A week later, the first episode of "Where Are You Going, Dad" has been recorded.

The show was not broadcast, but Gao Yuanyuan, Linda, An Miaomiao, Meng Tingwei and the children were already sitting at home, watching the first episode of the show.

Before they finished reading, the eyes of the four women were rosy and they all cried.

However, after crying, there are all kinds of smiles.

"Look at his stupidity, his daughter's pants can be worn backwards. ”

"Feifei, if you want to be on TV, crying like that, it will be a shame for your parents. ”

"Look at how sensible and obedient the two younger brothers are, and how much trouble you add to your father. ”

……

The TV was turned off, and the four women sat in the living room again, sighing with emotion.

Gao Yuanyuan said: "This show is really good. ”

An Miaomiao also rubbed her eyes, and she sighed a lot.

Sometimes, they know that Li Feiteng loves them, but because they often don't see each other, they will be suspicious after a long time.

But when he was on TV, Li Feiteng showed a very loving, responsible, tolerant, and patient side more than once, which also resonated with them and made them regain a long-lost love.

One is from the child, from this show, from a different point of view, to build an invisible bridge with Li Feiteng that cannot be seen by the naked eye.

……

The women watched the show at home and sighed, but Li Feiteng was in Tengda Media Company, where he gathered a group of advertising merchants and a bunch of entrepreneurs to watch the first episode of the show together.

The advertisers, and the women of Li Feiteng, are all just as shocked. The same shock.

No doubt. this show. It's going to be hot!

Li Feiteng didn't let advertisers invest in it before the show started, on the one hand, it was really not enough time, and on the other hand, he really wanted to shoot an episode, and he felt it first, whether he could impress himself and impress advertisers.

Now, the first episode of the show has come out. The result is also clear, the advertisers have been conquered.

But he still stood up and said: "Everyone has also seen that our "Where Are You Going, Dad" currently has a total investment of more than 200 million, which is currently the largest investment in China, and the most sophisticated reality show, the rules of the program, including a series of economic benefits that will be born of the program, our group has registered the global copyright, and about the naming rights of the program, I invite you to come today." I just want you to be able to bid, so please put it on the bidding card. Write down your intended price. ”

Li Feiteng paused, he said: "We will be among the top three, select a suitable title company, the other two shortlisted companies, have the opportunity to get the position of the sponsor advertiser, what needs to be reminded is the price of the sponsor advertiser, also write it out, the first and second place at the high price, will be directly obtained, and there is only one chance today, I hope everyone can cherish it, because in fact, I also want to title and sponsor, but in order to give everyone a chance, just wait and see." ”

This group of entrepreneurs, after listening to Li Feiteng's story, were a little nervous.

Almost all of them dare not have any reservations, and all of them write the maximum advertising expenses that the business can afford.

Li Feiteng watched them write, he sat down and began to smoke and wait.

A total of 20 came today, most of them are state-owned enterprises, and there are a few leading enterprises in the rest.

……

An hour later, Li Feiteng was in the office, and the secretary team had already screened out the results of the bidding.

Tang Yan said: "Chairman, Guangyao gave the first quarter naming fee of 300 million, Moutai bid 260 million, and Wuliangye became a monk 220 million. ”

Li Feiteng nodded and smiled: "Okay, notify Guangyao that he has obtained the naming fee for the first quarter, and notify the department manager to negotiate the brand signing affair." ”

Tang Yan said: "Sponsors bid, the first place of three/deer sponsors 45 million, Yili's second sponsorship is 43 million, and Wahaha bids 42 million. ”

"Three, deer?" Li Feiteng's eyes widened, he couldn't believe his ears.

Tang Yan nodded, she stared at the chairman very strangely, not understanding what surprise he had in the three/deer bid.

Li Feiteng was surprised, he was simply angry.

"Wahaha and Yili get the sponsorship position, let the boss of San/Lu get out of the way!" Li Feiteng said calmly, there was a anger in his heart.

This company harmed a group of ordinary people in its previous life, and it will never want to come out again in this life!

Not only did he not give advertising space, but he also felt that it was necessary to strengthen cooperation with Mengniu, Yili and other companies, and even intervene by investing in shares to improve the supervision of this food industry.

Li Feiteng can not care about anything, but he must take care of the future flowers of the motherland and the affairs of the children.

We must not allow the food disaster of the previous life to happen again.

He thought about it for a while, in addition to the dairy industry, including drinking water, there are many problems.

Therefore, Li Feiteng found that there are really many industries that need to be changed in China.

"When you make money, you will acquire or invest in well-known big food companies, and try your best to directly supervise the domestic food industry from the inside. ”

"Including genetically modified soybean ......"

Li Feiteng's head hurts a lot when he thinks about it, he doesn't want to know, and when he thinks about all kinds of problems, he is waiting for him to improve and solve them.

has the ability not to change, Li Feiteng can't do it!

With great power comes great responsibility.

On the same day, Guangyao's "Pediatric Cold Granules", Wahaha's "Wahaha AD Calcium Milk", and Yili's "Yili Yogurt." One title advertisement and two sponsorship advertisements have completed the signing with Tengda Group.

A total of 385 million advertising expenses will naturally arrive in a certain period of time.

It must be explained that "Where Are You Going, Dad" will be broadcast on China Entertainment Satellite TV, CN TV, ABC TV, and many other overseas TV stations owned by Tengda Media.

What is sold here is the fee on the overseas platform, and these TV stations are facing a total of viewers. Up to hundreds of millions. So the title advertising fee. Naturally, it is very expensive.

As for domestic TV stations, "Where Are You Going, Dad" has long been negotiated with CCTV Children, and CCTV Children will get the right to broadcast for free, but they will not be able to participate in the first round of advertising dividends.

In other words, the 385 million of Guangyao, Yili, and Wahaha have nothing to do with CCTV, and when CCTV broadcasts, programs with advertisements must also be broadcast.

However, the show is on the way. Children's programs can be inserted into two 10-second advertisements, and the 20-second sponsored advertisements in the middle of the game are bid by CCTV itself, and the money is naturally taken by them.

Li Feiteng's advice to CCTV is that when the first episode is broadcast, try not to insert advertisements, and you can wait for the ratings of the program to come out, and then invite advertisers, so as not to lose money.

As for whether CCTV can adopt it, Li Feiteng is not clear. Nor do I care.

By the night of the next day, "Where Are You Going, Dad" was finally going to be broadcast.

Of course. It was broadcast simultaneously on six or seven well-known overseas Chinese TV stations owned by Tengda Media Group, and in the mainland, the audience who could watch this program was actually very small.

There are nearly 100 million people in Sichuan, Henan, Guangdong, and Qinghai-Tibet, because Li Feiteng has sent 50 million TVs and tens of thousands of satellite receivers for public welfare, so these viewers can receive Huayu Satellite TV.

On the contrary, in urban areas, you can only see "Where Are You Going, Dad" in hotels.

Therefore, when "Where Are You Going, Dad" was broadcast today, the city's hotels all set up TVs at the door, which were locked in China Entertainment Satellite TV, and used this popular and well-known program to attract popularity.

The effect is obvious, when at 7 o'clock in the evening, after the wonderful trailer of "Where Are You Going, Dad" began, a bunch of people quickly gathered at the door of these hotels, and many people went home to move chairs.

For a while, the hotel near the square was simply in a state of empty alleys, as if four or five years ago, when "Huanzhu Gege" was first broadcast.

Who doesn't know Zhao Benshan, who doesn't know Li Feiteng!

But who knows Zhao Benshan's son, and who knows what Li Feiteng's son looks like?

How are the children of celebrities and celebrities educated and how they are educated, and the people are curious and want to pay attention.

As a result, the program "Where Are You Going, Dad" has successfully created a situation in big cities such as Shanghi, Yanjing, Guangzhou, Shenchuan, Tianjin, Hangzhou, and Wuhan, where thousands of people have empty alleys, gathering in the square to watch China Entertainment Satellite TV.

There are many ordinary people who wonder why they can all have the right to pack up in those remote villages to China Entertainment Satellite TV.

And they, the city people, have to run to the square just like they did in the eighties and nineties.

The next day, newspapers and television stations began to report on the incident, and the strange phenomenon reported by the common people and the voices poured out to the government/government also aroused the attention of all walks of life.

There is no doubt that "Where Are You Going, Dad" has become a phenomenon overnight, and it has become a hot mess.

The children of every celebrity in it, including their cousins, are especially liked by the common people.

It's very funny, there are a lot of infectious pictures, a very real, very positive program, why is it China Entertainment Satellite TV, can't let them watch it?

You can watch it in the countryside, but you can't watch it in the big cities!

It's also weird.

In fact, this is also a situation that Li Feiteng does not want to create.

There is no way, in the countryside, he donated TV sets and satellite pots through guò, so that radio and television opened the landing viewing permission, and in big cities, if ordinary people can also watch Huayu Satellite TV, then radio and television, as well as local TV stations, are waiting to go out of business!

In the case of difficult ratings, the variety shows produced by Tengda Media Group, all kinds of talent shows, are already a hot mess, once it really makes China Entertainment Satellite TV and other satellite stations in general, can be accepted by the people, then this TV station will become the largest overseas commercial TV station in China.

In a word, it is a matter of money, if Li Feiteng is willing to give up his shares, or he is willing to reform China Entertainment Satellite TV into a non-profit public welfare TV station, then radio and television will naturally open up its permissions.

It's just that Li Feiteng has not yet reached the point where he can burn money if he has money, and when he reaches a trillion dollars, he may be able to make the TV station a public welfare. (To be continued......)