Chapter 81: Making a Million with One Song
Wenzhen's company, all the relevant staff involved in the production of Wenzhen's album After getting the data, the first reaction was: "We are on fire!"
Outside of Wenzhen's company, including the relevant personnel of major companies, they shouted in surprise: "Who is this person!?"
They were indeed surprised, usually the sales data for each day of the week is basically not too far from the forecasts of these people, in the original forecast, how can everyone not be surprised that an unfamiliar name is suddenly inserted.
After a little investigation, I found out that this Wen is really a singer who has released an album, and this singer's album has been released for fourteen days, two albums, this is her highest sales in a single day!
The last day of the week was originally a low ebb in sales, and this is the second week of release, and looking at her sales the day before, was it only about 10,000?
Anyone who looks at this data can easily draw a conclusion.
100,000? Two weeks later, a total of less than 200,000 so far? This is just the beginning, according to the laws of today's Chinese music scene, if you can reach 100,000 with this number, the sales will only be more later!
And when the sales on the first day of the third week came out, this speculation was confirmed.
A full 170,000! Although it didn't achieve a higher one-day ranking because there were many new albums released in the new week, there is no doubt that this song is a hit! Moreover, compared to other songs, this song probably has a lot of room for growth!
Then, on the second day of the third week, "See the Smoke Again" sold 12,000 copies, a number that may seem a bit out of the ordinary, but the truth is that there is not enough stock of the album on the market.
The first batch of copies of "See the Smoke Again" was 350,000 copies, which is already the company's optimism about this album and its determination to produce it.
After the first week of release, there were quite a lot of different voices in the market and within the company about the number of productions, and most of the voices on the market were ridicule, a rookie singer who was not very popular on the first album, and the second album dared to directly distribute 350,000 copies? The first week of sales made everyone think that Universal had completely messed up this time, and the vast majority of the 350,000 CDs and tapes would probably be stored in the company's warehouse as inventory for a long time.
But who would have thought that the album that was absolutely on the street in the first week would be sold out in just over a week, and it would have to be restocked?
This is a complete explosion!
Internally, there is a lot of nervousness about the out-of-stock situation.
The trend direction, the topic and the popularity of this kind of thing are very subtle, an opportunity that is not an opportunity can often create popularity, and a small, may be very unintentional mistakes, or the most precious opportunity may be buried.
The simplest truth, like "See Smoke Again", want to buy this song, now obviously the vast majority of the decision is made after watching "Homecoming", it is 100%, completely new fans, that is, the so-called "shallow fans", such fans, their desire to buy is unlikely to be very high, and it is even likely to be impulsive to buy, this kind of purchase desire, you want to buy it today or not, it is likely that people will forget or simply don't want to buy it the next day!
"See Cooking Smoke Again" has obviously become popular, if the topicality and sales momentum are cut off because of the distribution of goods, I am afraid that the world will regret it.
In order not to regret it, the high-level management of Guanqiu, who was very angry, launched an emergency plan, while notifying stores all over the country, so that the local boss must tell everyone who comes to buy and inquire, just say that the goods will be distributed tomorrow, please remember to come again tomorrow.
Then, Universal temporarily mobilized a number of CD and tape manufacturers across the country, rushed to work overnight, and temporarily hired manpower to frantically distribute hundreds of thousands of CDs and tapes across the country, which can be regarded as maintaining sales on the second day of the sales cut, that is, on the third day of the third week.
What makes people breathe a sigh of relief is that obviously Wen Zhen and her "See the Smoke Again" have not been forgotten, after a day of hiatus, the sales on the third day of the third week have not declined, but because of the accumulation of this day, the sales on the third day have exploded again!
400,000! The sales on the third day were 400,000! At this time, at this moment, "See the Smoke Again" has become completely popular!
In the large and small audio stores all over China, almost all of them play the same song! Wen Zhen's rather distinctive voice echoes throughout China!
Almost everyone likes this song, music critics, professionals and ordinary people who originally like music feel that the melody of this song is simple but very beautiful, and it is a rare excellent original music in recent years......
In short, this is a good song that can be enjoyed by both ages and all audiences, and can be enjoyed by almost all ages and all listeners!
And the sales of this good song have already gone to a million!
Don't think that the success of a song is just the success of a singer, behind this singer, there are dozens or hundreds of people supporting the company operation, music production, channel distribution, and even miscellaneous drivers, a good song, a top creator, can achieve many people!
One million, after surpassing this number, Wen Zhen's momentum finally slowed down slightly, and returned to the daily sales level below 100,000, according to Universal estimates, Wen Zhen's album sales will eventually reach about 2.5 million, or even challenge 3 million.
In addition to the production of the album, even the theme song of "Homecoming" was sent to the audition by Wenzhen's agent instead of being directly provided by the company.
Such a small investment, but such a big return, for the world, is like picking up a big gift for no reason.
The difference in hierarchy between the artist and the company is instantly revealed.
Fan Cheng's small troupe, since he took over, has had countless opportunities to become popular, from Wang Xingxingwanhong to Sun Maofeng and Zhu Zhize in the back, almost all the main performers in the troupe have encountered the opportunity to become popular, but as a result, the troupe is still tepid, even if it is popular, it is just a very ordinary step-by-step order.
As for Wen Zhen, backed by the big group of Universal, as early as after Universal realized that Wen Zhen was showing signs of popularity, the group immediately began to operate on her.
Around the three northern provinces to receive various programs, to promote their own albums, especially in Beilin Province, because the drama is produced by Beilin TV, so Wen Zhen cooperated with Beilin TV to promote the drama very well, in just two weeks, Wen Zhen in Beilin Province almost everyone knows about it.
Of course, the reason why Yoshimoto Troupe is not as easy to publicize as Wen Zhen is not only that, Wen Zhen is a solo singer, it is relatively easy and simple to promote her, and Yoshimoto Troupe is a troupe, and in essence, it also serves as a brokerage company, generally speaking, to this level of Yoshimoto Troupe, there are many forces to cooperate and inject capital, but Fan Cheng is very stubborn in this regard, cooperation is okay, but cooperation will not exceed the current level of cooperation with the Northern Group, as for capital injection and even cooperation with provincial TV stations, in his opinion, there is no need to tie himself up with this kind of cooperation now。
Wen Zhen, who instantly became a top artist, is of course very grateful to Fan Cheng, although she still has some concerns about this man who won the funny competition championship on the front foot and wrote a new song for himself on the back foot, there is no doubt that she owes Fan Cheng a lot of affection.
That's right, the company did pay Fan Cheng, but the tens of thousands of yuan were just the price of an ordinary song, and when it came to a popular song at the level of "See the Smoke Again", as an author, he deserved more and better hospitality.
In some stories, there is occasionally this situation, the company takes someone's work but only gives a small price, and as a result, the song becomes popular, but the author does not get any benefits, and can only live a very depressed life or something, in reality, this situation cannot be said to be absent, but it is difficult for companies and individuals who do this kind of thing to live in this world for a long time, because your IQ is too worrying.
An author who can write popular songs, you don't want him to continue to write more songs, but directly squeeze his works? This will make you get a lot of income temporarily, yes, but you lose a creator with great potential, this is tantamount to the worst act of killing chickens and eggs, if this is a personal act, then the guy who does this kind of behavior will definitely be banned by his company.
The subtle attitude towards creators has always been a big problem, obviously so much in demand for creators, but rarely give creators enough benefits, the tens of thousands of dollars for a song are really nothing to creators, so the company will compensate potential creators in other aspects, as long as it is confirmed that he has enough ability.
Fan Cheng's pseudonym is insincere, the first shot created a million singles, and it is a rare resource that only Wen Zhen can master, Universal Company desperately wants Wen Zhen to control him, although it is awkward in his heart, but Wen Zhen himself also knows Fan Cheng's value, so after two weeks of super busy life after becoming popular, Wen Zhen finally had time to invite Fan Cheng out to eat lobster through her sister.
Although he has no intention of giving the song to others, Fan Cheng is unlikely to refuse the invitation of the two sisters Wenzhen and Wenjia, and he took Fan Xiaoqian, a star-chasing girl who heard that there are celebrities to eat and lobsters, and is very curious and looking forward to it.