At the same time as the official WeChat of the text restaurant was issued, in a conference room of Henggao Group, the largest real estate group in S City, Leo, the director of Ogilvy's Greater China Region, one of the world's top 4A advertising agencies, was passionately making proposals for clients. Pen & Fun & Pavilion www.biquge.info

This case is very important, is the overall planning of the 30th anniversary celebration of Henggao Group, Ogilvy and Mather attach great importance to this plan, the special project team responsible for this project has been planning for more than three months, the company has also held countless proposal meetings, and overturned several rounds of plans, to ensure that the most perfect plan is presented to the guests.

The icon and slogan solagon designed for the 30th anniversary of Henggao Group are very successful, Leo stood in front of the conference room and demonstrated PPT for the senior management of Hengan Group, and his eyes also secretly looked at Gao Jianmin, chairman of Henggao Group, from time to time, this is a legend, he almost founded such a big business miracle of Henggao Group from scratch.

I heard that he has been in a semi-retired state in recent years, and he has rarely interfered in the specific affairs of the group, but today he actually attended the proposal meeting of the 30th anniversary celebration in person, which shows the importance of this celebration within Henggao Group.

Fortunately, as the world's top advertising agency, Ogilvy never fights unprepared battles, and they have already conducted sufficient preliminary research on the client's situation to ensure that they can be targeted and hit the right shot!

"At this press conference, we will invite the most popular actress Ye Wei and ask her to make a set of short films for Henggao Group, which will also be released for the first time at this 30th anniversary celebration!"

The new goddess Ye Wei!

Several high-level people looked at each other, and their faces invariably showed expressions of surprise and approval, although Ye Wei has not debuted for a long time, she has a healthy image, good singing, and popularity, because of her powerful fan attraction function, the sales of several products in different fields she endorses have increased significantly, and many brand manufacturers are willing to spend huge sums of money to ask her to endorse and shoot advertisements, but because her schedule is almost saturated, she may not be able to be invited if she has money.

But Ye Wei had filmed several commercials for Ogilvy before she became famous, although she was only a student at the time, without any fame, and the remuneration for shooting commercials was not high. But Leo was optimistic about her from the beginning, and took special care of her, she also had a good personal relationship with Leo, this time Leo begged for help, Ye Wei said that he was willing to squeeze out time to shoot a promotional video and personally attend the 30th anniversary celebration of Henggao Group.

Seeing that the senior management of Henggao Group turned their heads and was excited, the corners of Leo's mouth rose slightly, revealing a smug smile, and the enthusiastic response on the scene was completely within his expectations, wait, the highlight is still to come!

With a wave of his hand, the PPT screen flashed, and the page switch was completed, and a beautiful dim sum appeared on the huge projection screen.

In the middle of the picture, a crystal-like crystal clear ointment, transparent mixed with a little gold wire, there is a red and a white in the jewel-like paste, and two carved lifelike koi fish are very cute.

Leo's eyes were fixed on Gao Jianmin, who was sitting at the head of the conference table, according to the information they had, this chairman Gao had a fierce love for food, and Leo was confident that his next recommendation would completely impress Mr. Gao.

"Now, what you see is the award-winning work of Yusaku Oda, the first Asian champion of the CMP (Coupedu-Mondedela-Patisserie) Dessert World Cup, who has taken the pursuit of beauty of Toei's traditional and delicate Japanese sweets to the extreme. ”

It's amazing! It's a delicious snack!

The CMP Award is not a small work!

The people sitting at the scene were all the senior executives of Henggao Group, and they were also well-informed, but most of them were deeply shocked by this dim sum.

"The CMP champion work really deserves its name!"

"If you look closely at the eyes and scales of that koi fish, every detail is so perfect, how did he do it?

"That's right, I just said that the gold is Jinper, it's real gold, can you really eat it?"

"This is edible gold, I've eaten it, but I've never seen it so beautifully integrated into the snack like this!"

Leo paused for a moment, and waited until the chatter had calmed down a little before he continued: "Personally, I think it's the perfect gift for the guests who attended the 30th anniversary celebration of our Henggao Group with this dim sum that I think is a work of art......

"What?!" Zhang Zhijun, the purchasing director of Henggao Group, couldn't help but stand up, his breathing was obviously a little short, he almost couldn't believe his ears, "Really...... Is it possible? Can you use this snack as a gift? We need so much that we can really do it?"

Zhang Zhijun, as the purchasing director of Henggao Group, knows better than anyone how popular it is to use such a tall and internationally renowned CMP champion work as a gift for the group's 30th anniversary celebration, but there are two problems in front of him: one is that the price of CMP's champion is absolutely expensive, but this is not the focus of the problem, for this grand ceremony, the chairman personally told him that there is no upper limit to the budget. He felt that the biggest trouble was the second point, this work was handmade at first glance, it was by no means an energy-producing commodity, and it was quite time-consuming to make, and there were nearly 2,000 VIPs invited to the scene, so much was needed, could that Master Oda Yusaku really be busy?

Leo smiled confidently: "This dessert has a high sugar content, so it has a relatively long shelf life, and I have already confirmed with Master Oda Yusaku, as long as we confirm the quantity, he and his ten disciples will work together to produce this masterpiece for the Henggao Group...... Rest assured, Master Oda's disciples are all elites in the industry, and their work is as complete as the master himself!"

Looking at the whole of China, no, the whole world, who else has the courage to convince Master Oda to reproduce a rare award-winning dessert on such a large scale and turn it into a commercial gift, who else has the idea and action to do so?

He also dares to guarantee that this B-style gift will definitely become the focus of the topic! The commotion at the scene may not be much smaller than that of the big star Ye Wei!

It's just that the excited appearance of Chairman Gao Jianmin, the food madman he expected, didn't appear, what's going on? The CMP champion is so big, as a well-known foodie, Chairman Gao didn't react at all?

At this moment, Gao Jianmin, the chairman of Henggao Group and a foodie with the online name Fat General, was looking down at his mobile phone, as if he didn't notice that everyone present was focused on him.

Ogilvy's proposal is too perfect, almost full of highlights, especially Ye Wei and the VIP gifts are definitely beyond everyone's imagination, after Leo finished the explanation, everyone is waiting for the chairman of Party A, Gao Jianmin, to give his opinion.

Chairman Gao suddenly put down his mobile phone, and a forcibly suppressed ecstasy appeared on his face.

Leo was relieved and hit!

Their proposal has definitely impressed the business tycoon, who can not only meet his preferences but also perfectly meet the needs of his company, and there is absolutely nothing wrong with their proposal!

Chairman Gao nodded: "Yes, I am very satisfied with the whole plan, especially the two points of inviting Ye Wei to shoot a promotional video and attend the on-site event and using food as a gift to VIPs, but our gift is not CMP's dessert, but ...... This -- the flesh of the text!"