It's past eight o'clock. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

A set of CCTV.

There is an evening program here, in addition to the "Dancing" column group, there are actually a lot of CCTV column groups working overtime today, some time ago, Zhang Ye caught a CCTV set of people on Weibo and stepped on it, many people who scolded Zhang Ye during the lawsuit were scolded back by Zhang Ye at that time, so that the relationship between CCTV and Zhang Ye became worse and worse, and they naturally paid more attention to Zhang Ye.

An interview column group.

"It's done!"

"Everyone's worked hard, it's time to get off work. ”

"By the way, Zhang Ye's show has been broadcast?"

"It should be on the air. ”

"Look, I'm going to see what kind of he can make when he takes over a documentary for the first time!"

A variety show that blocks a set of CCTV.

"'Dancing' is wonderful!"

"yes, it's definitely the number one rating. ”

"How's Zhang Ye's documentary?"

"It's on the air, I didn't pay attention either. ”

"Lao Xu is still capable, even if Zhang Ye is not convinced this time, he can't do it, well, broadcast Channel 14, take a look at the film called what the tongue is called, and see what the surname Zhang shoots. ”

……

The advertising time of "Dancing" made many people who like Zhang Ye or don't like Zhang Ye broadcast it on CCTV Channel 14 with a remote control. In stark contrast to the intense and enthusiastic dance and dance music of "Dancing", Channel 14 dances out of the camera with a soft background soundtrack. It is as soft as a trickle of water, like clouds and mist, and Zhang Ye's thick and magnetic narration voice.

"After matsutake mushrooms are unearthed. Sanchi immediately covered up the fungus pit with pine needles on the ground, so that the mycelium would not be destroyed, and in order to continue the gift of nature, the villagers obeyed the rules of the mountain forest. ”

in the office.

A CCTV host sneered and shook his head, "After watching such an intense scene as "Dancing", who would have watched such a boring documentary?"

A female employee next to her smiled: "Yes." It's so tedious. ”

"Let's get off work, let's go to bed. "Humane.

Some people also went with the flow and said: "If you talk about novelty, that is, the visual impact of the high-definition lens is relatively large." The rest? It's still a routine of ordinary documentaries. ”

"Isn't it just about shooting food? who doesn't know how to shoot it!" a lot of people were laughing.

But soon, all of them couldn't laugh!

The process continues on TV.

Zhang Ye's voice is paired with a wonderful shot.

"The taste of matsutake mushrooms, although unique, has been popular on the table for no more than thirty years. ”

"Among the traditional Chinese recipes, there is another great delicacy from the mountains and forests. ”

"Take the freshest winter bamboo shoots and cut them into inches. Under heavy oil. Add a variety of seasonings, that is, it has become the most common home-cooked food in Jiangsu and Zhejiang. In China, there are many people who live on bamboo forests, and they are also masters of understanding bamboo shoots......"

The forest scenes slowly unfolded, and the mouth-watering ingredients revealed their most natural and primitive forms under the lens of high-definition cameras.

Those bamboo shoots make people have a great appetite when they look at it!

Even the freshly unearthed bamboo shoots on the picture made many people swallow and spit unconsciously. Even those who have just eaten a full meal feel a fresh breath in their faces. Even through the TV, they seem to smell the smell of damp and fragrant grass seeds in the mountains, and the high-definition camera undoubtedly magnifies this feeling countless times, and even makes people have an immersive illusion!

It's so beautiful!

This...... It's so real!

The people from the CCTV column group who were laughing just now glanced at each other, and the people watching "Tip of the Tongue" in the entire office area were stunned!

"A Bite of the Tongue" continues.

A lot of people have fallen silent, their eyes glued to the TV.

"Qi Hu and Qi Chen are brothers, and every September, they come to Jiayu County in Hubei Province to dig for a natural delicacy. This plant grows in the deep silt below the lake, and the rhizome of the plant dug up by Qi Hu is called lotus root, which is a high-yielding vegetable in the lake - lotus root. ”

"As a professional lotus root digger, Qi Hu and Qi Chen have to go out alone for 7 months every year, and during the lotus root picking season, they rush from their hometown Anhui to the place where there is a lotus root. The higher labor remuneration made Qi Hu and Qi Chen willing to engage in this hard work. People who dig lotus root like cold weather, not because it is good to dig lotus root in cold weather, but because the weather is cold, there are more people who buy lotus root and eat lotus root soup, and the price of lotus root will rise. ”

Silt.

Fresh lotus root.

The person who digs the lotus root.

It is an ordinary picture, but it makes people in the city feel a sense of comfort that they have not felt for a long time, and it is a kind of happiness and enjoyment that is difficult to express in words!

This is Zhang Ye's documentary?

This is "A Bite of China"??

The host of CCTV suddenly broke the silence, shook his head and laughed, "I underestimate Zhang Ye, the shooting is still a little level, but no matter how exquisite the shooting is, it is also a documentary, and the ratings are destined to have no results." ”

Someone nodded, "yes, it's good to be a documentary, otherwise ......"

"Why else?" asked the colleague next to him.

The man smiled wryly, "Otherwise, other programs of the same period may really be stressful." ”

An assistant director who scolded Zhang Ye on the Internet said: "This surnamed Zhang, it's obviously the first time to take over a documentary, how can he even shoot such an unpopular type of program?"

No one could answer him.

Because there is no answer in the first place.

……

Yan Tianfei's home.

Yan was watching TV with his wife and family.

I just listened to Yan Tianfei's mouth and kept talking, "It's so good, it's so good, it's definitely not a problem to win a documentary award for a documentary at this level!"

His wife agreed on the side: "This film is so good, it turns out that the documentary can still be filmed like this? I have never watched the program of your channel before, but this "A Bite of China". It's the same as other documentaries, but it seems to be completely different, eh. Boss Yan, your voice is a little louder, I can't hear it!"

Yan Tianfei sighed slightly, "It's a pity, it's a pity." ”

His wife asked, "What's wrong?"

Yan Tianfei said: "It's a pity that Zhang Ye has the ability, if he hadn't given him a documentary this time, he would really have a chance to compete with "Dancing". It's our channel that delayed him. ”

Although his wife also thinks "A Bite of the Tongue" is very exciting, she also understands that no matter how wonderful it is, it is a niche documentary. can't be qualified to compete with variety shows, so she continued to watch the show and didn't say anything.

……

Zhang Ye's parents' house.

The old mother looked at the TV in dismay, "Son." This is the documentary you made?"

"Hmm. Zhang Ye smiled. "Okay, right?"

My mother was surprised: "It's very good, for my appetite, it's a show I like to watch." After a pause, she said: "But for others, it is not necessarily, most of them are estimated to be unacceptable." ”

Zhang Ye asked, "Why can't you accept it?"

"Because it's a small minority. Mom said as a matter of course.

Zhang Ye asked again, "Why is it a minority?"

My mother said, "Because it's a documentary." ”

Zhang Ye surrendered: "...... All right. ”

Zhang Ye knows that no one will watch the concept of documentaries. It's so ingrained in the hearts of people in this world that even many people like this documentary at a glance. But he still doesn't think that others will be like him, and he doesn't think that others will like it.

Chen Chen suddenly said, "Zhang Ye, I'm hungry." ”

Zhang Ye pouted, "Cook instant noodles by yourself." ”

Chenchen pointed to the TV, "I want to eat fried bamboo shoots." ”

Mom smiled and touched Chenchen's head dotingly, "The restaurant is still open, grandma will call you to order a meal, just right, I'm hungry too!"

Dad interjected, "Let's set a honey lotus root again." ”

……

CCTV Channel 14, everyone is still holding their ground.

However, like Zhang Ye before, the TV program broadcast by Haqiqi Zhang Zuo and others in the office area turned out to be "Dancing", and they were also watching it.

Xiao Wang said angrily: "Why is it so lively?"

Haqiqi looked at his mobile phone Weibo and sighed, "The audience's response seems to be good." ”

"With such a big publicity and so many celebrity mentors, can it not be lively?" Zhang Zuo also felt heavy in his heart, "Do you really expect our documentary to compare with them?"

Wu Yiqiang said: "How many people can understand the art of dance?"

Zhang Zuo shook his head, "At least that's more than anyone who can understand documentaries, right?"

The liveliness and popularity of "Dancing" gave a heavy blow to everyone in the column group, and their last little illusion was shattered, and they were still counting on "Dancing" to be broadcast, making a word-of-mouth ratings odd difference, and coming to an unprecedented 0. With a rating of less than 3%, they may still have a chance to get a little less from the ratings of "Dancing" with their documentary, but now, it is definitely hopeless!

There is no unexpected fire in the people!

But what about them?

What about their "Tip of the Tongue"?

As he was talking, he suddenly heard Tong Fu exclaim!

"Look!" said a little louder.

Haqiqi was startled, "Hey, who stepped on your foot?"

Zhang Zuo looked over, "What's wrong?"

Tong Fu said quickly: "Look at the comments!

Everyone wondered why Tong Fu was so shocked, and as a result, they all logged in to Weibo and took a look, everyone was a little dumbfounded, and they didn't react for a while!

There are too many messages from netizens!

I haven't seen the others yet, and the words "Tip of the Tongue" are displayed all over the screen!

"It's so pretty!"

"I'm going to go, can a documentary be made like this?"

"This is a high-definition camera, cow!"

"This picture is exquisite, like a movie with a big investment! Zhang Ye made the documentary a god!"

"I'm hungry! I'm hungry!"

"It's the first time I've seen this kind of documentary! If it weren't for the commercial time of "Dancing", I wouldn't have broadcast it on Channel 14, and I couldn't stop broadcasting it!"

"That's great! Zhang Ye's name is really amazing!"

"I came here for Zhang Ye's name, I didn't have any hope, but I didn't expect "A Bite of China" to give me such a big surprise!

"10,000 likes!

Yao Jiancai suddenly posted on Weibo, "Recommend my brother Zhang's new show." "A Bite of China" is on the air, everyone go and watch. Good to see stomach ache!"

Hu Fei of Beijing Satellite TV posted on Weibo: "Convinced!!"

Dong Shanshan: "I highly recommend "Tip of the Tongue"! The best documentary of this century!"

Zhang Yuanqi's agent Fang Weihong: "It's really a surprise! Teacher Zhang Ye's show is always so sincere and so surprising!"

Grandma Zhang Xia reposted Weibo: "This is the real documentary, it's really interesting!"

A well-known documentary director in the industry said: "I really didn't expect that in today's sluggish market environment, there are still people who can make documentaries to a new height, recommend "A Bite of China", although in terms of ratings, you can't expect a documentary to have any good results." It is even more impossible to compare with variety shows, but I think that every documentary director should actually learn the filming techniques and storytelling logic of "A Bite of the Tongue". It's going to be very inspiring, and of course, it's me!"

A piece of praise!

Almost everyone who has watched "A Bite of the Tongue" is applauding!

Haqiqi was stunned on the spot!

Zhang Zuo was dumbfounded!

The people in the "Tip of the Tongue" column group all had extremely surprised expressions because of their own documentary. Expectations are not too high. I didn't think it would be like this!

……

A set of CCTV.

"Dancing" column group.

Xu Yipeng looked at the large LCD TV screen hanging on the wall of the column group, looked at the fifth contestant on it, with a smile on his face, and nodded slightly from time to time, and then listened to the meager comments reported by the staff in his ears and the rising popularity of the program, he was very satisfied.

The show is definitely on fire!

There is no doubt about it!

Now the question is, how many ratings will they have for their premiere!

At this time, an employee stammered. "Director Xu, Director Chen. ”

"What's wrong?" Chen Ye's expression kept smiling. Wen Yan looked over.

"Well, I don't know if I should say it or not, but ......" the employee still said: "Channel 14's "Tip of the Tongue", the number of heated discussions has also come up a little now. ”

Chen Ye didn't take it seriously, "Oh?"

Xu Yipeng smiled: "What do you think?"

"It's all good. The employee cautiously said, "The reputation is very good." ”

Chen Ye shook his head, "It's normal, Zhang Ye is a second-tier star, and the number of fans is still not small, it is not surprising that there are some die-hard fans who support him, and their documentary in a niche category will have a good reputation, unlike variety shows, which are always scolded more than praise." ”

Xu Yipeng also glanced at a few comments on "Tip of the Tongue" on Weibo, and then said: "It seems that Zhang Ye didn't smash the documentary, but no matter how it is, it's a documentary, don't think about the ratings, if it's the best, you can win a documentary award in a few days, well, but it's not necessarily, Zhang Ye's reputation is too stinky, and people in seven or eight industries have offended him all over the place, and if there are really good awards, they may not be awarded to him." ”

Until now, they still haven't taken "Tip of the Tongue" in their eyes, and from beginning to end, they haven't taken "Tip of the Tongue" at all When a competitor, because they all know, applauded works are not necessarily popular, documentaries are originally rushing to win awards, and they will not consider the issue of applause at all, even if they want to consider it, it is meaningless, because 90% of the audience will not watch documentaries, documentaries only focus on word-of-mouth, and take the artistic route, while their variety shows, applause and word-of-mouth seem meaningless, they pay more attention to the aspect of popularity, and pay more attention to ratings, so the two program types are fundamentally different routes, and there is no comparison at all！

They don't compare word-of-mouth with documentaries!

Similarly, documentaries don't want to compare the ratings with their variety shows at all!

……

The call came.

Hu Fei brought the same view.

"Hey, Brother Hu. Zhang Ye walked to the back room to answer the phone.

Hu Fei laughed and said: "You are really good! I haven't shown up for more than two months, I turned out to be preparing to make a big move, this film is amazing! I and Xiao Lu Dafei and Dong Shanshan are all watching your show here in the column group, everyone applauds you and is happy for you!"

Zhang Ye smiled and said, "Thank you." ”

Hu Fei said: "You really know how to make a documentary, can you still make it like this?"

Zhang Ye said modestly: "Blind shooting, blind shooting." ”

The top three directors of domestic documentaries have all praised "Tip of the Tongue", and their evaluation of you is also quite high. I guess the highest award for this year's documentary will definitely be yours, you can't run!" Hu Fei was really happy for him and said: "But don't think too much about the ratings." There's definitely no hope, you, just run it well with Channel 14 and win the top prize for the documentary!"

Zhang Ye smiled slightly, and didn't want to argue about anything.

After hanging up the phone, Zhang Ye also flipped through Weibo and looked at the comments of netizens. After thinking about it carefully, he felt that the current situation was a little different from what he imagined, beyond his expectations!

Is it too little popularity?

Contrary. It's too popular!

According to Zhang Ye's previous budget, "Tip of the Tongue" has to endure humiliation, after all, the original version of "Tip of the Tongue" on his earth, the first episode of the first season. What are the premiere ratings? It's just 0. 012%! Not even a fraction of a worst variety show! So Zhang Ye operated this film with the momentum of accumulation of word-of-mouth in the early stage and gradual eruption in the later stage. But now the feedback from the people has surprised Zhang Ye, and he knows that some of his measures have shown results!

For example, the controversy that premiered with "Dancing"!

For example, the impact of his own huge popularity on "Bite of the Tongue"!

This is all a change! This is the reason why "Tip of the Tongue" has gathered popularity in advance!

"Tip of the Tongue" on this earth has taken a different path, so it can't be applied to the operation and broadcast rhythm of the original "Tip of the Tongue" on the previous earth!

Perhaps, there is no longer a need to accumulate a lot of money?

Perhaps, now is the time to compete?

Zhang Ye thought about it again and again. still took out his mobile phone and called Yan Tianfei, "Hey." Director Yan, there is an urgent matter, I want to temporarily change the broadcast time of "Tip of the Tongue". ”

Yan Tianfei groaned, "How to change?"

"Tonight, I want to simulcast the two episodes of "Tip of the Tongue", and broadcast it until about ten o'clock in one go!" Zhang Ye said: "It's over at a time with "Dancing"!"

According to the original broadcast plan, "The Tip of the Tongue" will end before nine o'clock, and the advertising time of the episode of "Dancing Dance" is less than two hours, which means that after the broadcast of "The Tip of the Tongue", "Dancing and Dancing" actually has half of the broadcast time.

Yan Tianfei said: "The time period has been set, and it is not impossible to change it now, but it will be more troublesome, and you have to contact many departments, is it necessary?"

Zhang Ye said resolutely: "I think there is." ”

Yan Tianfei asked, "Why?"

Zhang Ye was silent for a few seconds and said, "I'll give you the answer tomorrow." ”

Tomorrow?

Why give the answer tomorrow?

Yan Tianfei was stunned for a moment, and didn't ask anything more, "Okay, I'll contact you, there are still twenty minutes to finish the broadcast, and there is still time, and I will also let people type out the reminders of the continuous broadcast, and the rolling broadcast, as long as it is someone who is watching "The Tip of the Tongue", it will definitely be seen." ”

"I'm sorry, Mr. Yan, it's me who is willful. Zhang Ye said apologetically.

Yan Tianfei said: "You are the general person in charge of the "Tip of the Tongue" column group, the chief director, you have your considerations, and you also have your own judgment, I believe in you." ”

Zhang Ye said: "Thank you, I'll contact you elsewhere, I'll go back to the unit now!"

They are a documentary channel, and they don't have to do anything with the host, the column group, etc., the documentary scheduled to be broadcast at nine o'clock is the copyright they bought, and it will be moved to the back broadcast or even simply not broadcast, and no one has any opinions, and the audience will not care, because no one watches it at all, so even if it is a temporary adjustment, there will be no nonsense.

Hanging up the phone, Zhang Ye put on a coat non-stop, "Dad, Mom, I'm going to the unit, I have something urgent!" Then, casually called Haqiqi and Zhang Zuo, who were still working overtime in the unit!

"Lao Ha, let everyone not leave! I'll be there soon!" Zhang Ye said.

Haqiqi was stunned and said, "Ah, aren't you off work?"

Zhang Ye smiled: "It's still prescient that you guys haven't left, wait until I arrive!"

……

Online.

Soon someone got the news!

Rolling subtitles have been typed on the screen of "Tip of the Tongue", and Zhang Ye and Channel 14's official Weibo have also given hints and instructions!

Netizens were surprised and surprised!

"Wow, two episodes in a row?"

"Great!

"Hahaha, I'm worried that I haven't seen it!"

"I just ordered a meal and haven't arrived yet, so I just watched the second episode and ate it while watching it!"

"Two episodes in a row? Taken together, it's the same broadcast time as "Dancing"? Uh, what is Mr. Zhang Ye going to do? Why do I think this broadcast adjustment is not ordinary?"

"Is it for "Dancing"?"

"Khan, you think too much, let alone two episodes in a row, that is, ten episodes in a row, do you think a documentary can do a variety show? Or is it a large-scale talent show with a large number of big names that costs 100 million? If this scenario really happens, then the people in the CCTV set will have to vomit blood and jump off the building! How can you make the variety shows of all TV stations in the country embarrassed? I also know that it is unrealistic. ”

"Well, that's right. ”

"Whatever, it's good to broadcast it!"

"You see "The Tip of the Tongue" has a good reputation, and more and more people are talking about it, but in fact, there are not many people who really see it, I guess, that is, we people love to watch it. ”

"Well, no way, niche shows. ”

"Wow, why did you broadcast the second episode without ads?"

"None of the advertisements for "Tip of the Tongue" were sold?"

"Who do you think would buy commercials for documentaries?"

"It's also, don't talk about it, I don't care if others like it or not, anyway, I just like it, I'm going to watch the second episode, haha!"

"Let's go!"

"Looking forward to it!"

……

Episode 2.

"The Story of the Staple Food".

"Staple foods generally provide most of the calories that humans need. ”

"The cooking skills of the Chinese are different, from the most ordinary pot of rice, a steamed bun, to the ever-changing exquisite staple food, all of which are the crystallization of the Chinese's hard work and experience. However, no matter how many wine and food dishes are eaten, the staple food will always be the final protagonist on the Chinese table. ”

The music is melodious.

The heat of the food in the picture seems to be wafting out of the TV.

……

With the fermentation of word-of-mouth, more and more people broadcast TV to Channel 14, and some people who didn't even watch the first episode heard about "Tip of the Tongue" from the Internet or friends and neighbors, and they also looked at it curiously, wanting to see what this documentary was like!

As a result, it was out of control!

Many people only look at it a few times, and they can't change the channel! )