Chapter 717 The so-called membership system
Supermarket membership points are an important measure to improve and ensure the source of supermarket customers in later generations, which can be said to be of great significance.
Although Qingmu Internet Cafe has long adopted this membership system, many people, including Wal-Mart, have not noticed this golden idea.
Because Li Feiteng has never sued others, including the group itself, and has never thought about the membership system, which is really important.
Today, Li Feiteng is ready to talk about all the benefits of the membership system, and he still tells Liu Tianyu.
"Mr. Liu, yes, I have a very good idea to make the business of Wal-Mart Zhongguancun store rise to a particularly high level, at least on the basis of the existing turnover, an increase of 10% percentage points. ”
When Liu Tianyu heard this, he was extremely surprised and asked, "Really? What is the solution?"
Li Feiteng saw his anxious appearance, and sneered in his heart.
He then said: "That's right, I think Wal-Mart supermarkets can also adopt the membership system of the Qingmu Internet Café Alliance. ”
"Oh, what's the benefit of this membership system?" Liu Tianyu hurriedly asked.
Li Feiteng said with a smile: "I have studied the membership system of the Qingmu Internet Cafe Alliance, first of all, members have a certain discount, you can recharge in cash, and then give preferential value-added, for example, charge ten yuan, send five yuan, charge fifty, send thirty, charge one hundred, send one hundred."
Under such preferential activities, although the cost of Internet access has been reduced, it has actually brought in a long-term customer, that is, a regular customer. ”
He thought for a moment and said with a smile: "There is also the point measure for members. The amount of the top-up. Accumulate over time. You will be able to get free internet access, or get other small gifts and the like. In my opinion, the reason why Qingmu Internet Café Alliance can occupy the majority of the domestic Internet café market and have a particularly stable turnover is because of the existence of this important membership system. ”
Li Feiteng paused, and he added fire and said: "According to my investigation, there are a total of 2.2 million deduction members in China, and the deduction members were as early as two years ago. The alliance cooperation with Qingmu Internet Café means that these 2.2 million people are members of Qingmu Internet Café, and when they choose to surf the Internet, they will definitely go to Qingmu Internet Café instead of other Internet cafes. ”
The things he talked about were all created by himself, so he couldn't be too clear.
What's more, these are real, and there is no false element at all.
After Liu Tianyu heard this, he was also very excited. It seems that he has found a door, as if he has seen a way to increase the turnover of Walmart supermarkets.
He thought in silence for a moment. Said excitedly: "Brother Heming, I know, do you mean that we Wal-Mart also use this membership system to improve customer stickiness and increase customer sources?"
Li Feiteng was a little surprised when he heard him say to improve the stickiness of customers, but he didn't expect that this rich second generation who graduated from pheasant college still has a certain talent.
He thought, this kid can't really find the kind of membership point system that suits Wal-Mart!
Come on, no matter what, Li Feiteng has a way to deal with it, even if Liu Tianyu really comes up with the essence, he can't escape the disaster he planned.
Li Feiteng thought that he decided to take Liu Tianyu to the crooked road, so as to avoid him really finding the right way, because if he found the right way, even if he used despicable means to deal with it, even if Wal-Mart encountered a disaster, because of this point system, as long as the above quickly found a countermeasure, such as appropriation, or sacrificing some benefits, it would be able to bring more benefits.
So, you can't let him find the right direction.
"Mr. Liu, I think Wal-Mart can appropriately choose to use the membership system of the Qingmu Internet Cafe Alliance according to its own conditions, for example, we don't have points, we don't give gifts, we recharge and send money, and use electronic induction consumption cards to increase the customer source of the supermarket. ”
"Imagine that when thousands of people, tens of thousands, all participate in the recharge activity, they deposit cash, deposits, like depositing in the bank, to Wal-Mart, when the time comes, maybe the turnover in the next year, all at once, there is no need to worry about the pressure of funds. ”
"And, most importantly, we don't have to worry about being sued by Feiteng Group, because I remember the membership system, they have applied for a series of international patents abroad, plus Li Feiteng's political status and influence in China, I am worried that our too much plagiarism will make people pay attention, and now it is the limelight to crack down on piracy/copyright infringement, and we also have to consider these!"
Liu Tianyu didn't listen seriously at all, and his mind was more immersed in what Li Feiteng said about people saving money in Wal-Mart.
To be honest, he is a rich second generation, but his family has never been very optimistic about him as a vice president at Walmart.
To tell the truth, he, the vice president, is actually the top person in charge of this supermarket, because Wal-Mart has just come to Yanjing, and the vice president is the top person in charge of Yanjing, and above is the general manager of Wal-Mart in Huaxia.
What this Hai Ming said in front of him is very reasonable.
Liu Tianyu didn't hesitate, he smiled gratefully: "Brother Haiming, thank you so much, have you just returned to China? Do you have a job, our Yanjing Wal-Mart Company's administrative management department still lacks an administrative supervisor, the monthly salary is 6,000 yuan, and the car and room are allocated, what do you think?"
Li Feiteng looked at this Liu Tianyu, he smiled and shook his head and said: "Mr. Liu, I studied computer science and am going to work in a larger Internet company. ”
When Liu Tianyu heard this, he stood up even more gratefully, he held Li Feiteng, who was also standing up, and said: "Brother Haiming, let's go, it's not too early, let's rub it together, I'll have a treat, go have a few drinks." ”
"This, this is too polite!"
"It's okay, it's okay, you have to give my brother a face!"
“…… Let's go. ”
Li Feiteng was also speechless, he had nothing to do, anyway, he had already been delayed for a day, and he didn't care about this.
Since you want this kid to have a treat, go to the best restaurant, eat the best meals, and drink the best wine.
But is it possible?
He didn't want to reveal his identity and make Liu Tianyu wonder.
gave Walmart a blow, although Li Feiteng didn't get any economic benefits, but at least it made Li Yaoyao happy.
In ancient times, there were all princes of the Beacon Fire Opera, so what does it matter if he comes to one in modern times?
Could it be that Li Feiteng postponed the meeting, and that group of shareholders and executives could push him down from the position of chairman of the board of directors?
In other words, a competitor suddenly rose up and defeated him.
This can't be!
The two were in a nearby star-rated restaurant, had a meal, and drank some Moutai liquor.
Li Feiteng's time is more expensive, so when he was about to eat, he deliberately ran away from the phone.
Because seeing that Liu Tianyu looked like a brother and brother, and he was very polite and grateful when he spoke, he knew that he was in the trap.
Supermarkets like Wal-Mart use the membership point system, which is the preferential method that all supermarkets will use in later generations, to improve and attract customers.
The essence of this point system, in addition to points gifts, discounts and other discounts, is more to let customers have a sense of upgrade, just like playing a game.
Because if the supermarket uses points to set the star rating of the membership card, then shopping consumption is really no different from online games.
That's the essence!
The so-called member recharge and send money activity is also an extremely clever means, but the premise is that the price space of the goods is particularly large, such as the goods in the supermarket, the prices are relatively stable, and the shopping consumers are more savvy, and there are a lot of aunts and uncles.
Therefore, the supermarket can't adjust the price casually, if you can't adjust the price on the premise, you can use this kind of preferential activity casually, I really don't know if the supermarket can make money!
Big pit, Li Feiteng definitely dug a big hole.
He didn't know how stupid Liu Tianyu would be, the only thing he was sure of was that no matter what, he had a way to deal with it.
……
The next day, Liu Tianyu did not discuss too much with other people in the supermarket, so he directly asked the purchasing department to go to Feiteng e-commerce company to order electronic proximity cards and a series of electronic devices.
Because the Qingmu Internet Cafe Alliance has long used this system, including most of the schools in Yanjing now, they have opened an electronic consumption system for campus cards, so the products of this system are already quite stored.
Under Li Feiteng's instructions, almost that afternoon, a total of 15 consumer mid-range machines and terminals, including 5,000 electronic proximity cards, were all delivered to Wal-Mart.
In addition, a team of people was also sent to help set up the system quickly.
In this team, Li Feiteng installed a computer spy master, and he was going to work on the computer in the Wal-Mart supermarket.
"Boss, all the computers in the supermarket are connected to the Internet, because the finances here will be uploaded to the Xiangjiang Wal-Mart Company through the guò network every two days. ”
"yes, I see. ”
After Li Feiteng answered the call of this mysterious person, he was not worried at all.
Where there is the Internet, in addition to bringing speed and convenience, there are more dangers and risks that people don't know about, and there are deep dangers.
He has almost figured out how to make Wal-Mart collapse and become a farce that has caused a sensation around the world.
It's just that he still has to send a spy over, because Li Feiteng wants to ensure that Wal-Mart can't come up with any effective recovery measures at all.
In other words, he wants to show all the situations in a one-sided form, and only in this way can Li Feiteng dare to say that he slapped the fly to death.
"Xiaolong, go to Walmart as a security guard, handle all the emails I sent you, do you understand what I mean?"
"Boss, understand, don't worry, I will complete my task. (To be continued......)