two websites will take the lead in creating a reward system in the industry, and the effect will not be worse than the sensational effect brought by Zeyue when it launched the tip.

It's a matter of time.

Time is a business opportunity, time is money, one step is slow, one step is slow, for Zeyue, the reward function has become a thing of the past, in front of Zeyue's diligent writing award, these two hurriedly launched the reward system, the attraction is far less than imagined, and it is not enough to reverse the decline.

As a last resort, the starting point used a 'ladder word number reward' system, that is, if you write 200,000 words, you will be rewarded with 200 yuan, 500,000 words, and 500 yuan.

In the previous life, the starting point did not have this benefit, and it was completely forced by the newborn Zeyue Chinese Internet to have no choice, gritting his teeth and letting blood.

This is not a small stroke, and it can almost catch up with Zeyue's diligent writing award, and it is really effective in stopping the trend of the author's passing.

Huanjian is more interesting, and there is a funny announcement.

"In order to protect the interests of the majority of writers, Huanjian is studying the writers' welfare system, please be patient"

This is quite a bit of 'want to set the wolf, and reluctant to have children', seeing a large number of readers lost, can no longer be indifferent, but really can't come up with much money, so I can only draw a big pie to calm the hearts of readers.

Huanjian's internal authors laughed and laughed, and even a lot of scolding voices appeared, if it weren't for the fact that Huanjian still has the largest readership in China, it is estimated that a large number of writers will leave.

Although the response of the two websites cannot completely suppress Zeyue, to a certain extent, they still follow the trend and imitate, which does inhibit the development of Zeyue. The work of the editorial department has suddenly become much easier: there are fewer new authors, and the editorial office is naturally easier.

After Zhao Zejun considered it, he decided to give out the Diligent Writing Award in advance.

Once every three months, it becomes once a month!

The effect is obvious, three hundred yuan is not much, but the real money is sent down, like adding a handful of firewood to the stove, and the editorial department is busy again!

Huanjian finally threw out a thin child to set up a wolf: writers who have been writing in Huanjian for more than half a year will be rewarded with two hundred yuan at one time, and five hundred at one time for more than one year.

Zeyue intervened strongly, almost a tyrant-style way of throwing money, forcing the two websites to be caught off guard, and the domestic online novel industry, ten years ahead of schedule, entered the money-burning mode.

However, unlike Zhao Zejun, who is strolling around and distributing money, the other two websites are all overwhelmed by this money-burning war, and their finances are stretched.

In the online novel industry, these two websites really can't compare with Zhao Zejun.

Zeyue Chinese's own funds are probably not more than the starting point and the Huanjian, if you grit your teeth and take a million to smash it at once, everyone can afford it.

The problem is that if the more than one million is taken out, the other two websites will vomit blood, and Zhao Zejun doesn't care at all, he not only has money in hand, but also has a Zejian construction company behind him, ready for blood transfusion at any time.

Junzi's rental house is on the floor below Zeyue Company, except for Zhao Zejun, no one knows that there is a real confidant of President Zhao living on the first floor, and Junzi will regularly send Zejian Company's reports to Zhao Zejun. After leaving Yijiang City, Zejian undertook the expansion of the vegetable market and the renovation project of the shopping mall, which went smoothly, probably because Zejian was famous before, and the partners were not ambiguous about the payment at all, and the funds were abundant.

As soon as Zhao Zejun got out of class that day, he returned to his rental house, and Zejian reported something.

This matter is still a problem left over from the disaster relief in Gaogang Village.

……

In the current online economy, online novels are still a small piece of the marginalized cake, and they are not too valued.

However, the recent War of the Three Kingdoms has attracted the attention of some media.

NetEase, one of the three major web portals in China, has a program called 'Network Observation Room', which regularly invites some scholars, experts and industry insiders to discuss hot topics related to the network economy.

Today's topic in the Internet Observation Room is about online novels.

"Welcome our guest guest, Professor Wang from the Capital Institute of Commerce. Hello Professor Wang, there has been a sudden craze for online novels on the Internet recently, and various online novel websites have been born, and many traditional writers think that online novels are vulgar and mediocre, what is your opinion on this?"

"Hello host. I'm not engaged in literary research, so I can't comment on the level of online novels themselves, but from an economic point of view, existence is reasonable, and the popularity of online novels shows that there is a demand for them. Just now you mentioned that a large number of novel websites were born out of luck, but I did some research. At present, the top three websites in China, Huanjian Book Alliance, Qiqi Chinese Network and Zeyue Chinese Network, have formed a three-country trend of fierce competition with each other, and these three websites have done their best to attract authors and readers, full of gunsmoke. ”

"So what do you think of this competition?"

"Competition is inevitable, and the cornerstone of online novels is the author and readers; but in my opinion, the methods adopted by the three websites are all derived from the original 'reward system' of Zeyue Chinese.com, to put it bluntly, the website invests money to attract writers, and then uses writers to attract readers."

At the moment, it seems that this set is working very well in a short period of time. All kinds of data of the three websites have increased significantly, especially Zeyue Chinese Network, which was the first to adopt economic means, in just three months, from an unknown new station, to the second largest novel website in China, surpassing the starting point Chinese Network, closely chasing the domestic ranking to get the first Huanjian. ”

"You just said in a short time?"

"Yes. Now the competition model of the three websites, in the final analysis, is to 'burn money', to put it bluntly, and there is no essential difference between spending money to hire people to write books, as long as you are willing to spend money, of course, you can attract a large number of authors in a short period of time. With authors, with books, there are readers.

But in the long run, simply burning money, throwing a lot of money, and making the data beautiful, but the website itself can not find a profit point, and in the end it can only lead to the withdrawal of capital, and the website is difficult to maintain, and it is easy to follow the old path of the Internet bubble in the past few years. Compared with other online economies, online novels are difficult to attract large capital investment, and they are destined to become strong by throwing money. ”

The professor paused and said, "The three websites have cut their own flesh so far, and they use their own flesh to lure the wolf, if they can't find a new stable growth point, the final result will be either excessive bleeding and death, or they will be eaten by the wolf to the point that there are no bones left." ”

"So, you don't like the new industry of online novels?"

"Online novels have a wide audience, as long as you know the words, you may become its users, theoretically speaking, the potential market is huge. The key lies in how to turn this huge potential market into a market that can really create value, in short, to make this market make money. I think that now that the Three Kingdoms are competing for hegemony, whoever can do this can really gain a firm foothold and dominate the world. ”