Chapter 0213: Revelations from TV Commercials

The "turf" picked up from the mountains is mixed with a lot of dead grass, which needs to be soaked in clean water before it can be put into the pot.

In appearance, the texture of "Dihuer" is somewhat similar to that of black fungus, but the taste of black fungus is relatively hard and difficult to digest, while the taste of "Dihuer" is very soft and easier to digest.

The taste of "earth" has a faint grassy aroma, and it tastes particularly delicious when mixed with eggs.

After returning home, Zhao Shiling saw Wang Shaodong and Wang Meina coming back together, and Wang Meina was even more happy to hold a big convenient bag of "land" in her hand.

"Dongzi, you've liked to eat this since you were a child, and you can't eat it for several years, you two wait, and my mother will make you egg soup for the ground."

There was not much of this land on the mountain, because the growth of the ground required relatively thick dry grass, but before the 80s, not to mention the dry grass on the mountain, sometimes even the grass roots were dug up and dried as firewood, so there was no "land" on the mountain at all. These species should have been very rare at the beginning, but in the 90s, there were more plants and trees in the mountains, and the environment was not damaged, so they grew in large numbers. However, by 2006, the environmental damage was severe, and all these things were gone.

Zhao Shiling carried a plastic bag containing "land" to the kitchen on the east side of the second floor, and then Wang Meina also said to help, and Wang Shaodong was the only one left in the living room.

Wang Fumin should be busy working in the chicken coop now, after all, the chicks are still small, and the slightest mistake causes any problems, which affects the survival rate of the chicks, and has an important impact on the final income.

Wang Shaodong felt bored, so he casually touched the TV remote control on the coffee table and turned on the TV. It's past six o'clock in the afternoon, and the programs on TV are either cartoons, commercials, and then there's the upcoming "News Network". Taohualing Village has not yet been connected to closed-circuit television, and Wang Shaodong's family uses a TV satellite receiver to watch TV.

The staff in charge of closed-circuit television in the Luzhong Municipal Radio and Television Bureau will not say that they will pull a line for the sake of raising chickens.

In 2003, only Dazhai Village had used closed-circuit television in the entire Dazhai Township, but after three years of use, the people from the Radio and Television Bureau removed the line for them last year.

The people of Dazhai Village found that the signal of the closed-circuit TV, as long as a pin was inserted on the line, the signal could be drawn out, and then they could be directly connected to their own TV to watch cable satellite TV. In this way, in the entire Dazhai Village, who else is willing to pay?

After watching cable TV for three years, the people of Dazhai Village were blocked by the Radio and Television Bureau, saying that they would never install closed routes for Dazhai Village in the future.

Not only Dazhai Village, in fact, by 2017, on the eve of Wang Shaodong's crossing, there was no village in the entire Dazhai Township that used closed-circuit signals.

Wang's TV satellite receiver is not cheap, it cost more than 2,400 yuan, and it can accept dozens of TV signals, but the TV signal position of different stations is different, and sometimes if you want to watch other channels, you need to adjust the direction of the satellite receiver.

In 2003, the most popular TV series should be "Da Changjin" imported by Bangziguo and "Dragon Babu" starring Hu Jun, but these two dramas have not been released in August.

The TV series that hit TV in August were mainly Su Youpeng's version of "Heaven and Dragon Slayer" and Li Yapeng's version of "The Legend of the Condor Heroes". However, among the people of Taohualing Village, the favorite thing to watch is "Divine Doctor Xilaile" starring Li Baotian.

Wang Shaodong has no habit of chasing dramas, and Wang Shaodong prefers to watch the original original works than chasing TV series. He thinks that many of the practices in the TV series that change the original work in order to pursue the TV effect are very bad.

Mechanically looking at the advertisement on the TV, suddenly, an advertisement jumped into Wang Shaodong's eyes.

It was an advertisement for finger sucking original chicken filmed in Singapore, at first seeing this advertisement, Wang Shaodong didn't have any feelings, but when the advertisement was finished, Wang Shaodong's brain suddenly opened.

"KFC, McDonald's, Tex's and other Western fast food restaurants, after entering China, have developed quite rapidly."

Wang Shaodong remembers that in 2006, there was a KFC store and a McDonald's store in Gangcheng County. In KFC and McDonald's, the main thing in the burger is chicken. The amount of chicken used in the two restaurants combined is staggering. Moreover, the chicken used by KFC and Tex is all white-feathered chicken, which is commonly known as carnivorous chicken by the common people.

"If you can become a supplier of KFC and McDonald's, then how many broiler chickens are not enough to sell!"

Thinking of this, Wang Shaodong immediately became excited.

There are more than 300 broiler-eating chicken farmers in Dazhai Village, which can produce 3 million to 5 million live broiler chickens every year.

"The more than 300 carnivorous chicken farmers in Dazhai Village will face a huge risk of loss next year, if you can find the person in charge of KFC and McDonald's white feather chicken acquisition, and persuade him to let yourself be their company's supplier, then let alone three or five million broiler chickens live chickens, even tens of millions of chickens, can also be sold!"

You must know that by 2017, the per capita consumption of white feather chickens in the country is about 11 catties, which means that the average person in the country consumes two white feather chickens every year, and the country consumes at least 2.6 billion white feather chickens every year. Chicken legs, chicken wings, chicken breasts, etc. sold in supermarkets, chicken crutches, chicken wings, etc. in barbecue restaurants, chicken thighs, finger sucking chicken, chicken rice flowers, etc. in fast food restaurants, almost all of them are white feather chickens.

Compared with chai chickens, white feather chickens have an advantage in price, and the profits of mass production of broiler chickens are much higher than that of other breeds.

The advertisement of KFC suddenly opened Wang Shaodong's horizons, not only to think of being a supplier to KFC and McDonald's, but also to open the supermarket market and barbecue market, which is also another way.

"Great, if you can become a supplier of KFC, then not to mention that the chickens of 300 farmers are not worried, even the people of Dazhai Township will be mobilized, and the chickens raised will not be sold."

KFC is a regional unified distribution, for example, in Qilu Province, it will find a large supplier, and after the inspection and quarantine products are qualified, the ingredients will be distributed to the stores within the jurisdiction of Qilu Province.

The national market for broiler chickens is 2.6 billion, and fast food restaurants like KFC and Tex can account for at least 20 percent, or 500 million.

In Qilu Province, there is a market share of 30 million a year.

Wang Shaodong saw that in the future, the broiler chicken market in Dazhai Village would be bright. It is still 2003, it is still the best time for the broiler chicken market, if you sign a supply contract with KFC at this time, the price will definitely be higher than the market price next year, and then it will not only save the broiler chicken farmers in Dazhai Village, but also bring good income to yourself.