Chapter Ninety-Eight: The Olympic Games
Qi Mingchen is not only a Taoist priest, but also a 'martial artist', and an old Chinese medicine doctor......
He came this time and brought a magical Chinese medicine prescription. Pen | fun | pavilion www. biquge。 info
Immortality may not work, the main function is to refresh the mind, anti-fatigue, replenish physical strength, and stimulate the body's energy.
Zhao Zejun listened to Qi Mingchen's introduction on the side, thinking to himself Isn't this a so-called functional drink, Red Bull or something?
It's just that general functional drinks are mainly through hormones, and Qi Mingchen's prescriptions are all Chinese herbal medicines, and the side effects on the human body are relatively small. In the same way, the small side effects on the human body means that the function is not as strong as that of Red Bull.
In Qi Mingchen's words, it seemed that he was very tight on hand and was waiting for money, and wanted to sell this recipe to Changsheng Pharmaceutical for one million.
Lao Niu agreed without even thinking about it.
Qi Mingchen came and went in a hurry, fought two fights, and disappeared after selling the recipe, Zhao Zejun was confused, and asked Niu Shengli suspiciously: "Brother Niu, you don't verify whether this recipe has any effect, so you gave one million?"
Zhao Zejun can see that Qi Mingchen came to find Lao Niu this time, and the fundamental purpose is to sell this prescription.
"Mingchen still has this credibility, I believe in him. Niu Shengli didn't care, and said: "It just so happens that Changsheng Pharmaceutical only has one product, Baozhiling, which is too simple." You don't have to worry about the effect of this recipe, I'll find someone to verify it, think about it, how to promote it this time?"
Zhao Zejun knew that this had to fall on his head in the end, Lao Niu was used to it, and the previous promotion effect of Baozhiling was too good, and Lao Niu relied on himself again.
"How else can it be promoted? It is a functional drink, and like Red Bull, find a few sports stars to endorse it. Zhao Zejun said, and suddenly his mind lit up.
Sleepy and tired to drink Red Bull, this advertising slogan doesn't seem to have appeared yet, who was the spokesperson for Red Bull at that time, Lin Dan or which?
I don't remember exactly.
But it doesn't matter, this year is the Olympic year, the Athens Olympics, just a few days after the opening, is in full swing.
"Olympic celebrity endorsement? That's a good idea. Lao Niu said.
Just do it, Zhao Zejun pulled Lao Niu to Shang He's lounge, found a computer, found the athletes and schedules participating this year, and analyzed which athletes to endorse with Lao Niu.
With the athlete roster and schedule, and a little recollection, Zhao Zejun has a score in his heart.
In the 2004 Olympic Games, the hottest was of course Liu Xiang, who won the championship in the 110-meter hurdles and won China's first track and field Olympic gold medal.
Yao Ming has long been famous, although the results of the men's basketball team are average, but as a Chinese NBA star, the little giant is worth more than equal gold;
In addition, since 2004, women's table tennis has officially entered the era of the big demon Zhang Yining, and its influence has caught up with Deng Yaping back then;
Diving queen Guo Jinjing won the first Olympic gold medal in her sports career this year, officially starting her open life, sweeping all diving competitions, seeing God killing God and Buddha killing Buddha.
By the way, Brother Tian seems to have been dumped this year, after the 2004 Olympics, the 'Liang Jingjing' CP officially stopped cooking, and the relationship between Guo Jinjing and her rich boyfriend in Xiangjiang broke out. Some people joke that jumping from a ten-meter high platform to the bottom of the water, from high to low on the sports field, is to climb the peak better from low to high on the road of life......
These are all potential stocks, and the value will soar in the next few years, no matter what the current price is, as long as they can be won, they will be bought and earned;
In the second place, the women's volleyball team is also a high-quality endorsement.
In China, the courageous fighting spirit of the women's volleyball team has almost become a social culture for decades, inspiring generation after generation.
In terms of personal emotional tendencies, Zhao Zejun hopes that the women's volleyball team can endorse something, team events have always been the weakness of Chinese sports, compared to the women's volleyball players who play football and really win honor for the country, they are too poor.
In addition to these key figures in his mind, Zhao Zejun guided Lao Niu and selected a few players who are quite famous in the sports world, but they passed by the champion this time, as a cover and foil.
"Brother Niu, these two people pay attention to it. Zhao Zejun drew two key points under the names of Liu Xiang and Guo Jinjing.
"These two people don't seem to be as famous as Yao Ming and Zhang Yining, right?" Niu Shengli didn't explain.
"Of course, it's best to be able to win Yao Ming, but Yao Minggui is expensive! Bao Zhilin's current profit may not be good to take Yao Ming, right? As for Zhang Demon King...... Zhao Zejun smiled, this sister didn't say anything about her skills, but she really didn't have any star effect, at least she didn't leave a deep endorsement impression on him.
The appearance is not enough, and the scandal comes to make up. In these years, relying only on individual hard work, the achievements are limited.
Liu Xiang has not yet become famous, even if he wins the championship and then talks about endorsements, the price will not soar to the outrageous in a short period of time; As for Guo Jinjing, this diving queen meets the endorsement needs in any aspect, the plate is beautiful and smooth, the topic is continuous, and the results have repeatedly reached new highs, and then successfully married into a wealthy family and gave birth to a son and a daughter, which is like a legendary life history.
On the issue of Changsheng Pharmaceutical, Zhao Zejun put his position very right, he can make suggestions, and the specific implementation is not touchable, after all, it is not his own company, he is a major shareholder behind the scenes, and he can wait for dividends with peace of mind.
The suggestion was raised, and Lao Niu sent someone to Athens to talk, whether he could talk about it, how much money it would cost, and when it would be discussed, Zhao Zejun didn't care.
What he cares about is where these guys' blogs are.
Blogging China is his real main business.
After Gianna joined Zelianke, while serving as Zhao Zejun's assistant, she did not do particularly 'dazzling' work, but steadily established and implemented a set of daily management and operation plans for Blog China, so that Blog China entered a healthy operation track.
Among them, one of them is to focus on promoting and paying attention to emergencies, social hotspots, and focus events.
The content of the blog is provided by the user, but it is impossible for the manager to adopt the rule of inaction and let the blog develop on its own. When necessary, through management means, highlighting key points, and targeted promotion, it can achieve twice the result with half the effort.
As early as June, Gianna opened an official blog in the name of Blog China, dedicated to comprehensive coverage of the upcoming Olympic Games, and at the same time found a way to get in touch with the relevant units of the General Administration of Sports to obtain first-hand information and cooperate with publicity.
At present, the progress is not bad, before the Olympics, the General Administration of Sports opened an official blog in Blog China.
With the Olympic Games, the official Chinese channel of the blog called '2004 Athens Olympics' has continued to heat up, and some athletes have opened personal blogs in China for this reason, including several well-known athletes such as the Liang Jingjing Group.
Sina Blog will also not miss the opportunity of the Olympic Games, and has also opened an official blog to track and report. However, the network competition is slow at one step, one step at a time, and the gap is opened up little by little, and it is easy to expand to the point that it cannot be made up.
The traffic of Blog China is far more than that of Sina Blog, and at the same time it has a good cooperative relationship with government units, vaguely the orthodoxy and big brother of the blog industry, whether it is the athlete himself, or the superior management unit, if you want to achieve the best publicity effect, you will undoubtedly choose Blog China.
Not only passively wait, but also take the initiative. Zhao Zejun put the names of Liu Xiang and Yao Ming between a group of athletes, handed them to Gianna, and took the initiative to invite each other to come to Blog China to open a personal blog.
As for whether the other party is willing to come to Blog China, Zhao Zejun feels that there is no suspense at all.
Under the tilt of the resources of Blog China and the vigorous promotion, Guo Jing has not won the gold medal, and the number of followers of the blog has exceeded one million.
Compared with the tens of millions of followers in later generations, the blog's one million followers seem to be a little pitiful.
But this is from the perspective of a person like Zhao Zejun who has experienced the Internet frenzy in later generations, Lao Zhao has seen the world, and unceremoniously said that the Internet practitioners in 2004 were all turtles in front of him.
Guo Jinjing's blog has more than one million followers, and in 2004, the Internet caused an uproar, which was tantamount to dropping a bombshell.
Because this is the first celebrity blogger in the history of the blog to follow more than one million;
It is the first superstar in the history of the mainland Internet to bring millions of traffic by a single person!
It is said that Guo Jinjing's worth is less than a month, which has nearly doubled compared with before participating in the Olympic Games. You know, she hasn't won the gold medal yet!
In the invitation letter to the other side's athletes and relevant management units, Blog China clearly stated that Blog China will make great efforts to cultivate a group of star athletes with millions of attention through this Olympic Games, and strive to cultivate super athletes with more than 5 million attention within three years, and further publicize and popularize China's sports cause through the power of the media.
The promotion of this kind of strength has Guo Jinjing's ready-made example in front of it, and the athletes of the Olympic Games have begun to gather in the blog China.
……
To tell the truth, aside from commercial factors, Zhao Zejun himself has limited interest in the Olympic Games.
One of the biggest charms of competitive sports is that it creates a relatively fair environment, giving ordinary people who suffer unfair treatment in daily life an outlet for their emotions and a vague hope for fairness.
That's why the audience is extremely angry at the black whistle and match-fixing.
The problem is that the current Lao Zhao, whether in the current system or because of the prophet brought by the crossing, has long been no longer in the class that has suffered from 'unfair' treatment.
On the contrary, Zhao Zejun is the class that inflicts unfairness on others.
What's more, he has known most of the results of the Olympic Games for a long time, and the attraction of competitive competitions without suspense and without venting his inner dissatisfaction with fairness has plummeted for Zhao Zejun.
If Zhao Zejun is willing, with his current net worth, he is already qualified to participate in the manipulation of sports competitions at the provincial and municipal levels. As far as he knows, Wang Yan's Huayang Group can easily decide the results of several second-division football teams in southern Jiangsu Province, and he dare not say that he will definitely win, but it is definitely no problem to lose, and even in the first division, Wang Yan has a great influence.
So Wang Yan didn't even gamble in China, but went to Macau.
After finishing his business, Zhao Zejun opened Su Yun's blog.
Teacher Su is quite chic, and this time he went to the Middle East again.