readx;? cpa300_4; Why is the role of the media gone?

"Let's not talk about the summit, Sister Shan, let's talk about Yuzhi's column in Xingsheng Magazine. Pen Fun Pavilion www.biquge.info" Gao Leng smiled at Yu Zhi: "I told Yu Zhi before I came here, I am not only here to hope that you will support my summit, the most important thing for me to come here is to cooperate with Yu Zhitan." ”

"Speak, and I'll listen. Sister Shanshan said.

"I know you want to do charity silently, do good deeds in a low-key way. Gao Leng smiled and explained seriously: "And I think that in addition to speaking for the government and satisfying the people's reading, the media should also take on the responsibility of helping the people." Nowadays, too much media is only going to do celebrity news...... Many national media outlets went to shoot celebrity upskirt ......"

As he spoke, Gao Leng glanced at Yang Peng meaningfully......

Yang Peng's face was red and white for a while, and his popular magazine was a magazine that purely wrote entertainment.

"After we hold the summit this time, we will join the financial column......" Yang Peng, who explained at this moment, was obviously very lacking.

"Come on. Gao smiled coldly and encouraged, this smile is a knife...... Encouraging juniors to deepen the hidden sarcasm, he patted Yang Peng on the shoulder: "Xiao Yang, you must have the media responsible!"

......

Yang Peng looked at Yang Guanguan and then at Gao Leng, he hated it in his heart, but he couldn't fight, Yang Guanguan's poisonous tongue was released, and he was very rushed to say it directly, while Gao Leng's poisonous tongue was restrained, and it seemed polite, but in fact, the words were knives.

"Yes, there is too much gossip now, and there is no positive energy at all!" Sister Shan agreed with Gao Leng's words: "You said that if you spend so much space to report on a celebrity, can't you report on those who need help? Can't you report on scientists or something? Although my own daughter is a star, the current news is so messy that I can't even look at it!"

Sister Shan's entry into the pit.

The column she said happened to be the column that Gao Leng wanted to do, but Gao Leng had an additional 'Yuzhi' title.

In Gao Leng's view, as a national newspaper, magazine and magazine, in addition to reporting the gossip of celebrities, there should also be reports on finance, people's livelihood and other aspects, and more importantly, charity, which is surprisingly consistent with Sister Shan's opinion.

"Therefore, I want to cooperate with Yuzhi to run such a column, do one issue every month, and write about four anti-Japanese war veterans in need of help in each issue. Gao Leng reminded.

Sister Shan eased up, squinted her eyes and shook her head after thinking about it: "Mr. Gao, if you really have the responsibility of the media, then you can directly open a column like this, and help those poor people write every issue?

"That is, what is the role of the media, I still want to make money. Yang Peng knows the difficulty of the operation of the media, so he can be regarded as taking a bite: "Mr. Gao, you are so responsible for the media, wouldn't it be good to directly open a column specifically to relieve the laboring people? Don't be so stingy with a column, a big magazine like Xingsheng is worth investing in a cross-page dedicated to writing about people's livelihood!"

Yang Peng, who knows the difficulties of the media, has a thorn in his words, and he knows that the pages of writing about people's livelihood are all loss-making. This media charge needs money to carry it.

Most of the people now say that the media is not responsible, and the entertainment page is updated so quickly every day, occupying a large number of pages, and the news of helping the poor and poor people cannot keep up with one thousandth of them.

There are news that pay attention to the people: social news, but at least half of the social news goes to hunt for curiosity, what uncle next door cheats on the sister-in-law, what Zhenggong street fights the junior and the like, the news of saving the people only comes out in ten days and half a month.

Why?

Is it because these reporters have no discipline and no media responsibility?

Gao Leng sighed lightly and explained: "Sister Shan, you also know that our Xingsheng Magazine is a private magazine, and it is undeniable that we want to make money. This kind of charity column is not to mention making money, and it is difficult to recover the cost. You see, three veteran reports a week, how much space does this have to take up? If one page of Xingsheng Newspaper is advertised a day, it will cost 500,000 yuan a day. ”

Gao Leng raised a finger: "This is still a discount price for old customers." ”

"Xingsheng Magazine only comes out once a month, which is more expensive, and last year, Xingsheng Magazine bid for an annual advertisement of up to 300 million. The magazine is of high grade, but the layout is expensive, and the rescue column will be calculated according to the price of the page advertisement, and the actual operating cost is far more than that, you must know that if it is an advertisement, it is simple, ask the enterprise to put the advertising map to that line, but if it is a report? Then you need to invest at least five reporters' costs, and the minimum investment of 7788 for the whole year is more than 4 million. ”

When Sister Shanshan heard this, she thought about it, and it was indeed difficult for a private media dedicated to profit-making to make four million less money every year.

It means that we have to open up a channel for this column on Xingsheng's official website, and we need to implant at least a dozen pages, which requires a group of people to do it; we need to apply for official Weibo and WeChat for this column, and push new reports every day, which requires a group of people to do it; to advertise on other media, this investment is at least tens of millions. ”

Sister Shan's face changed, not only does this mean that Xingsheng Magazine will make four million less every year? This is to make them lose tens of millions every year......

Now the state media, which has an annual grant from the state, can't do it, let alone Xingsheng. It is no wonder that the media and entertainment page now accounts for the majority, everyone likes to watch celebrities, and the advertising cost of this page is the most expensive, and it is the main column that carries the economic operation of a media throughout the year.

Nowadays, it is a market economy, everything depends on the market, and there are advantages and disadvantages, so why is the role of the media gone? In the final analysis, it is still the word 'money'.

"Charity costs money, and it is not impossible for a media to lose money to promote charity without making money, but it can be done once and for several years. Gao Leng stretched out his hand and held Sister Shan's hand tightly: "Sister Shan, I really want to run such a column for a long time, so I need Yuzhi's star halo." ”

You continue. Sister Shan obviously recognized Gao Leng's concept.

"If I simply open up a column to do charity, it will be ironclad and lose money, but if I officially set up a column linking celebrities and charity, it will be different. This is the empire's first charity column named after a star, and the title of Uyu's name is rightfully so, and behind her is you donating. This column will be created as a boutique by Xingsheng Magazine, and those elderly veterans of the Anti-Japanese War deserve Yuzhi's attention and are more worthy of being reported. Gao Leng stretched out his hand to hold Sister Shan's hand: "I know Sister Shan, you have a kind heart, our report is not to report on who has donated, we are reporting on every funded veteran, give them an exclusive interview, aren't they worthy of special coverage?

This remark even touched the heart of Sister Shan, and she nodded again and again: "Yes, give us a report on the veterans of the Anti-Japanese War, so that it can really warm people's hearts, they have built this great society with bullets and bullets, which is worthy of being recorded!"

Unconsciously, Sister Shanshan blurted out 'We funded', but Gao Leng said nothing but a few words to her heart.

"Therefore, I want to ask Sister Shan and Yu Zhineng to make a move, we will run a charity column, and let these stars who have made a lot of money but do not do good follow suit, and let those media studies who only shoot the bottom of the celebrity skirt every day just for money...... Especially those female stars who asked fans for gifts in the live broadcast and claimed that they were doing charity, let them learn ...... too" Gao Leng said this, and once again glanced at Yang Peng meaningfully......