Remember for a second. la], for you to read.

Tian Lu understood too well what Ye Lan's so-called "strong support" meant, which was nothing more than holding some relatively small-scale training courses as Luo You, deputy director of the First Affiliated Hospital, said, and inviting the old customers of Weisen Company to listen to the lectures, so as to use this set of instruments in the form of surgical demonstrations in the training class to promote products to the other party. Or at large-scale academic conferences, such as the annual meeting of the Department of Neurosurgery of the Medical Association, hold a satellite meeting, and use the form of a press conference to publicize it.

It's all a regular routine.

The former investment is slightly smaller, and there are only dozens of people in each training class, and the company covers food, accommodation, and travel expenses, and even organizes students to go out for a day, which is quite attractive to many people. In the latter, the sales are too large, and if you want to hold a satellite meeting at a conference like the annual meeting, the cost may be several small training courses.

Of course, the intensity of propaganda is also far away.

With these hard publicity, I am afraid that Weisen Company will also invite some neurosurgery experts who are familiar with each other, or have fixed cooperation, to write some advertorials, and use some data to illustrate the advantages of this set of devices, such as less bleeding, less damage to surrounding tissues, how many percentage points can be reduced in postoperative complications, etc., and promote them in magazines. In addition, the door-to-door visits of the equipment representatives, private public relations, a new product, or a set of new products, its marketing is a very rigorous, very systematic work, which is why Tian Lu did not choose the domestic company at the beginning, compared with the mature promotion system of Weisen company, the strength of those small companies is too weak. No matter how good the product is, if you want to spread it out in an all-round way. I'm afraid I don't know when I'm going to go.

For Ye Lan's request, Tian Lu is naturally obliged.

Not to mention that this set of equipment was designed by him, if the sales volume is high, his commission is also high, and the high performance of the device itself is enough for Tian Lu to work hard to promote.

However, both he and the Department of Neurosurgery of the Second Affiliated Hospital have a very weak clinical influence. **The effect of publicity will not be too good, even if Weisen Company is willing to cover all the expenses, it is difficult to attract too many students. I'm afraid it's really like what Tian Lu told Ye Lan at the beginning, to go off the rails and think of some surprising ways to win.

Seeing Tian Lu, he looked frowning and contemplative. Ye Lan waited for a while, and finally became a little impatient, stretched out her finger and lightly touched Tian Lu's forehead, and said coquettishly: "What do you want?" Why don't you talk when you ask you to help? ”

"Hehe, isn't this just trying to find a way!"

Tian Lu woke up from his contemplation, grabbed Ye Lan's slender waist, and said with a smile: "I have an idea, the investment is not particularly large, but the effect should be good, you can consider it." ”

"What's the solution?"

Ye Lan's eyes lit up. Hurriedly raised his little face and asked.

Smiling slightly, Tian Lu said leisurely: "Hold a training class!" Although this set of instruments can also be used in other surgical departments, my original intention was to use it outside the gods, so I can start with neurosurgery! ”

"Shh

Ye Lan was suddenly like a ball that had been punctured, and she quickly relaxed. Pouted: "Of course, the training course is to be held, but now the equipment has just been launched, and it will take a certain amount of time to convince those domestic experts, and this method is not practical for the time being!" ”

Although Ye Lan has not joined the marketing department for a long time, she has learned things very quickly, and the way of many things is now very clear. An academic training course. There are three main factors that attract participants: one is the training content, the second is the lecturer, and the third is the location of the training course!

One of the most important ones, the lecturer, has no resources at the moment. Although there are a lot of fixed cooperation experts, but after all, no one has used this latest set of equipment, as long as it is a doctor who cherishes feathers, I am afraid that he will not immediately agree to hold a training course, at least after a period of trial, and really find the advantages before agreeing to come forward to promote.

When that time comes, you can apply for training programs, apply for continuing education credits, and send letters to invite students, and if you delay it back and forth, it will be at least a year later.

"I didn't say that I would invite domestic experts to give lectures!"

Smiling slightly, Tian Lu smiled leisurely.

"Don't invite domestic experts to give lectures?"

Ye Lan was slightly stunned at first, and then as if she suddenly remembered something, her heart suddenly moved, and her eyes gradually flashed with surprise: "What do you mean。。。。。。 ”

Looking at Ye Lan's extremely expectant gaze, Tian Lu nodded with a smile and said, "Yes, I also happen to have some things to discuss with Professor Locke, so I just took this opportunity to invite them to Kyoto." With their influence, presumably the attraction is enough! However, before you do that, I'm afraid you have to prepare for two things. ”

"What two things?"

Ye Lan hurriedly asked.

Tian Lu said with a smile: "First, find a special conference company and start preparing for the training class, you must know that it takes a lot of time to apply for projects and credits, and it also takes a long time to notify the extraordinarian physicians that there is such a meeting; Second, according to the agreement between me and your company, how many sets of equipment should be donated to our hospital now? I've been looking forward to it for a long time。。。。。。 ”

。。。。。。

Although Ye Lan was impatient to ask Tian Lu to call Professor Locke on the spot to ask if he was willing to come to Huaguo to give a lecture, Tian Lu still refused with a smile.

Although the relationship is very good, but suddenly invite the other party to give a lecture in China, and it is a training course that I don't know the scale for the time being, I am afraid it is difficult for people to agree, after all, as an internationally renowned neurosurgery expert, time is very valuable. And even if he agrees, Tian Lu will owe a lot of favors, and he won't do this kind of thing!

Tian Lu's idea is very simple, why should he wait a few more months and wait until the end of the year to mention this matter to the other party. After all, if you want to hold a training course, even if it is a relatively small training course, it takes a lot of time to go through various procedures, apply for projects and credits, etc. And you can only apply at a certain time, and then you can send out another invitation. And more importantly, by that time, Tian Lu really has something to cooperate with them, and it will be much easier to invite the other party to give a lecture at that time.

The most important thing now is the few things in front of us.

For example, coordinate with various foreign cooperative institutions to carry out research on the location of epilepsy lesions as soon as possible. Get the data that Tianlu needs most now; Another example is to contact the neurobiology research institutions of other universities in China to see if they are willing to join; There is also the transfer of animal model technology, although several partners said. Starting next year, you can apply for research funds separately, and you basically don't need to be funded by Tian Lu, but all the expenses in the second half of this year. I'm afraid it will still be provided by him, after all, he is not willing to waste this half a year for future plans。。。。。。

Even as the weekend approached, Tian Lu had extremely important things waiting to be processed: for example, the materials for the appointment of associate professors, such as the fact that he promised Paul to send him a review of the past within two weeks.

Coaxed Ye Lan to rest for a while, but Tian Lu himself came to the computer desk, opened the notebook, and at the same time issued a command in his mind: "Start the medical literature support system!" ”

Writing a review in reality, Tian Lu naturally can't refer to the literature in the system for the past two years. Under his interference. History has changed, and many articles about the blood-brain barrier have appeared in advance, and they are also very different from the materials stored in the system, with fewer detours and a lot more intensive articles.

And in order to avoid missing out on their usual accumulation. Tian Lu also asked Paul to send all the articles prepared by the editorial department in advance by email after returning to the UK, and entered them into the system one by one.

After a general glance at the nearly 100 articles in the system, Tian Lu groaned slightly, and after a series of settings, he issued an order to generate a summary based on these nearly 100 articles!

Speaking of which. This is not the first time that Tian Lu has used the paper generation function, but it is the first time that he has generated a review. Therefore, before it is generated, Tian Lu must make a long list of settings so that the generated articles can conform to the current style of the line, and some details such as statistical methods must also be corrected.

At the moment when the order was given, this review appeared completely in Tian Lu's mind.

After carefully reviewing and correcting a few things that didn't fit well, Tian Lu breathed a sigh of relief, and then began to think about the last part of the content that he promised Paul: follow-up research prompts, or rather, selected follow-up research prompts.

Unlike the speech he gave at the last congress of the European Federation of Neurological Societies, from the very beginning, Tian Lu did not plan to contribute all the tips so "selflessly", he had to leave some key points for himself!

First, he hopes to leave this part of the research to his laboratory to attract more excellent talents, and second, with the further improvement of the blood-brain barrier theory, he will not be able to make a key step and then leave it alone, in order to consider the future, he must let those key points that link the various research parts in his own hands!

Just like the original puzzle theory, tell everyone the hints of each small piece, let them complete the basic data collection and small-scale splicing, and wait until the completion to a certain extent, Tian Lu will find out the key points of those small pieces of links, and then add appropriate "inference" to show the whole puzzle in front of the world!

This work, Tian Lu will not be handed over to others, and it cannot be handed over to others!

Thinking carefully, Tian Lu picked and chose from the information in the system, and considered what should be thrown out. This part of the stuff must be attractive enough to get more people involved, but not too much, too clear, after all, Tian Lu's current laboratory is too small to carry out too much research for the time being, and it is not good to be left too far behind.

Just thinking about it while writing it up, until Ye Lan had rested enough and got up to prepare lunch, Tian Lu was considered to have finished choosing. Then after reading through the whole text again, I sent it to Paul's mailbox.

The rest depends on when the editorial office of Nature magazine arranges to publish 。。。。。。! ~！

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