"Comprehensive cooperation, it means that we hope to be able to become the Department of Neurosurgery of the Second Affiliated Hospital of Beijing Normal University, or more specifically, we hope to become your closest partner."

When Lena said this, it was obvious that she was emphasizing the real object of cooperation, and her tone was quite humble, so that her posture was quite low

Because of this, Tian Lu had to be silent for a while

Stretching out his hand and not hitting the smiling person, Tian Lu really couldn't directly refuse Lina's invitation to come to the door again like he did in the United States last time Anyway, the other party is the vice president of a large medical device manufacturing company, and he came to Kyoto in person from thousands of miles away, even if he is reluctant, it is a little inappropriate to simply refuse twice in a row, but in the same way, if he continues to invest a lot of jīng effort and time in epilepsy surgery as Weisen Company originally envisioned, Tian Lu will definitely not be able to accept it

"Mr. Tian, please don't misunderstand"

Perhaps seeing the doubts in Tian Lu's heart, Lina hurriedly explained: "What we said this time is fundamentally different from the last time, not only limited to one field of epilepsy surgery, but in the entire field of neurosurgery, Weisen Company hopes to play an important role in your future scientific research, teaching, device research and development, medical services and other fields, especially in academic promotion to give us maximum support, so as to truly become your closest partner Please note, I mean that really, The closest partner"

"Oh?"

Lina's last sentence seemed superfluous, even after Tian Lu heard it, he couldn't help but move in his heart, and his eyes instantly narrowed slightly

Tian Lu is not the kind of doctor who relies on clinical practice, relies on small topics to big topics and works hard step by step, but from the beginning, he started from a high school, and then sat in the position of this director with an unimaginable degree so although he has not encountered it, he has been in contact with a lot of bigwigs, so after hearing Lina's words, he still quickly understood: Weisen Company really made up its mind this time and chose Tian Lu to become a spokesperson for the company

And listening to the meaning of Lena's words, this is not a spokesperson in the ordinary sense

Generally speaking, pharmaceutical companies will have many physicians who are more closely related to each other in related specialties, especially the directors of various departments or doctors with more prestige in the academic field, of course, these directors or famous physicians have different levels or relationships, and the intimacy between enterprises is also different, some are just business dealings, just the relationship between product providers and product users, but some are more intimate, not only need to use the company's products, At the same time, it is also necessary to take on the important task of promoting products in China, such as writing relevant advertorials, or organizing corresponding training activities, etc., to become the spokesperson of the company in China

However, spokespersons are sometimes hierarchical

For example, some doctors have limited influence, so they can only become spokespersons for a certain region, but if they have great influence, they can help most of the country, and for different doctors, companies will give different support

This kind of support does not necessarily mean that it is necessary to give personal benefits to physicians, such as monetary rewards such as kickbacks, in fact, it is mostly academic support, as well as support for expanding influence, you must know that pharmaceutical companies, especially those large multinational companies, have far more resources than ordinary physicians can compare, and money is only one aspect of it

Both sides have this need, and it is natural that a more intimate cooperative relationship will be formed

Small enterprises are weak, and may only choose one or two doctors who have special specialties or specialties in their specialties, and these specialties and specialties are exactly in line with the needs of their main products, but for multinational companies such as Weisen and Nofi, in order to comprehensively expand the market, they must need more and more powerful doctors

For doctors with different influences, the support given by enterprises is also different, some are just support in the ordinary sense, such as holding small academic activities, and then occasional overseas exchanges, etc., but the real big names, enterprises definitely give much more, especially some large-scale academic activities, or some large-scale research project support, enterprises will be very willing to throw money into it

As for the true, closest partners that Lena just mentioned, that's a different concept

In a sense, this kind of cooperation can even rise to the height of a strategic cooperation, enterprises will greatly tilt their own resources, and give all-round support in many aspects This support is not only limited to academic support, including the use of all available resources to help physicians improve the strength of their departments, and then enhance their academic influence, etc., if you have to give an inappropriate example, this kind of cooperation is like a brokerage company packaging its own stars, It's just that the company's investment in doctors is in the academic aspect, and the doctors themselves must have enough talent and hard work to be able to say that the company's investment in this area is quite large

Of course, the company is not a charity, since it has paid a huge return, it will inevitably get the corresponding gains, just like the previous cooperation between Weisen Company and Tian Lu, at first it was just the design of his set of surgical instruments, and then won the patent right at a relatively small price, but with the gradual increase of Tian Lu's influence in the field of epilepsy surgery, Weisen Company also immediately followed up, with the funding of a series of academic promotion activities, and obtained excellent results

So after giving the company's conditions, Lena is full of confidence in today's matter

Tian Lu once again came up with a set of feasible and highly feasible decision support system solutions, which further enhanced Lina's confidence in him, including Weisen Company, especially considering that Tian Lu also has strong strength in the field of basic research in neuromedicine, coupled with his extremely uninterested attitude towards ordinary cooperation, which forced Weisen Company to give the final cooperation plan, you know, in order to do this, Lena has been in the company for a long time, although she is the vice president in charge of this aspect of affairs, But paying such a big price for a physician is something that must be seriously considered

Under Lina's extremely expectant gaze, Tian Lu pondered for a moment, then suddenly raised his head and asked, "Ms. Lena, I want to confirm one thing first, the standard of your so-called cooperation, is it our Chinese standard or your American standard?"

Tian Lu's sentence is very knowledgeable

The economic level of the two countries is different, the medical system is different, and the market size is also different, so the same way of cooperation, the investment of enterprises in doctors is naturally different, and the reason why Tian Lu asks this is naturally because if this point is not clarified, the support received by the time may be several times, or even more than ten times

Sure enough, after hearing Tian Lu's question, Lena was obviously a little surprised, but under the gaze of Tian Lu's burning eyes, she didn't hesitate too much, gritted her teeth fiercely, and said in a deep voice: "Please rest assured that Mr. Tian is the standard of the United States."

Before coming to Kyoto this time, because of the previous many contacts, Lena already had a considerable understanding of Tian Lu, so she was ready for this aspect as early as possible Anyway, Tian Lu is not another Chinese doctor, and his influence is definitely not limited to China, especially considering that his partners are well-known medical institutions in some countries, and it is absolutely worth it to give the necessary efforts, and on the other hand, Lena has known since the first cooperation, This Tianlu is definitely not the kind of little doctor who has never seen the world, although the conditions required at the beginning were not very high, but when it was time to insist, it was never soft, and it was not so easy to do

Of course, to obtain this condition, Lena has no less trouble in the company

"Good"

The other party didn't talk much nonsense, nodded and smiled: "I'm very satisfied with this, so Ms. Lina, I want to know what Weisen wants me to do?"

Slightly relieved, Lena immediately explained: "It's almost the same as the last time you went to the United States, first of all, of course, the surgical instruments and instruments developed by our two partners were developed together, and you agreed to this last time, so there should be no problem?"

"Of course there is no problem with this"

Tian Lu smiled and nodded, in fact, Weisen's plan is also in line with Tian Lu's thoughts, in the past two years, his mind has been on the fastest and most expensive drug development, for the surgical instruments are temporarily put down, but this does not mean that Tian Lu does not want to continue to do it, and in addition to those advanced and simple instruments that will appear in the future, it is also one of Tian Lu's purposes to cooperate with Weisen Company to develop some simple diagnostic or treatment system instruments

Thinking of the instruments and equipment that he experienced in the system not long ago, Tian Lu's heart warmed up slightly

For Tian Lu, who has a future system, after knowing the principles and results, it is not a problem to discover those future drugs or design future surgical instruments, but it is impossible to develop related electronic devices, even simple small devices, after all, there are too many other professional knowledge involved, and Tian Lu only has a future resident decision support system

However, if you understand the principle of the machine, and then cooperate with a professional company, you can grasp it a lot, like those large equipment, I am afraid it is still more difficult, but some small application equipment should be no problem

Tian Lu's simple answer made a satisfied smile appear on Lena's face, and then she continued: "Secondly, we hope that at a suitable time in the near future, we can cooperate with your department to establish a relevant training base in Kyoto, which will be responsible for the proper training of our Weisen customers, and if it is a key customer, we may need them to come here for a longer period of time."

"Hmm"

Raising his eyebrows, Tian Lu groaned slightly, nodded again and said: "I have the same opinion on this matter as before, there is no problem, but I am afraid that the specific timing will have to be carefully considered, and I am afraid that it is earlier now."

"This Nature"

Lena was overjoyed to see that Tian Lu agreed, and nodded again and again: "We also think we can wait a little longer, hehe, in fact, I personally think that the best time is after you have summarized the second phase of that research, and then we can even apply for support from your country, so that we can have more influence."

"That's a good idea"

Listening to this suggestion, Tian Lu's eyes suddenly lit up, he knew that what Lena said was not a lie, if Tian Lu can continue to produce results in clinical practice, and with the strong research ability of Weisen Company, everything is not impossible, and for the health department, without having to pay for it, it can improve the medical technology level of the hospital, which is also what they want to see

After saying two requests in a row, Tian Lu was quite satisfied, and these two requests were exactly what he needed, so there was nothing to be embarrassed about at all, so he agreed very happily, and even said with a smile: "Ms. Lena, do you have any other ideas?"

However, although everything was going well in front of her, Lina's expression did not relax immediately, but after hesitating for a moment, she said in a low voice: "Mr. Tian, we still have one last request, that is, I hope that the cooperation with you is exclusive."

"Exclusive?"

Tian Lu was slightly stunned when he heard this

"Yes, Mr. Tian"

Lena nodded and said, "We hope that as long as our company has a product, you can't cooperate with other companies, especially our competitors, which is extremely important."

"It can't be"

Almost as soon as Lina's words fell, Tian Lu immediately frowned and shook his head, and said resolutely: "Miss Lina, this is absolutely impossible, I admit it, your company's products are indeed excellent, but definitely not every one meets my requirements, so I'm afraid it will be difficult for me to agree to such conditions, and all the departments use your products."

Seeing that Tian Lu refused so firmly, Lena was not in a hurry, but waited for Tian Lu to calm down a little before whispering: "Mr. Tian, please don't get me wrong, I'm not saying that you can't use other companies' products, but that you can't help them promote these are just two concepts, please be sure to understand this"

"Ugh"

After being stunned for a moment, Tian Lu immediately understood, it turned out that this so-called exclusive xìng actually meant this

This time, Tian Lu only hesitated slightly, then nodded and said: "Then if this is the case, there is no problem, as far as I am concerned, I also hope to have a fixed partner, simple, and easy to do some."

"That's great"

Speaking of which, Lena finally let go of all her hearts

"But"

At the moment when Lina's whole body was about to relax, Tian Lu suddenly spoke: "Then, I also have one last request, this request is the premise of my full cooperation with any company, if you agree to this request, I think I have no reason to refuse your company's kind invitation."

"What requirements?"

Lena was startled and hurriedly asked

"In the same way, I told the marketing manager of Olger at the beginning, and I will tell you again."

After a slight pause, Tian Lu said lightly: "That is, no matter which company I work with, I only endorse my own products."