Chapter 920: Undercover Boss

After a while, Chen Yingqi came back and told him that all the employees had arrived.

When Li Feiteng heard this, he got up and followed her to the conference room.

The reorganized large-scale television station has more than a dozen departments, including the editor-in-chief office, the administration department, the planning department, the office, the news department, the program department, the advertising department, the technology department, the network maintenance department, the network operation department, the monitoring and broadcasting monitoring department, and the logistics department.

However, KTSF26 does not have so many departments, only the editor-in-chief office, the administration department, the planning department, the office, the news department, the program department, and the advertising department, and the rest of the departments do not need to be established due to various factors.

Because this TV station itself rarely has its own programs, except for a local evening news program, a weather program, all the rest of the program sources are directly taken from other aspects of China in the English version of the material, and even directly in Asia, through the satellite technology to broadcast, there is no need for so many programs, a waste of manpower.

After Li Feiteng understood the situation of KTSF26 clearly, he began to say: "I came to KTSF26 this time to set out to create a TV show called "Undercoverboss". ”

Everyone was amazed when they heard this.

Undercoverboss, which means "Undercover Boss" in Chinese, literally, they still don't understand what kind of show this is.

Looking at the confused crowd, Li Feiteng continued: "The undercover boss is a program that invites the boss of a well-known company in Silicon Valley to use makeup and other means to hide in the company, interact with employees in a real way, and understand the real situation of the company from the bottom. Take advantage of a variety of hidden shooting instruments. Secret/shoot format recording and cropping become a real one. A program that reflects the corporate culture. ”

"This show, I first recorded it as the first boss of this show in these two months, and I plan to record 20 episodes of the show, as the first season, as for the future, you can invite a boss to go undercover to understand the company in every episode of the show. In short, I'm going to make Undercoverboss popular in Silicon Valley, and even in Magnesium Country! ”

After listening carefully to Li Feiteng's words, everyone's eyes lit up, and no one thought that the chairman would come to plan such a fresh program.

Chen Yingqi listened, and she couldn't help but praise: "Chairman, such a show, coupled with your influence, will definitely become popular!" ”

"yes. Such a show must be very interesting. There must be good ratings. ”

"That's right, good show, undercover boss, it's so interesting!"

"Oh my God, boss, this kind of show, it's so exciting."

Li Feiteng smiled and said, "Okay, since you are also very confident, let's start discussing how to record!" ”

Chen Yingqi thought for a while and said: "If the BOSS wants to record, it must first set up a logistics department, such as makeup and the like, and then there must be a team to install shooting equipment and hidden shooting staff." ”

"Yes, there's the choice of the company."

"Advertising sponsorship is going to be very high."

Li Feiteng said with a smile: "You all do your best to handle these tasks, as for the company's choice, I can arrange it myself, you just need to get the logistics right." ”

He glanced at Chen Yingqi and said: "Mr. Chen, the task you are responsible for is to write a planning plan with everyone, and then recruit producers and directors, and before the filming of the first program, pull more than 10 million US dollars in sponsorship advertising fees, as long as you get it, 5% will be your personal reward, and 10% will be the funds for your KTSF26 to expand its operations in the future." ”

When Chen Yingqi heard this, she was a little sluggish, and immediately nodded happily and said, "Okay boss, I will definitely complete the task!" ”

"$10 million is not a small number! Go for it! Li Feiteng said with a smile.

Chen Yingqi clenched her fist confidently, she still believed in the influence of the boss, as well as her eloquence.

The program that BOSS personally made is still so creative, she thinks that if she goes to a large insurance company, a car company, and a brand-name luxury company, these will definitely be able to contribute a high sponsorship fee to the show.

Moreover, she is confident that she will get a higher price than tens of millions of dollars.

……

After the meeting, Li Feiteng did not stay at KTSF26 TV, but went to Google's Silicon Valley headquarters.

At Google's Silicon Valley headquarters, his office is luxurious and luxurious, with a good computer and Internet speed, and it is very easy to conceive the content of "Undercover Boss" with a good working environment.

For the first episode of the program, he chose the StreetMap division that Google has not yet opened, but has already begun to invest, plan and prepare.

This department, abbreviated as S.M.

In the previous life, Google only launched a 360-degree rotatable street view map service in 2007, and Li Feiteng proposed this service in 2000, and began to establish it in 2002, and it was observed that by the end of 2004 and the beginning of 2005, these services would be opened in San Francisco, New York, Washington and other cities in the magnesium country, and until the future, this service will be opened to the world.

This service may be one of Google's most popular services in the country.

People can search for the location and they can enter the street and watch the scenery in an immersive way.

The Google satellite map service has been opened, but the version is still very low, the scope of the opening, and the map taken by the satellite, is not very detailed.

However, Google's map service is already something that Li Feiteng has set out to do.

In the first issue of "Undercover Boss", I am going to choose the department of Google S.M, Li Feiteng wants to go undercover to this department and become an employee to understand the work content of this department, and show it to everyone in the form of a program, on the one hand, I can understand the operation of the department, and on the other hand, I can also promote Google Street View service.

Use his influence to promote it on TV.

After the decision was made, Li Feiteng put here the president of Google Matthew. and Hughes, chief engineer of the Street View project. Called into the office. Together, they discussed the recording plan of the TV program and the significance of the program.

There is no doubt that this show is so attractive, Matthew and Hughes are quite excited, and put forward a lot of opinions, among which Hughes said: "BOSS, for us Google, there is no need to prepare shooting equipment." There are a lot of filming equipment in the Street View department, and when the time comes, I will arrange for some employees to put automatic cameras in the department to make sure that everyone will not care, you just need to put on makeup to become a newcomer, and I will recruit you as the leader of a Street View team, so that more program material can be generated. ”

"Okay, that's it, let's discuss if there are any other departments that can promote this show through guò?" Li Feiteng asked happily.

"Personnel Department, BOSS. I think you can go to the HR department in the first phase, and you go undercover to become an interviewer. In this way, after the program is promoted, it will attract more talents to join Google, and by the way, it can also spread Google's humanized corporate management culture. ”

"Oh, Matthew, you're really a genius, yes, that's how it was decided!"

Li Feiteng is very happy, Google can choose these two departments, and the remaining 18 episodes of the program, you can find other companies, anyway, in Silicon Valley, there are hundreds of his companies, just find one, find a fresh department, you can promote the company's culture.

With such a program, coupled with his personal involvement, I believe that after the launch of "Undercover Boss", the whole United States will know more about Li Feiteng and his company.

And those outstanding talents will definitely be attracted!

Li Feiteng felt that he was really too smart to think of plagiarizing such a show.

That's right, "Undercover Boss" itself is a program made by a TV station in the magnesium country, but the content of their program, as well as the content presented, is not so good, and they are all small companies, unlike his companies that are large and famous TMT.

In short, waiting for the next season, "Undercover Boss" can actually not let the boss come in person, so that the management, the board members, for ordinary employees, senior management and shareholders of the board of directors, are all their bosses, which does not mean that there is only Li Feiteng as a boss.

Using this show, season after season to promote Li Feiteng's corporate culture, he can also attract sponsors, make money, and operate the TV station to make money and brand influence, why not do it!

……

A week passed, and on this day, Chen Yingqi took her plan and found StateFarm, a well-known local insurance company in San Francisco.

StateFarm is the largest mutual insurance company in the United States and the second-largest insurance company.

If you watch the NBA regularly, you will be able to see the StateFarm sponsorship logo on the basketball hoop, which is a symbol of the insurance company's money.

Morin, the president of the StateFarm Insurance Company in San Francisco, is a very prominent and well-known local billionaire.

Generally, people who do insurance in the magnesium country are very rich, and the annual www.biquge.info salary is very high, and it is very easy to sell.

This is also because the financial market in the magnesium country is developed, people's insurance awareness is strong, and there are a complete range of non-life insurance.

Moreover, it is indeed better to have insurance, just like Li Feiteng, his personal insurance is also very much.

However, he did not buy life insurance, but bought some items, such as cars, yachts, helicopters, antiques, houses, etc., after these insurances were insured, they could ensure that wealth would not be damaged due to theft, natural disasters, and accidental damage.

In the magnesium country, buying insurance is the norm for people, unlike mainland China, insurance is difficult to survive, only first-tier cities, and the insurance industry in Xiangjiang is developed.

Chen Yingqi came to StateFarm, and Mo Lin also received her warmly.

It's just that after she told about the "Undercover Boss" program, she explained her intentions, but Morin didn't look interested at all.

She couldn't help but say: "Aren't you willing to sponsor the show that our boss King Lee personally attended?" ”

"Oh, it has nothing to do with King Lee, we've already sponsored the NBA and ABC7 TV shows this season, and we can't come up with much money anymore." Maureen shrugged, his expression apologetic.

In fact, Mo Lin is not optimistic about KTSF26, a small TV station, and it is aimed at Chinese.

You must know that the Chinese group is generally a group with very low insurance, and for Mo Lin, the Chinese are misers, and of course he is not willing to sponsor. (To be continued......)