Chapter 664: Scale Effect (1st Update)
"You're half right, it's true that we're helping old movies with 3D conversion, but we don't charge a fixed fee, but a commission!" Wang Fan said, and he has already thought clearly about how to operate. Pen | fun | pavilion www. biquge。 info
"This is a good way, the box office of our 3D converted movies must be guaranteed, and the commission is more in line with our interests. Just how much is appropriate?" Ding Quan asked.
Wang Fan didn't speak, just stretched out a palm!
"Fifty percent!" Xu Ke was very surprised: "What Wang Dong said is 5 percent of the profit? After all, they can't earn a penny without 3D special effects conversion, and now they can get half of it. ”
"It's not the profit sharing that removes various costs, but the share of the total box office!" Wang Fan said domineeringly: "All the box office, and other income, we mortal film and television, must have half, as for the remaining half, producers, distributors, theaters, theaters, etc., how they share, that's their business!"
"This ...... This...... How is that possible?" Xu Ke had an expression of disbelief: "You must know that when a movie is released, different countries and different movie types have different sharing ratios.
In the domestic market, 5% of the special fund for film and 3.3% of the business tax are paid by the theater.
The box office after removing these amounts is called the net box office, which is divided between the producer, the distributor, the theater chain, and the theater.
For domestic films, theaters account for about 50%, distributors and theaters account for about 10%, and the remaining 40% are producers.
For imported films, theaters are still about 50%, distributors are about 20%, theaters account for about 5%, and the remaining 25% are producers.
The situation in the U.S. market is different, with two main differences:
On the one hand, the proportion of theaters in the United States is lower than in China.
They believe that the vast majority of the risks in the film industry are on the producers, and it is appropriate to tilt the proportion to the producers, but it cannot be one-size-fits-all.
So there is the second aspect, the share of the United States is dynamically adjusted.
For example, for a movie, in the first week, the producer 70%, the other 30%, the second week, the producer 60%, the other 40%, the third week, the producer 40%, the other 60%, ......"
"Personally, I think that the box office sharing method of movies in the United States is more reasonable. After all, the biggest risk lies in the investment in films! A healthy film industry should give priority to allowing producers to recoup their investment and then invest in reproduction. As for theaters, with the extension of the film screening cycle, the share that can be obtained has also been further increased, and more shares of theaters can also further stimulate theaters, so as to arrange more screenings. It's a virtuous circle. ”
Xu Ke continued: "But the domestic situation is a little unoptimistic. The theater wants 50% of the revenue, without taking into account the interests of the producer. When a movie does well at the box office, then theaters will continue to show it, or even increase the number of screenings.
But when the box office performance is not good, the theater will go offline directly, and all the investment of the producer will not only not be recovered, but also will lose nothing.
Under this result, domestic producers are very cautious and conservative. And the movies shot are all centered on the box office, and most of them are commercial films.
Even many producers waste more resources on bragging, wasting it on finding some big names with strong ability to attract money, even if they are not very suitable.
Or in order to please a certain investor, he had to hand over an important role to a vase with a leg with him, and as a result, a good drama became the king of bad movies!
This is also the reason why at present, domestic films, whether it is the summer file, the National Day file, or even the Spring Festival file, are of very limited standard!
In addition, based on this kind of rule, or atmosphere, it is impossible for us to shake 50% of the theater's revenue, let alone 50% of the revenue share!"
After Xu Ke finished speaking, his words were a little excited, for the domestic film form, he, like other industry insiders, was already indignant, but there was nothing he could do.
The theater is too powerful, but compared to it, the producer has become a vulnerable group.
You must know that the producer is the foundation of the film and the source of the movie.
As for the theater, it is only an auxiliary.
The theater fell, and there were other beings in its place.
But if the excellent producer is finished, then the entire film market has become a paradise for bad movies!
"The analysis is good, the domestic rules, it is true. But we have the ability to shake this pattern! 50% of the box office revenue is our mortal technology, and they can't get a point!" Wang Fan said domineeringly, making a room full of people dumbfounded!
In Wang Fan's view, theaters need 50% of their income, which is okay for those movies that don't make much money.
But for movies produced by Mortal Film and Television, these masterpieces that are destined to make a lot of money, 50% is too much, too much!
Wang Fan couldn't tolerate it, so he let the theater directly take away 50% of the profits, and he and the distributor and the original producer went to drink the northwest wind.
Therefore, in Wang Fan's opinion, it is good to give 30% to the theater, including 5% of the special fund for movies and 3.3% of the business tax!
The remaining 70%, Mortal Film and Television takes 50%, distributors and theaters account for about 10%, and the original producers, copyright owners, and actors account for 10%.
After all, Wang Fan does not plan to undergo major surgery to convert those old classic movies into 3D special effects, and the actors, scenes, etc. will not be re-shot, Wang Fan does not have so much energy and time.
What Mortal Film and Television does is only to convert and render 3D special effects, and reprocess old movies.
For the commercial layout of mortal film and television, Wang Fan also has two paths.
First, the exquisite movies that mortal film and television shoot and produce by themselves.
For these, Mortal Film and Television will go all out.
From the selection of scripts, to directors, actors, producers, etc., there will be strict checks and screening at all levels.
Even if it is the later publicity, it will go all out.
Make sure to come up with an epoch-making masterpiece that is in line with the positioning of mortal technology!
On the other hand, there are those classic old movies.
Wang Fan just converted 3D special effects and put them on the screen again, allowing the audience to relive the classics, let mortal film and television, and make profits.
In this regard, Wang Fan's requirements are not high, and the investment is limited, so it is impossible to reshoot all of them, just 3D special effects conversion.
It can be said that for the 3D special effects conversion of these classic movies, Wang Fan wants to win by quantity, scale effect, pure profit, increase the core competitiveness of mortal video, and improve the overall strength of mortal film and television!
(To be continued.) )