Fan Cheng began to tell everyone in the station about the news and information programs in his heart.

"This kind of news and information program, the content does not need to be too deep, pay attention to the most folk, ordinary people can pay the most attention, even if it is a neighborhood dispute, a blocked sewer, a power outage or a ruptured water pipe, where this kind of problem occurs, our reporters will go to interview, pay attention, the purpose of the interview is to solve these and not to make people watch the excitement. ”

"In addition, the three views of the show must be correct, racial discrimination, patriarchy, feudal superstition or something, you must definitely pay attention to your own position, at the same time, because we are not doing ordinary news, so we don't need to be too serious, which is why I want to introduce the Yoshimoto Theater Company, under the premise of not being too entertaining, but also to ensure that it is also harmonious, this degree is what you need to explore when you first start producing. ”

"In addition to the most popular ones, entertainment news, all kinds of interesting news at home and abroad can also be included in the program, and there is also a very important thing that is food. ”

"Ordinary people's programs, food is a lot of attention, although Yangji is not the top city in China, but it is no problem to do some food programs, it should be noted that this time you can't do the food that is too high-end like "Cooking the East and West Army", folk, the most common is the best, you can also search for some tips when making food, these things are very suitable for breakfast. ”

"Let's talk about the set and other issues, common news programs, mainly a few announcers sit in front of the table to broadcast, the announcer's costumes are also more serious, our program, I ask you that the set must be bright, and the announcers and artists participating in the show try not to wear formal clothes, especially not to wear dark formal clothes. ”

"The last thing I want to talk about is the issue of personality, there are other shows in the same time period, why would I watch you? In addition to the fun of the show, the outstanding personality is also very important, taking our station as an example, we are northerners, and the interviews are all northerners, and the stories told are all northerners, so in addition to the most important announcers, other people, including the artists of your troupe who come to participate in the show, as well as the interviewees, and even the reporters interviewed, in fact, there is no need to speak Mandarin, use the most authentic Northeast dialect, but will shorten the distance between each other......"

The so-called news and information program that Fan Cheng wants to do is actually about to appear in the original time and space, and this kind of program every morning has become a TV program that many viewers will inevitably pay attention to during breakfast time.

Not only families, but also many school and corporate canteens, it is very appropriate to choose to broadcast this kind of program at breakfast time.

"Although this program is broadcast in the morning, in fact, it can be rebroadcast in the afternoon, and the only troublesome thing is that the station must prepare for this program earlier every day, entering the station at about three o'clock and entering the studio at five o'clock to prepare for this. Fan Cheng said.

"That's what the TV industry is like, and we're all prepared for that. Everyone nodded.

In addition to this one-and-a-half-hour news and information program, the remaining two and a half hours, I plan to produce original variety shows.

"A two-and-a-half-hour variety show every day...... Can we do it?" the crowd thought to each other.

Although the name is called the variety entertainment channel, variety shows are not so easy to do, with the current habits in China, even if it is a national TV station, it is difficult to broadcast a two-hour variety show every day, and most national and provincial TV stations just put variety shows on weekends.

"For these two and a half hours of variety shows, I plan to divide them into two programs, a one-and-a-half-hour regular prime-time variety show, which is an upgraded version of our "All Assemble at 8 O'clock in the Night", and there is still an hour, and I am going to put it in the late-night file. Fan Cheng said.

"Late night, is it an upgraded version of Gilgamesh?"

"That's right. Fan Cheng said.

"Gilgamesh Night", the late-night file of Fan Cheng's comprehensive entertainment channel, was produced because of the popularity of the hotel before, originally, the TV station was speculating that this program would be abandoned because the channel was promoted to a municipal TV station, but now it seems that Fan Cheng has no such idea.

"Fan Cheng, is it really necessary to do this kind of late-night file?" asked Cheng Gaoge.

"I thought the same thing before, and I didn't think it was necessary to do this, but after watching the current effect of the show, I found that this show is still very necessary. Fan Cheng explained.

Gilgamesh's show is now quite undisciplined, Fan Cheng almost didn't set any bottom line for the show, which allowed the production team of the show to go crazy and come up with all kinds of strange ideas, most of these ideas are actually useless or even have negative effects, but this is not important, even if the result is expected, Fan Cheng will not stop them from trying, and directly let the program team make the show broadcast to see the effect.

Such a relaxed production environment, although there is a lot of garbage, has also given birth to some projects that even Fan Cheng did not expect.

It was these plans that strengthened Fan Cheng's idea of leaving this show.

"Of course, although I can stay, but the scale of the show still has to be grasped, although it's only a late-night file, it can't be too much, of course it's absolutely not okay to dew points and the like, and it's not okay to be too straightforward with language and hints, kiss patience should be considered the limit, in addition, you can also try some non-evil, but it's still not suitable for the type of program that is broadcast in prime time, such as the whole type I did for you before. ”

"In the future, "Gilgamesh" will be a sister program of "All Assemble at 8 O'clock in the Night", the program combination of the two programs is one, and some projects made by the prime-time program group, if you feel that it is not suitable or too avant-garde, you can put it on "Gilgamesh" to try it first. Fan Cheng said.

"Yes!"

"Finally, I would like to talk about the goal. Fan Cheng said.

Everyone looked at each other and said nothing.

"Uncle Cheng, what are the requirements for municipal TV stations to upgrade provincial TV stations?"

Cheng Gaoge didn't need to read the information at all, and said directly: "On the premise of maintaining sufficient broadcast time, maintain a benign and healthy financial situation, original programs account for at least half of the time of new programs broadcast every day, and at least in half a year, the ratings have a share of more than 40% in the local area, or the cumulative number of viewers has reached more than 100 million in half a year." ”

More than 40% of the market share, usually the local municipal TV channel can not reach the number, to put it bluntly, the condition for upgrading the provincial TV station is that the market of a city can no longer tolerate your TV station.

As for the conditions for more than 100 million viewers in half a year, it is mainly prepared for big cities like the Demon Capital Imperial Capital, especially the Imperial Capital, CCTV is in the Imperial Capital, and it is almost impossible for the viewers of the Imperial Capital to achieve a 40% share.

And 100 million viewers in half a year, calculated in the imperial capital, 10 million people in the imperial capital, who are interested in impacting provincial TV stations, can get an average of about 5% of the local market share every day, that is, about 500,000 viewers, 500,000 a day, 50 million in 100 days, 75 million in 150 days, that is, in half a year, an average of more than 500,000 viewers per day.

"40%? Then let's set a small goal, half a year, half a year, I hope that all the four hours of original programs of our station will get 40% share, and a year later, we will upgrade the provincial TV station. ”

"One year !??" everyone was amazed, what Fan Cheng said was something that would never be possible in the general concept, just upgraded for such a short time, is it like getting the upgrade qualification of a provincial TV station?

Fan Cheng said: "In short, the goal is here, let's come on, after our program is made, quasi-national TV stations are crazy to rob it, a city TV station, how can it restrain our steps, since the upgrade is a matter of time, why can't it be sooner?"

"Yes!" everyone cheered up, the current comprehensive entertainment channel is indeed the case, the programs they make are not only Yangji City, after the introduction of the program in the magic capital, as long as you want to watch it, the audience across the country can see their programs, and Yangji City can no longer block their perspective.

After disbanding everyone, Fan Cheng left Cheng Gaoge.

"Uncle Cheng, what is this?" he asked, holding a document.

Cheng Gaoge took it and looked at it and asked, "National Broadcast Day, don't you know?"

"National Broadcast Day?"

The TV circle in this world is very different from Fan Cheng's world, like private TV stations, as well as various upgrade methods of TV stations and artists, which are unique to this world, and the various rules of TV stations in this world are also very interesting, such as the National Broadcast Day is not available in Fan Cheng's world.

The so-called National Broadcasting Day is a special right that municipal television stations have.

It is very difficult to upgrade the municipal TV station, from an obscure small TV station, facing a TV station that has been operating for many years to get nearly half of the market share in the city, you can do this, either you have money, investment, or you have a genius production.

Therefore, the state has set a special broadcast channel out.

This channel is not owned by a single television station but all private municipal television stations are eligible to broadcast, basically, there are about 300 people in the country who are qualified to participate in this, that is, on average, about a year, a television station can get the opportunity to broadcast the whole country once a year.

On National Broadcast Day, this TV station is equivalent to national broadcasting, and within 24 hours, 1.3 billion people can see the program.

After listening to Cheng Gaoge's explanation, Fan Cheng rubbed his chin and thought, "Is that so......"

Several ideas appeared in his mind, such as 24-hour TV, 27-hour TV, etc., all of which were made up by Nippon TV, long-term relay projects, and these projects were broadcast all day long in a row, which was not only beautiful but also gimmicky.