In the early morning of April 30, 2007, this year's May Day movie finally kicked off. Pen ~ fun ~ pavilion www.biquge.info

Every movie season, it is the busiest time for each theater chain and theater, not only the ticketing, screening, cleaning and other staff directly facing the audience work overtime, but the person in charge of the theater chain and the manager of the theater will also be on call 24 hours a day during this period to maintain a high degree of attention to the statistics of the movies currently playing.

Zeye Pictures is certainly no exception.

"Zeye Films" is a subsidiary of Zeye Real Estate, in terms of assets, it cannot be compared with any cinema line in the country, because the big screen of Zeye Cinema follows Zeye Plaza, and wherever Zeye Plaza opens, Zeye Cinema will open.

At present, there is only one store in Jianwu High-tech Zone, and Hangcheng and Yiwu are under construction, so it is not a 'cinema', just a relatively high-grade cinema under the name of other cinemas.

May Day Golden Week is the hottest time for theater business.

At the end of the first day, in the early hours of the second day, the staff pushed open the door of the general manager's office.

"Mr. Yue, the data has been counted and sent to your mailbox. ”

Yue Tao, a professional manager hired by Zeye with a high salary, is currently responsible for the operation and management of Zeye's cinema lines.

After he came, he set a rule: during popular movie viewing periods such as May Day, Eleventh, Spring Festival, and June Day, as well as two days a week, the data department submits the data of the previous day once a day, so as to grasp the situation of the theater in detail and adjust various arrangements in time.

Zeye has invested heavily in construction, has a good viewing environment, has several 3D halls and a unique IMAX large screen in the province, from the beginning of its opening, it is all the best theaters, there is no one.

Of course, the ticket price of Zeye is also the most expensive in the city, more than 30% more than most theaters.

As Zhao Zejun thought before, now that the economy is developed, the pockets of the people are gradually bulging, and a sub-provincial city needs a high-end theater.

On the first day of the May Day holiday, from more than 9 o'clock in the morning, there were audiences watching movies one after another, and by noon, the attendance rate of several halls in Zeye had exceeded half, and after 6 o'clock in the evening, several halls were basically saturated.

So even if he didn't look at the data, Yue Tao could guess that the box office revenue on the first day must be very good.

Turn on your computer and bring up the file.

As expected, the average attendance rate of several halls throughout the day exceeded 55%, especially the largest IMAX hall and the three 3D halls, and the attendance rate was basically maintained at 70%.

"Huh?"

When he saw the income of the film next, Yue Tao was slightly stunned, revealing an obvious look of surprise.

Within 24 hours of the first day, the box office of the two imported blockbusters was indistinguishable, far surpassing the other films, ranking first and second.

However, in the first echelon, Do Not Disturb is also impressively listed, ranking third at the box office, biting very tightly with the second Teenage Mutant Ninja Turtles, and the gap with the first Spider-Man is not big.

When Yue Tao was screened before, he had seen Feicheng Do Not Disturb, and he also thought it was a good film, but he never expected to achieve this result on the first day.

Because, compared with the other two movies, there is a big gap between the scheduling rate of Do Not Disturb.

This movie theater belonging to Zhao Zejun did not give "If You Are Honest, Do Not Disturb" too high a film scheduling rate at the beginning, only 6%.

In all parts of the release of Do Not Disturb, Zeye's film scheduling rate can only be regarded as medium.

The reason is very simple, Zeye currently has only one single theater, even if it gives a 100% film scheduling rate, it is insignificant in the national market, and Zeye Cinema has only opened, and it needs various types of movies to attract audiences, and too many films will have a negative impact on Zeye Cinema.

Compared with the film income, the future theater income is closer to the core of the Zezi system, and the priority should of course be the theater chain rather than the movie itself.

Zeye took the lead in introducing 3D and IMAX large screens, which are very suitable for showing foreign blockbusters and have excellent viewing effects, so from the perspective of revenue, it is natural to increase the scheduling rate of foreign blockbusters.

The schedule rate of the Teenage Mutant Ninja Turtles on the first day was 10%, and that of Spider-Man was 12%.

In other words, judging from the number of movies played, these two imported blockbusters are almost twice as long as those of Do Not Disturb. From the point of view of time, it is also slightly better than not to disturb.

However, the box office income of the two blockbusters can closely follow the two blockbusters, at the same level.

This shows that the attraction of Do Not Disturb is far greater than these two so-called imported blockbusters.

"Looking at it this way, if you don't bother with sincerity, you can't really surpass the box office of foreign imported blockbusters, right?"

Thinking of this, Yue Tao did not hesitate to adjust the next schedule.

Regardless of whether it can be exceeded, in short, Feicheng's profitability is very strong, and it is definitely right to increase the film scheduling rate.

So, in the same schedule, two movies that no one cared about were released, and several films with poor results were downgraded according to their results.

The scheduling rate of the other two imported blockbusters increased by two points each, and the scheduling rate of the non-honest and undisturbed film increased to 10% at once.

……

The same situation occurs in many theaters in China.

If you are not honest, do not disturb the country, the box office is red, and the film scheduling rate given by the theater chain is getting higher and higher.

On the third day of the long holiday, the national average film schedule of Feicheng was the same as that of the two imported blockbusters;

On the fifth day, a professional statistical agency came up with statistics, and the national box office of Feicheng was already on par with the relatively low one of the two imported blockbusters: the Teenage Mutant Ninja Turtles.

At the end of the seventh day, the scheduling rate of Feicheng Do Not Disturb exceeded that of the two imported blockbusters, and at the same time, the momentum of the box office rise was out of control, steadily suppressing the two imported blockbusters.

After the May Day holiday, the three movies are still in the release period. The release cycle of a movie is generally between half a month and a month.

In the following week, the box office growth rate of the two imported blockbusters has stagnated, or even negative, but it seems that the box office has not been affected by the end of the long holiday, and the box office has been climbing all the way, and the gap between the two imported blockbusters is getting wider and wider.

The next three weeks of May became a solitary stage for a film.

According to the final statistics, Spider-Man's domestic box office results are 80 million yuan, and the Teenage Mutant Ninja Turtles are 65 million;

If you are not honest, do not disturb, the total box office is 240 million, which is almost double the sum of the two imported blockbusters.

The national media was boiling and commenting.

"This is the first nationally produced film in the history of Chinese films to surpass imported blockbusters during the non-protection period. It was not a narrow victory, but an overwhelming victory, and the success of Do Not Disturb completely shattered the myth of imported blockbusters......"

"Big production, small topic, has it created a new film model? From the topic, it is not a big proposition to save mankind and protect the earth, but just an ordinary person's blind date experience, but from the perspective of investment, 50 million yuan, in the domestic film, can be among the ranks of blockbusters, does this give us a new inspiration, blockbusters, not necessarily equal to big scenes, big topics, excellent production, heartfelt screenwriting and performance, can arouse human resonance, is the guarantee of the success of the film. ”

"After the failure of the night banquet, Feng Dagang proved himself again with a comedy full of the flavor of life......"

"Don't disturb the box office prediction from the sincerity, has the era of domestic blockbusters generally breaking 100 million yuan arrived?"

"If you are not sincere, do not disturb Zhuyu, the next movies in 2007 will face a lot of pressure, especially for domestic films, whether they can exceed 240 million is a huge doubt. If nothing else, Do Not Disturb is likely to be the highest-grossing discourse film of the year in May......"

……

The last screening of Do Not Disturb is also placed in the theater of Zeye Square in Jianwu City, and the screening is in the same hall.

The people present today, except for a small number of ordinary audiences, have a similar composition to the screening, mainly the media and film critics.

When the final theme song ended slowly and the lights gradually lit up, a banner slowly fell on the stage.

If you are sincere, do not disturb the meeting and press conference of the producer and the main creative team.

"Thank you very much for coming, gentlemen and ladies, let us invite the producers and the main creative team to come to the stage and meet with you. ”

Today's host is Feng Dagang's friend, named Dou Wentao, who is quite famous in the domestic hosting industry and is known as the killer of the grandmother. As soon as he appeared, some of the female audience below had already started screaming.

Under the warm applause of the audience, the three producers Qiao Xinlong, Xia Fei, and Zhao Zejun, as well as the actor team led by Feng Dagang and Ge You, stepped onto the stage.

The audience shouted even more enthusiastically.

After a brief introduction, the Q&A session began.

"Mr. Qiao, Mr. Xia, as far as I know, why did Xinlong Film Company suddenly think of cooperating with Director Feng this time?"

Xia Fei's face was full of red light, he was originally a smiling face, since Fei Cheng Do Not Disturb pressed the imported film, his whole person looked like he was smiling from ear to ear, full of joy, and so was Qiao Xinlong.

The two have been making movies for several years, and they have always been the benchmark for bad movies in the industry, and this time they were finally able to make a blockbuster, a box office hit, and became one of the most profitable movies in China, even beating imported blockbusters, quite a bit of a sense of winning glory for the country, and I couldn't help the excitement in my heart.

The family is rich and powerful, and making a career and proving their ability are two completely different things.

……

After interacting with the host, reporters, and audiences, Dou Wentao pressed his hands slightly: "Everyone, today, taking advantage of the big sale of Do Not Disturb, the three producers announced that they will set up a charity fund to help children in poor areas in Northwest China. The charity fund has a start-up capital of 10 million yuan, which is funded by Mr. Zhao Zejun of Youze Lianke, and every film of Xinlong Film Company will be invested in this fund with 1% of the profits. The first fund has already been donated. ”

After speaking, a map of a northwestern province appeared on the big screen of the movie theater.

At first glance, the map feels weird...... How to put it, it seems that a piece is missing.