Chapter 14 I want to be a cultural person
Chapter 14 I want to be a cultural person
"Tiannan Pictorial" survived in the fierce market competition. It has become a unique symbol among pure art publications in Tiannan City.
Because of the successful establishment of "Tiannan Pictorial", the founding unit, the Tiannan Municipal Bureau of Culture, is an advanced unit among the advanced units evaluated by the municipal government every year, and can get a pennant every year.
However, just when the "Tiannan Pictorial" was becoming more and more prosperous, and the Cultural Affairs Bureau was also reaping fame and fortune, the state began a reform plan, explicitly prohibiting public institutions from doing any more business and running factories.
Including some industries that are very close to the jurisdiction of the unit, they should also be separated from the unit. This is the so-called separation of government and enterprises. Some magazines, publishers, and so on are not public institutions, but have repeatedly belonged to enterprise units. Everything has to start at its own expense.
Tiannan Pictorial is no exception, and it will also be separated from the Cultural Affairs Bureau in this reform and become a self-financing enterprise.
Since "Tiannan Pictorial" is in full swing now, there are naturally many people who want to get this piece of fat.
In the end, the Cultural Affairs Bureau auctioned off the Tiannan Pictorial through market bidding.
The person who took over was a man named Jin Dabao, who heard that he made his fortune by robbing tombs, and now he is ostensibly a big collector in Tiannan City. It is said to be worth hundreds of millions.
This person has no education, just a primary school graduate.
Later, when I got rich, I always wanted to do some culture-related business, so that I could be regarded as a cultural person.
Recently, when he heard that Tiannan Pictorial was going to be separated from the Cultural Affairs Bureau, he was moved. I thought, what I have is money, why not buy "Tiannan Pictorial", so that I will become a cultural person.
So this person was desperate and bought "Tiannan Pictorial" at a sky-high price of 100 million yuan, and became the largest shareholder of "Tiannan Pictorial".
Jin Dabao, although he bought the "Tiannan Pictorial", this person does not know how to appreciate paintings, and he does not know how to run a publication.
So he wanted to find someone who knew how to draw and run this publication with him.
Jin Dabao thought about it, in Tiannan City, among the people he knew, only Yao Hong was the most suitable candidate.
Yao Hong is a famous painter in Tiannan City, not only famous in Tiannan City, but also in the whole country.
Just as magazines need works by famous artists, pictorials also need works by famous artists to support their façade.
Tiannan Pictorial has also signed contracts with some well-known painters before. But these painters are still much less famous than Yao Hong.
In the past, the managers of "Tiannan Pictorial" also wanted to sign a big painter like Yao Hong, so that "Tiannan Pictorial" would be more well-known and its sales would be better.
But in the process of negotiating with Yao Hong, the two did not come to an agreement. "Tiannan Pictorial" only plans to pay Yao Hong 100,000 yuan for one work. And Yao Hong, relying on his fame and popularity, opened his mouth and asked "Tiannan Pictorial" to give him a remuneration of 300,000 works.
In this way, "Tiannan Pictorial" is a little unbearable. Although their sales in each issue are very good, they only have more than 30,000 copies.
The price of each book is 10 yuan, so that the sales of an issue of "Tiannan Pictorial" will be more than 300,000 yuan. If, according to Yao Hong, he publishes a work, he will be paid 300,000 yuan, then all the employees of "Tiannan Pictorial" can only drink the northwest wind.
It is precisely because of this that Yao Hong has never become a contracted painter of "Tiannan Pictorial". Although Tiannan Pictorial is very famous, the painters are only some painters who are not very famous.
This has been strange to everyone. I don't understand, "Tiannan Pictorial" does not use a great painter like Yao Hong, but it does not sell a lot, and it is also the most selling publication among other pure art publications.
The reason why Yao Hong can open his mouth is because he has always been a very arrogant person. Never take anyone seriously.
Even if it is a well-known pure art publication in Tiannan City, such as "Tiannan Pictorial", he doesn't pay attention to it at all.
Because Yao Hong feels that his fame is big enough. It can even be said that it is more famous than "Tiannan Pictorial", so people naturally disdain such an art platform as "Tiannan Pictorial".
The reverse is also true. Tiannan Pictorial feels that it has gained a firm foothold in the market. Even if it does not sign a contract with a great painter like Yao Hong, the sales of Tiannan Pictorial are still the largest among all kinds of pure art publications.
It is precisely because of this that "Tiannan Pictorial" and Yao Hong did not hit it off, but collapsed as soon as they talked. The two sides parted unhappily.
But that's just the time before. Now Tiannan Pictorial has been separated from the system of the Cultural Affairs Bureau. It was completely privatized and became the property of Jin Dabao.
The relationship between Jin Dabao and Yao Hong is still very good.
Jin Dabao, since he made a fortune from tomb robbing, has washed his hands in a golden basin, and he is no longer doing the thing where his head is on the waistband of his trousers.
He knows that there is such a thing as robbing tombs and making a fortune, and he must accept it when he sees it. Otherwise, you may soon become a 'guest' in prison.
Therefore, after Jin Dabao successfully stole the tomb of an ancient nobleman, he washed his hands and stopped doing this business. Because this time, he got a lot of priceless treasures, and he was worth more than 100 million in a flash.
With Jin Dabao, who has money, he began to give himself a very decent identity. A large collector specializing in antiques, calligraphy and paintings.
But in this way, he still felt that it was not enough, and in order to make himself appear more cultural and tasteful, he also did everything to buy the "Tiannan Pictorial".
In this way, Jin Dabao changed from a big collector to an editor-in-chief of pictorial newspapers and magazines.
The identity and status of Editor-in-Chief Jin is, of course, sealed by himself. Because, he knows too well how many pounds and taels he has.
He didn't know art at all, let alone painting.
Although he collects antique calligraphy and paintings, he completely sees the appreciation value of antique calligraphy and paintings, rather than enjoying these antique calligraphy and paintings.
Jin Dabao has now become a real cultural person, and has become the editor-in-chief of a pure art publication such as "Tiannan Pictorial".
However, if you want to edit an art publication, you can't do it without any real skills. For a large number of submissions, if you don't have a little ability to screen, then how can you do it!
But Jin Dabao himself doesn't know how to draw, so what can I do!
He thought about it and decided to hire another editor-in-chief. In this way, he, the editor-in-chief, can also have nothing to do. It's up to the editor-in-chief to review the manuscript.
But who is more suitable for this editor-in-chief!
Jin Dabao's first thought was Yao Hong, the most famous painter in Tiannan City.