Chapter 188: Different Ways to Sell
"How is it?are you satisfied?" After the recording of the show was completed, Fan Xiaoqian returned to the backstage, and Fan Cheng walked off the stage to chat with his eldest brother Fan Ge.
"Very nice, thank you. Vanger said.
In his opinion, Fan Cheng specializes in helping his daughter design styles, providing songs, and letting her debut with her own show, which are all very valuable resources.
Although Fan Cheng seemed to be enjoying it, although they were all family, he still needed to thank Fan Cheng.
"It's nothing, Sissi is the treasure of our family, of course I will concentrate on her things. Fan Cheng said.
"If it weren't for you, I wouldn't have let her do this. Vanger said.
Fan Xiaoqian's mother Nie Jin hopes that Fan Xiaoqian will be a star, but Fan Ge doesn't think so.
"Huh, what about sister-in-law?" Fan Cheng asked when he saw that Nie Jin was not beside Fan Ge.
"Isn't she backstage?" asked Fange.
"Really?" Fan Cheng was a little surprised, but he didn't say it directly.
"She wasn't there when Sissi was singing just now, as if she was looking at the monitor in the background. Fange said.
"Okay, I see. Fan Cheng nodded.
After a while, Nie Jin found Fan Xiaoqian and went home with Fan Ge and the other Fan family, while Fan Cheng stayed in Taili, and there was follow-up work to do.
Fan Cheng stayed in the station to cut the film and do the post-production until the early hours of the morning, and after finishing most of the work, he found the TV station's photography database.
Fan Cheng came from a later generation, and the difference from the TV producers of this era is that he very much requires the coverage of cameras, in short, the more cameras, the better, and how much is not enough!
Because of his habit, the studio of the comprehensive entertainment channel is simply full of cameras, not only all kinds of obvious cameras, but even many less obvious surveillance cameras, the definition and resolution of these cameras are not high, and the usual shooting will not stay for a long time, but there are often some unexpected effects.
In the room, Fan Cheng was alone looking at the various surveillance footage in today's studio.
And the main time he searched was the few minutes when Fan Xiaoqian performed.
Large and small cameras, he flipped through the images in those few minutes, and finally found the picture he was looking for on a camera in a very corner.
In the corner of the picture, Nie Jin stood there looking at the girl performing on the stage, and there was a person standing next to her, and that person was ......
I couldn't see it clearly in the picture, but it didn't matter, I skillfully called up the mask of another camera that intersected with the picture of this camera, adjusted the timeline together and accelerated the playback, and soon, Fan Cheng saw that Nie Jin left in the camera, and that person left the picture of the first camera, and then quickly entered the picture of the second camera.
At this point, the picture is clear.
This man is ...... Who's coming?
Fan Cheng didn't recognize the other party immediately after seeing this person's face, but it didn't matter, he saved the clear screenshot of this person and a few related videos, and sooner or later he would know who this person was.
After doing this, Fan Cheng began to think about Nie Jin's behavior.
The first time to perform on stage is definitely very important, even Fan Ge, who doesn't support his daughter too much in this industry, made a special trip to see the performance, and it is strange that Nie Jin is not with his family at such an important time.
Especially when she was still with a man at this time, Fan Cheng couldn't help but have a lot of doubts in his heart.
It will take some time to investigate these suspicions, and with Fan Xiaoqian's first performance, the release of the girl's first album is also approaching.
The first album, in addition to the five collaborative songs of "Future Vision", "Don't Admit Defeat", "HOEVER", "Don't Give Up Your Dreams" and "Shadow of Youth", the other five songs are Fan Xiaoqian's solo tracks, in addition to the already announced "Cyan Coral Reef", there is another song "Red Pea Flower" that cooperated with Fan Cheng during the Spring Festival last year, and the other three songs are "Side Face" by Sakai Noriko, "Hyacinth" by Ayama Matsuura, and "Rain" by Chisato Moritaka.
The five songs that he collaborated with others have their own styles, and the five songs sung by themselves are almost all the most standard idol tracks, Wen Zhen, who has listened to the entire album in advance, is jealous to death, Fan Cheng gave Wen Zhen a few songs that are really good, but these ten songs for Fan Xiaoqian are even better!
And what makes her most jealous is that Fan Cheng is too attentive to Fan Xiaoqian, ten songs, five of the collaborations are classics that people never get tired of listening to, and the five songs she sang greatly highlighted Fan Xiaoqian's personal image.
According to him, it is...... Idol!
In Fan Cheng's mouth, the word "idol" has a completely different meaning than before.
The creation of the image is the top priority, and the work content is no longer limited to singing, and the definition of this idol makes Wen Zhen very curious.
Wen Zhen and Fan Xiaoqian certainly have doubts about idols.
The most important thing for idols is to be the image rather than the singing, so if the audience only pays attention to the image, isn't it important to sing? Isn't that just a vase?
In this regard, Fan Cheng's explanation is that it is singers who attach importance to singing, and the profession I created for you is idols, first of all, these are two completely different industries, and you can't put the values of singing on idols.
The significance of idols lies in the fact that this line of work can be competent for multiple jobs at the same time, and idols who are good at the direction can also make achievements that are not inferior to professional singers and actors, but at the same time, idols are jobs that give people dreams and hopes, for singers and actors, theoretically, he only needs to do a good job of acting and singing, as for how he treats fans, whether his character is very bad, and even his appearance and taste are not responsible for fans.
But idols are different, idols are more about letting people see how good she is, and making people feel happy in her singing and acting skills, which is the original intention of the birth of idols.
In Wen Zhen's opinion, Fan Cheng simply created this concept specifically for Fan Xiaoqian.
Fan Xiaoqian's new album has not yet been released, but after the show was broadcast, her album became popular before it was broadcast.
In fact, according to the survey of the comprehensive entertainment channel, Fan Xiaoqian's performance is not particularly popular among adults, most adults, especially middle-aged women who watch TV dramas, although they will think that Fan Xiaoqian is very cute, but they will not be much sought after, but the key is that young people, many young people do not see the video of Fan Xiaoqian's performance through TV but through the Internet, so these young people will not be limited to Beilin Province, young people, especially young people who are still in school, are going crazy after seeing Fan Xiaoqian.
For young children, they don't appreciate sexuality for the time being, this innocent girl in white dress and white dress is where their dream lies, and how can the previous singers have this, one is colder than the other, and they all hope that everyone will only pay attention to their music rather than their appearance, and faceless singers like X and Insincerity can become popular, which shows how little attention was paid to appearance in the atmosphere.
Fan Xiaoqian is different, her appearance has been built to a very perfect degree, you can't expect every audience to be unexpected, only ask for the singer's voice, Fan Xiaoqian's appearance immediately hit the hearts of such audiences.
As for those audiences who require singing skills, they can't find fault with Fan Xiaoqian, her singing voice is perfect, even professionals can't find anything wrong.
In just a few days, Fan Xiaoqian's singing video and various news have been circulating wildly on the Internet.
Fan Xiaoqian's experience from childhood to adulthood, the school was searched out, and Sihai Records also began to launch related news.
The first thing that was revealed was a series of makeup photos of Fan Xiaoqian.
The girl in the photo is wearing a white-themed outfit, and the feeling of youth and beauty seems to be visible from the computer screen, and then a series of commercials featuring Fan Xiaoqian began to be broadcast across the country.
This series of advertisements is Fan Cheng's computer game advertisements that Fan Cheng specializes in running the North Group, and there are also a lot of advertisements on TV in the world's Chinese game circle, and the North Group, a large part of the industry is related to entertainment, just like the "escape room" game sold by Fan Cheng before, the North Group has related industries in children's toys, computer games, etc., and the sales are quite good.
Fan Xiaoqian's advertisement is very simple, wearing beautiful clothes and posing in front of the camera, just play games, but after this advertisement came out, the number of people who landed in the game advertised by girls skyrocketed by 900% in a few days, and almost instantly entered the highest online ranking of Chinese online games at that time.
There is still about a week before Fan Xiaoqian's album is released, and the promotion of girls is proceeding step by step.
Traditional Chinese singers release albums, usually do not announce the songs before the album is released, and the traditional concept even protects the desirability of the album very well, as if protecting some absolute secret, usually only after the album is released, major TV stations and video stores will start to play the singer's songs.
This distribution method directly leads to the fact that many singers' album sales will not reach their peak until two or three weeks after release.
And Fan Cheng's artists all announced their works before the album was released, there is no doubt that as long as these works are good enough, they can attract purchases, of course, there is also a danger in announcing them in advance, if the evaluation of the works is not very good, it will affect sales, but Fan Xiaoqian's works are absolutely no problem, every song is a high-quality product, the so-called idol route, the purpose of fans to buy records is not just songs, expressing support for idols is the key, from the eighties to 2017, idols never need to worry about sales.
Fan Xiaoqian's second song to be announced is "The Shadow of Youth" with Teresa Teng.
Fan Xiaoqian's appearance rarely has an untimely criticism voice, her image and singing skills are very good, the only attack is around "Cyan Coral Reef", in the mouths of a small number of musicians, the quality of this song lacks depth and taste, and it is a relatively mediocre work.
Is "Cyan Coral Reef" mediocre? In fact, Fan Cheng thinks it's not mediocre at all, the quality of this song is quite good, as a pop song, the melody is beautiful, and it has a very high degree of singing.
But it doesn't matter, after the announcement of "Shadow of Youth", all the objections were immediately closed.
The song "Shadow of Youth" is a masterpiece by Kazuo Caizu, a famous musician who is also a palace in Japan, as soon as his work comes out, it is a chorus of Fan Xiaoqian and Teresa Teng, and no one dares to say that the quality of the song is not good.
In fact, this song is really good, coupled with the excellent coordination of Fan Xiaoqian and Teresa Teng, almost all musicians are full of praise for this song.
Two songs, the first song made all the audience fans who would be attracted by the appearance, and the second song successfully attracted the attention of all the musicians and fans who paid attention to the work, the two songs almost wiped out the two kinds of people, Fan Xiaoqian's popularity and expectations for Fan Xiaoqian's album soared wildly, and the girl's new album reservations also skyrocketed with the rise in attention, the original person in charge of Sihai Records, the current second-in-command Wang Deli smiled almost can't close his mouth, such attention, such publicity, such sales, only X in the company can achieve it before, but now although the company has been sold, he has made more money。
After two more weeks of publicity and a few works were released step by step, Fan Xiaoqian's first album "Shadow of Youth" was finally released.
This is the first album released by Sihai Records after it was in the hands of Fan Cheng, and from the initial promotion to the final release, everything is completely different from the traditional distribution method in the Chinese world.
For example, when the album "Shadow of Youth" was first released, there were four versions, the first limited edition A, the first limited edition B, the regular version A and the regular version B.
The four versions of the ten songs are common, the difference between the two usual versions is the packaging of the CD, the internal lyrics, and the accompanying photo version are completely different, and the two versions limited to the first time are more special, in addition to the difference in packaging, etc., the two versions of the first limited version also come with Fan Xiaoqian's "Blue Coral Reef" and "Red Pea Flower" The makingDVD of the MV of the two songs, in addition, the two limited editions include not ten but eleven songs, of which the limited edition A not only includes those ten songs, but also includes one more song "FLASH" sung by Fan Xiaoqian and Wen Zhen and Qin Ruoxue, and the limited edition includes another song "Problem girl" sung by the three of them.
Four versions, slightly with other content, completely different packaging, collecting fetish and real fans go crazy!
The era of the best plural of the music group has arrived!
But before that, the two songs in the first version first made bigger waves.
These are two electronic music songs, whether it is Fan Cheng or Fan Xiaoqian, or even X and Insincerity, these are all works that have not been revealed at all![.]