Chapter 213 Interview Invitation
Before dinner, Cheng Xiaoyu swam in the swimming pool, speaking of such a good environment at home, he enjoyed it for the first time, until he couldn't swim on the edge of the pool, sitting on a deck chair with a parasol and drinking Coke to rest, Cheng Xiaoyu picked up the phone on the table and called Xiao Zhiyan, yesterday promised to call her today, at this time she had returned home from school.
As soon as Cheng Xiaoyu dialed the phone, Xiao Zhiyan's sweet and glutinous voice came from the other side, "Hey, brother, Zhiyan misses you!" ”。
"Hmmm! Zhiyan said this yesterday! Cheng Xiaoyu held the Coke in one hand and said with a smile, the sun was still very big, he squinted his eyes, thinking of Xiao Zhiyan's cute appearance, he also felt a little sweet.
"But Zhiyan also thinks about it today!" Cheng Xiaoyu seemed to be able to see Xiao Zhiyan's serious face when she spoke from this tone.
"That's not good, Xiao Zhiyan has to listen carefully in class!"
"Xiao Zhiyan is very serious in class, but Fan Shili, who is sitting in the same seat, is so annoying, he always likes to pull my braids" Xiao Zhiyan's words were not finished, the phone was snatched away, and Xu Qinning's pearly round and beautiful tone was immediately transmitted "Hey! Cheng Xiaoyu, you're a little too much! ”
This voice couldn't be more familiar to Cheng Xiaoyu, but at this time, he asked in a little inexplicable surprise, "Miss Xu, what's wrong with me?" ”
"My own sister hasn't made a phone call for so long, and she hasn't sent a single text message, so someone is jealous." Xu Qinning over there said menacingly.
Cheng Xiaoyu thought of Su Yuxi's beautiful and indifferent face, and smiled bitterly, "Okay, I was wrong." He thought that if he called Su Yuxi, what would the two of them talk about? Philosophical? It seems that there is nothing else to talk about. Cheng Xiaoyu was afraid that Xu Qinning would continue to question, so he quickly changed the topic and asked, "When will you come back?" ”
"Ahh Yes! Cheng Xiaoyu is a producer, you are too irresponsible, don't you even know our itinerary when you throw your hands and run away? ”
Cheng Xiaoyu was speechless again, and could only change the topic a few times, "Why are you in Xiao Zhiyan?" ”
"I'll go back to Shanghai tomorrow, and I'll come over to see her today!" Xu Qinning didn't seem to realize that Cheng Xiaoyu was changing the topic and replied, as soon as she finished speaking. Xiao Zhiyan's voice came from over there, "Brother, my sister bought me a big bear, she said that this bear looks like you." ”
Cheng Xiaoyu looked at the reflection in his pool with a black line at one end. Although it's a little fat, it has nothing to do with the tiger's back. Listening to the laughter of the idol project members over there, I felt very warm, and said a few words to Xiao Zhiyan, telling her to study hard. After taking care of my grandmother, I quickly hung up the phone.
According to Cao Danian, the endorsement application of the idol plan has flown towards the Shanghe Ministry of Economy like snowflakes, and there are still many invitations from big-name manufacturers, including Jiulu Food Company, and they are still the highest bidder, 20 million for two years, and the additional condition is that Cheng Xiaoyu must come up with an advertising plan.
This price has exceeded the advertising endorsement price of China's first-line stars, taking China's famous advertising queen Fu Nuanbing as an example, the endorsement fee for a year is only nine million, and when it comes to second-tier artists, it is about six million, which is basically three million. Although the endorsement fee is easy to earn. But there must be a corresponding fame and effect, others will invite, and the more big-name companies ask for endorsements, the more cautious they are, so some artists would rather lower their prices and want to accept big-name advertisements, because it is beneficial to both parties. Big brands have enough publicity time on TV to increase the exposure of celebrities, and indirectly increase their value. And a high-quality star is also indispensable for big-name manufacturers.
This time, Cheng Xiaoyu's advertising plan for Jiulu and Xiaoyu.com made Shen Nanzhou, the boss of Jiulu, appreciate the charm of creative marketing for the first time, and Cheng Xiaoyu's plan is a successful case of Coca-Cola in the previous life. But he combined his ideas in ramen.
His plan is to set up a special page on the whispering network, and all whispering users will provide nicknames and lines that they think are good, and all the lines and nicknames with the most likes can be labeled as Jiulu beverage cans. And the name of the user who came up with this line or nickname will also be printed. A little different from the original Coca-Cola label, Jiulu's label will also be designed to be peeled off to make stickers.
This creative marketing caused an enthusiastic response in the drizzle, and on the first day, Xu Qinning put forward the line "Is there anyone?" on the official page. It was liked by enthusiastic netizens to tens of millions of likes, and the next day Jiulu took the hot iron to print the label of "Is there anyone" first. The labeled drinks were put on the fourth day to the nearest Beijing market, and as a result, the newly packaged drinks were sold out in just one day, although the volume was not very large, but this also allowed Jiulu to taste the sweetness of marketing and speed up the launch of the new packaging. Including "Literary Youth", "Little Fresh", "Nobody", "Natural Stay", "Little Lori" and classic lines "Is there anyone", "I want to be a good person", "If you love, please love deeply", "You are irreplaceable", etc., all appeared on Jiulu beverage bottles, with the whispered praise and publicity, Jiulu's sales of various drinks this month increased by 20% compared with last month, thus surpassing the competitor Master Wang in one fell swoop.
Therefore, this time, Jiulu made a bloody effort to win the idol plan as an endorsement in one fell swoop, and the reason why he offered such a high price was because he took a fancy to Cheng Xiaoyu's strong planning ability behind it.
Cheng Xiaoyu knew that he was noncommittal, and Cao Danian was asked by the Ministry of Economic Affairs to call several times for this matter. Cheng Xiaoyu only said, "I'm waiting, I can ask more." ”
Cao Danian also didn't have much to do with this prince, so he could only sue the Ministry of Economic Affairs to wait, and the Ministry of Economic Affairs was also anxious to look at the big order of 20 million, so he had to come to kidnap Cheng Xiaoyu, and the Minister of Economic Affairs directly found Su Changhe under Cao Danian's hint, Su Changhe thought of this somewhat stubborn child, and could only smile bitterly and say, "Then wait." ”
After dinner, Cheng Xiaoyu received a call from Liu Bin, he thought he was here to urge the change again, sat in the studio, thinking that it was better to finish the song of this poison first, and after pressing the answer, Liu Bin said in his thick baritone, "Xiaoyu, I have a friend who has always been your fan, and you have to thank him for his recommendation when you become popular on GG Music Network!" ”
Cheng Xiaoyu didn't know the twists and turns of the story on the GG Music Network, so he asked, "Ah! Brother Bin, who is it? ”
"Hao Yifeng, do you know? The director of Yangcheng Music Radio, and also hosted a spicy concert radio program on our GG Music Network, it was he who recommended you in the program he hosted, so that you could be noticed by us, and the radio station where he works also plays your songs for a long time. Look, he wants to do an online interview with you on his show, do you think it's okay? ”
Cheng Xiaoyu thought about it for a while, since it was not an on-site interview, it naturally didn't matter, and besides, others were also kind to themselves, so he said, "That's it, make an appointment within this week, if you exceed it, it's not guaranteed!" ”
Liu Bin's laughter was clearly heard on the phone, "Okay, then I'll give him your GG number, and the two of you will contact yourself?" ”
"Okay. Then I'll hang up first, Brother Bin. Cheng Xiaoyu wanted to hang up before Liu Bin urged the change.
As a result, Liu Bin immediately said: "Don't forget to update!" I"
Cheng Xiaoyu had no choice but to put the phone back to his ear again, waiting for Liu Bin to nag while doing his post-production.
It wasn't until Liu Bin finally hung up the phone that Cheng Xiaoyu breathed a sigh of relief, looking out the window that it was getting late, he turned on the desk lamp, and couldn't work too late today, because the members of the idol project would come back tomorrow.
It's also time to shoot their new music video. (To be continued.) )