Chapter 855 Exchange Rate Issues

Eric takes Cindy back to his usual apartment at the entrance to Sixth Avenue, just after eight o'clock in the evening. Pen Fun Pavilion wWw. biquge。 info

Following Eric, Cindy looked at the unchanged living room and said, "I don't know why, it feels a little strange to think that you've always lived here alone. ”

Eric took off his coat and hung it on a hanger, walked to the round table with his laptop by the floor-to-ceiling window, sat down, pressed the computer boot button, and asked, "What's so strange?"

Cindy also hung up her trench coat, sat on the steps of the entrance and took off her high boots, thought for a moment, and said, "Don't you feel lonely?"

Eric typed in the password and replied, "If I'm not mistaken, you should live alone, right?"

"Like, yes," Cindy said suddenly, still pondering in her heart, put away her high boots, stepped on her slippers and walked to the wine cabinet in the corner of the living room, picked out a bottle of whiskey, and then said, "It's strange, I don't feel the same way about you living alone as I live alone." ”

"It's very interesting, tell me if you figure it out," Eric felt that the topic seemed a little familiar, and he didn't bother to delve into it, logged on to his work mailbox, and opened the "Titanic" box office data email from Los Angeles.

Cindy tilted her head, opened the Xiaoice cabinet a little distractedly, and did not forget to turn her head and ask, "Do you want to add ice?"

"Actually, I don't like to drink. ”

"That's a waste, you've got enough wine in your cabinet to buy a nice house in Manhattan," Cindy said, not asking Eric for his opinion, adding ice cubes and walking over with two glasses of whiskey. Placing a glass of wine in Eric's hand, Cindy pulled a chair over and asked, "Can I take a look?"

The content of the email is the detailed box office data of "Titanic" in recent weeks and some box office trend analysis, most of which will appear in the public media, and there is no need to keep it secret.

Eric nodded, stepped aside, and took a sip of the whiskey.

Cindy was happy to get Eric's permission, but when she saw that the 12-inch laptop screen was covered with dense data tables and text, she suddenly felt a little dizzy and lost all interest.

After patiently watching Eric for a while, Cindy got up and said, "I want to go take a shower, Eric, do you want to come along?"

Eric patted Cindy's little hand on his shoulder, "You go first, I'll wait a while." ”

As Cindy left, Eric's gaze turned to the laptop screen again.

"Titanic" began to decline after reaching an unprecedented peak at the global box office in a single week during Oscar Week.

In the 15th week of its release in North America, the box office quickly slipped below $20 million to $18 million as popularity tended to run out. The overseas box office did not continue to break 200 million in a single week, compared to $236 million in the 14th week, and the overall overseas box office fell by 25% in the 15th week, collecting another $177 million.

In the following weeks, the decline in the North American box office began to continue to expand, and the total domestic box office reached $571 million in the latest week, but the weekly box office also fell below the $10 million mark, collecting only 9.3 million.

However, the box office decline in overseas markets has remained relatively weak at around 20%, and in the past six weeks since the outbreak of overseas markets in the 13th week, the total box office in overseas markets has skyrocketed from a little over $400 million to a terrifying $1.281 billion, which has also pushed the film's global box office to a high of $1.852 billion.

Although the weekly box office in North America has fallen into the million range and has begun to end, this also means that the North American box office of "Titanic" will not be too far from the previous life. However, due to the adoption of a completely different overseas distribution strategy from the original time and space, a large number of overseas box office countries were released in the weeks when "Titanic" was at its peak, which also stimulated more potential audiences to watch the movie, making the overseas box office of "Titanic" even better than before.

Although the continuous decline in the North American box office of "Titanic" in the previous life will definitely have the same effect, due to the lack of confidence in the film by the distributor Fox, it is destined to be unable to compare with the current in terms of overseas promotion and theater scale of the film.

At the same time, Eric also found that due to the different distribution strategies, the recovery cycle of the overseas box office is also significantly more concentrated when most of the overseas markets have been completely stimulated. Due to the popularity of "Titanic", once it is released, most overseas audiences who are interested in "Titanic" will choose to go to the cinema to watch the movie as soon as it is released, which is also the main reason why "Titanic" miraculously set a single-week overseas box office record of $236 million in the 14th week.

Moreover, this factor also made the overseas box office decline of "Titanic" significantly greater than that of North America, and the 25% decline in the 15th week compared to North America also caused "Titanic" to fail to continue to achieve a single-week record of 200 million.

However, although the overseas box office of "Titanic" has fallen to $68 million in the past week, the weekly box office decline in the overseas market has also begun to narrow to less than 20%, which means that the film has squeezed out the 'moisture' of ordinary passers-by who are purely affected by the halo of box office awards in a few weeks, and the core fan base that is larger overseas than North America is still making efforts, and it is expected that in the next two months, Titanic The overseas box office can still collect another about 300 million US dollars, plus the box office power in North America, which also means that the global box office of "Titanic" is likely to eventually reach a high of 2.2 billion US dollars.

Back at the end of last year, affected by a lot of negative comments from the media and the lack of confidence of everyone around him, Eric once just hoped that everything would be fine as long as the film could recover its costs.

Subsequently, the North American box office of "Titanic" began to explode, and Eric let go of his worries and began to expect the film to reach the box office data of his previous life.

Around the time of the Oscars, the film accumulated popularity for several months, began to be released on a large scale, and created a box office miracle of $236 million in a single week overseas.

Now, looking at the Firefly distribution department's ultimate prediction of $2.2 billion for the film's final box office, Eric has no more thoughts in his mind.

Perhaps, miracles should be something that pushes the limits of everyone's imagination.

On the email page, behind the global box office forecast, is a detailed analysis of several important overseas box office countries by the distribution department.

Eric wasn't interested in the information anymore and scrolled down the page, intending to quickly skim through the rest of the email. However, when looking at the Japanese box office analysis part, Eric was suddenly attracted by a number.

30 billion yen.

This is the distribution department's expectation for the total box office of "Titanic" in Japan.

Eric didn't notice this number just because it was a full $80 million higher than the box office figure in the original plane.

What's more, this figure is not much different from "Spirited Away", which ranked first at the box office in Japanese film history in the original time and space, but after the exchange rate conversion, the 30 billion yen is equivalent to 280 million US dollars, but he happens to remember that in the past, the local box office of "Spirited Away" was equivalent to 250 million US dollars.

Where did the other $30 million go?

Glancing at the page again, Eric quickly searched for a set of numbers, 107:1, which is the current exchange rate of the yen against the dollar.

In an instant, Eric understood a lot of things.

In the original time and space, "Titanic" was released in North America at the end of 1997, and the release time of Southeast Asian countries is probably not much different.

At the end of 1997, what a point in time!

The financial crisis is raging throughout Southeast Asia.

In Eric's memory, the currencies of Southeast Asian countries such as Thailand, Indonesia, and the Philippines were almost halved. Even in Japan, the overall economic situation has affected the currency depreciation by about 20%, and it is clear that these devastated monetary systems will not return to normal anytime soon.

Then, according to this series of information for conversion, in history, in 1998, the exchange rate of the yen against the US dollar should be around 133:1, and the box office of "Titanic" in Japan at that time was equivalent to 200 million US dollars, according to the current exchange rate of 107:1, it should be about 250 million US dollars.

This time, the difference of $30 million may be regarded as an additional gain due to factors such as changes in issuance strategy, rather than the incredible 80 million just now.

Realizing this, Eric immediately operated the mouse again, sliding the page to the detailed box office figures of overseas box office.

In addition to Japan, the main box office in Southeast Asia, such as South Korea, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, the Philippines and other countries and regions, has also reached 120 million US dollars, and it is expected to harvest about 30 million US dollars in the follow-up.

In other words, Southeast Asian countries and regions, including Japan, will eventually contribute about $430 million to the global box office of "Titanic", and according to the 35% overseas share ratio, Firefly will probably be able to get $150 million in share income.

But obviously, this must be if the monetary system of Southeast Asia remains stable.

According to the release progress of most Southeast Asian box office warehouses, if Firefly wants to get a share according to the normal settlement steps in the past, it will be at least until September, at that time, the Southeast Asian economic crisis is in full swing, affected by exchange rate factors, and the global box office figure of 2.2 billion US dollars made by Firefly will definitely be lowered, if this is irrelevant, the most intuitive result is that Firefly may eventually lose more than 50 million US dollars in revenue due to the currency depreciation in Southeast Asia.

Even if the Firefly family is big, Eric can't give up the $50 million for nothing.

After sorting out his thoughts, Eric opened the draft box and began to write an email, detailing the series of discoveries he had just made, and hoping that the Firefly management would discuss and come up with a corresponding solution as soon as possible.

On the other side of the living room, the bathroom door opened, and Cindy walked out with only a bath towel wrapped around her body, dangling her two long white legs.

Sitting down in the position she had just taken, Cindy straightened her still wet hair, and saw Eric looking focused on typing on the keyboard, shaking her calves restlessly, stretching out her toes and scratching Eric's legs twice.

Eric paused, turned his head to look at the woman, picked up the glass of whiskey in his hand and drank the last bit of liquor, shook the glass at Cindy, and handed it over, "Na, take it." ”

The original square of ice in the glass had melted and was reduced to the size of a walnut, making a crisp clanging sound as Eric shook it.

Cindy took the glass, with a smile on the corner of her mouth, but there was a little more watery in her eyes, and her expression was resentful: "Again, this ice cube has been soaked in whiskey, you want to kill me." ”

"I'd like to see you spicy to death," Eric said with a smile as he glanced at Cindy's glass of whiskey, which she hadn't drunk much, and began tapping on the keyboard again.

Cindy looked at the ice cubes in her glass dipped in whiskey, shrunk her neck, obediently picked up Eric's glass, and poured the ice cubes into her mouth, her cheeks bulging, and her eyes still staring at Eric.

Eric ignored the woman's deliberate cuteness, thought about writing the email, and copied it to Katzenberg, Frank Wells and other high-level executives, before turning off the computer.

Cindy saw that Eric was done, blinked her eyes, spit out the ice cube in her mouth, and held it in the palm of her hand, the original edges and corners of the ice cube seemed much more rounded: "Like, it's a little big." ”

Eric picked the woman up, walked to the couch, and smiled, "Haven't you always liked big ones?"

"Ahh......h

When Eric sent that email, some people in Los Angeles hadn't left work yet.

It didn't take long for the calls from Katzenberg and the others to come.

After spending the weekend in East Hampton, Eric returned to Los Angeles on Monday and attended the first meeting to formally discuss Eric's email.

"According to the plan we have tentatively agreed," Katzenberg recounted the results of the discussions over the weekend, "we can use hedging in foreign exchange trading to cash out the benefits of Southeast Asian countries in advance, but it will definitely cause some losses." ”

Eric read the documents that Katzenberg had already prepared over the weekend, looked up and said, "Now, our summer files "Finding Nemo", "Prison in the Sky", "Jedi Men 2", as well as "Jurassic Park 3" and "Rush Hour 2" at the end of the year, should have discussed distribution agreements with Southeast Asian distributors, right?"

(To be continued.) )